
Europe Advertising-based Video On Demand Market Size, Share & Industry Trends Analysis Report By Device, By Vertical, By Advertisement Position (Mid-roll, Pre-roll, and Post-roll), By Enterprise Size, By Country and Growth Forecast, 2023 - 2030
Description
Europe Advertising-based Video On Demand Market Size, Share & Industry Trends Analysis Report By Device, By Vertical, By Advertisement Position (Mid-roll, Pre-roll, and Post-roll), By Enterprise Size, By Country and Growth Forecast, 2023 - 2030
The Europe Advertising-based Video On Demand Market would witness market growth of 29.9% CAGR during the forecast period (2023-2030).
AVOD is a prevalent and effective video on demand (VOD) model. The success of AVOD will continue to be fuelled by the expansion of ad-supported streaming and the rising popularity of tailored and non-intrusive ad formats. AVOD will remain popular for content creators and viewers as more individuals turn to streaming platforms for entertainment and education. AVOD will become a more prevalent option for streaming companies and viewers as the streaming industry grows.
The most prosperous service providers will increasingly rely on data analytics to enhance business decision-making and optimize revenue as the market segment grows and competition increases. The data that AVOD service providers can collect from everything that occurs on their platforms includes income, user behavior, audience reach, preferences, and demographics. By analyzing AVOD data with the appropriate software tools, service providers can enhance user recommendations and ad targeting, increase user engagement, and maximize revenue generation.
The region has a significant proportion of demographics using the Internet. For example, according to the data reported by the Government of the United Kingdom, 92% of adults have recently used the Internet. In 2017, 4.9 million smart TVs were sold in Germany, indicating modest development of recent technologies like OTT platforms. Global sports broadcasters such as ESPN pay equal attention to Europe as they do to the United States, and regional or local sports leagues and franchises are using streaming to provide fans with multiple viewing options. The rising trend of video streaming in the region is expected to support the growth of the regional market.
The Germany market dominated the Europe Advertising-based Video On Demand Market by Country in 2022; thereby, achieving a market value of $14.8 billion by 2030. The UK market is anticipated to grow at a CAGR of 28.8% during (2023 - 2030). Additionally, The France market would showcase a CAGR of 30.9% during (2023 - 2030).
Based on Device, the market is segmented into Mobile, Laptops & Tablet PCs, Console, and TV. Based on Vertical, the market is segmented into Retail & Consumer Goods, Media & Entertainment, BFSI, Education, IT & Telecom, Healthcare, and Others. Based on Advertisement Position, the market is segmented into Mid-roll, Pre-roll, and Post-roll. Based on Enterprise Size, the market is segmented into Large Enterprises, and SMEs. Based on countries, the market is segmented into Germany, UK, France, Russia, Spain, Italy, and Rest of Europe.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Brightcove, Inc., Facebook (Meta Platforms, Inc.), IBM Corporation, Kaltura, Inc., Vidyard, Vimeo.com, Inc., Google LLC (YouTube), Dacast, Dailymotion (VIVENDI), and Muvi
Scope of the Study
Market Segments covered in the Report:
By Device
- Mobile
- Laptops & Tablet PCs
- Console
- TV
- Retail & Consumer Goods
- Media & Entertainment
- BFSI
- Education
- IT & Telecom
- Healthcare
- Others
- Mid-roll
- Pre-roll
- Post-roll
- Large Enterprises
- SMEs
- Germany
- UK
- France
- Russia
- Spain
- Italy
- Rest of Europe
- Brightcove, Inc
- Facebook (Meta Platforms, Inc.)
- IBM CORPORATION
- Kaltura, Inc.
- Vidyard
- Vimeo.com, Inc.
- Google LLC (YouTube)
- Dacast
- Dailymotion (VIVENDI)
- Muvi
- Exhaustive coverage
- Highest number of market tables and figures
- Subscription based model available
- Guaranteed best price
- Assured post sales research support with 10% customization free
Table of Contents
167 Pages
- Chapter 1. Market Scope & Methodology
- 1.1 Market Definition
- 1.2 Objectives
- 1.3 Market Scope
- 1.4 Segmentation
- 1.4.1 Europe Advertising-based Video On Demand Market, by Device
- 1.4.2 Europe Advertising-based Video On Demand Market, by Vertical
- 1.4.3 Europe Advertising-based Video On Demand Market, by Advertisement Position
- 1.4.4 Europe Advertising-based Video On Demand Market, by Enterprise Size
- 1.4.5 Europe Advertising-based Video On Demand Market, by Country
- 1.5 Methodology for the research
- Chapter 2. Market at a Glance
- 2.1 Key Highlights
- Chapter 3. Market Overview
- 3.1 Introduction
- 3.1.1 Overview
- 3.1.1.1 Market Composition and Scenario
- 3.2 Key Factors Impacting the Market
- 3.2.1 Market Drivers
- 3.2.2 Market Restraints
- Chapter 4. Competition Analysis - Global
- 4.1 KBV Cardinal Matrix
- 4.2 Recent Industry Wide Strategic Developments
- 4.2.1 Partnerships, Collaborations and Agreements
- 4.2.2 Product Launches and Product Expansions
- 4.2.3 Acquisition and Mergers
- 4.3 Top Winning Strategies
- 4.3.1 Key Leading Strategies: Percentage Distribution (2019-2023)
- 4.3.2 Key Strategic Move: (Partnerships, Collaborations & Agreements: 2019, Sep – 2023, Jul) Leading Players
- 4.4 Porter’s Five Forces Analysis
- Chapter 5. Europe Advertising-based Video On Demand Market by Device
- 5.1 Europe Mobile Market by Country
- 5.2 Europe Laptops & Tablet PCs Market by Country
- 5.3 Europe Console Market by Country
- 5.4 Europe TV Market by Country
- Chapter 6. Europe Advertising-based Video On Demand Market by Vertical
- 6.1 Europe Retail & Consumer Goods Market by Country
- 6.2 Europe Media & Entertainment Market by Country
- 6.3 Europe BFSI Market by Country
- 6.4 Europe Education Market by Country
- 6.5 Europe IT & Telecom Market by Country
- 6.6 Europe Healthcare Market by Country
- 6.7 Europe Others Market by Country
- Chapter 7. Europe Advertising-based Video On Demand Market by Advertisement Position
- 7.1 Europe Mid-roll Market by Country
- 7.2 Europe Pre-roll Market by Country
- 7.3 Europe Post-roll Market by Country
- Chapter 8. Europe Advertising-based Video On Demand Market by Enterprise Size
- 8.1 Europe Large Enterprises Market by Country
- 8.2 Europe SMEs Market by Country
- Chapter 9. Europe Advertising-based Video On Demand Market by Country
- 9.1 Germany Advertising-based Video On Demand Market
- 9.1.1 Germany Advertising-based Video On Demand Market by Device
- 9.1.2 Germany Advertising-based Video On Demand Market by Vertical
- 9.1.3 Germany Advertising-based Video On Demand Market by Advertisement Position
- 9.1.4 Germany Advertising-based Video On Demand Market by Enterprise Size
- 9.2 UK Advertising-based Video On Demand Market
- 9.2.1 UK Advertising-based Video On Demand Market by Device
- 9.2.2 UK Advertising-based Video On Demand Market by Vertical
- 9.2.3 UK Advertising-based Video On Demand Market by Advertisement Position
- 9.2.4 UK Advertising-based Video On Demand Market by Enterprise Size
- 9.3 France Advertising-based Video On Demand Market
- 9.3.1 France Advertising-based Video On Demand Market by Device
- 9.3.2 France Advertising-based Video On Demand Market by Vertical
- 9.3.3 France Advertising-based Video On Demand Market by Advertisement Position
- 9.3.4 France Advertising-based Video On Demand Market by Enterprise Size
- 9.4 Russia Advertising-based Video On Demand Market
- 9.4.1 Russia Advertising-based Video On Demand Market by Device
- 9.4.2 Russia Advertising-based Video On Demand Market by Vertical
- 9.4.3 Russia Advertising-based Video On Demand Market by Advertisement Position
- 9.4.4 Russia Advertising-based Video On Demand Market by Enterprise Size
- 9.5 Spain Advertising-based Video On Demand Market
- 9.5.1 Spain Advertising-based Video On Demand Market by Device
- 9.5.2 Spain Advertising-based Video On Demand Market by Vertical
- 9.5.3 Spain Advertising-based Video On Demand Market by Advertisement Position
- 9.5.4 Spain Advertising-based Video On Demand Market by Enterprise Size
- 9.6 Italy Advertising-based Video On Demand Market
- 9.6.1 Italy Advertising-based Video On Demand Market by Device
- 9.6.2 Italy Advertising-based Video On Demand Market by Vertical
- 9.6.3 Italy Advertising-based Video On Demand Market by Advertisement Position
- 9.6.4 Italy Advertising-based Video On Demand Market by Enterprise Size
- 9.7 Rest of Europe Advertising-based Video On Demand Market
- 9.7.1 Rest of Europe Advertising-based Video On Demand Market by Device
- 9.7.2 Rest of Europe Advertising-based Video On Demand Market by Vertical
- 9.7.3 Rest of Europe Advertising-based Video On Demand Market by Advertisement Position
- 9.7.4 Rest of Europe Advertising-based Video On Demand Market by Enterprise Size
- Chapter 10. Company Profiles
- 10.1 Brightcove, Inc.
- 10.1.1 Company Overview
- 10.1.2 Financial Analysis
- 10.1.3 Regional Analysis
- 10.1.4 Research & Development Expense
- 10.1.5 Recent strategies and developments:
- 10.1.5.1 Partnerships, Collaborations, and Agreements:
- 10.1.5.2 Product Launches and Product Expansions:
- 10.1.5.3 Acquisition and Mergers:
- 10.1.6 SWOT Analysis
- 10.2 Facebook (Meta Platforms, Inc.)
- 10.2.1 Company Overview
- 10.2.2 Financial Analysis
- 10.2.3 Segment and Regional Analysis
- 10.2.4 Research & Development Expense
- 10.2.5 SWOT Analysis
- 10.3 IBM Corporation
- 10.3.1 Company Overview
- 10.3.2 Financial Analysis
- 10.3.3 Regional & Segmental Analysis
- 10.3.4 Research & Development Expenses
- 10.3.5 Recent strategies and developments:
- 10.3.5.1 Partnerships, Collaborations, and Agreements:
- 10.3.5.2 Product Launches and Product Expansions:
- 10.3.5.3 Acquisition and Mergers:
- 10.3.6 SWOT Analysis
- 10.4 Kaltura, Inc.
- 10.4.1 Company Overview
- 10.4.2 Recent strategies and developments:
- 10.4.2.1 Partnerships, Collaborations, and Agreements:
- 10.4.2.2 Product Launches and Product Expansions:
- 10.4.3 SWOT Analysis
- 10.5 Vidyard
- 10.5.1 Company Overview
- 10.5.2 Recent strategies and developments:
- 10.5.2.1 Product Launches and Product Expansions:
- 10.5.3 SWOT Analysis
- 10.6 Vimeo.com, Inc.
- 10.6.1 Company Overview
- 10.6.2 Financial Analysis
- 10.6.3 Regional Analysis
- 10.6.4 Research & Development Expenses
- 10.6.5 Recent strategies and developments:
- 10.6.5.1 Partnerships, Collaborations, and Agreements:
- 10.6.5.2 Acquisition and Mergers:
- 10.6.6 SWOT Analysis
- 10.7 Google LLC (YouTube)
- 10.7.1 Company Overview
- 10.7.2 Financial Analysis
- 10.7.3 Segmental and Regional Analysis
- 10.7.4 Research & Development Expense
- 10.7.5 Recent strategies and developments:
- 10.7.5.1 Partnerships, Collaborations, and Agreements:
- 10.7.5.2 Product Launches and Product Expansions:
- 10.7.6 SWOT Analysis
- 10.8 Dacast
- 10.8.1 Company Overview
- 10.8.2 SWOT Analysis
- 10.9 Dailymotion (VIVENDI)
- 10.9.1 Company Overview
- 10.9.2 Financial Analysis
- 10.9.3 Segmental and Regional Analysis
- 10.9.4 Research & Development Expenses
- 10.9.5 Recent strategies and developments:
- 10.9.5.1 Partnerships, Collaborations, and Agreements:
- 10.9.6 SWOT Analysis
- 10.10. Muvi
- 10.10.1 Company Overview
- 10.10.2 SWOT Analysis
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