false eyelashes market size, share, growth drivers, trends, opportunities & forecast 2025–2030
Description
False Eyelashes Market Overview
The False Eyelashes Market is valued at USD 1.7 billion, based on a five-year historical analysis. This growth is primarily driven by the increasing popularity of beauty products, rising consumer awareness regarding personal grooming, the influence of social media on beauty trends, and collaborations between cosmetic
ands and cele
ities. The market has seen a surge in demand for false eyelashes, particularly among younger demographics who are increasingly adopting beauty enhancements. The COVID-19 pandemic further accelerated demand as mask-wearing shifted emphasis to eye makeup, and e-commerce platforms reported significant growth in eye makeup product sales.
Key players in this market include the United States, China, and the United Kingdom. The United States dominates due to its large consumer base and strong presence of beauty
ands. China has emerged as a significant player due to its booming beauty industry, rapid urbanization, and growing middle class, while the United Kingdom benefits from a robust fashion and beauty culture that drives demand for false eyelashes. Asia Pacific, led by China, holds the largest regional market share globally.
In 2023, the U.S. Food and Drug Administration (FDA) implemented new regulations under the Modernization of Cosmetics Regulation Act (MoCRA), 2022, requiring all cosmetic products, including false eyelashes, to undergo safety assessments before being marketed. Issued by the U.S. Congress and enforced by the FDA, MoCRA mandates product registration, ingredient disclosure, and safety substantiation for cosmetics manufacturers, thereby enhancing consumer safety and product quality .
False Eyelashes Market Segmentation
By Type:
The false eyelashes market is segmented into various types, including Strip Lashes, Cluster/Accent Lashes, Individual Lashes, Magnetic Lashes, Volume Lashes, Faux Mink Lashes, Silk Lashes, Self-Adhesive Lashes, and Others. Strip Lashes remain the most popular due to their ease of use, affordability, and wide availability, making them the preferred choice for everyday consumers. Cluster/Accent Lashes are increasingly chosen for special occasions, while Magnetic Lashes are favored for their convenience and reusability. Faux Mink and Silk Lashes are gaining traction as consumers seek high-quality, cruelty-free options, reflecting a
oader shift toward ethical and premium beauty products.
By Application:
The applications of false eyelashes are diverse, including Everyday Use, Special Occasions, Professional Use (Makeup Artists, Salons), Theatrical & Performance, and Others. Everyday Use is the leading application segment, driven by the growing trend of beauty enhancement in daily routines and the influence of social media and cele
ity culture. Special Occasions, such as weddings and parties, also contribute significantly to the market, as consumers seek to elevate their looks for these events. Professional Use is notable as makeup artists and salons increasingly incorporate false eyelashes into their services, while Theatrical & Performance applications cater to the entertainment industry.
False Eyelashes Market Competitive Landscape
The False Eyelashes Market is characterized by a dynamic mix of regional and international players. Leading participants such as Ardell (American International Industries), Huda Beauty, KISS Products, Inc., Eylure (Original Additions), Tarte Cosmetics, Velour Lashes, House of Lashes, Lilly Lashes, MAC Cosmetics, Benefit Cosmetics, Revlon, Maybelline (L'Oréal), Esqido Ltd., Tatti Lashes, Beauty Bakerie, Lashify, NovaLash, Bella Lash Extensions, Acelashes, Blink Lash Store, Gianni Lashes, JoMay Tsingtao Beauty Co. Ltd., PAC Cosmetics LLP, Parfums de Coeur Ltd., PT. Bio Takara, Qingdao Elour Beauty, Babil Lashes Factory Co. contribute to innovation, geographic expansion, and service delivery in this space.
Ardell
1971
Los Angeles, USA
Huda Beauty
2013
Dubai, UAE
KISS Products, Inc.
1989
Port Washington, USA
Eylure
1947
London, UK
Tarte Cosmetics
1999
New York, USA
Company
Establishment Year
Headquarters
Company Size (Large, Medium, Small by revenue or market share)
Annual Revenue (USD)
Revenue Growth Rate (%)
Market Share (%)
Product Portfolio
eadth (Number of SKUs/Lines)
Geographic Presence (Number of Countries/Regions)
False Eyelashes Market Industry Analysis
Growth Drivers
Increasing Demand for Beauty Products:
The global beauty industry is projected to reach $800 billion, driven by a growing consumer base seeking innovative beauty solutions. In the future, the false eyelashes segment alone accounted for approximately $1.7 billion, reflecting a 13% increase from the previous year. This surge is attributed to heightened awareness of beauty trends and the influence of cele
ity endorsements, which have significantly boosted consumer interest in false eyelashes as essential beauty accessories.
Rise in Social Media Influencer Marketing:
In the future, over 75% of beauty product purchases were influenced by social media, with platforms like Instagram and TikTok playing pivotal roles. Influencers with millions of followers often showcase false eyelashes, leading to increased sales. The influencer marketing industry is expected to grow to $16.4 billion, indicating a robust channel for
ands to reach potential customers and drive demand for false eyelashes through targeted campaigns and collaborations.
Expansion of E-commerce Platforms:
E-commerce sales in the beauty sector reached $350 billion, with false eyelashes representing a significant portion of this growth. The convenience of online shopping, coupled with the rise of platforms like Amazon and specialized beauty sites, has made false eyelashes more accessible. In the future, e-commerce is projected to account for 32% of total beauty sales, further enhancing market penetration and consumer reach for false eyelash
ands.
Market Challenges
Intense Competition:
The false eyelashes market is characterized by a high level of competition, with over 250
ands vying for market share. This saturation leads to price wars and reduced profit margins. In the future, the top five
ands controlled only 27% of the market, indicating a fragmented landscape. Companies must invest significantly in marketing and product differentiation to stand out, which can strain resources and impact profitability.
Regulatory Compliance Issues:
The false eyelashes industry faces stringent regulations regarding safety and quality standards. In the future, the FDA issued new guidelines that require comprehensive testing for cosmetic products, including false eyelashes. Compliance with these regulations can be costly and time-consuming, with estimates suggesting that companies may spend up to $600,000 annually to meet these requirements, impacting smaller
ands disproportionately and limiting their market entry.
False Eyelashes Market Future Outlook
The future of the false eyelashes market appears promising, driven by ongoing trends in customization and sustainability. As consumers increasingly seek personalized beauty solutions,
ands are likely to invest in tailored products that cater to individual preferences. Additionally, the shift towards eco-friendly materials will likely shape product development, aligning with consumer demand for sustainable options. These trends, combined with the growing influence of digital marketing, will create a dynamic environment for innovation and growth in the coming years.
Market Opportunities
Growth in the Asian Market:
The Asian beauty market is projected to reach $600 billion, with false eyelashes gaining popularity among consumers. Countries like China and South Korea are witnessing a surge in demand, driven by cultural trends and increased disposable income. This presents a significant opportunity for
ands to expand their presence and cater to a rapidly growing consumer base in these regions.
Development of Eco-friendly Products:
With rising environmental awareness, the demand for eco-friendly beauty products is increasing. In the future, 45% of consumers expressed a preference for sustainable beauty options.
ands that invest in biodegradable materials and sustainable packaging can tap into this growing market segment, potentially increasing their customer base and enhancing
and loyalty among environmentally conscious consumers.
Please Note: It will take 5-7 business days to complete the report upon order confirmation.
The False Eyelashes Market is valued at USD 1.7 billion, based on a five-year historical analysis. This growth is primarily driven by the increasing popularity of beauty products, rising consumer awareness regarding personal grooming, the influence of social media on beauty trends, and collaborations between cosmetic
ands and cele
ities. The market has seen a surge in demand for false eyelashes, particularly among younger demographics who are increasingly adopting beauty enhancements. The COVID-19 pandemic further accelerated demand as mask-wearing shifted emphasis to eye makeup, and e-commerce platforms reported significant growth in eye makeup product sales.
Key players in this market include the United States, China, and the United Kingdom. The United States dominates due to its large consumer base and strong presence of beauty
ands. China has emerged as a significant player due to its booming beauty industry, rapid urbanization, and growing middle class, while the United Kingdom benefits from a robust fashion and beauty culture that drives demand for false eyelashes. Asia Pacific, led by China, holds the largest regional market share globally.
In 2023, the U.S. Food and Drug Administration (FDA) implemented new regulations under the Modernization of Cosmetics Regulation Act (MoCRA), 2022, requiring all cosmetic products, including false eyelashes, to undergo safety assessments before being marketed. Issued by the U.S. Congress and enforced by the FDA, MoCRA mandates product registration, ingredient disclosure, and safety substantiation for cosmetics manufacturers, thereby enhancing consumer safety and product quality .
False Eyelashes Market Segmentation
By Type:
The false eyelashes market is segmented into various types, including Strip Lashes, Cluster/Accent Lashes, Individual Lashes, Magnetic Lashes, Volume Lashes, Faux Mink Lashes, Silk Lashes, Self-Adhesive Lashes, and Others. Strip Lashes remain the most popular due to their ease of use, affordability, and wide availability, making them the preferred choice for everyday consumers. Cluster/Accent Lashes are increasingly chosen for special occasions, while Magnetic Lashes are favored for their convenience and reusability. Faux Mink and Silk Lashes are gaining traction as consumers seek high-quality, cruelty-free options, reflecting a
oader shift toward ethical and premium beauty products.
By Application:
The applications of false eyelashes are diverse, including Everyday Use, Special Occasions, Professional Use (Makeup Artists, Salons), Theatrical & Performance, and Others. Everyday Use is the leading application segment, driven by the growing trend of beauty enhancement in daily routines and the influence of social media and cele
ity culture. Special Occasions, such as weddings and parties, also contribute significantly to the market, as consumers seek to elevate their looks for these events. Professional Use is notable as makeup artists and salons increasingly incorporate false eyelashes into their services, while Theatrical & Performance applications cater to the entertainment industry.
False Eyelashes Market Competitive Landscape
The False Eyelashes Market is characterized by a dynamic mix of regional and international players. Leading participants such as Ardell (American International Industries), Huda Beauty, KISS Products, Inc., Eylure (Original Additions), Tarte Cosmetics, Velour Lashes, House of Lashes, Lilly Lashes, MAC Cosmetics, Benefit Cosmetics, Revlon, Maybelline (L'Oréal), Esqido Ltd., Tatti Lashes, Beauty Bakerie, Lashify, NovaLash, Bella Lash Extensions, Acelashes, Blink Lash Store, Gianni Lashes, JoMay Tsingtao Beauty Co. Ltd., PAC Cosmetics LLP, Parfums de Coeur Ltd., PT. Bio Takara, Qingdao Elour Beauty, Babil Lashes Factory Co. contribute to innovation, geographic expansion, and service delivery in this space.
Ardell
1971
Los Angeles, USA
Huda Beauty
2013
Dubai, UAE
KISS Products, Inc.
1989
Port Washington, USA
Eylure
1947
London, UK
Tarte Cosmetics
1999
New York, USA
Company
Establishment Year
Headquarters
Company Size (Large, Medium, Small by revenue or market share)
Annual Revenue (USD)
Revenue Growth Rate (%)
Market Share (%)
Product Portfolio
eadth (Number of SKUs/Lines)
Geographic Presence (Number of Countries/Regions)
False Eyelashes Market Industry Analysis
Growth Drivers
Increasing Demand for Beauty Products:
The global beauty industry is projected to reach $800 billion, driven by a growing consumer base seeking innovative beauty solutions. In the future, the false eyelashes segment alone accounted for approximately $1.7 billion, reflecting a 13% increase from the previous year. This surge is attributed to heightened awareness of beauty trends and the influence of cele
ity endorsements, which have significantly boosted consumer interest in false eyelashes as essential beauty accessories.
Rise in Social Media Influencer Marketing:
In the future, over 75% of beauty product purchases were influenced by social media, with platforms like Instagram and TikTok playing pivotal roles. Influencers with millions of followers often showcase false eyelashes, leading to increased sales. The influencer marketing industry is expected to grow to $16.4 billion, indicating a robust channel for
ands to reach potential customers and drive demand for false eyelashes through targeted campaigns and collaborations.
Expansion of E-commerce Platforms:
E-commerce sales in the beauty sector reached $350 billion, with false eyelashes representing a significant portion of this growth. The convenience of online shopping, coupled with the rise of platforms like Amazon and specialized beauty sites, has made false eyelashes more accessible. In the future, e-commerce is projected to account for 32% of total beauty sales, further enhancing market penetration and consumer reach for false eyelash
ands.
Market Challenges
Intense Competition:
The false eyelashes market is characterized by a high level of competition, with over 250
ands vying for market share. This saturation leads to price wars and reduced profit margins. In the future, the top five
ands controlled only 27% of the market, indicating a fragmented landscape. Companies must invest significantly in marketing and product differentiation to stand out, which can strain resources and impact profitability.
Regulatory Compliance Issues:
The false eyelashes industry faces stringent regulations regarding safety and quality standards. In the future, the FDA issued new guidelines that require comprehensive testing for cosmetic products, including false eyelashes. Compliance with these regulations can be costly and time-consuming, with estimates suggesting that companies may spend up to $600,000 annually to meet these requirements, impacting smaller
ands disproportionately and limiting their market entry.
False Eyelashes Market Future Outlook
The future of the false eyelashes market appears promising, driven by ongoing trends in customization and sustainability. As consumers increasingly seek personalized beauty solutions,
ands are likely to invest in tailored products that cater to individual preferences. Additionally, the shift towards eco-friendly materials will likely shape product development, aligning with consumer demand for sustainable options. These trends, combined with the growing influence of digital marketing, will create a dynamic environment for innovation and growth in the coming years.
Market Opportunities
Growth in the Asian Market:
The Asian beauty market is projected to reach $600 billion, with false eyelashes gaining popularity among consumers. Countries like China and South Korea are witnessing a surge in demand, driven by cultural trends and increased disposable income. This presents a significant opportunity for
ands to expand their presence and cater to a rapidly growing consumer base in these regions.
Development of Eco-friendly Products:
With rising environmental awareness, the demand for eco-friendly beauty products is increasing. In the future, 45% of consumers expressed a preference for sustainable beauty options.
ands that invest in biodegradable materials and sustainable packaging can tap into this growing market segment, potentially increasing their customer base and enhancing
and loyalty among environmentally conscious consumers.
Please Note: It will take 5-7 business days to complete the report upon order confirmation.
Table of Contents
88 Pages
- 1. false eyelashes size, share, growth drivers, trends, opportunities & – Market Overview
- 1.1. Definition and Scope
- 1.2. Market Taxonomy
- 1.3. Market Growth Rate
- 1.4. Market Segmentation Overview
- 2. false eyelashes size, share, growth drivers, trends, opportunities & – Market Size (in USD Bn), 2019–2024
- 2.1. Historical Market Size
- 2.2. Year-on-Year Growth Analysis
- 2.3. Key Market Developments and Milestones
- 3. false eyelashes size, share, growth drivers, trends, opportunities & – Market Analysis
- 3.1. Growth Drivers
- 3.1.1. Increasing Demand for Beauty Products
- 3.1.2. Rise in Social Media Influencer Marketing
- 3.1.3. Expansion of E-commerce Platforms
- 3.1.4. Innovations in Product Design and Quality
- 3.2. Restraints
- 3.2.1. Intense Competition
- 3.2.2. Regulatory Compliance Issues
- 3.2.3. Fluctuating Raw Material Prices
- 3.2.4. Consumer Preference for Natural Products
- 3.3. Opportunities
- 3.3.1. Growth in the Asian Market
- 3.3.2. Development of Eco-friendly Products
- 3.3.3. Collaborations with Beauty Salons
- 3.3.4. Expansion into Emerging Markets
- 3.4. Trends
- 3.4.1. Customization and Personalization of Products
- 3.4.2. Increasing Popularity of Magnetic Eyelashes
- 3.4.3. Use of Sustainable Materials
- 3.4.4. Growth of Subscription Services
- 3.5. Government Regulation
- 3.5.1. Safety Standards for Cosmetic Products
- 3.5.2. Labeling Requirements
- 3.5.3. Import and Export Regulations
- 3.5.4. Environmental Regulations on Packaging
- 3.6. SWOT Analysis
- 3.7. Stakeholder Ecosystem
- 3.8. Competition Ecosystem
- 4. false eyelashes size, share, growth drivers, trends, opportunities & – Market Segmentation, 2024
- 4.1. By Type (in Value %)
- 4.1.1. Strip Lashes
- 4.1.2. Cluster/Accent Lashes
- 4.1.3. Individual Lashes
- 4.1.4. Magnetic Lashes
- 4.1.5. Others
- 4.2. By Application (in Value %)
- 4.2.1. Everyday Use
- 4.2.2. Special Occasions
- 4.2.3. Professional Use (Makeup Artists, Salons)
- 4.2.4. Theatrical & Performance
- 4.3. By Distribution Channel (in Value %)
- 4.3.1. Online Retail/E-commerce
- 4.3.2. Specialty Beauty Stores
- 4.3.3. Department Stores
- 4.3.4. Beauty Salons & Spas
- 4.4. By Price Range (in Value %)
- 4.4.1. Budget
- 4.4.2. Mid-range
- 4.4.3. Premium/Luxury
- 4.5. By Material (in Value %)
- 4.5.1. Synthetic Fibers
- 4.5.2. Natural Hair (Human, Mink, etc.)
- 4.5.3. Silk
- 4.5.4. Faux Mink
- 4.6. By Region (in Value %)
- 4.6.1. North India
- 4.6.2. South India
- 4.6.3. East India
- 4.6.4. West India
- 4.6.5. Central India
- 4.6.6. Northeast India
- 4.6.7. Union Territories
- 5. false eyelashes size, share, growth drivers, trends, opportunities & – Market Cross Comparison
- 5.1. Detailed Profiles of Major Companies
- 5.1.1. Ardell (American International Industries)
- 5.1.2. Huda Beauty
- 5.1.3. KISS Products, Inc.
- 5.1.4. Eylure (Original Additions)
- 5.1.5. Tarte Cosmetics
- 5.2. Cross Comparison Parameters
- 5.2.1. Annual Revenue (USD)
- 5.2.2. Market Share (%)
- 5.2.3. Product Portfolio Breadth (Number of SKUs/Lines)
- 5.2.4. Geographic Presence (Number of Countries/Regions)
- 5.2.5. Average Selling Price (ASP)
- 6. false eyelashes size, share, growth drivers, trends, opportunities & – Market Regulatory Framework
- 6.1. Safety Standards for Cosmetic Products
- 6.2. Compliance Requirements and Audits
- 6.3. Certification Processes
- 7. false eyelashes size, share, growth drivers, trends, opportunities & – Market Future Size (in USD Bn), 2025–2030
- 7.1. Future Market Size Projections
- 7.2. Key Factors Driving Future Market Growth
- 8. false eyelashes size, share, growth drivers, trends, opportunities & – Market Future Segmentation, 2030
- 8.1. By Type (in Value %)
- 8.2. By Application (in Value %)
- 8.3. By Distribution Channel (in Value %)
- 8.4. By Price Range (in Value %)
- 8.5. By Material (in Value %)
- 8.6. By Region (in Value %)
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