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Asia Pacific Out-of-band (OOB) Authentication Market Size, Share & Industry Analysis Report By Components (Software and Services), By Deployment (Cloud and On-Premise), By Authentication Channel (SMS, Token-Based, Email and Other Authentication Channel),

Publisher Knowledge Based Value (KBV) Research
Published Jan 08, 2026
Length 170 Pages
SKU # KBV20729323

Description

The Asia Pacific Out-of-band (OOB) Authentication Market would witness market growth of 16.4% CAGR during the forecast period (2025-2032).

The China market dominated the Asia Pacific Out-of-band (OOB) Authentication Market by Country in 2024, and would continue to be a dominant market till 2032; thereby, achieving a market value of $280.6 Million by 2032. Japan market is showcasing a CAGR of 15.6% during (2025 - 2032). Additionally, The India market would showcase a CAGR of 17.2% during (2025 - 2032). The China and Japan led the Asia Pacific Out-of-band (OOB) Authentication Market by Country with a market share of 27.5% and 17.7% in 2024. The Singapore market is expected to witness a CAGR of 18.2% during throughout the forecast period.

The Asia Pacific Out-of-Band (OOB) Authentication market has grown along with the region's rapid digitalization, wider access to the internet, and higher cyber risks. OOB authentication was first used in Japan, Australia, Singapore, and South Korea to protect against fraud and phishing. Government-led efforts to improve cybersecurity and digital identity in countries like India and Singapore sped up the process even more. SMS, app-based authenticators, and push notifications could be used and scaled because so many people had mobile phones. Over time, OOB authentication evolved from simple one-time passwords (OTPs) to more complex models that work on mobile devices and in the cloud. It is now a key part of digital trust frameworks in government, healthcare, business IT, and financial services.

Current trends show that there is a lot of demand from the government for secure digital identity frameworks and multi-factor authentication. Mobile-first and cloud-based OOB authentication models are growing quickly. They help people work from home and use the cloud in both developing and developed markets. Companies are slowly moving away from SMS-based methods and toward app-based and push-notification solutions that are more secure and less likely to be used for phishing. Market leaders care about things like scalability, following the rules, and working with mobile ecosystems. Risk-based and adaptive authentication features are becoming more important to find a balance between security and ease of use. There are global vendors, regional providers, and telecom-backed solutions in the competitive landscape. Flexibility and compliance with local laws are two important things that set them apart.

Components Outlook

Based on Components, the market is segmented into Software and Services. The Software market segment dominated the China Out-of-band (OOB) Authentication Market by Components is expected to grow at a CAGR of 13.9 % during the forecast period thereby continuing its dominance until 2032. Also, The Services market is anticipated to grow as a CAGR of 14.8 % during the forecast period during (2025 - 2032).

Deployment Outlook

Based on Deployment, the market is segmented into Cloud and On-Premise. With a compound annual growth rate (CAGR) of 18.3% over the projection period, the Cloud Market, dominate the Singapore Out-of-band (OOB) Authentication Market by Deployment in 2024 and would be a prominent market until 2032. The On-Premise market is expected to witness a CAGR of 18% during (2025 - 2032).

Country Outlook

China's Out-of-Band (OOB) authentication market is growing quickly because the country has a big digital economy and a lot of online financial, e-commerce, and government transactions. A lot of people use OOB methods like SMS, mobile app approvals, and hardware-backed authentication to keep their digital identities and payments safe. The government's strong focus on cybersecurity and fraud prevention makes people more likely to use multi-factor authentication. High smartphone uses and super-app ecosystems make it easy to verify things on mobile devices. The market is moving away from SMS and toward biometric, app-based, and AI-enabled authentication models. Increasingly, integration with real-time fraud detection and cloud security is happening. Domestic tech companies and telecom companies are the main competitors, with scalability and compliance with regulations being the main differences.

List of Key Companies Profiled
  • OneSpan, Inc.
  • Ping Identity Holding Corp.
  • RSA Security LLC (Symphony Technology Group)
  • SecurEnvoy Limited (Shearwater Group PLC)
  • Thales Group S.A.
  • Broadcom, Inc.
  • Censornet Ltd.
  • Cisco Systems, Inc.
  • Deepnet Security
  • i-Sprint Innovations Pte Ltd.
Asia Pacific Out-of-band (OOB) Authentication Market Report Segmentation

By Components
  • Software
  • Services
By Deployment
  • Cloud
  • On-Premise
By Authentication Channel
  • SMS
  • Token-Based
  • Email
  • Other Authentication Channel
By End-User Industry
  • BFSI
  • IT & Telecommunication
  • Retail & E-commerce
  • Government
  • Media & Entertainment
  • Other End-User Industry
By Country
  • China
  • Japan
  • India
  • South Korea
  • Singapore
  • Malaysia
  • Rest of Asia Pacific

Table of Contents

170 Pages
Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 Asia Pacific Out-of-band (OOB) Authentication Market, by Components
1.4.2 Asia Pacific Out-of-band (OOB) Authentication Market, by Deployment
1.4.3 Asia Pacific Out-of-band (OOB) Authentication Market, by Authentication Channel
1.4.4 Asia Pacific Out-of-band (OOB) Authentication Market, by End-User Industry
1.4.5 Asia Pacific Out-of-band (OOB) Authentication Market, by Country
1.5 Methodology for the research
Chapter 2. Market at a Glance
2.1 Key Highlights
Chapter 3. Market Overview
3.1 Introduction
3.1.1 Overview
3.1.1.1 Market Composition and Scenario 
3.2 Key Factors Impacting the Market
3.2.1 Market Drivers
3.2.2 Market Restraints
3.2.3 Market Opportunities
3.2.4 Market Challenges
Chapter 4. Market Trends – Asia Pacific Out-of-band (OOB) Authentication Market
Chapter 5. State of Competition – Asia Pacific Out-of-band (OOB) Authentication Market
Chapter 6. Market Consolidation – Asia Pacific Out-of-band (OOB) Authentication Market
Chapter 7. Key Customer Criteria – Asia Pacific Out-of-band (OOB) Authentication Market
Chapter 8. Value Chain Analysis of Out-of-band (OOB) Authentication Market
Chapter 9. Competition Analysis – Global
9.1 Market Share Analysis, 2024
9.2 Porter Five Forces Analysis
Chapter 10. Product Life Cycle – Out-of-band (OOB) Authentication Market
Chapter 11. Asia Pacific Out-of-band (OOB) Authentication Market by Components
11.1 Asia Pacific Software Market by Country
11.2 Asia Pacific Services Market by Country
Chapter 12. Asia Pacific Out-of-band (OOB) Authentication Market by Deployment
12.1 Asia Pacific Cloud Market by Country
12.2 Asia Pacific On-Premise Market by Country
Chapter 13. Asia Pacific Out-of-band (OOB) Authentication Market by Authentication Channel
13.1 Asia Pacific SMS Market by Country
13.2 Asia Pacific Token-Based Market by Country
13.3 Asia Pacific Email Market by Country
13.4 Asia Pacific Other Authentication Channel Market by Country
Chapter 14. Asia Pacific Out-of-band (OOB) Authentication Market by End-User Industry
14.1 Asia Pacific BFSI Market by Country
14.2 Asia Pacific IT & Telecommunication Market by Country
14.3 Asia Pacific Retail & E-commerce Market by Country
14.4 Asia Pacific Government Market by Country
14.5 Asia Pacific Media & Entertainment Market by Country
14.6 Asia Pacific Other End-User Industry Market by Country
Chapter 15. Asia Pacific Out-of-band (OOB) Authentication Market by Country
15.1 China Out-of-band (OOB) Authentication Market
15.1.1 China Out-of-band (OOB) Authentication Market by Components
15.1.2 China Out-of-band (OOB) Authentication Market by Deployment
15.1.3 China Out-of-band (OOB) Authentication Market by Authentication Channel
15.1.4 China Out-of-band (OOB) Authentication Market by End-User Industry
15.2 Japan Out-of-band (OOB) Authentication Market
15.2.1 Japan Out-of-band (OOB) Authentication Market by Components
15.2.2 Japan Out-of-band (OOB) Authentication Market by Deployment
15.2.3 Japan Out-of-band (OOB) Authentication Market by Authentication Channel
15.2.4 Japan Out-of-band (OOB) Authentication Market by End-User Industry
15.3 India Out-of-band (OOB) Authentication Market
15.3.1 India Out-of-band (OOB) Authentication Market by Components
15.3.2 India Out-of-band (OOB) Authentication Market by Deployment
15.3.3 India Out-of-band (OOB) Authentication Market by Authentication Channel
15.3.4 India Out-of-band (OOB) Authentication Market by End-User Industry
15.4 South Korea Out-of-band (OOB) Authentication Market
15.4.1 South Korea Out-of-band (OOB) Authentication Market by Components
15.4.2 South Korea Out-of-band (OOB) Authentication Market by Deployment
15.4.3 South Korea Out-of-band (OOB) Authentication Market by Authentication Channel
15.4.4 South Korea Out-of-band (OOB) Authentication Market by End-User Industry
15.5 Singapore Out-of-band (OOB) Authentication Market
15.5.1 Singapore Out-of-band (OOB) Authentication Market by Components
15.5.2 Singapore Out-of-band (OOB) Authentication Market by Deployment
15.5.3 Singapore Out-of-band (OOB) Authentication Market by Authentication Channel
15.5.4 Singapore Out-of-band (OOB) Authentication Market by End-User Industry
15.6 Malaysia Out-of-band (OOB) Authentication Market
15.6.1 Malaysia Out-of-band (OOB) Authentication Market by Components
15.6.2 Malaysia Out-of-band (OOB) Authentication Market by Deployment
15.6.3 Malaysia Out-of-band (OOB) Authentication Market by Authentication Channel
15.6.4 Malaysia Out-of-band (OOB) Authentication Market by End-User Industry
15.7 Rest of Asia Pacific Out-of-band (OOB) Authentication Market
15.7.1 Rest of Asia Pacific Out-of-band (OOB) Authentication Market by Components
15.7.2 Rest of Asia Pacific Out-of-band (OOB) Authentication Market by Deployment
15.7.3 Rest of Asia Pacific Out-of-band (OOB) Authentication Market by Authentication Channel
15.7.4 Rest of Asia Pacific Out-of-band (OOB) Authentication Market by End-User Industry
Chapter 16. Company Profiles
16.1 OneSpan, Inc.
16.1.1 Company Overview
16.1.2 Financial Analysis
16.1.3 Regional Analysis
16.1.4 Research & Development Expenses
16.1.5 Recent strategies and developments:
16.1.5.1 Product Launches and Product Expansions:
16.2 Ping Identity Holding Corp.
16.2.1 Company Overview
16.2.2 Recent strategies and developments:
16.2.2.1 Partnerships, Collaborations, and Agreements:
16.3 RSA Security LLC (Symphony Technology Group)
16.3.1 Company Overview
16.3.2 SWOT Analysis
16.4 SecurEnvoy Limited (Shearwater Group PLC)
16.4.1 Company Overview
16.4.2 Financial Analysis
16.4.3 Segmental and Regional Analysis
16.5 Thales Group S.A.
16.5.1 Company Overview
16.5.2 Financial Analysis
16.5.3 Segmental Analysis
16.5.4 Research & Development Expenses
16.5.5 SWOT Analysis
16.6 Broadcom, Inc.
16.6.1 Company Overview
16.6.2 Financial Analysis
16.6.3 Segmental and Regional Analysis
16.6.4 Research & Development Expense
16.6.5 SWOT Analysis
16.7 CensorNet Ltd.
16.7.1 Company Overview
16.8 Cisco Systems, Inc.
16.8.1 Company Overview
16.8.2 Financial Analysis
16.8.3 Regional Analysis
16.8.4 Research & Development Expense
16.8.5 SWOT Analysis
16.9 Deepnet Security
16.9.1 Company Overview
16.10. i-Sprint Innovations Pte Ltd.
16.10.1 Company Overview

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