
Europe AI Video Market Size, Share & Industry Analysis Report By Users (B2B (Enterprise), and B2C (Individuals)), By Device (Cloud-Based Platforms, Desktop Computers, and Mobile Devices), By Offering Type (Creative AI Video Generators, Video Enhancement A
Description
The Europe AI Video Market would witness market growth of 30.2% CAGR during the forecast period (2025-2032).
The Germany market dominated the Europe AI Video Market by Country in 2024, thereby, achieving a market value of $1,590.6 million by 2032. The UK market is exhibiting a CAGR of 28.9% during (2025 - 2032). Additionally, The France market would experience a CAGR of 31.1% during (2025 - 2032). The Germany and UK led the Europe AI Video Market by Country with a market share of 19.5% and 16.9% in 2024.
Europe's AI video market is growing quickly due to strong rules, smart investments from both the public and private sectors, and innovation led by the industry. The EU's groundbreaking AI Act, which goes into effect in August 2024, sets up a risk-based framework that bans harmful applications, requires transparency for general-purpose models, and promotes innovation through regulatory sandboxes and access to supercomputers. InvestAI and other projects like it are helping to strengthen Europe's technological sovereignty by sending up to €200 billion to build AI gigafactories and other infrastructure. France and Germany are two examples of national governments that are making multi-billion euro commitments to improve AI capabilities in their own countries. These efforts are part of a growing ecosystem that includes ethical safeguards, infrastructure, and business readiness in the development of AI videos.
Throughout the region, corporates are standing out by delivering personalized solutions for specific sectors and promoting compliance in design. For example, Smart Eye AB from Sweden is the leader in automotive behavioral AI, and Kinesense from Ireland provides CCTV analytics to law enforcement with legal and data chain protections. Colossyan, which is based in Hungary, is a good example of Europe's push in generative video. Also, it lets businesses create training content in multiple languages. In 2024, 13.48% of EU enterprises used AI technologies. Furthermore, in 2024, 41.17% of large EU enterprises used AI technologies. Moreover, in 2024, AI was used the most by enterprises in the information and communication sector. The increasing rate of the AI adoption in European enterprises is driving the growth of the market.
Users Outlook
Based on Users, the market is segmented into B2B (Enterprise), and B2C (Individuals). With a compound annual growth rate (CAGR) of 27.8% over the projection period, the B2B (Enterprise) Market, dominate the Germany AI Video Market by Users in 2024 and would be a prominent market until 2032. From 2025 to 2032 The B2C (Individuals) market is expected to witness a CAGR of 29.3% during (2025 - 2032).
Device Outlook
Based on Device, the market is segmented into Cloud-Based Platforms, Desktop Computers, and Mobile Devices. The Cloud-Based Platforms market segment dominated the Spain AI Video Market by Device is expected to grow at a CAGR of 31.2 % during the forecast period thereby continuing its dominance until 2032. Also, The Mobile Devices market is anticipated to grow as a CAGR of 32.7 % during the forecast period during (2025 - 2032).
Country Outlook
Germany's AI video market is growing quickly because of its strong industrial base, media sector, and digitalization of the public. Smart factories, surveillance, automotive systems, and media editing are all starting to use AI video. When deploying AI, privacy, data sovereignty, and explainable AI are all important, especially when following the EU AI Act. Some trends are generative training videos, retail analytics based on emotions, and journalism that uses AI. Industry 4.0 projects combine AI video with the Internet of Things (IoT) and robotics. There are both domestic companies like Brighter AI and global companies like AWS and IBM that do business in Germany. These companies get help from universities, accelerators, and government-backed R&D efforts.
List of Key Companies Profiled
By Users
The Germany market dominated the Europe AI Video Market by Country in 2024, thereby, achieving a market value of $1,590.6 million by 2032. The UK market is exhibiting a CAGR of 28.9% during (2025 - 2032). Additionally, The France market would experience a CAGR of 31.1% during (2025 - 2032). The Germany and UK led the Europe AI Video Market by Country with a market share of 19.5% and 16.9% in 2024.
Europe's AI video market is growing quickly due to strong rules, smart investments from both the public and private sectors, and innovation led by the industry. The EU's groundbreaking AI Act, which goes into effect in August 2024, sets up a risk-based framework that bans harmful applications, requires transparency for general-purpose models, and promotes innovation through regulatory sandboxes and access to supercomputers. InvestAI and other projects like it are helping to strengthen Europe's technological sovereignty by sending up to €200 billion to build AI gigafactories and other infrastructure. France and Germany are two examples of national governments that are making multi-billion euro commitments to improve AI capabilities in their own countries. These efforts are part of a growing ecosystem that includes ethical safeguards, infrastructure, and business readiness in the development of AI videos.
Throughout the region, corporates are standing out by delivering personalized solutions for specific sectors and promoting compliance in design. For example, Smart Eye AB from Sweden is the leader in automotive behavioral AI, and Kinesense from Ireland provides CCTV analytics to law enforcement with legal and data chain protections. Colossyan, which is based in Hungary, is a good example of Europe's push in generative video. Also, it lets businesses create training content in multiple languages. In 2024, 13.48% of EU enterprises used AI technologies. Furthermore, in 2024, 41.17% of large EU enterprises used AI technologies. Moreover, in 2024, AI was used the most by enterprises in the information and communication sector. The increasing rate of the AI adoption in European enterprises is driving the growth of the market.
Users Outlook
Based on Users, the market is segmented into B2B (Enterprise), and B2C (Individuals). With a compound annual growth rate (CAGR) of 27.8% over the projection period, the B2B (Enterprise) Market, dominate the Germany AI Video Market by Users in 2024 and would be a prominent market until 2032. From 2025 to 2032 The B2C (Individuals) market is expected to witness a CAGR of 29.3% during (2025 - 2032).
Device Outlook
Based on Device, the market is segmented into Cloud-Based Platforms, Desktop Computers, and Mobile Devices. The Cloud-Based Platforms market segment dominated the Spain AI Video Market by Device is expected to grow at a CAGR of 31.2 % during the forecast period thereby continuing its dominance until 2032. Also, The Mobile Devices market is anticipated to grow as a CAGR of 32.7 % during the forecast period during (2025 - 2032).
Country Outlook
Germany's AI video market is growing quickly because of its strong industrial base, media sector, and digitalization of the public. Smart factories, surveillance, automotive systems, and media editing are all starting to use AI video. When deploying AI, privacy, data sovereignty, and explainable AI are all important, especially when following the EU AI Act. Some trends are generative training videos, retail analytics based on emotions, and journalism that uses AI. Industry 4.0 projects combine AI video with the Internet of Things (IoT) and robotics. There are both domestic companies like Brighter AI and global companies like AWS and IBM that do business in Germany. These companies get help from universities, accelerators, and government-backed R&D efforts.
List of Key Companies Profiled
- Adobe, Inc.
- NVIDIA Corporation
- Google LLC
- Microsoft Corporation
- IBM Corporation
- Pictory Corp.
- Lumen5 Technologies Ltd
- OpenAI, LLC
- Meta Platforms, Inc.
- Tesla, Inc.
By Users
- B2B (Enterprise)
- B2C (Individuals)
- Cloud-Based Platforms
- Desktop Computers
- Mobile Devices
- Creative AI Video Generators
- Video Enhancement AI
- Video Editing AI
- Video Analysis AI
- Germany
- UK
- France
- Russia
- Spain
- Italy
- Rest of Europe
Table of Contents
167 Pages
- Chapter 1. Market Scope & Methodology
- 1.1 Market Definition
- 1.2 Objectives
- 1.3 Market Scope
- 1.4 Segmentation
- 1.4.1 Europe AI Video Market, by Users
- 1.4.2 Europe AI Video Market, by Device
- 1.4.3 Europe AI Video Market, by Offering Type
- 1.4.4 Europe AI Video Market, by Country
- 1.5 Methodology for the research
- Chapter 2. Market at a Glance
- 2.1 Key Highlights
- Chapter 3. Market Overview
- 3.1 Introduction
- 3.1.1 Overview
- 3.1.1.1 Market Composition and Scenario
- 3.2 Key Factors Impacting the Market
- 3.2.1 Market Drivers
- 3.2.2 Market Restraints
- 3.2.3 Market Opportunities
- 3.2.4 Market Challenges
- Chapter 4. Market Trends – AI Video Market
- Chapter 5. State of Competition – AI Video Market
- Chapter 6. Product Life Cycle (PLC) – AI Video Market
- Chapter 7. Market Consolidation – AI Video Market
- Chapter 8. Competition Analysis – Global
- 8.1 Market Share Analysis, 2024
- 8.2 Strategies Deployed in AI Video Market
- 8.3 Porter Five Forces Analysis
- Chapter 9. Value Chain Analysis – AI Video Market
- 9.1 Research and Development (R&D)
- 9.2 Data Collection and Curation
- 9.3 AI Model Training and Testing
- 9.4 Software Development and Integration
- 9.5 Cloud and Infrastructure Deployment
- 9.6 Ethical & Regulatory Compliance
- 9.7 Marketing and Commercialization
- 9.8 Customer Onboarding and Support
- 9.9 Feedback Loop & Continuous Learning
- Chapter 10. Key Customer Criteria – AI video Market
- Chapter 11. Europe AI Video Market by Users
- 11.1 Europe B2B (Enterprise) Market by Country
- 11.2 Europe B2C (Individuals) Market by Country
- Chapter 12. Europe AI Video Market by Device
- 12.1 Europe Cloud-Based Platforms Market by Country
- 12.2 Europe Desktop Computers Market by Country
- 12.3 Europe Mobile Devices Market by Country
- Chapter 13. Europe AI Video Market by Offering Type
- 13.1 Europe Creative AI Video Generators Market by Country
- 13.2 Europe Video Enhancement AI Market by Country
- 13.3 Europe Video Editing AI Market by Country
- 13.4 Europe Video Analysis AI Market by Country
- Chapter 14. Europe AI Video Market by Country
- 14.1 Germany AI Video Market
- 14.1.1 Germany AI Video Market by Users
- 14.1.2 Germany AI Video Market by Device
- 14.1.3 Germany AI Video Market by Offering Type
- 14.2 UK AI Video Market
- 14.2.1 UK AI Video Market by Users
- 14.2.2 UK AI Video Market by Device
- 14.2.3 UK AI Video Market by Offering Type
- 14.3 France AI Video Market
- 14.3.1 France AI Video Market by Users
- 14.3.2 France AI Video Market by Device
- 14.3.3 France AI Video Market by Offering Type
- 14.4 Russia AI Video Market
- 14.4.1 Russia AI Video Market by Users
- 14.4.2 Russia AI Video Market by Device
- 14.4.3 Russia AI Video Market by Offering Type
- 14.5 Spain AI Video Market
- 14.5.1 Spain AI Video Market by Users
- 14.5.2 Spain AI Video Market by Device
- 14.5.3 Spain AI Video Market by Offering Type
- 14.6 Italy AI Video Market
- 14.6.1 Italy AI Video Market by Users
- 14.6.2 Italy AI Video Market by Device
- 14.6.3 Italy AI Video Market by Offering Type
- 14.7 Rest of Europe AI Video Market
- 14.7.1 Rest of Europe AI Video Market by Users
- 14.7.2 Rest of Europe AI Video Market by Device
- 14.7.3 Rest of Europe AI Video Market by Offering Type
- Chapter 15. Company Profiles
- 15.1 Adobe, Inc.
- 15.1.1 Company Overview
- 15.1.2 Financial Analysis
- 15.1.3 Segmental and Regional Analysis
- 15.1.4 Research & Development Expense
- 15.1.5 Recent strategies and developments:
- 15.1.5.1 Partnerships, Collaborations, and Agreements:
- 15.1.6 SWOT Analysis
- 15.2 NVIDIA Corporation
- 15.2.1 Company Overview
- 15.2.2 Financial Analysis
- 15.2.3 Segmental and Regional Analysis
- 15.2.4 Research & Development Expenses
- 15.2.5 Recent strategies and developments:
- 15.2.5.1 Partnerships, Collaborations, and Agreements:
- 15.2.6 SWOT Analysis
- 15.3 Google LLC
- 15.3.1 Company Overview
- 15.3.2 Financial Analysis
- 15.3.3 Segmental and Regional Analysis
- 15.3.4 Research & Development Expenses
- 15.3.5 Recent strategies and developments:
- 15.3.5.1 Partnerships, Collaborations, and Agreements:
- 15.3.6 SWOT Analysis
- 15.4 Microsoft Corporation
- 15.4.1 Company Overview
- 15.4.2 Financial Analysis
- 15.4.3 Segmental and Regional Analysis
- 15.4.4 Research & Development Expenses
- 15.4.5 Recent strategies and developments:
- 15.4.5.1 Partnerships, Collaborations, and Agreements:
- 15.4.6 SWOT Analysis
- 15.5 IBM Corporation
- 15.5.1 Company Overview
- 15.5.2 Financial Analysis
- 15.5.3 Regional & Segmental Analysis
- 15.5.4 Research & Development Expenses
- 15.5.5 SWOT Analysis
- 15.6 Pictory Corp.
- 15.6.1 Company Overview
- 15.6.2 Recent strategies and developments:
- 15.6.2.1 Product Launches and Product Expansions:
- 15.7 Lumen5 Technologies Ltd
- 15.7.1 Company Overview
- 15.8 OpenAI, LLC
- 15.8.1 Company Overview
- 15.8.2 Recent strategies and developments:
- 15.8.2.1 Product Launches and Product Expansions:
- 15.8.3 SWOT Analysis
- 15.9 Meta Platforms, Inc.
- 15.9.1 Company Overview
- 15.9.2 Financial Analysis
- 15.9.3 Segment and Regional Analysis
- 15.9.4 Research & Development Expense
- 15.9.5 SWOT Analysis
- 15.10. Tesla, Inc.
- 15.10.1 Company Overview
- 15.10.2 Financial Analysis
- 15.10.3 Segmental and Regional Analysis
- 15.10.4 Research & Development Expense
- 15.10.5 SWOT Analysis
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