Vietnam keratin hair care products market report Size, Share, Growth Drivers, Trends, Opportunities & Forecast 2025–2030
Description
Vietnam Keratin Hair Care Products Market Overview
The Vietnam Keratin Hair Care Products Market is valued at USD 230 million, based on a five-year historical analysis. This growth is primarily driven by increasing consumer awareness of hair health, the rising popularity of keratin treatments, and the expansion of retail channels. The demand for high-quality hair care products has surged as consumers seek effective solutions for hair damage and styling, leading to a robust market environment. Vietnamese consumers exhibit high engagement with hair care routines, with 68% washing their hair daily due to climate and lifestyle factors, while conditioner usage shows significant adoption at 67% among regular users, particularly in urban areas.
Key cities such as Ho Chi Minh City and Hanoi dominate the market due to their large urban populations and higher disposable incomes. These cities are also home to numerous beauty salons and retail outlets, making them focal points for hair care product distribution. The concentration of beauty professionals and consumers in these urban areas further fuels the demand for keratin hair care products, with urban areas showing 78% conditioner usage compared to 51% in rural and suburban regions.
Vietnam's cosmetic regulatory framework, governed by the Cosmetic Products Decree issued by the Ministry of Health, establishes comprehensive safety and quality standards for all cosmetic products including hair care items. This regulation mandates that all keratin hair care products undergo rigorous testing for harmful substances and comply with established safety thresholds before they can be marketed, requiring manufacturers to maintain proper documentation and quality assurance protocols. The framework aims to protect consumers and promote the use of safe, high-quality products in the beauty industry.
Vietnam Keratin Hair Care Products Market Segmentation
By Type:
The keratin hair care products market is segmented into various types, including Smoothing Treatments, Repairing Masks, Shampoos and Conditioners, Styling Products, Treatment Oils, Hair Serums, Hair Colorants, and Others. Among these, Smoothing Treatments and Shampoos and Conditioners are particularly popular due to their effectiveness in managing frizz and maintaining hair health. The trend towards natural ingredients has also led to a rise in demand for Repairing Masks and Treatment Oils, as consumers increasingly seek products that nourish and restore hair. Treatment products including masks and oils show stronger adoption among women at 52% compared to men at 25%, indicating differentiated market preferences by gender.
By End-User:
The market is segmented by end-users, including Individual Consumers, Salons & Beauty Professionals, Retailers, and Distributors. Individual Consumers represent the largest segment, driven by the growing trend of self-care and personal grooming. Salons and beauty professionals also play a significant role, as they often recommend and use keratin products in their services, influencing consumer choices. Retailers and distributors are crucial for product availability, ensuring that consumers have access to a wide range of keratin hair care products through diverse distribution channels including supermarkets, hypermarkets, retail and convenience stores, and online platforms.
Vietnam Keratin Hair Care Products Market Competitive Landscape
The Vietnam Keratin Hair Care Products Market is characterized by a dynamic mix of regional and international players. Leading participants such as L'Oréal Vietnam, Unilever Vietnam, Procter & Gamble Vietnam, Schwarzkopf Professional (Henkel Vietnam), TRESemmé (Unilever Vietnam), Kérastase (L'Oréal Vietnam), Matrix (L'Oréal Vietnam), Wella Professionals (Coty Vietnam), Revlon Professional, Dove (Unilever Vietnam), Garnier (L'Oréal Vietnam), Herbal Essences (Procter & Gamble Vietnam), OGX (Johnson & Johnson Vietnam), BioSilk (Farouk Systems), Joico (Henkel Vietnam), Thorakao, C? M?m (Co Mem Natural), Lavox, LUX (Unilever Vietnam), Enchanteur (Wipro Unza Vietnam) contribute to innovation, geographic expansion, and service delivery in this space.
L'Oréal Vietnam
1995
Ho Chi Minh City, Vietnam
Unilever Vietnam
1995
Ho Chi Minh City, Vietnam
Procter & Gamble Vietnam
1995
Ho Chi Minh City, Vietnam
Schwarzkopf Professional (Henkel Vietnam)
1997
Ho Chi Minh City, Vietnam
TRESemmé (Unilever Vietnam)
2006
Ho Chi Minh City, Vietnam
Company
Establishment Year
Headquarters
Group Size (Large, Medium, or Small as per industry convention)
Revenue Growth Rate (YoY %)
Market Penetration Rate (% of target segment reached)
Customer Retention Rate (% repeat purchase)
Product Diversification Index (number of keratin SKUs/total SKUs)
Pricing Strategy (Premium, Value, Economy)
Vietnam Keratin Hair Care Products Market Industry Analysis
Growth Drivers
Increasing Consumer Awareness of Hair Health:
The Vietnamese population is becoming increasingly aware of the importance of hair health, with 68% of consumers actively seeking products that promote hair vitality. This trend is supported by a growing number of beauty blogs and social media influencers, which have increased consumer education. The beauty and personal care market in Vietnam is projected to reach $3.8 billion in future, indicating a robust demand for hair care products that cater to health-conscious consumers.
Rising Demand for Premium Hair Care Products:
The premium segment of the hair care market in Vietnam is experiencing significant growth, with sales of high-end products increasing by 16% annually. This shift is driven by a rising middle class with disposable income, which is expected to reach 35 million in future. Consumers are willing to invest in quality products that offer advanced formulations, leading to a surge in the availability of keratin-infused hair care solutions in the market.
Expansion of E-commerce Platforms:
E-commerce in Vietnam is projected to grow to $25 billion in future, significantly impacting the distribution of keratin hair care products. Online platforms provide consumers with easy access to a variety of
ands and products, enhancing market reach. The convenience of online shopping, coupled with promotional offers, is driving sales, with 45% of consumers preferring to purchase beauty products online, thus facilitating the growth of the keratin hair care segment.
Market Challenges
High Competition from Local and International
ands:
The keratin hair care market in Vietnam is highly competitive, with over 160
ands vying for market share. This saturation leads to price wars and reduced profit margins, making it challenging for new entrants to establish themselves. Established
ands like L'Oréal and local players dominate the market, capturing approximately 62% of total sales, which poses a significant barrier for emerging companies looking to innovate and differentiate their products.
Fluctuating Raw Material Prices:
The keratin hair care industry faces challenges due to the volatility of raw material prices, particularly keratin and other essential ingredients. In future, the price of keratin increased by 22% due to supply chain disruptions and rising demand in the cosmetics sector. This fluctuation can lead to increased production costs, forcing manufacturers to either absorb the costs or pass them on to consumers, potentially affecting sales and profitability.
Vietnam Keratin Hair Care Products Market Future Outlook
The future of the Vietnam keratin hair care products market appears promising, driven by evolving consumer preferences and technological advancements. As the demand for organic and natural products continues to rise,
ands that innovate with eco-friendly formulations are likely to gain a competitive edge. Additionally, the integration of digital marketing strategies will enhance
and visibility and consumer engagement, further propelling market growth. The focus on sustainability and personalized solutions will shape the industry's trajectory, fostering a more dynamic market landscape.
Market Opportunities
Growth in Organic and Natural Product Demand:
The demand for organic hair care products is on the rise, with a 30% increase in sales expected in future. Consumers are increasingly prioritizing natural ingredients, creating opportunities for
ands to develop keratin products that align with this trend. This shift not only caters to health-conscious consumers but also enhances
and loyalty and market differentiation.
Collaborations with Salons and Beauty Professionals:
Partnering with salons and beauty professionals can significantly enhance
and credibility and reach. Collaborations can lead to exclusive product lines and promotional events, tapping into the professional market. With over 35,000 salons in Vietnam, leveraging these partnerships can drive sales and foster consumer trust in keratin hair care products, ultimately expanding market presence.
Please Note: It will take 5-7 business days to complete the report upon order confirmation.
The Vietnam Keratin Hair Care Products Market is valued at USD 230 million, based on a five-year historical analysis. This growth is primarily driven by increasing consumer awareness of hair health, the rising popularity of keratin treatments, and the expansion of retail channels. The demand for high-quality hair care products has surged as consumers seek effective solutions for hair damage and styling, leading to a robust market environment. Vietnamese consumers exhibit high engagement with hair care routines, with 68% washing their hair daily due to climate and lifestyle factors, while conditioner usage shows significant adoption at 67% among regular users, particularly in urban areas.
Key cities such as Ho Chi Minh City and Hanoi dominate the market due to their large urban populations and higher disposable incomes. These cities are also home to numerous beauty salons and retail outlets, making them focal points for hair care product distribution. The concentration of beauty professionals and consumers in these urban areas further fuels the demand for keratin hair care products, with urban areas showing 78% conditioner usage compared to 51% in rural and suburban regions.
Vietnam's cosmetic regulatory framework, governed by the Cosmetic Products Decree issued by the Ministry of Health, establishes comprehensive safety and quality standards for all cosmetic products including hair care items. This regulation mandates that all keratin hair care products undergo rigorous testing for harmful substances and comply with established safety thresholds before they can be marketed, requiring manufacturers to maintain proper documentation and quality assurance protocols. The framework aims to protect consumers and promote the use of safe, high-quality products in the beauty industry.
Vietnam Keratin Hair Care Products Market Segmentation
By Type:
The keratin hair care products market is segmented into various types, including Smoothing Treatments, Repairing Masks, Shampoos and Conditioners, Styling Products, Treatment Oils, Hair Serums, Hair Colorants, and Others. Among these, Smoothing Treatments and Shampoos and Conditioners are particularly popular due to their effectiveness in managing frizz and maintaining hair health. The trend towards natural ingredients has also led to a rise in demand for Repairing Masks and Treatment Oils, as consumers increasingly seek products that nourish and restore hair. Treatment products including masks and oils show stronger adoption among women at 52% compared to men at 25%, indicating differentiated market preferences by gender.
By End-User:
The market is segmented by end-users, including Individual Consumers, Salons & Beauty Professionals, Retailers, and Distributors. Individual Consumers represent the largest segment, driven by the growing trend of self-care and personal grooming. Salons and beauty professionals also play a significant role, as they often recommend and use keratin products in their services, influencing consumer choices. Retailers and distributors are crucial for product availability, ensuring that consumers have access to a wide range of keratin hair care products through diverse distribution channels including supermarkets, hypermarkets, retail and convenience stores, and online platforms.
Vietnam Keratin Hair Care Products Market Competitive Landscape
The Vietnam Keratin Hair Care Products Market is characterized by a dynamic mix of regional and international players. Leading participants such as L'Oréal Vietnam, Unilever Vietnam, Procter & Gamble Vietnam, Schwarzkopf Professional (Henkel Vietnam), TRESemmé (Unilever Vietnam), Kérastase (L'Oréal Vietnam), Matrix (L'Oréal Vietnam), Wella Professionals (Coty Vietnam), Revlon Professional, Dove (Unilever Vietnam), Garnier (L'Oréal Vietnam), Herbal Essences (Procter & Gamble Vietnam), OGX (Johnson & Johnson Vietnam), BioSilk (Farouk Systems), Joico (Henkel Vietnam), Thorakao, C? M?m (Co Mem Natural), Lavox, LUX (Unilever Vietnam), Enchanteur (Wipro Unza Vietnam) contribute to innovation, geographic expansion, and service delivery in this space.
L'Oréal Vietnam
1995
Ho Chi Minh City, Vietnam
Unilever Vietnam
1995
Ho Chi Minh City, Vietnam
Procter & Gamble Vietnam
1995
Ho Chi Minh City, Vietnam
Schwarzkopf Professional (Henkel Vietnam)
1997
Ho Chi Minh City, Vietnam
TRESemmé (Unilever Vietnam)
2006
Ho Chi Minh City, Vietnam
Company
Establishment Year
Headquarters
Group Size (Large, Medium, or Small as per industry convention)
Revenue Growth Rate (YoY %)
Market Penetration Rate (% of target segment reached)
Customer Retention Rate (% repeat purchase)
Product Diversification Index (number of keratin SKUs/total SKUs)
Pricing Strategy (Premium, Value, Economy)
Vietnam Keratin Hair Care Products Market Industry Analysis
Growth Drivers
Increasing Consumer Awareness of Hair Health:
The Vietnamese population is becoming increasingly aware of the importance of hair health, with 68% of consumers actively seeking products that promote hair vitality. This trend is supported by a growing number of beauty blogs and social media influencers, which have increased consumer education. The beauty and personal care market in Vietnam is projected to reach $3.8 billion in future, indicating a robust demand for hair care products that cater to health-conscious consumers.
Rising Demand for Premium Hair Care Products:
The premium segment of the hair care market in Vietnam is experiencing significant growth, with sales of high-end products increasing by 16% annually. This shift is driven by a rising middle class with disposable income, which is expected to reach 35 million in future. Consumers are willing to invest in quality products that offer advanced formulations, leading to a surge in the availability of keratin-infused hair care solutions in the market.
Expansion of E-commerce Platforms:
E-commerce in Vietnam is projected to grow to $25 billion in future, significantly impacting the distribution of keratin hair care products. Online platforms provide consumers with easy access to a variety of
ands and products, enhancing market reach. The convenience of online shopping, coupled with promotional offers, is driving sales, with 45% of consumers preferring to purchase beauty products online, thus facilitating the growth of the keratin hair care segment.
Market Challenges
High Competition from Local and International
ands:
The keratin hair care market in Vietnam is highly competitive, with over 160
ands vying for market share. This saturation leads to price wars and reduced profit margins, making it challenging for new entrants to establish themselves. Established
ands like L'Oréal and local players dominate the market, capturing approximately 62% of total sales, which poses a significant barrier for emerging companies looking to innovate and differentiate their products.
Fluctuating Raw Material Prices:
The keratin hair care industry faces challenges due to the volatility of raw material prices, particularly keratin and other essential ingredients. In future, the price of keratin increased by 22% due to supply chain disruptions and rising demand in the cosmetics sector. This fluctuation can lead to increased production costs, forcing manufacturers to either absorb the costs or pass them on to consumers, potentially affecting sales and profitability.
Vietnam Keratin Hair Care Products Market Future Outlook
The future of the Vietnam keratin hair care products market appears promising, driven by evolving consumer preferences and technological advancements. As the demand for organic and natural products continues to rise,
ands that innovate with eco-friendly formulations are likely to gain a competitive edge. Additionally, the integration of digital marketing strategies will enhance
and visibility and consumer engagement, further propelling market growth. The focus on sustainability and personalized solutions will shape the industry's trajectory, fostering a more dynamic market landscape.
Market Opportunities
Growth in Organic and Natural Product Demand:
The demand for organic hair care products is on the rise, with a 30% increase in sales expected in future. Consumers are increasingly prioritizing natural ingredients, creating opportunities for
ands to develop keratin products that align with this trend. This shift not only caters to health-conscious consumers but also enhances
and loyalty and market differentiation.
Collaborations with Salons and Beauty Professionals:
Partnering with salons and beauty professionals can significantly enhance
and credibility and reach. Collaborations can lead to exclusive product lines and promotional events, tapping into the professional market. With over 35,000 salons in Vietnam, leveraging these partnerships can drive sales and foster consumer trust in keratin hair care products, ultimately expanding market presence.
Please Note: It will take 5-7 business days to complete the report upon order confirmation.
Table of Contents
82 Pages
- 1. Vietnam keratin hair care products Size, Share, Growth Drivers, Trends, Opportunities & – Market Overview
- 1.1. Definition and Scope
- 1.2. Market Taxonomy
- 1.3. Market Growth Rate
- 1.4. Market Segmentation Overview
- 2. Vietnam keratin hair care products Size, Share, Growth Drivers, Trends, Opportunities & – Market Size (in USD Bn), 2019–2024
- 2.1. Historical Market Size
- 2.2. Year-on-Year Growth Analysis
- 2.3. Key Market Developments and Milestones
- 3. Vietnam keratin hair care products Size, Share, Growth Drivers, Trends, Opportunities & – Market Analysis
- 3.1. Growth Drivers
- 3.1.1. Increasing consumer awareness of hair health
- 3.1.2. Rising demand for premium hair care products
- 3.1.3. Growth of the beauty and wellness industry
- 3.1.4. Expansion of e-commerce platforms
- 3.2. Restraints
- 3.2.1. High competition from local and international brands
- 3.2.2. Fluctuating raw material prices
- 3.2.3. Regulatory compliance issues
- 3.2.4. Limited consumer education on product benefits
- 3.3. Opportunities
- 3.3.1. Growth in organic and natural product demand
- 3.3.2. Potential for product innovation
- 3.3.3. Expansion into rural markets
- 3.3.4. Collaborations with salons and beauty professionals
- 3.4. Trends
- 3.4.1. Increasing use of social media for marketing
- 3.4.2. Shift towards sustainable and eco-friendly products
- 3.4.3. Customization and personalization of hair care products
- 3.4.4. Rise of subscription-based services
- 3.5. Government Regulation
- 3.5.1. Standards for product safety and efficacy
- 3.5.2. Labeling requirements for cosmetic products
- 3.5.3. Import regulations for foreign products
- 3.5.4. Environmental regulations on packaging
- 3.6. SWOT Analysis
- 3.7. Stakeholder Ecosystem
- 3.8. Competition Ecosystem
- 4. Vietnam keratin hair care products Size, Share, Growth Drivers, Trends, Opportunities & – Market Segmentation, 2024
- 4.1. By Product Type (in Value %)
- 4.1.1. Smoothing Treatments
- 4.1.2. Repairing Masks
- 4.1.3. Shampoos and Conditioners
- 4.1.4. Styling Products
- 4.1.5. Others
- 4.2. By End-User (in Value %)
- 4.2.1. Individual Consumers
- 4.2.2. Salons & Beauty Professionals
- 4.2.3. Retailers
- 4.2.4. Distributors
- 4.3. By Distribution Channel (in Value %)
- 4.3.1. Online Retail (E-commerce & Social-commerce)
- 4.3.2. Supermarkets/Hypermarkets
- 4.3.3. Specialty Stores (Beauty & Pharmacy Chains)
- 4.4. By Price Range (in Value %)
- 4.4.1. Premium
- 4.4.2. Mid-Range
- 4.4.3. Economy
- 4.5. By Packaging Type (in Value %)
- 4.5.1. Bottles
- 4.5.2. Tubes
- 4.5.3. Sachets
- 4.6. By Region (in Value %)
- 4.6.1. Northern Vietnam
- 4.6.2. Southern Vietnam
- 4.6.3. Central Vietnam
- 4.6.4. Highlands
- 4.6.5. Coastal Areas
- 5. Vietnam keratin hair care products Size, Share, Growth Drivers, Trends, Opportunities & – Market Cross Comparison
- 5.1. Detailed Profiles of Major Companies
- 5.1.1. L'Oréal Vietnam
- 5.1.2. Unilever Vietnam
- 5.1.3. Procter & Gamble Vietnam
- 5.1.4. Schwarzkopf Professional (Henkel Vietnam)
- 5.1.5. TRESemmé (Unilever Vietnam)
- 5.2. Cross Comparison Parameters
- 5.2.1. Revenue
- 5.2.2. Market Share
- 5.2.3. Number of Employees
- 5.2.4. Product Range
- 5.2.5. Geographic Presence
- 6. Vietnam keratin hair care products Size, Share, Growth Drivers, Trends, Opportunities & – Market Regulatory Framework
- 6.1. Product Safety Standards
- 6.2. Compliance Requirements and Audits
- 6.3. Certification Processes
- 7. Vietnam keratin hair care products Size, Share, Growth Drivers, Trends, Opportunities & – Market Future Size (in USD Bn), 2025–2030
- 7.1. Future Market Size Projections
- 7.2. Key Factors Driving Future Market Growth
- 8. Vietnam keratin hair care products Size, Share, Growth Drivers, Trends, Opportunities & – Market Future Segmentation, 2030
- 8.1. By Product Type (in Value %)
- 8.2. By End-User (in Value %)
- 8.3. By Distribution Channel (in Value %)
- 8.4. By Price Range (in Value %)
- 8.5. By Packaging Type (in Value %)
- 8.6. By Region (in Value %)
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