Saudi Arabia music streaming market Size, Share, Growth Drivers, Trends, Opportunities & Forecast 2025–2030
Description
Saudi Arabia Music Streaming Market Overview
The Saudi Arabia Music Streaming Market is valued at USD 700 million, based on a five-year historical analysis. This growth is primarily driven by the increasing penetration of smartphones, robust internet connectivity, and a rising preference for digital music consumption among the youth. The market has seen a significant shift towards subscription-based models, reflecting evolving consumer behavior and preferences. Platforms are differentiating through personalization, content exclusivity, and ecosystem integration, further accelerating adoption .
Key cities such as Riyadh, Jeddah, and Dammam dominate the market due to their large urban populations and higher disposable incomes. These cities serve as cultural hubs where music consumption is deeply integrated into daily life, supported by a vi
ant entertainment scene and frequent music festivals that attract both local and international artists. The high rate of mobile internet usage in these urban centers further supports the expansion of music streaming services .
In 2023, the Saudi government implemented regulations to promote local music content, mandating that streaming platforms feature a minimum percentage of Saudi artists in their catalogs. This initiative is governed by the "Saudi Music Commission Content Promotion Regulation, 2023" issued by the Ministry of Culture, which requires platforms operating in the Kingdom to ensure at least 30% of their catalog features Saudi artists. The regulation aims to support the local music industry, enhance cultural representation, and foster a more diverse music landscape in the country .
Saudi Arabia Music Streaming Market Segmentation
By Type:
The market is segmented into on-demand streaming, live streaming, ad-supported streaming, downloadable content, and others. On-demand streaming is the most popular segment, driven by consumer preferences for personalized music experiences and instant access to large music li
aries. Live streaming has gained traction, especially during concerts and virtual events, while ad-supported streaming appeals to users seeking free access to music. Downloadable content remains relevant for offline listening, particularly in regions with intermittent internet connectivity .
By End-User:
The end-user segmentation includes individual users, families, educational institutions, and corporate users. Individual users dominate the market, driven by the widespread adoption of smartphones and the growing trend of personal music consumption. Families are increasingly subscribing to bundled family plans, while educational institutions utilize music streaming for educational and extracurricular activities. Corporate users leverage music streaming for employee engagement and event management .
Saudi Arabia Music Streaming Market Competitive Landscape
The Saudi Arabia Music Streaming Market is characterized by a dynamic mix of regional and international players. Leading participants such as Anghami, Spotify, Apple Music, Deezer, YouTube Music, SoundCloud, Tidal, Mawal, Qobuz, Rotana Music, Shahid, MBC Group, STC (Saudi Telecom Company), Zain KSA, and Mobily contribute to innovation, geographic expansion, and service delivery in this space. These platforms compete by offering extensive content li
aries, localized playlists, exclusive releases, and advanced personalization features .
Anghami
2012
Abu Dhabi, United Arab Emirates
Spotify
2006
Stockholm, Sweden
Apple Music
2015
Cupertino, California, USA
Deezer
2007
Paris, France
YouTube Music
2015
San
uno, California, USA
Company
Establishment Year
Headquarters
Group Size (Large, Medium, or Small as per industry convention)
Monthly Active Users (MAU)
Average Revenue Per User (ARPU)
Customer Acquisition Cost (CAC)
Churn Rate
Content Li
ary Size (number of tracks available)
Saudi Arabia Music Streaming Market Industry Analysis
Growth Drivers
Increasing Smartphone Penetration:
As of future, smartphone penetration in Saudi Arabia is projected to reach approximately
97%
, with around
30 million
smartphone users. This surge facilitates access to music streaming services, enabling consumers to listen to music anytime and anywhere. The rise in smartphone usage is supported by the availability of affordable devices and improved mobile data plans, which collectively enhance the overall user experience in the music streaming sector.
Rising Disposable Income:
The average disposable income in Saudi Arabia is expected to increase to around
SAR 80,000 (approximately USD 21,300)
per capita in future. This growth in disposable income allows consumers to allocate more funds towards entertainment, including music streaming subscriptions. As consumers become more willing to spend on premium services, the music streaming market is likely to see a significant boost in subscription rates and overall revenue.
Expansion of Internet Infrastructure:
By future, internet penetration in Saudi Arabia is anticipated to reach
99%
, with over
36 million
internet users. The expansion of high-speed internet infrastructure, including 5G networks, enhances the quality of streaming services. This improved connectivity allows users to enjoy seamless music streaming experiences, driving higher engagement and subscription rates among consumers who seek reliable and high-quality audio content.
Market Challenges
Intense Competition Among Streaming Services:
The Saudi music streaming market is characterized by fierce competition, with major players like Anghami, Spotify, and Apple Music vying for market share. As of future, the number of streaming service subscriptions is projected to exceed
10 million
, leading to aggressive pricing strategies and promotional offers. This competition can erode profit margins and make it challenging for new entrants to establish a foothold in the market.
Regulatory Hurdles:
The music streaming industry in Saudi Arabia faces various regulatory challenges, including content censorship and licensing requirements. In future, the government is expected to enforce stricter regulations on content distribution, which may hinder the availability of certain music genres. These regulatory hurdles can complicate operations for streaming services, impacting their ability to provide diverse content and meet consumer demands effectively.
Saudi Arabia Music Streaming Market Future Outlook
The Saudi Arabia music streaming market is poised for significant growth, driven by technological advancements and changing consumer preferences. As the youth population continues to expand, the demand for personalized music experiences will increase. Additionally, the integration of artificial intelligence in music recommendations is expected to enhance user engagement. Streaming services that focus on exclusive content and collaborations with local artists will likely capture a larger market share, positioning themselves favorably in this dynamic landscape.
Market Opportunities
Collaborations with Local Artists:
Partnering with local artists can create unique content that resonates with Saudi audiences. This strategy not only enhances the platform's appeal but also supports the local music industry, potentially increasing user subscriptions and engagement significantly.
Expansion into Underserved Regions:
Targeting underserved regions within Saudi Arabia presents a substantial opportunity for growth. By offering tailored services and localized content, streaming platforms can tap into new user bases, driving subscription growth and enhancing market penetration in these areas.
Please Note: It will take 5-7 business days to complete the report upon order confirmation.
The Saudi Arabia Music Streaming Market is valued at USD 700 million, based on a five-year historical analysis. This growth is primarily driven by the increasing penetration of smartphones, robust internet connectivity, and a rising preference for digital music consumption among the youth. The market has seen a significant shift towards subscription-based models, reflecting evolving consumer behavior and preferences. Platforms are differentiating through personalization, content exclusivity, and ecosystem integration, further accelerating adoption .
Key cities such as Riyadh, Jeddah, and Dammam dominate the market due to their large urban populations and higher disposable incomes. These cities serve as cultural hubs where music consumption is deeply integrated into daily life, supported by a vi
ant entertainment scene and frequent music festivals that attract both local and international artists. The high rate of mobile internet usage in these urban centers further supports the expansion of music streaming services .
In 2023, the Saudi government implemented regulations to promote local music content, mandating that streaming platforms feature a minimum percentage of Saudi artists in their catalogs. This initiative is governed by the "Saudi Music Commission Content Promotion Regulation, 2023" issued by the Ministry of Culture, which requires platforms operating in the Kingdom to ensure at least 30% of their catalog features Saudi artists. The regulation aims to support the local music industry, enhance cultural representation, and foster a more diverse music landscape in the country .
Saudi Arabia Music Streaming Market Segmentation
By Type:
The market is segmented into on-demand streaming, live streaming, ad-supported streaming, downloadable content, and others. On-demand streaming is the most popular segment, driven by consumer preferences for personalized music experiences and instant access to large music li
aries. Live streaming has gained traction, especially during concerts and virtual events, while ad-supported streaming appeals to users seeking free access to music. Downloadable content remains relevant for offline listening, particularly in regions with intermittent internet connectivity .
By End-User:
The end-user segmentation includes individual users, families, educational institutions, and corporate users. Individual users dominate the market, driven by the widespread adoption of smartphones and the growing trend of personal music consumption. Families are increasingly subscribing to bundled family plans, while educational institutions utilize music streaming for educational and extracurricular activities. Corporate users leverage music streaming for employee engagement and event management .
Saudi Arabia Music Streaming Market Competitive Landscape
The Saudi Arabia Music Streaming Market is characterized by a dynamic mix of regional and international players. Leading participants such as Anghami, Spotify, Apple Music, Deezer, YouTube Music, SoundCloud, Tidal, Mawal, Qobuz, Rotana Music, Shahid, MBC Group, STC (Saudi Telecom Company), Zain KSA, and Mobily contribute to innovation, geographic expansion, and service delivery in this space. These platforms compete by offering extensive content li
aries, localized playlists, exclusive releases, and advanced personalization features .
Anghami
2012
Abu Dhabi, United Arab Emirates
Spotify
2006
Stockholm, Sweden
Apple Music
2015
Cupertino, California, USA
Deezer
2007
Paris, France
YouTube Music
2015
San
uno, California, USA
Company
Establishment Year
Headquarters
Group Size (Large, Medium, or Small as per industry convention)
Monthly Active Users (MAU)
Average Revenue Per User (ARPU)
Customer Acquisition Cost (CAC)
Churn Rate
Content Li
ary Size (number of tracks available)
Saudi Arabia Music Streaming Market Industry Analysis
Growth Drivers
Increasing Smartphone Penetration:
As of future, smartphone penetration in Saudi Arabia is projected to reach approximately
97%
, with around
30 million
smartphone users. This surge facilitates access to music streaming services, enabling consumers to listen to music anytime and anywhere. The rise in smartphone usage is supported by the availability of affordable devices and improved mobile data plans, which collectively enhance the overall user experience in the music streaming sector.
Rising Disposable Income:
The average disposable income in Saudi Arabia is expected to increase to around
SAR 80,000 (approximately USD 21,300)
per capita in future. This growth in disposable income allows consumers to allocate more funds towards entertainment, including music streaming subscriptions. As consumers become more willing to spend on premium services, the music streaming market is likely to see a significant boost in subscription rates and overall revenue.
Expansion of Internet Infrastructure:
By future, internet penetration in Saudi Arabia is anticipated to reach
99%
, with over
36 million
internet users. The expansion of high-speed internet infrastructure, including 5G networks, enhances the quality of streaming services. This improved connectivity allows users to enjoy seamless music streaming experiences, driving higher engagement and subscription rates among consumers who seek reliable and high-quality audio content.
Market Challenges
Intense Competition Among Streaming Services:
The Saudi music streaming market is characterized by fierce competition, with major players like Anghami, Spotify, and Apple Music vying for market share. As of future, the number of streaming service subscriptions is projected to exceed
10 million
, leading to aggressive pricing strategies and promotional offers. This competition can erode profit margins and make it challenging for new entrants to establish a foothold in the market.
Regulatory Hurdles:
The music streaming industry in Saudi Arabia faces various regulatory challenges, including content censorship and licensing requirements. In future, the government is expected to enforce stricter regulations on content distribution, which may hinder the availability of certain music genres. These regulatory hurdles can complicate operations for streaming services, impacting their ability to provide diverse content and meet consumer demands effectively.
Saudi Arabia Music Streaming Market Future Outlook
The Saudi Arabia music streaming market is poised for significant growth, driven by technological advancements and changing consumer preferences. As the youth population continues to expand, the demand for personalized music experiences will increase. Additionally, the integration of artificial intelligence in music recommendations is expected to enhance user engagement. Streaming services that focus on exclusive content and collaborations with local artists will likely capture a larger market share, positioning themselves favorably in this dynamic landscape.
Market Opportunities
Collaborations with Local Artists:
Partnering with local artists can create unique content that resonates with Saudi audiences. This strategy not only enhances the platform's appeal but also supports the local music industry, potentially increasing user subscriptions and engagement significantly.
Expansion into Underserved Regions:
Targeting underserved regions within Saudi Arabia presents a substantial opportunity for growth. By offering tailored services and localized content, streaming platforms can tap into new user bases, driving subscription growth and enhancing market penetration in these areas.
Please Note: It will take 5-7 business days to complete the report upon order confirmation.
Table of Contents
88 Pages
- 1. Saudi Arabia music streaming Size, Share, Growth Drivers, Trends, Opportunities & – Market Overview
- 1.1. Definition and Scope
- 1.2. Market Taxonomy
- 1.3. Market Growth Rate
- 1.4. Market Segmentation Overview
- 2. Saudi Arabia music streaming Size, Share, Growth Drivers, Trends, Opportunities & – Market Size (in USD Bn), 2019–2024
- 2.1. Historical Market Size
- 2.2. Year-on-Year Growth Analysis
- 2.3. Key Market Developments and Milestones
- 3. Saudi Arabia music streaming Size, Share, Growth Drivers, Trends, Opportunities & – Market Analysis
- 3.1. Growth Drivers
- 3.1.1. Increasing smartphone penetration
- 3.1.2. Rising disposable income
- 3.1.3. Growing youth population
- 3.1.4. Expansion of internet infrastructure
- 3.2. Restraints
- 3.2.1. Intense competition among streaming services
- 3.2.2. Regulatory hurdles
- 3.2.3. Content licensing issues
- 3.2.4. Consumer preference for free content
- 3.3. Opportunities
- 3.3.1. Collaborations with local artists
- 3.3.2. Expansion into underserved regions
- 3.3.3. Development of exclusive content
- 3.3.4. Integration with social media platforms
- 3.4. Trends
- 3.4.1. Shift towards personalized playlists
- 3.4.2. Growth of podcasting
- 3.4.3. Increased focus on user experience
- 3.4.4. Adoption of AI in music recommendations
- 3.5. Government Regulation
- 3.5.1. Copyright laws and enforcement
- 3.5.2. Data protection regulations
- 3.5.3. Content censorship policies
- 3.5.4. Support for local music initiatives
- 3.6. SWOT Analysis
- 3.7. Stakeholder Ecosystem
- 3.8. Competition Ecosystem
- 4. Saudi Arabia music streaming Size, Share, Growth Drivers, Trends, Opportunities & – Market Segmentation, 2024
- 4.1. By Type (in Value %)
- 4.1.1. On-demand streaming
- 4.1.2. Live streaming
- 4.1.3. Ad-supported streaming
- 4.1.4. Downloadable content
- 4.1.5. Others
- 4.2. By End-User (in Value %)
- 4.2.1. Individual users
- 4.2.2. Families
- 4.2.3. Educational institutions
- 4.2.4. Corporate users
- 4.3. By Genre (in Value %)
- 4.3.1. Pop
- 4.3.2. Hip-hop
- 4.3.3. Traditional Arabic music
- 4.3.4. Rock
- 4.4. By Subscription Model (in Value %)
- 4.4.1. Monthly subscriptions
- 4.4.2. Annual subscriptions
- 4.4.3. Pay-per-use
- 4.5. By Device Type (in Value %)
- 4.5.1. Mobile devices
- 4.5.2. Desktop computers
- 4.5.3. Smart speakers
- 4.5.4. Smart TVs
- 4.6. By Region (in Value %)
- 4.6.1. Central Region
- 4.6.2. Western Region
- 4.6.3. Eastern Region
- 4.6.4. Southern Region
- 4.6.5. Others
- 5. Saudi Arabia music streaming Size, Share, Growth Drivers, Trends, Opportunities & – Market Cross Comparison
- 5.1. Detailed Profiles of Major Companies
- 5.1.1. Anghami
- 5.1.2. Spotify
- 5.1.3. Apple Music
- 5.1.4. Deezer
- 5.1.5. YouTube Music
- 5.2. Cross Comparison Parameters
- 5.2.1. Monthly Active Users (MAU)
- 5.2.2. Average Revenue Per User (ARPU)
- 5.2.3. Customer Acquisition Cost (CAC)
- 5.2.4. Churn Rate
- 5.2.5. Content Library Size (number of tracks available)
- 6. Saudi Arabia music streaming Size, Share, Growth Drivers, Trends, Opportunities & – Market Regulatory Framework
- 6.1. Compliance Requirements and Audits
- 6.2. Certification Processes
- 7. Saudi Arabia music streaming Size, Share, Growth Drivers, Trends, Opportunities & – Market Future Size (in USD Bn), 2025–2030
- 7.1. Future Market Size Projections
- 7.2. Key Factors Driving Future Market Growth
- 8. Saudi Arabia music streaming Size, Share, Growth Drivers, Trends, Opportunities & – Market Future Segmentation, 2030
- 8.1. By Type (in Value %)
- 8.2. By End-User (in Value %)
- 8.3. By Genre (in Value %)
- 8.4. By Subscription Model (in Value %)
- 8.5. By Device Type (in Value %)
- 8.6. By Region (in Value %)
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