Vietnam e commerce market lighting industry report Size, Share, Growth Drivers, Trends, Opportunities & Forecast 2025–2030
Description
Vietnam E-Commerce Market Overview
The Vietnam E-Commerce Market is valued at USD 25 billion, based on a five-year historical analysis. This growth is primarily driven by the rapid adoption of digital payment methods, increased internet and smartphone penetration, a growing middle class, and a young, tech-savvy population that prefers online shopping. The COVID-19 pandemic further accelerated this trend, as consumers shifted to online platforms for their shopping needs. Social commerce, mobile payments, and the rise of local platforms like Tiki and Shopee have also contributed to rapid market expansion and competition .
Key cities dominating the Vietnam E-Commerce Market include Ho Chi Minh City and Hanoi, which are the economic and cultural hubs of the country. These cities benefit from a high concentration of internet users, robust logistics infrastructure, and a growing number of startups and established companies investing in e-commerce solutions, making them pivotal to the market's growth .
In 2023, the Vietnamese government implemented the "National Digital Transformation Program" under Decision No. 749/QD-TTg issued by the Prime Minister. This program aims to promote e-commerce and digital economy initiatives, including policies to enhance digital infrastructure, support small and medium enterprises (SMEs) in adopting e-commerce, and improve consumer protection in online transactions, thereby fostering a more robust e-commerce ecosystem. The program mandates ministries and localities to accelerate digital transformation and sets targets for the digital economy's contribution to GDP, digital infrastructure upgrades, and the widespread adoption of e-commerce among businesses .
Vietnam E-Commerce Market Segmentation
By Type:
The e-commerce market in Vietnam can be segmented into various types, including B2C, C2C, B2B, C2B, D2C, marketplace platforms, social commerce platforms, and cross-border e-commerce. Among these, B2C is the most dominant segment, driven by the increasing number of online shoppers and the growing preference for convenience in purchasing goods and services. C2C and marketplace platforms also show significant growth, as they cater to the rising trend of peer-to-peer transactions and the popularity of platforms like Shopee and Lazada. Social commerce and mobile-first platforms are rapidly gaining traction, reflecting the evolving digital habits of Vietnamese consumers .
By End-User:
The end-user segmentation of the e-commerce market includes individual consumers, small and medium enterprises (SMEs), large enterprises, and the government and public sector. Individual consumers represent the largest segment, driven by the increasing number of online shoppers seeking convenience and variety. SMEs are also significant contributors, leveraging e-commerce platforms to reach
oader markets and enhance their sales channels. The adoption of e-commerce among SMEs is further supported by government initiatives and digital transformation programs .
Vietnam E-Commerce Market Competitive Landscape
The Vietnam E-Commerce Market is characterized by a dynamic mix of regional and international players. Leading participants such as Tiki Corporation, Shopee Vietnam (Sea Group), Lazada Vietnam (Alibaba Group), Sendo (Sen Do Technology JSC), FPT Retail (FPT Digital Retail Joint Stock Company), The Gioi Di Dong (Mobile World Investment Corporation), Dien May Xanh (Mobile World Investment Corporation), VinID (One Mount Group), TikTok Shop Vietnam (ByteDance Ltd.), Chotot.vn (Carousell Group), Yes24 Vietnam (Hansae Yes24 Holdings Co., Ltd.), Lotte Vietnam (Lotte Group), AeonEshop (AEON Vietnam Co., Ltd.), Voso.vn (Viettel Post Joint Stock Corporation), Postmart.vn (Vietnam Post Corporation) contribute to innovation, geographic expansion, and service delivery in this space .
Tiki Corporation
2010
Ho Chi Minh City, Vietnam
Shopee Vietnam (Sea Group)
2015
Singapore
Lazada Vietnam (Alibaba Group)
2012
Ho Chi Minh City, Vietnam
Sendo (Sen Do Technology JSC)
2012
Ho Chi Minh City, Vietnam
FPT Retail (FPT Digital Retail Joint Stock Company)
2012
Hanoi, Vietnam
Company
Establishment Year
Headquarters
Group Size (Large, Medium, or Small as per industry convention)
Gross Merchandise Value (GMV)
Monthly Active Users (MAU)
Average Order Value (AOV)
Customer Acquisition Cost (CAC)
Conversion Rate
Vietnam E-Commerce Market Industry Analysis
Growth Drivers
Increasing Internet Penetration:
As of future, Vietnam's internet penetration rate is projected to reach 75%, with approximately 75 million users accessing online services. This growth is driven by affordable data plans and increased access to
oadband, particularly in urban areas. The World Bank reports that the digital economy contributes around $23 billion to Vietnam's GDP, highlighting the significant role of internet access in facilitating e-commerce growth and consumer engagement.
Rising Smartphone Usage:
In future, Vietnam is expected to have over 65 million smartphone users, representing a 10% increase from the previous year. The proliferation of affordable smartphones has made online shopping more accessible, especially among younger demographics. According to the Ministry of Information and Communications, mobile commerce accounts for approximately 32% of total e-commerce sales, indicating a strong correlation between smartphone adoption and e-commerce growth in the country.
Expansion of Digital Payment Solutions:
By future, digital payment transactions in Vietnam are anticipated to exceed 1.8 billion, reflecting a 25% annual growth rate. The rise of fintech companies and government initiatives to promote cashless transactions have significantly enhanced consumer confidence in online payments. The State Bank of Vietnam reported that digital payment methods now account for 55% of all e-commerce transactions, underscoring the importance of secure payment solutions in driving e-commerce growth.
Market Challenges
Logistics and Delivery Issues:
Vietnam's logistics sector faces significant challenges, with delivery times averaging 3-5 days for e-commerce orders. The World Bank estimates that logistics costs account for 18% of the total retail price, impacting profitability for e-commerce businesses. Inadequate infrastructure, particularly in rural areas, complicates last-mile delivery, leading to customer dissatisfaction and potential loss of sales for online retailers.
Intense Competition:
The Vietnamese e-commerce market is characterized by fierce competition, with over 55 active platforms vying for market share. Major players like Shopee and Lazada dominate, capturing approximately 72% of the market. This competitive landscape pressures smaller businesses to innovate continuously and invest heavily in marketing. According to industry reports, customer acquisition costs have risen by 12% in the past year, further straining the resources of emerging e-commerce companies.
Vietnam E-Commerce Market Future Outlook
The future of Vietnam's e-commerce market appears promising, driven by technological advancements and changing consumer behaviors. As internet access and smartphone penetration continue to rise, more consumers are expected to engage in online shopping. Additionally, the integration of AI and machine learning will enhance personalized shopping experiences, while sustainability trends will shape consumer preferences. The government's support for digital transformation will further bolster the sector, creating a conducive environment for growth and innovation in e-commerce.
Market Opportunities
Expansion into Rural Areas:
With approximately 70% of Vietnam's population residing in rural regions, e-commerce companies have a significant opportunity to tap into this underserved market. By developing localized logistics solutions and targeted marketing strategies, businesses can cater to the unique needs of rural consumers, potentially increasing their customer base and sales volume.
Growth of Social Commerce:
Social media platforms are becoming vital channels for e-commerce, with over 55 million active users engaging in social commerce activities. By leveraging social media for marketing and sales, businesses can reach younger demographics effectively. This trend is expected to drive a 35% increase in social commerce sales in future, presenting a lucrative opportunity for e-commerce players to enhance their market presence.
Please Note: It will take 5-7 business days to complete the report upon order confirmation.
The Vietnam E-Commerce Market is valued at USD 25 billion, based on a five-year historical analysis. This growth is primarily driven by the rapid adoption of digital payment methods, increased internet and smartphone penetration, a growing middle class, and a young, tech-savvy population that prefers online shopping. The COVID-19 pandemic further accelerated this trend, as consumers shifted to online platforms for their shopping needs. Social commerce, mobile payments, and the rise of local platforms like Tiki and Shopee have also contributed to rapid market expansion and competition .
Key cities dominating the Vietnam E-Commerce Market include Ho Chi Minh City and Hanoi, which are the economic and cultural hubs of the country. These cities benefit from a high concentration of internet users, robust logistics infrastructure, and a growing number of startups and established companies investing in e-commerce solutions, making them pivotal to the market's growth .
In 2023, the Vietnamese government implemented the "National Digital Transformation Program" under Decision No. 749/QD-TTg issued by the Prime Minister. This program aims to promote e-commerce and digital economy initiatives, including policies to enhance digital infrastructure, support small and medium enterprises (SMEs) in adopting e-commerce, and improve consumer protection in online transactions, thereby fostering a more robust e-commerce ecosystem. The program mandates ministries and localities to accelerate digital transformation and sets targets for the digital economy's contribution to GDP, digital infrastructure upgrades, and the widespread adoption of e-commerce among businesses .
Vietnam E-Commerce Market Segmentation
By Type:
The e-commerce market in Vietnam can be segmented into various types, including B2C, C2C, B2B, C2B, D2C, marketplace platforms, social commerce platforms, and cross-border e-commerce. Among these, B2C is the most dominant segment, driven by the increasing number of online shoppers and the growing preference for convenience in purchasing goods and services. C2C and marketplace platforms also show significant growth, as they cater to the rising trend of peer-to-peer transactions and the popularity of platforms like Shopee and Lazada. Social commerce and mobile-first platforms are rapidly gaining traction, reflecting the evolving digital habits of Vietnamese consumers .
By End-User:
The end-user segmentation of the e-commerce market includes individual consumers, small and medium enterprises (SMEs), large enterprises, and the government and public sector. Individual consumers represent the largest segment, driven by the increasing number of online shoppers seeking convenience and variety. SMEs are also significant contributors, leveraging e-commerce platforms to reach
oader markets and enhance their sales channels. The adoption of e-commerce among SMEs is further supported by government initiatives and digital transformation programs .
Vietnam E-Commerce Market Competitive Landscape
The Vietnam E-Commerce Market is characterized by a dynamic mix of regional and international players. Leading participants such as Tiki Corporation, Shopee Vietnam (Sea Group), Lazada Vietnam (Alibaba Group), Sendo (Sen Do Technology JSC), FPT Retail (FPT Digital Retail Joint Stock Company), The Gioi Di Dong (Mobile World Investment Corporation), Dien May Xanh (Mobile World Investment Corporation), VinID (One Mount Group), TikTok Shop Vietnam (ByteDance Ltd.), Chotot.vn (Carousell Group), Yes24 Vietnam (Hansae Yes24 Holdings Co., Ltd.), Lotte Vietnam (Lotte Group), AeonEshop (AEON Vietnam Co., Ltd.), Voso.vn (Viettel Post Joint Stock Corporation), Postmart.vn (Vietnam Post Corporation) contribute to innovation, geographic expansion, and service delivery in this space .
Tiki Corporation
2010
Ho Chi Minh City, Vietnam
Shopee Vietnam (Sea Group)
2015
Singapore
Lazada Vietnam (Alibaba Group)
2012
Ho Chi Minh City, Vietnam
Sendo (Sen Do Technology JSC)
2012
Ho Chi Minh City, Vietnam
FPT Retail (FPT Digital Retail Joint Stock Company)
2012
Hanoi, Vietnam
Company
Establishment Year
Headquarters
Group Size (Large, Medium, or Small as per industry convention)
Gross Merchandise Value (GMV)
Monthly Active Users (MAU)
Average Order Value (AOV)
Customer Acquisition Cost (CAC)
Conversion Rate
Vietnam E-Commerce Market Industry Analysis
Growth Drivers
Increasing Internet Penetration:
As of future, Vietnam's internet penetration rate is projected to reach 75%, with approximately 75 million users accessing online services. This growth is driven by affordable data plans and increased access to
oadband, particularly in urban areas. The World Bank reports that the digital economy contributes around $23 billion to Vietnam's GDP, highlighting the significant role of internet access in facilitating e-commerce growth and consumer engagement.
Rising Smartphone Usage:
In future, Vietnam is expected to have over 65 million smartphone users, representing a 10% increase from the previous year. The proliferation of affordable smartphones has made online shopping more accessible, especially among younger demographics. According to the Ministry of Information and Communications, mobile commerce accounts for approximately 32% of total e-commerce sales, indicating a strong correlation between smartphone adoption and e-commerce growth in the country.
Expansion of Digital Payment Solutions:
By future, digital payment transactions in Vietnam are anticipated to exceed 1.8 billion, reflecting a 25% annual growth rate. The rise of fintech companies and government initiatives to promote cashless transactions have significantly enhanced consumer confidence in online payments. The State Bank of Vietnam reported that digital payment methods now account for 55% of all e-commerce transactions, underscoring the importance of secure payment solutions in driving e-commerce growth.
Market Challenges
Logistics and Delivery Issues:
Vietnam's logistics sector faces significant challenges, with delivery times averaging 3-5 days for e-commerce orders. The World Bank estimates that logistics costs account for 18% of the total retail price, impacting profitability for e-commerce businesses. Inadequate infrastructure, particularly in rural areas, complicates last-mile delivery, leading to customer dissatisfaction and potential loss of sales for online retailers.
Intense Competition:
The Vietnamese e-commerce market is characterized by fierce competition, with over 55 active platforms vying for market share. Major players like Shopee and Lazada dominate, capturing approximately 72% of the market. This competitive landscape pressures smaller businesses to innovate continuously and invest heavily in marketing. According to industry reports, customer acquisition costs have risen by 12% in the past year, further straining the resources of emerging e-commerce companies.
Vietnam E-Commerce Market Future Outlook
The future of Vietnam's e-commerce market appears promising, driven by technological advancements and changing consumer behaviors. As internet access and smartphone penetration continue to rise, more consumers are expected to engage in online shopping. Additionally, the integration of AI and machine learning will enhance personalized shopping experiences, while sustainability trends will shape consumer preferences. The government's support for digital transformation will further bolster the sector, creating a conducive environment for growth and innovation in e-commerce.
Market Opportunities
Expansion into Rural Areas:
With approximately 70% of Vietnam's population residing in rural regions, e-commerce companies have a significant opportunity to tap into this underserved market. By developing localized logistics solutions and targeted marketing strategies, businesses can cater to the unique needs of rural consumers, potentially increasing their customer base and sales volume.
Growth of Social Commerce:
Social media platforms are becoming vital channels for e-commerce, with over 55 million active users engaging in social commerce activities. By leveraging social media for marketing and sales, businesses can reach younger demographics effectively. This trend is expected to drive a 35% increase in social commerce sales in future, presenting a lucrative opportunity for e-commerce players to enhance their market presence.
Please Note: It will take 5-7 business days to complete the report upon order confirmation.
Table of Contents
84 Pages
- 1. Vietnam e commerce lighting Size, Share, Growth Drivers, Trends, Opportunities & – Market Overview
- 1.1. Definition and Scope
- 1.2. Market Taxonomy
- 1.3. Market Growth Rate
- 1.4. Market Segmentation Overview
- 2. Vietnam e commerce lighting Size, Share, Growth Drivers, Trends, Opportunities & – Market Size (in USD Bn), 2019–2024
- 2.1. Historical Market Size
- 2.2. Year-on-Year Growth Analysis
- 2.3. Key Market Developments and Milestones
- 3. Vietnam e commerce lighting Size, Share, Growth Drivers, Trends, Opportunities & – Market Analysis
- 3.1. Growth Drivers
- 3.1.1. Increasing Demand for Energy-Efficient Lighting
- 3.1.2. Rise in Online Shopping Trends
- 3.1.3. Government Initiatives for Smart City Development
- 3.1.4. Expansion of E-Commerce Platforms
- 3.2. Restraints
- 3.2.1. High Competition from Traditional Retail
- 3.2.2. Supply Chain Disruptions
- 3.2.3. Regulatory Hurdles
- 3.2.4. Consumer Trust Issues in Online Purchases
- 3.3. Opportunities
- 3.3.1. Growth of Smart Lighting Solutions
- 3.3.2. Increasing Adoption of E-Commerce in Rural Areas
- 3.3.3. Partnerships with Local Manufacturers
- 3.3.4. Development of Eco-Friendly Products
- 3.4. Trends
- 3.4.1. Shift Towards Sustainable Lighting Products
- 3.4.2. Integration of IoT in Lighting Solutions
- 3.4.3. Personalization of Consumer Experiences
- 3.4.4. Growth of Subscription-Based Lighting Services
- 3.5. Government Regulation
- 3.5.1. Implementation of Energy Efficiency Standards
- 3.5.2. Regulations on E-Commerce Operations
- 3.5.3. Tax Incentives for Green Products
- 3.5.4. Consumer Protection Laws for Online Transactions
- 3.6. SWOT Analysis
- 3.7. Stakeholder Ecosystem
- 3.8. Competition Ecosystem
- 4. Vietnam e commerce lighting Size, Share, Growth Drivers, Trends, Opportunities & – Market Segmentation, 2024
- 4.1. By Product Type (in Value %)
- 4.1.1. LED Lighting
- 4.1.2. Smart Lighting
- 4.1.3. Traditional Lighting
- 4.1.4. Decorative Lighting
- 4.1.5. Others
- 4.2. By End-User (in Value %)
- 4.2.1. Residential
- 4.2.2. Commercial
- 4.2.3. Industrial
- 4.2.4. Government
- 4.3. By Sales Channel (in Value %)
- 4.3.1. Online Marketplaces
- 4.3.2. Brand Websites
- 4.3.3. Retail Stores
- 4.3.4. Direct Sales
- 4.4. By Price Tier (in Value %)
- 4.4.1. Budget
- 4.4.2. Mid-Range
- 4.4.3. Premium
- 4.5. By Region (in Value %)
- 4.5.1. Northern Vietnam
- 4.5.2. Southern Vietnam
- 4.5.3. Central Vietnam
- 4.5.4. Urban Areas
- 4.5.5. Rural Areas
- 5. Vietnam e commerce lighting Size, Share, Growth Drivers, Trends, Opportunities & – Market Cross Comparison
- 5.1. Detailed Profiles of Major Companies
- 5.1.1. Dien Quang Lamp Joint Stock Company
- 5.1.2. Rạng Đông Light Source and Vacuum Flask Joint Stock Company
- 5.1.3. Philips Lighting Vietnam
- 5.1.4. Panasonic Vietnam Co., Ltd.
- 5.1.5. Osram Vietnam
- 5.2. Cross Comparison Parameters
- 5.2.1. Revenue
- 5.2.2. Market Share
- 5.2.3. Product Range
- 5.2.4. Distribution Channels
- 5.2.5. Customer Base
- 6. Vietnam e commerce lighting Size, Share, Growth Drivers, Trends, Opportunities & – Market Regulatory Framework
- 6.1. Building Standards
- 6.2. Compliance Requirements and Audits
- 6.3. Certification Processes
- 7. Vietnam e commerce lighting Size, Share, Growth Drivers, Trends, Opportunities & – Market Future Size (in USD Bn), 2025–2030
- 7.1. Future Market Size Projections
- 7.2. Key Factors Driving Future Market Growth
- 8. Vietnam e commerce lighting Size, Share, Growth Drivers, Trends, Opportunities & – Market Future Segmentation, 2030
- 8.1. By Product Type (in Value %)
- 8.2. By End-User (in Value %)
- 8.3. By Sales Channel (in Value %)
- 8.4. By Price Tier (in Value %)
- 8.5. By Region (in Value %)
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