Vietnam OTT Video & Streaming Platforms Market
Description
Vietnam OTT Video & Streaming Platforms Market Overview
The Vietnam OTT Video & Streaming Platforms Market is valued at USD 1.0 billion, based on a five-year historical analysis. This market size reflects robust growth driven by the increasing penetration of smartphones and high-speed internet, alongside a surge in demand for diverse digital content among Vietnamese consumers. The rise in disposable income, rapid urbanization, and evolving viewing habits—particularly among younger demographics—have significantly contributed to market expansion.
Key cities such as Ho Chi Minh City and Hanoi continue to dominate the market due to their high population density, advanced internet infrastructure, and concentration of young, digitally engaged consumers. These urban centers benefit from the presence of major technology companies, local content creators, and a vibrant digital ecosystem, further enhancing market dynamics and driving innovation in OTT service offerings.
In 2023, the Vietnamese government strengthened regulatory oversight of the OTT video market through the issuance of Decree No. 71/2022/ND-CP by the Ministry of Information and Communications. This binding instrument established a framework for content licensing, distribution, and prioritization of local content, while mandating compliance with intellectual property protection and operational standards for OTT service providers. The regulation requires platforms to obtain content licenses, adhere to copyright rules, and maintain transparency in content distribution, fostering a competitive and innovative digital content sector.
Vietnam OTT Video & Streaming Platforms Market Segmentation
By Type:
The market is segmented into Subscription Video on Demand (SVOD), Transactional Video on Demand (TVOD), Ad-Supported Video on Demand (AVOD), Live Streaming Services, Hybrid Video Streaming (SVOD + AVOD), and Others (including Free Ad-Supported TV and FAST channels). SVOD remains the leading segment, driven by consumer preference for ad-free experiences, exclusive content, and the convenience of binge-watching series and movies. The popularity of platforms such as Netflix, FPT Play, and VieON reflects the willingness of Vietnamese users to pay for premium content and seamless viewing. AVOD and live streaming services are also gaining momentum, supported by the rise of local creators and interactive formats.
By End-User:
The market is segmented by end-user categories: Individual Consumers (Personal), Commercial (Enterprises, SMEs), Educational Institutions, and Government Agencies. Individual consumers constitute the largest segment, reflecting the growing trend of personal entertainment consumption and the widespread adoption of mobile devices and affordable data plans. Commercial and institutional segments are expanding as enterprises, schools, and government agencies increasingly utilize streaming platforms for training, communication, and public engagement.
Vietnam OTT Video & Streaming Platforms Market Competitive Landscape
The Vietnam OTT Video & Streaming Platforms Market is characterized by a dynamic mix of regional and international players. Leading participants such as Viettel Media, FPT Play, Zalo TV, Netflix Vietnam, VTV Go, Clip TV, Galaxy Play, VieON, HBO Go Vietnam, iQIYI Vietnam, Mocha, MyTV, K+, VTVcab ON, BHD Star contribute to innovation, geographic expansion, and service delivery in this space.
Viettel Media
2013
Hanoi, Vietnam
FPT Play
2013
Hanoi, Vietnam
Zalo TV
2016
Ho Chi Minh City, Vietnam
Netflix Vietnam
2016
Los Gatos, California, USA
VTV Go
2016
Hanoi, Vietnam
Company
Establishment Year
Headquarters
Group Size (Large, Medium, or Small)
Monthly Active Users (MAU)
Average Revenue Per User (ARPU)
Customer Acquisition Cost (CAC)
Churn Rate
Content Library Size (Titles/Hours)
Vietnam OTT Video & Streaming Platforms Market Industry Analysis
Growth Drivers
Increasing Internet Penetration:
Vietnam's internet penetration rate is approximately
78%
, with about
77 million
users accessing online content. This growth is driven by the government's initiatives to enhance digital infrastructure, aiming for higher penetration in future. The rising number of internet users significantly boosts the demand for OTT video services, as more consumers seek diverse content options, leading to increased subscriptions and viewership across various platforms.
Rising Smartphone Adoption:
Vietnam has over
67 million
smartphone users. This surge in smartphone adoption facilitates easier access to OTT platforms, allowing users to stream content anytime and anywhere. The affordability of smartphones, with prices starting around
USD 100
, further encourages this trend, making streaming services more accessible to a broader audience, particularly among younger demographics.
Demand for Local Content:
The Vietnamese audience increasingly prefers local content, with a reported
65%
of viewers favoring domestic films and series. This trend is supported by the government's push for local content production, which saw a
30%
increase in local film releases. As OTT platforms invest in original Vietnamese content, they cater to this demand, enhancing viewer engagement and loyalty, ultimately driving subscription growth.
Market Challenges
Intense Competition:
The Vietnamese OTT market is highly competitive, with over
30 platforms
vying for market share, including both local and international players. This saturation leads to aggressive pricing strategies, with some platforms offering subscriptions as low as
USD 2
per month. The competition pressures companies to continuously innovate and enhance their content libraries, which can strain resources and impact profitability in the short term.
Regulatory Compliance Issues:
The Vietnamese government imposes strict regulations on content licensing and distribution, which can hinder the operations of OTT platforms. Over
40%
of platforms reportedly faced challenges in obtaining necessary licenses, leading to delays in content availability. Compliance with data privacy regulations is also critical, as non-compliance can result in fines and operational restrictions, complicating market entry for new players.
Vietnam OTT Video & Streaming Platforms Market Future Outlook
The future of Vietnam's OTT video and streaming platforms is poised for significant transformation, driven by technological advancements and evolving consumer preferences. The expansion of 5G networks will enhance streaming quality and accessibility, while the integration of AI in content recommendations will personalize user experiences. Additionally, the increasing demand for interactive and niche content will encourage platforms to diversify their offerings, fostering a more competitive landscape that prioritizes user engagement and satisfaction.
Market Opportunities
Expansion of 5G Networks:
The rollout of 5G technology in Vietnam is expected to enhance streaming capabilities, with speeds projected to reach up to
1 Gbps
under real-world conditions. This advancement will facilitate high-definition content delivery, attracting more subscribers and increasing viewer retention rates, as users seek seamless streaming experiences without buffering.
Partnerships with Local Content Creators:
Collaborating with local filmmakers and content creators can significantly enhance the appeal of OTT platforms. By investing in original Vietnamese content, platforms can tap into the growing demand for local narratives, potentially increasing viewership by up to
40%
as audiences connect more deeply with culturally relevant stories.
Please Note: It will take 5-7 business days to complete the report upon order confirmation.
The Vietnam OTT Video & Streaming Platforms Market is valued at USD 1.0 billion, based on a five-year historical analysis. This market size reflects robust growth driven by the increasing penetration of smartphones and high-speed internet, alongside a surge in demand for diverse digital content among Vietnamese consumers. The rise in disposable income, rapid urbanization, and evolving viewing habits—particularly among younger demographics—have significantly contributed to market expansion.
Key cities such as Ho Chi Minh City and Hanoi continue to dominate the market due to their high population density, advanced internet infrastructure, and concentration of young, digitally engaged consumers. These urban centers benefit from the presence of major technology companies, local content creators, and a vibrant digital ecosystem, further enhancing market dynamics and driving innovation in OTT service offerings.
In 2023, the Vietnamese government strengthened regulatory oversight of the OTT video market through the issuance of Decree No. 71/2022/ND-CP by the Ministry of Information and Communications. This binding instrument established a framework for content licensing, distribution, and prioritization of local content, while mandating compliance with intellectual property protection and operational standards for OTT service providers. The regulation requires platforms to obtain content licenses, adhere to copyright rules, and maintain transparency in content distribution, fostering a competitive and innovative digital content sector.
Vietnam OTT Video & Streaming Platforms Market Segmentation
By Type:
The market is segmented into Subscription Video on Demand (SVOD), Transactional Video on Demand (TVOD), Ad-Supported Video on Demand (AVOD), Live Streaming Services, Hybrid Video Streaming (SVOD + AVOD), and Others (including Free Ad-Supported TV and FAST channels). SVOD remains the leading segment, driven by consumer preference for ad-free experiences, exclusive content, and the convenience of binge-watching series and movies. The popularity of platforms such as Netflix, FPT Play, and VieON reflects the willingness of Vietnamese users to pay for premium content and seamless viewing. AVOD and live streaming services are also gaining momentum, supported by the rise of local creators and interactive formats.
By End-User:
The market is segmented by end-user categories: Individual Consumers (Personal), Commercial (Enterprises, SMEs), Educational Institutions, and Government Agencies. Individual consumers constitute the largest segment, reflecting the growing trend of personal entertainment consumption and the widespread adoption of mobile devices and affordable data plans. Commercial and institutional segments are expanding as enterprises, schools, and government agencies increasingly utilize streaming platforms for training, communication, and public engagement.
Vietnam OTT Video & Streaming Platforms Market Competitive Landscape
The Vietnam OTT Video & Streaming Platforms Market is characterized by a dynamic mix of regional and international players. Leading participants such as Viettel Media, FPT Play, Zalo TV, Netflix Vietnam, VTV Go, Clip TV, Galaxy Play, VieON, HBO Go Vietnam, iQIYI Vietnam, Mocha, MyTV, K+, VTVcab ON, BHD Star contribute to innovation, geographic expansion, and service delivery in this space.
Viettel Media
2013
Hanoi, Vietnam
FPT Play
2013
Hanoi, Vietnam
Zalo TV
2016
Ho Chi Minh City, Vietnam
Netflix Vietnam
2016
Los Gatos, California, USA
VTV Go
2016
Hanoi, Vietnam
Company
Establishment Year
Headquarters
Group Size (Large, Medium, or Small)
Monthly Active Users (MAU)
Average Revenue Per User (ARPU)
Customer Acquisition Cost (CAC)
Churn Rate
Content Library Size (Titles/Hours)
Vietnam OTT Video & Streaming Platforms Market Industry Analysis
Growth Drivers
Increasing Internet Penetration:
Vietnam's internet penetration rate is approximately
78%
, with about
77 million
users accessing online content. This growth is driven by the government's initiatives to enhance digital infrastructure, aiming for higher penetration in future. The rising number of internet users significantly boosts the demand for OTT video services, as more consumers seek diverse content options, leading to increased subscriptions and viewership across various platforms.
Rising Smartphone Adoption:
Vietnam has over
67 million
smartphone users. This surge in smartphone adoption facilitates easier access to OTT platforms, allowing users to stream content anytime and anywhere. The affordability of smartphones, with prices starting around
USD 100
, further encourages this trend, making streaming services more accessible to a broader audience, particularly among younger demographics.
Demand for Local Content:
The Vietnamese audience increasingly prefers local content, with a reported
65%
of viewers favoring domestic films and series. This trend is supported by the government's push for local content production, which saw a
30%
increase in local film releases. As OTT platforms invest in original Vietnamese content, they cater to this demand, enhancing viewer engagement and loyalty, ultimately driving subscription growth.
Market Challenges
Intense Competition:
The Vietnamese OTT market is highly competitive, with over
30 platforms
vying for market share, including both local and international players. This saturation leads to aggressive pricing strategies, with some platforms offering subscriptions as low as
USD 2
per month. The competition pressures companies to continuously innovate and enhance their content libraries, which can strain resources and impact profitability in the short term.
Regulatory Compliance Issues:
The Vietnamese government imposes strict regulations on content licensing and distribution, which can hinder the operations of OTT platforms. Over
40%
of platforms reportedly faced challenges in obtaining necessary licenses, leading to delays in content availability. Compliance with data privacy regulations is also critical, as non-compliance can result in fines and operational restrictions, complicating market entry for new players.
Vietnam OTT Video & Streaming Platforms Market Future Outlook
The future of Vietnam's OTT video and streaming platforms is poised for significant transformation, driven by technological advancements and evolving consumer preferences. The expansion of 5G networks will enhance streaming quality and accessibility, while the integration of AI in content recommendations will personalize user experiences. Additionally, the increasing demand for interactive and niche content will encourage platforms to diversify their offerings, fostering a more competitive landscape that prioritizes user engagement and satisfaction.
Market Opportunities
Expansion of 5G Networks:
The rollout of 5G technology in Vietnam is expected to enhance streaming capabilities, with speeds projected to reach up to
1 Gbps
under real-world conditions. This advancement will facilitate high-definition content delivery, attracting more subscribers and increasing viewer retention rates, as users seek seamless streaming experiences without buffering.
Partnerships with Local Content Creators:
Collaborating with local filmmakers and content creators can significantly enhance the appeal of OTT platforms. By investing in original Vietnamese content, platforms can tap into the growing demand for local narratives, potentially increasing viewership by up to
40%
as audiences connect more deeply with culturally relevant stories.
Please Note: It will take 5-7 business days to complete the report upon order confirmation.
Table of Contents
87 Pages
- 1. Vietnam OTT Video & Streaming Platforms Market Overview
- 1.1. Definition and Scope
- 1.2. Market Taxonomy
- 1.3. Market Growth Rate
- 1.4. Market Segmentation Overview
- 2. Vietnam OTT Video & Streaming Platforms Market Size (in USD Bn), 2019–2024
- 2.1. Historical Market Size
- 2.2. Year-on-Year Growth Analysis
- 2.3. Key Market Developments and Milestones
- 3. Vietnam OTT Video & Streaming Platforms Market Analysis
- 3.1. Growth Drivers
- 3.1.1 Increasing Internet Penetration
- 3.1.2 Rising Smartphone Adoption
- 3.1.3 Demand for Local Content
- 3.1.4 Shift from Traditional TV to Streaming
- 3.2. Restraints
- 3.2.1 Intense Competition
- 3.2.2 Regulatory Compliance Issues
- 3.2.3 Content Piracy
- 3.2.4 Infrastructure Limitations
- 3.3. Opportunities
- 3.3.1 Expansion of 5G Networks
- 3.3.2 Partnerships with Local Content Creators
- 3.3.3 Growth of Subscription Models
- 3.3.4 Increasing Demand for Niche Content
- 3.4. Trends
- 3.4.1 Rise of Ad-Supported Streaming Services
- 3.4.2 Integration of AI in Content Recommendations
- 3.4.3 Focus on User Experience and Interface
- 3.4.4 Emergence of Interactive Content
- 3.5. Government Regulation
- 3.5.1 Content Licensing Requirements
- 3.5.2 Data Privacy Regulations
- 3.5.3 Taxation Policies for Streaming Services
- 3.5.4 Local Content Quotas
- 3.6. SWOT Analysis
- 3.7. Stakeholder Ecosystem
- 3.8. Competition Ecosystem
- 4. Vietnam OTT Video & Streaming Platforms Market Segmentation, 2024
- 4.1. By Type (in Value %)
- 4.1.1 Subscription Video on Demand (SVOD)
- 4.1.2 Transactional Video on Demand (TVOD)
- 4.1.3 Ad-Supported Video on Demand (AVOD)
- 4.1.4 Live Streaming Services
- 4.1.5 Hybrid Video Streaming (SVOD + AVOD)
- 4.1.6 Others
- 4.2. By End-User (in Value %)
- 4.2.1 Individual Consumers (Personal)
- 4.2.2 Commercial (Enterprises, SMEs)
- 4.2.3 Educational Institutions
- 4.2.4 Government Agencies
- 4.3. By Content Genre (in Value %)
- 4.3.1 Movies
- 4.3.2 TV Shows
- 4.3.3 Documentaries
- 4.3.4 Sports
- 4.3.5 Kids Programming
- 4.3.6 Music & Entertainment
- 4.3.7 News & Current Affairs
- 4.3.8 Others
- 4.4. By Subscription Model (in Value %)
- 4.4.1 Monthly Subscription
- 4.4.2 Annual Subscription
- 4.4.3 Pay-Per-View
- 4.4.4 Freemium/Ad-Supported Access
- 4.5. By Distribution Channel (in Value %)
- 4.5.1 Direct-to-Consumer (Web, App)
- 4.5.2 Telecom Bundles
- 4.5.3 Third-Party Aggregators
- 4.5.4 Smart TV Platforms
- 4.5.5 Mobile Applications
- 4.6. By Region (in Value %)
- 4.6.1 Northern Vietnam
- 4.6.2 Southern Vietnam
- 4.6.3 Central Vietnam
- 4.6.4 Others
- 5. Vietnam OTT Video & Streaming Platforms Market Cross Comparison
- 5.1. Detailed Profiles of Major Companies
- 5.1.1 Viettel Media
- 5.1.2 FPT Play
- 5.1.3 Zalo TV
- 5.1.4 Netflix Vietnam
- 5.1.5 VTV Go
- 5.2. Cross Comparison Parameters
- 5.2.1 Monthly Active Users (MAU)
- 5.2.2 Average Revenue Per User (ARPU)
- 5.2.3 Customer Acquisition Cost (CAC)
- 5.2.4 Churn Rate
- 5.2.5 Content Library Size (Titles/Hours)
- 6. Vietnam OTT Video & Streaming Platforms Market Regulatory Framework
- 6.1. Compliance Requirements and Audits
- 6.2. Certification Processes
- 7. Vietnam OTT Video & Streaming Platforms Market Future Size (in USD Bn), 2025–2030
- 7.1. Future Market Size Projections
- 7.2. Key Factors Driving Future Market Growth
- 8. Vietnam OTT Video & Streaming Platforms Market Future Segmentation, 2030
- 8.1. By Type (in Value %)
- 8.2. By End-User (in Value %)
- 8.3. By Content Genre (in Value %)
- 8.4. By Subscription Model (in Value %)
- 8.5. By Distribution Channel (in Value %)
- 8.6. By Region (in Value %)
- Disclaimer
- Contact Us
Pricing
Currency Rates
Questions or Comments?
Our team has the ability to search within reports to verify it suits your needs. We can also help maximize your budget by finding sections of reports you can purchase.
