pea protein market size, share, growth drivers, trends, opportunities & forecast 2025–2030

Pea Protein Market Overview

The Pea Protein Market is valued at USD 2.1 billion, based on a five-year historical analysis. This growth is primarily driven by the increasing demand for plant-based protein sources, rising health consciousness among consumers, and the growing trend of veganism, vegetarianism, and flexitarian diets. The market has seen a significant uptick in the adoption of pea protein in various food and beverage applications, as well as in nutritional supplements. Innovations in food processing and extraction technologies have further enhanced product quality and expanded application scope, supporting robust market expansion .

Key players in this market include the United States, Canada, Germany, and China. The dominance of these regions can be attributed to advanced agricultural practices, high production capacities, and strong consumer demand for plant-based protein products. Additionally, the presence of major food manufacturers and health
ands in these areas further solidifies their market leadership. China is the fastest-growing market, while North America remains the largest by value .

In 2023, the European Union implemented Regulation (EU) 2015/2283 on novel foods, issued by the European Commission, which governs the safety and quality of plant-based protein products, including pea protein. This regulation mandates that all pea protein products must undergo rigorous testing for allergens and contaminants before they can be marketed, thereby enhancing consumer trust and product integrity in the market. Compliance requires manufacturers to submit safety dossiers, demonstrate allergen management, and meet labeling standards .

Pea Protein Market Segmentation

By Type:

The pea protein market is segmented into four main types: Pea Protein Isolate, Pea Protein Concentrate, Textured Pea Protein, and Hydrolyzed Pea Protein. Among these, Pea Protein Isolate is the leading subsegment due to its high protein content, hypoallergenic properties, and versatility in various applications, particularly in food and beverages. The increasing consumer preference for high-protein diets, allergen-free ingredients, and sustainable nutrition have further propelled the demand for this subsegment. Technological advancements in extraction and formulation have improved taste and texture,
oadening its appeal .

By Application:

The applications of pea protein are diverse, including Food & Beverages, Nutritional Supplements, Animal Feed, and Personal Care & Cosmetics. The Food & Beverages segment dominates the market, driven by the increasing incorporation of pea protein in plant-based meat alternatives, protein bars, dairy substitutes, and functional foods. This trend is fueled by rising health awareness, sustainability concerns, and the shift towards clean-label products among consumers. Nutritional supplements and animal feed are also experiencing growth due to the demand for allergen-free, high-protein ingredients .

Pea Protein Market Competitive Landscape

The Pea Protein Market is characterized by a dynamic mix of regional and international players. Leading participants such as Roquette Frères, Cargill, Incorporated, Ingredion Incorporated, AGT Food and Ingredients Inc., Puris Proteins, LLC, Emsland Group, Axiom Foods, Inc., The Scoular Company, Shandong Jianyuan Group, Glanbia plc, Burcon NutraScience Corporation, Cosucra Groupe Warcoing SA, Kerry Group plc, Vestkorn Milling AS, Nutri-Pea Limited contribute to innovation, geographic expansion, and service delivery in this space.

Roquette Frères

1933

Lestrem, France

Cargill, Incorporated

1865

Wayzata, Minnesota, USA

Ingredion Incorporated

1901

Westchester, Illinois, USA

AGT Food and Ingredients Inc.

2001

Saskatoon, Canada

Puris Proteins, LLC

2008

Minneapolis, Minnesota, USA

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Pea Protein Market Industry Analysis

Growth Drivers

Increasing Demand for Plant-Based Proteins:

The global demand for plant-based proteins is projected to reach 25 million metric tons in future, driven by a shift towards healthier diets. This trend is particularly strong in regions like North America and Europe, where consumers are increasingly opting for meat alternatives. The rise in flexitarian diets, which incorporate more plant-based foods, is a significant factor, as evidenced by a 35% increase in plant-based product launches in future, according to the Plant-Based Foods Association.

Rising Health Consciousness Among Consumers:

Health consciousness is at an all-time high, with 75% of consumers actively seeking healthier food options. This trend is supported by the World Health Organization's findings that highlight the benefits of plant-based diets in reducing chronic diseases. The demand for high-protein, low-fat food products is driving the incorporation of pea protein into various food items, with the health food market expected to grow by $2 billion in future, according to industry reports.

Expansion of Vegan and Vegetarian Diets:

The number of vegans and vegetarians is increasing globally, with estimates suggesting that 10 million Americans identified as vegan in future, a 400% increase since 2004. This demographic shift is creating a robust market for pea protein, as it is a preferred protein source for those avoiding animal products. The growing availability of pea protein in retail and foodservice channels is expected to further enhance its market presence, with sales projected to exceed $1.5 billion in future.

Market Challenges

Price Volatility of Raw Materials:

The pea protein market faces challenges due to the price volatility of raw materials, particularly yellow peas. In future, the price of yellow peas fluctuated between $350 and $550 per metric ton, influenced by factors such as climate conditions and global supply chain disruptions. This volatility can impact production costs and profit margins for manufacturers, making it difficult to maintain competitive pricing in the market.

Limited Consumer Awareness:

Despite the growing popularity of plant-based diets, consumer awareness of pea protein remains limited. A survey conducted in future revealed that only 45% of consumers were familiar with pea protein as a dietary option. This lack of awareness can hinder market growth, as consumers may not actively seek out products containing pea protein. Educational initiatives and marketing strategies are essential to increase visibility and understanding of the benefits of pea protein.

Pea Protein Market Future Outlook

The future of the pea protein market appears promising, driven by increasing consumer demand for sustainable and health-oriented food options. Innovations in product formulations and the expansion of distribution channels are expected to enhance market accessibility. Additionally, the rise of e-commerce platforms is facilitating the availability of pea protein products, allowing consumers to explore diverse offerings. As awareness grows, the market is likely to witness significant growth, particularly in the health and wellness sectors, which are projected to expand rapidly in the coming years.

Market Opportunities

Growth in Sports Nutrition Sector:

The sports nutrition sector is increasingly adopting pea protein due to its high digestibility and amino acid profile. With the global sports nutrition market expected to reach $50 billion in future, there is a significant opportunity for pea protein manufacturers to cater to this growing demand, particularly among athletes and fitness enthusiasts seeking plant-based protein sources.

Development of Novel Food Products:

The development of innovative food products incorporating pea protein presents a lucrative opportunity. As consumer preferences shift towards unique and functional foods, manufacturers can explore creating snacks, beverages, and ready-to-eat meals that leverage pea protein's nutritional benefits. This trend is supported by a projected increase in the functional foods market, expected to reach $300 billion in future.

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