USA Toaster Market Outlook to 2028
Description
USA Toaster Market Overview
The USA Toaster Market is valued at USD 500 million, based on a five-year historical analysis. This market is primarily driven by the increasing demand for convenient kitchen appliances, especially as consumers prioritize ease of use and energy efficiency in daily cooking tasks. The rise of smart toasters with advanced features such as app control, customizable settings, and voice-activated controls has gained popularity among tech-savvy households.
Major cities like New York, Los Angeles, and Chicago dominate the market due to their large urban populations, higher purchasing power, and growing adoption of smart home technologies. These cities are hubs for consumer trends in lifestyle and convenience, making them key markets for premium and smart kitchen appliances.
In 2024, the U.S. government continued to promote energy efficiency through the Energy Star program. Toaster manufacturers are encouraged to adopt energy-efficient designs, resulting in the certification of over 150 new toaster models in 2024. The initiative has incentivized consumers to purchase appliances that consume less power, driving sales of certified energy-efficient toasters by over 800,000 units.
USA Toaster Market Segmentation
By Product Type: The market is segmented by product type into two-slice toasters, four-slice toasters, smart toasters, and specialty toasters like conveyor or commercial models. Among these, two-slice toasters dominate the market due to their affordability, compact design, and suitability for small to medium households. Their widespread availability in major retail chains, both online and offline, makes them accessible to a broad audience.
By Distribution Channel: The market is segmented by distribution channel into supermarkets/hypermarkets, specialty stores, online channels, and direct-to-consumer sales. Online channels have captured a significant market share due to the convenience they offer and the growing consumer preference for e-commerce platforms. This trend is bolstered by attractive online deals and home delivery options, especially through platforms like Amazon and Walmart.
USA Toaster Market Competitive Landscape
The market is characterized by the presence of both well-established international brands and domestic players. This market sees intense competition in innovation, pricing, and product differentiation, particularly in the premium and smart toaster segments.
Company Name
Established
Headquarters
Product Range
Technological Innovation
Energy Efficiency
Brand Recognition
Customer Support
Market Presence
Pricing Strategy
Hamilton Beach
1910
Glen Allen, VA
Breville Group
1932
Sydney, Australia
De'Longhi
1902
Treviso, Italy
Cuisinart
1971
Stamford, CT
Kitchen Aid
1919
Benton Harbor, MI
USA Toaster Market Analysis
Market Growth Drivers
Expanding Housing Market: In 2024, the housing market in the USA has seen the construction of around 1.6 million new homes, creating a demand for kitchen appliances like toasters. The increasing number of residential units, particularly in suburban areas, has contributed to a higher demand for home appliances. New homeowners often invest in modern and energy-efficient kitchen appliances, driving toaster sales by nearly 2 million units annually in the domestic market.
Retail Expansion: Major retailers are expanding their footprint in both physical stores and online channels, with leading chains reporting a growth in appliance sales by 10 million units across various categories, including toasters. The availability of toasters across multiple price ranges, along with promotional campaigns, is a major driver of sales, especially during holiday seasons. Amazon alone sold over 600,000 toasters in the first half of 2024.
Rise in Multi-functional Appliances: The demand for multifunctional toasters, which integrate grilling, baking, and warming functions, is rapidly increasing, with over 750,000 units sold in 2023-2024. Consumers are seeking more versatile kitchen tools, and toasters that offer multiple features are gaining traction, pushing growth in this segment by more than 1 million units annually.
Market Challenges
Consumer Shifts to Smart Appliances: In 2024, more consumers are opting for smart kitchen appliances, which has shifted the focus away from traditional toasters. Around 2 million smart kitchen devices were sold in 2024, competing directly with basic toaster models. This has slowed growth in the traditional toaster market, particularly among younger, tech-savvy consumers who prefer integrated, connected home ecosystems.
Increased Competition from Imported Brands: Imports from China, South Korea, and Germany in the small kitchen appliance segment grew by 1.2 million units in 2024, introducing more competitive pricing. Domestic manufacturers have struggled to maintain market share due to the affordability of imported toasters, leading to a loss of nearly 300,000 units in sales for domestic brands.
USA Toaster Market Future Outlook
Over the next five years, the USA Toaster industry is expected to grow steadily due to increasing demand for advanced smart kitchen appliances. Consumer preferences for energy-efficient and space-saving appliances are anticipated to drive innovation in toaster design and technology.
Future Market Opportunities
Customization and Personalization Features: In the next five years, the toaster market is likely to see an increased focus on personalized appliances, with models that allow users to adjust settings for their preferred level of crispness, bread type, and more. This trend is expected to drive demand for customizable toasters, with projected sales reaching 2.5 million units annually by 2029.
Shift Toward High-End Toasters: The demand for premium toasters with advanced features, such as self-cleaning mechanisms, will grow in the USA, with high-end models expected to account for over 25% of the market by 2029. Consumers will continue to seek out toasters that offer both functionality and aesthetics, leading to an increase in sales of luxury toaster models across the country.
Please Note: It will take 5-7 business days to complete the report upon order confirmation
The USA Toaster Market is valued at USD 500 million, based on a five-year historical analysis. This market is primarily driven by the increasing demand for convenient kitchen appliances, especially as consumers prioritize ease of use and energy efficiency in daily cooking tasks. The rise of smart toasters with advanced features such as app control, customizable settings, and voice-activated controls has gained popularity among tech-savvy households.
Major cities like New York, Los Angeles, and Chicago dominate the market due to their large urban populations, higher purchasing power, and growing adoption of smart home technologies. These cities are hubs for consumer trends in lifestyle and convenience, making them key markets for premium and smart kitchen appliances.
In 2024, the U.S. government continued to promote energy efficiency through the Energy Star program. Toaster manufacturers are encouraged to adopt energy-efficient designs, resulting in the certification of over 150 new toaster models in 2024. The initiative has incentivized consumers to purchase appliances that consume less power, driving sales of certified energy-efficient toasters by over 800,000 units.
USA Toaster Market Segmentation
By Product Type: The market is segmented by product type into two-slice toasters, four-slice toasters, smart toasters, and specialty toasters like conveyor or commercial models. Among these, two-slice toasters dominate the market due to their affordability, compact design, and suitability for small to medium households. Their widespread availability in major retail chains, both online and offline, makes them accessible to a broad audience.
By Distribution Channel: The market is segmented by distribution channel into supermarkets/hypermarkets, specialty stores, online channels, and direct-to-consumer sales. Online channels have captured a significant market share due to the convenience they offer and the growing consumer preference for e-commerce platforms. This trend is bolstered by attractive online deals and home delivery options, especially through platforms like Amazon and Walmart.
USA Toaster Market Competitive Landscape
The market is characterized by the presence of both well-established international brands and domestic players. This market sees intense competition in innovation, pricing, and product differentiation, particularly in the premium and smart toaster segments.
Company Name
Established
Headquarters
Product Range
Technological Innovation
Energy Efficiency
Brand Recognition
Customer Support
Market Presence
Pricing Strategy
Hamilton Beach
1910
Glen Allen, VA
Breville Group
1932
Sydney, Australia
De'Longhi
1902
Treviso, Italy
Cuisinart
1971
Stamford, CT
Kitchen Aid
1919
Benton Harbor, MI
USA Toaster Market Analysis
Market Growth Drivers
Expanding Housing Market: In 2024, the housing market in the USA has seen the construction of around 1.6 million new homes, creating a demand for kitchen appliances like toasters. The increasing number of residential units, particularly in suburban areas, has contributed to a higher demand for home appliances. New homeowners often invest in modern and energy-efficient kitchen appliances, driving toaster sales by nearly 2 million units annually in the domestic market.
Retail Expansion: Major retailers are expanding their footprint in both physical stores and online channels, with leading chains reporting a growth in appliance sales by 10 million units across various categories, including toasters. The availability of toasters across multiple price ranges, along with promotional campaigns, is a major driver of sales, especially during holiday seasons. Amazon alone sold over 600,000 toasters in the first half of 2024.
Rise in Multi-functional Appliances: The demand for multifunctional toasters, which integrate grilling, baking, and warming functions, is rapidly increasing, with over 750,000 units sold in 2023-2024. Consumers are seeking more versatile kitchen tools, and toasters that offer multiple features are gaining traction, pushing growth in this segment by more than 1 million units annually.
Market Challenges
Consumer Shifts to Smart Appliances: In 2024, more consumers are opting for smart kitchen appliances, which has shifted the focus away from traditional toasters. Around 2 million smart kitchen devices were sold in 2024, competing directly with basic toaster models. This has slowed growth in the traditional toaster market, particularly among younger, tech-savvy consumers who prefer integrated, connected home ecosystems.
Increased Competition from Imported Brands: Imports from China, South Korea, and Germany in the small kitchen appliance segment grew by 1.2 million units in 2024, introducing more competitive pricing. Domestic manufacturers have struggled to maintain market share due to the affordability of imported toasters, leading to a loss of nearly 300,000 units in sales for domestic brands.
USA Toaster Market Future Outlook
Over the next five years, the USA Toaster industry is expected to grow steadily due to increasing demand for advanced smart kitchen appliances. Consumer preferences for energy-efficient and space-saving appliances are anticipated to drive innovation in toaster design and technology.
Future Market Opportunities
Customization and Personalization Features: In the next five years, the toaster market is likely to see an increased focus on personalized appliances, with models that allow users to adjust settings for their preferred level of crispness, bread type, and more. This trend is expected to drive demand for customizable toasters, with projected sales reaching 2.5 million units annually by 2029.
Shift Toward High-End Toasters: The demand for premium toasters with advanced features, such as self-cleaning mechanisms, will grow in the USA, with high-end models expected to account for over 25% of the market by 2029. Consumers will continue to seek out toasters that offer both functionality and aesthetics, leading to an increase in sales of luxury toaster models across the country.
Please Note: It will take 5-7 business days to complete the report upon order confirmation
Table of Contents
98 Pages
- 1. USA Toaster Market Overview
- 1.1. Definition and Scope
- 1.2. Market Taxonomy
- 1.3. Market Growth Rate (Units Sold, Sales Revenue)
- 1.4. Market Segmentation Overview
- 2. USA Toaster Market Size (In USD Mn)
- 2.1. Historical Market Size (Sales Volume, Revenue, Unit Growth)
- 2.2. Year-On-Year Growth Analysis (In Value and Volume)
- 2.3. Key Market Developments and Milestones
- 3. USA Toaster Market Analysis
- 3.1. Growth Drivers (Consumer Preferences, Smart Kitchen Appliances Adoption, Energy Efficiency)
- Increasing Preference for Energy-Efficient Kitchen Appliances
- Rise of Smart Toasters with IOT Integration
- Growing Popularity of Compact Kitchen Appliances
- Consumer Demand for Multi-Functionality
- 3.2. Market Challenges (Technological Barriers, Consumer Preferences, Cost)
- High Cost of Smart Toasters
- Low Consumer Awareness for Advanced Features
- Challenges in New Product Differentiation
- Price Sensitivity of Low-End Market Segments
- 3.3. Opportunities (Technological Advancements, Strategic Partnerships, Online Retail Expansion)
- Emergence of Multi-Utility Kitchen Gadgets
- Strategic Alliances and Brand Collaborations for Product Innovation
- Growth in E-commerce and Direct-to-Consumer Channels
- Expanding Into Smaller US Cities with Specialized Products
- 3.4. Trends (IoT-enabled Toasters, Health-Conscious Consumers, Customization)
- Growing Popularity of Smart Toasters with Voice Integration
- Introduction of Health-Conscious Features Like Gluten-Free Settings
- Customizable Designs to Cater to Aesthetic Preferences
- Integration of Advanced Heating Technologies
- 3.5. Government Regulations (Energy Efficiency Standards, Import/Export Policies)
- US Energy Efficiency Regulations for Home Appliances
- Tariffs and Trade Regulations Impacting Import Prices
- Compliance with Electrical Safety Standards
- Environmental Impact Standards for Manufacturing
- 3.6. SWOT Analysis
- Strengths: Established Brands, Technological Innovation
- Weaknesses: Price Competitiveness, Consumer Education
- Opportunities: Market Expansion, Product Innovation
- Threats: Economic Volatility, Competition from International Brands
- 3.7. Stakeholder Ecosystem (Manufacturers, Distributors, Retailers)
- 3.8. Porters Five Forces (Competitive Rivalry, Bargaining Power of Buyers, Bargaining Power of Suppliers, Threat of New Entrants, Threat of Substitutes)
- 3.9. Competition Ecosystem
- 4. USA Toaster Market Segmentation
- 4.1. By Product Type (In Value and Volume %)
- Two-Slice Toasters
- Four-Slice Toasters
- Smart Toasters
- Specialty Toasters (e.g., Conveyor, Commercial)
- 4.2. By Distribution Channel (In Value %)
- Supermarkets/Hypermarkets
- Specialty Stores
- Online Channels
- Direct-to-Consumer Sales
- 4.3. By Price Range (In Value %)
- Economy
- Mid-range
- Premium
- 4.4. By Technology (In Value %)
- Traditional Heating Elements
- Advanced Heating Elements (Quartz, Carbon Fiber)
- IoT-Enabled Toasters
- Smart-Toasters with App-Control
- 4.5. By Region (In Value %)
- North
- East
- South
- West
- 5. USA Toaster Market Competitive Analysis
- 5.1 Detailed Profiles of Major Competitors
- 5.1.1. Hamilton Beach Brands Holding Company
- 5.1.2. Breville Group Limited
- 5.1.3. DeLonghi Group
- 5.1.4. Cuisinart
- 5.1.5. KitchenAid
- 5.1.6. BLACK+DECKER (Stanley Black & Decker)
- 5.1.7. Dualit Limited
- 5.1.8. Sunbeam Products, Inc. (Newell Brands)
- 5.1.9. Oster (Sunbeam)
- 5.1.10. SMEG
- 5.1.11. Bella Housewares
- 5.1.12. KRUPS
- 5.1.13. Panasonic Corporation
- 5.1.14. Wolf Gourmet
- 5.1.15. Waring Commercial
- 5.2 Cross Comparison Parameters (Product Range, Smart Features, Heating Efficiency, Market Share, Brand Recognition, Innovation in Design, Sustainability Efforts, Customer Support)
- 5.3. Market Share Analysis (By Revenue, By Volume)
- 5.4. Strategic Initiatives (R&D Investments, Product Launches, Distribution Partnerships)
- 5.5. Mergers And Acquisitions
- 5.6. Investment Analysis
- 5.7 Venture Capital Funding
- 5.8. Government Grants
- 5.9. Private Equity Investments
- 6. USA Toaster Market Regulatory Framework
- 6.1. Electrical Safety Compliance Standards
- 6.2. Energy Consumption Standards
- 6.3. Import Tariffs on Electrical Appliances
- 6.4. Environmental Compliance in Manufacturing
- 7. USA Toaster Market Future Market Size (In USD Mn)
- 7.1. Future Market Size Projections (In Value and Volume)
- 7.2. Key Factors Driving Future Market Growth (Technological Advances, Consumer Preferences, Regulatory Developments)
- 8. USA Toaster Market Future Market Segmentation
- 8.1. By Product Type (In Value and Volume %)
- 8.2. By Distribution Channel (In Value %)
- 8.3. By Technology (In Value %)
- 8.4. By Price Range (In Value %)
- 8.5. By Region (In Value %)
- 9. USA Toaster Market Analysts Recommendations
- 9.1. TAM/SAM/SOM Analysis
- 9.2. Customer Cohort Analysis
- 9.3. White Space Opportunity Analysis
- 9.4. Marketing Initiatives
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