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Vietnam Cold Chain for Fresh Produce Market

Publisher Ken Research
Published Sep 22, 2025
Length 97 Pages
SKU # AMPS20590600

Description

Vietnam Cold Chain for Fresh Produce Market Overview

The Vietnam Cold Chain for Fresh Produce Market is valued at USD 1.2 billion, based on a five-year historical analysis. This growth is primarily driven by the increasing demand for perishable goods, including fresh fruits and vegetables, rapid urbanization, and the expansion of the food and beverage sector. Advancements in refrigeration technology, logistics infrastructure, and rising consumer awareness regarding food safety and quality have also significantly contributed to market growth, as more stakeholders invest in cold chain logistics to preserve the freshness of perishable goods .

Key cities such as Ho Chi Minh City and Hanoi dominate the market due to their large populations and significant economic activities. These urban centers serve as major distribution hubs for fresh produce, supported by a growing number of supermarkets, food processing companies, and e-commerce platforms that require efficient cold chain solutions. The strategic location of these cities also facilitates better access to both domestic and international markets .

The Vietnamese government has prioritized cold chain infrastructure development through initiatives such as the "National Strategy for Cold Chain Development." This strategy aims to enhance infrastructure and technology in cold chain logistics, including a dedicated budget allocation to improve cold storage facilities and transportation systems. The strategy is reinforced by regulatory frameworks such as the Circular No. 36/2018/TT-BNNPTNT issued by the Ministry of Agriculture and Rural Development, which sets standards for the management and operation of cold storage and transportation for agricultural products, ensuring compliance with food safety and quality requirements .

Vietnam Cold Chain for Fresh Produce Market Segmentation

By Type:

The market is segmented into various types, including Refrigerated Transport, Cold Storage Facilities, Refrigerated Warehousing, Temperature-Controlled Packaging, and Transportation Management Systems. Each of these segments plays a crucial role in ensuring the effective handling and distribution of fresh produce, with Refrigerated Transport being a significant contributor due to the increasing demand for timely delivery of perishable goods. The rapid growth of e-commerce and food delivery services has further increased the importance of temperature-controlled logistics .

By End-User:

The end-user segmentation includes Retailers, Wholesalers, Food Service Providers, Exporters, and E-commerce Platforms. Retailers are the dominant segment, driven by the increasing number of supermarkets and hypermarkets that require efficient cold chain solutions to maintain the quality of fresh produce. The rise of e-commerce platforms and online grocery shopping has also contributed to the demand for cold chain logistics, as businesses strive to deliver products in optimal conditions to their customers .

Vietnam Cold Chain for Fresh Produce Market Competitive Landscape

The Vietnam Cold Chain for Fresh Produce Market is characterized by a dynamic mix of regional and international players. Leading participants such as VIETPHAT Group, Cold Storage Thang Loi, TransContinental Logistics, Vinamilk, CJ Logistics Vietnam, ABA Cooltrans, Tan Bao An Logistics, Saigon Newport Corporation, Mekong Logistics, Satra Group (Saigon Trading Group), Vinafco Joint Stock Corporation, Gemadept Corporation, Hoang Anh Gia Lai Group, Binh Minh Import-Export Company, and Green Logistics Vietnam contribute to innovation, geographic expansion, and service delivery in this space.

VIETPHAT Group

1999

Ho Chi Minh City

Cold Storage Thang Loi

2005

Hanoi

TransContinental Logistics

2010

Ho Chi Minh City

Vinamilk

1976

Ho Chi Minh City

CJ Logistics Vietnam

2017

Ho Chi Minh City

Company

Establishment Year

Headquarters

Group Size (Large, Medium, or Small as per industry convention)

Total Revenue (USD, latest available)

Revenue Growth Rate (CAGR %)

Market Penetration Rate (Share of cold chain capacity or volume handled)

Number of Cold Storage Facilities

Fleet Size (Refrigerated Vehicles)

Vietnam Cold Chain for Fresh Produce Market Industry Analysis

Growth Drivers

Increasing Demand for Fresh Produce:

The demand for fresh produce in Vietnam is projected to reach 22 million tons in future, driven by a growing population of approximately 101 million. Urbanization is contributing to this trend, with over 39% of the population living in urban areas, leading to higher consumption of fresh fruits and vegetables. Additionally, the rise in disposable income, which is expected to increase by 7% annually, further fuels the demand for quality fresh produce, necessitating efficient cold chain logistics.

Expansion of Retail and E-commerce Channels:

The retail sector in Vietnam is anticipated to grow to $210 billion in future, with e-commerce sales projected to reach $38 billion. This growth is significantly impacting the cold chain logistics for fresh produce, as retailers and online platforms increasingly require efficient supply chains to maintain product quality. The number of supermarkets and hypermarkets is expected to increase by 16% annually, further driving the need for robust cold chain solutions to meet consumer expectations for freshness and quality.

Government Initiatives to Improve Food Safety:

The Vietnamese government has allocated approximately $1.2 billion for food safety initiatives, including the development of cold chain infrastructure. This investment aims to enhance food safety standards and reduce post-harvest losses, which currently stand at 18-28% for fresh produce. By implementing stricter regulations and providing subsidies for cold chain investments, the government is fostering a more reliable supply chain, which is crucial for maintaining the quality of fresh produce in the market.

Market Challenges

Inadequate Infrastructure:

Vietnam's cold chain infrastructure is currently underdeveloped, with only 22% of the required cold storage facilities in place. This inadequacy leads to significant losses, estimated at $1.6 billion annually, due to spoilage and waste. The lack of proper transportation and storage facilities hampers the ability to maintain the quality of fresh produce, making it a critical challenge for the industry as demand continues to rise.

High Operational Costs:

The operational costs associated with cold chain logistics in Vietnam are approximately 32% higher than in neighboring countries. Factors contributing to these costs include energy expenses, which account for 42% of total operational costs, and the need for specialized equipment. These high costs can deter investment in cold chain solutions, limiting the growth potential of the fresh produce market and affecting overall supply chain efficiency.

Vietnam Cold Chain for Fresh Produce Market Future Outlook

As Vietnam's economy continues to grow, the cold chain logistics sector for fresh produce is expected to evolve significantly. The increasing focus on food safety and quality will drive investments in modern cold storage facilities and advanced logistics technologies. Additionally, the integration of IoT solutions will enhance supply chain efficiency, enabling real-time monitoring of temperature and humidity levels. This transformation will not only improve product quality but also expand market access for local farmers and producers, fostering a more sustainable agricultural ecosystem.

Market Opportunities

Investment in Cold Storage Facilities:

There is a significant opportunity for investment in cold storage facilities, with an estimated need for an additional 600,000 tons of capacity in future. This investment can reduce post-harvest losses and improve the overall quality of fresh produce, making it more competitive in both domestic and international markets.

Adoption of IoT and Smart Logistics:

The adoption of IoT technologies in cold chain logistics presents a lucrative opportunity, with potential cost savings of up to 22%. Implementing smart logistics solutions can enhance tracking and monitoring capabilities, ensuring optimal conditions for fresh produce throughout the supply chain, thereby increasing consumer trust and satisfaction.

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Table of Contents

97 Pages
1. Vietnam Cold Chain for Fresh Produce Market Overview
1.1. Definition and Scope
1.2. Market Taxonomy
1.3. Market Growth Rate
1.4. Market Segmentation Overview
2. Vietnam Cold Chain for Fresh Produce Market Size (in USD Bn), 2019–2024
2.1. Historical Market Size
2.2. Year-on-Year Growth Analysis
2.3. Key Market Developments and Milestones
3. Vietnam Cold Chain for Fresh Produce Market Analysis
3.1. Growth Drivers
3.1.1. Increasing demand for fresh produce
3.1.2. Expansion of retail and e-commerce channels
3.1.3. Government initiatives to improve food safety
3.1.4. Rising consumer awareness about quality
3.2. Restraints
3.2.1. Inadequate infrastructure
3.2.2. High operational costs
3.2.3. Limited access to technology
3.2.4. Regulatory compliance issues
3.3. Opportunities
3.3.1. Investment in cold storage facilities
3.3.2. Adoption of IoT and smart logistics
3.3.3. Partnerships with local farmers
3.3.4. Export potential to international markets
3.4. Trends
3.4.1. Growth of organic produce
3.4.2. Increasing use of sustainable packaging
3.4.3. Digital transformation in supply chain management
3.4.4. Focus on traceability and transparency
3.5. Government Regulation
3.5.1. Food safety standards
3.5.2. Import/export regulations
3.5.3. Environmental regulations
3.5.4. Subsidies for cold chain investments
3.6. SWOT Analysis
3.7. Stakeholder Ecosystem
3.8. Competition Ecosystem
4. Vietnam Cold Chain for Fresh Produce Market Segmentation, 2024
4.1. By Type (in Value %)
4.1.1. Refrigerated Transport
4.1.2. Cold Storage Facilities
4.1.3. Refrigerated Warehousing
4.1.4. Temperature-Controlled Packaging
4.1.5. Transportation Management Systems
4.2. By End-User (in Value %)
4.2.1. Retailers
4.2.2. Wholesalers
4.2.3. Food Service Providers
4.2.4. Exporters
4.2.5. E-commerce Platforms
4.3. By Application (in Value %)
4.3.1. Fruits
4.3.2. Vegetables
4.3.3. Herbs
4.3.4. Bakery and Confectionery
4.3.5. Dairy and Frozen Desserts
4.3.6. Meat, Fish and Seafood
4.3.7. Others
4.4. By Distribution Mode (in Value %)
4.4.1. Direct Distribution
4.4.2. Third-Party Logistics (3PL)
4.4.3. E-commerce Fulfillment
4.5. By Price Range (in Value %)
4.5.1. Premium
4.5.2. Mid-Range
4.5.3. Budget
4.6. By Region (in Value %)
4.6.1. Northern Vietnam
4.6.2. Southern Vietnam
4.6.3. Central Vietnam
4.6.4. Mekong Delta
4.6.5. Highlands
5. Vietnam Cold Chain for Fresh Produce Market Cross Comparison
5.1. Detailed Profiles of Major Companies
5.1.1. VIETPHAT Group
5.1.2. Cold Storage Thang Loi
5.1.3. TransContinental Logistics
5.1.4. Vinamilk
5.1.5. CJ Logistics Vietnam
5.2. Cross Comparison Parameters
5.2.1. Total Revenue (USD, latest available)
5.2.2. Revenue Growth Rate (CAGR %)
5.2.3. Market Penetration Rate (Share of cold chain capacity or volume handled)
5.2.4. Number of Cold Storage Facilities
5.2.5. Fleet Size (Refrigerated Vehicles)
6. Vietnam Cold Chain for Fresh Produce Market Regulatory Framework
6.1. Food Safety Standards
6.2. Compliance Requirements and Audits
6.3. Certification Processes
7. Vietnam Cold Chain for Fresh Produce Market Future Size (in USD Bn), 2025–2030
7.1. Future Market Size Projections
7.2. Key Factors Driving Future Market Growth
8. Vietnam Cold Chain for Fresh Produce Market Future Segmentation, 2030
8.1. By Type (in Value %)
8.2. By End-User (in Value %)
8.3. By Application (in Value %)
8.4. By Distribution Mode (in Value %)
8.5. By Price Range (in Value %)
8.6. By Region (in Value %)
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