Saudi Arabia Nutritional & Dietary Supplements Market
Description
Saudi Arabia Nutritional & Dietary Supplements Market Overview
The Saudi Arabia Nutritional & Dietary Supplements Market is valued at USD 4.3 billion, based on a five-year historical analysis. This growth is primarily driven by increasing health awareness, a rising prevalence of lifestyle-related diseases, and a growing trend towards preventive healthcare. The demand for dietary supplements has surged as consumers seek to enhance their overall well-being and nutritional intake. Key drivers include heightened attention to immune health, expansion of retail and online distribution channels, and government health campaigns targeting obesity, diabetes, and heart conditions. The COVID-19 pandemic further accelerated demand for vitamins C and D, zinc, and immunity-supporting products, with consumers viewing supplements as essential for long-term wellness rather than just deficiency correction .
Key cities such as Riyadh, Jeddah, and Dammam dominate the market due to their large populations and urbanization. These cities have a higher concentration of health-conscious consumers and a growing number of retail outlets, making them focal points for the distribution of nutritional and dietary supplements. The presence of major healthcare facilities and fitness centers further supports market growth in these regions. E-commerce and retail modernization have also improved accessibility and trust, especially among urban millennials and Gen Z .
In 2023, the Saudi Food and Drug Authority (SFDA) implemented the "Regulations for Registration and Marketing of Food Supplements," issued by the Saudi Food and Drug Authority, requiring all dietary supplements to undergo rigorous safety and efficacy assessments before market entry. This regulation mandates product registration, safety documentation, and compliance with labeling standards, aiming to ensure consumer safety and enhance the quality of products available in the market, thereby fostering consumer trust and promoting responsible consumption .
Saudi Arabia Nutritional & Dietary Supplements Market Segmentation
By Type:
The market is segmented into various types of nutritional and dietary supplements, including Vitamins and Minerals, Proteins and Amino Acids, Botanicals (Herbal Supplements), Probiotics, Omega Fatty Acids, and Others. Each of these subsegments caters to different consumer needs and preferences, contributing to the overall market dynamics. Vitamins and minerals are in high demand due to widespread micronutrient deficiencies, especially vitamin D and iron. Proteins and amino acids are favored by athletes and fitness enthusiasts, while botanicals and probiotics appeal to consumers seeking natural and digestive health solutions. Omega fatty acids support cardiovascular and cognitive health, and the "Others" category includes specialty supplements for bone, joint, and hormonal health .
By End-User:
The end-user segmentation includes Athletes, Health-conscious individuals, Elderly population, and Children. Each group has distinct requirements and preferences for dietary supplements, influencing their purchasing behavior and driving market trends. Athletes and fitness enthusiasts prefer protein, amino acids, and energy supplements; health-conscious individuals focus on vitamins, minerals, and immunity boosters; the elderly population seeks supplements for bone, joint, and cardiovascular health; and children require products for growth, immunity, and cognitive development. Women are increasingly active consumers, with demand for supplements supporting hair, skin, fertility, and hormonal balance .
Saudi Arabia Nutritional & Dietary Supplements Market Competitive Landscape
The Saudi Arabia Nutritional & Dietary Supplements Market is characterized by a dynamic mix of regional and international players. Leading participants such as Herbalife Nutrition Ltd., Amway Corporation, GNC Holdings, Inc., Nestlé S.A. (Al Muhaidib Group), Abbott Laboratories, Bayer AG, Glanbia Performance Nutrition, Inc. (Amcan International Group), Nature's Bounty Co., USANA Health Sciences, Inc., Blackmores Limited, Swisse Wellness Pty Ltd., DSM Nutritional Products, Solgar Inc., NOW Foods, Agthia Group PJSC, Applied Nutrition Ltd (AmCan International Group, Inc.), ARKOPHARMA Laboratories Co. Ltd (Bashir Skakib Al-Jabri & Co. Ltd), Vitabalans Oy, Vytaloy Wellness, Glaxo Saudi Arabia Limited, Bionova Lifesciences Pvt. Ltd, The Archer-Daniels-Midland Company, PepsiCo Inc., The Coca-Cola Company, Vitamin Shoppe, Thorne Research Inc. contribute to innovation, geographic expansion, and service delivery in this space.
Herbalife Nutrition Ltd.
1980
Los Angeles, USA
Amway Corporation
1959
Ada, Michigan, USA
GNC Holdings, Inc.
1935
Pittsburgh, Pennsylvania, USA
Nestlé S.A. (Al Muhaidib Group)
1866
Vevey, Switzerland
Abbott Laboratories
1888
Abbott Park, Illinois, USA
Company
Establishment Year
Headquarters
Group Size (Large, Medium, or Small as per industry convention)
Revenue Growth Rate (Saudi Arabia segment)
Market Penetration Rate (Saudi Arabia)
Customer Retention Rate
Product Portfolio Diversification Index
Distribution Network Coverage (Saudi Arabia)
Saudi Arabia Nutritional & Dietary Supplements Market Industry Analysis
Growth Drivers
Increasing Health Consciousness Among Consumers:
The Saudi Arabian population is increasingly prioritizing health, with 73% of adults actively seeking dietary supplements to enhance their well-being. This trend is supported by a report from the Saudi Ministry of Health, indicating a 20% rise in health-related expenditures. The growing awareness of nutrition's role in disease prevention is driving demand for supplements, particularly vitamins and minerals, as consumers become more proactive about their health.
Rising Prevalence of Lifestyle-Related Diseases:
The World Health Organization reported that 73% of deaths in Saudi Arabia are attributed to lifestyle-related diseases, such as diabetes and cardiovascular issues. This alarming statistic has led to a surge in demand for nutritional supplements aimed at disease management and prevention. In future, the healthcare sector is projected to allocate 25% more resources towards preventive health measures, further boosting the dietary supplements market.
Growth in the Aging Population:
In future, the proportion of individuals aged 60 and above in Saudi Arabia is expected to reach approximately 5%, according to the Saudi General Authority for Statistics. This demographic shift is driving demand for dietary supplements that cater to age-related health concerns, such as joint health and cognitive function. The increasing focus on longevity and quality of life among older adults is expected to significantly enhance market growth in this segment.
Market Challenges
Stringent Regulatory Requirements:
The Saudi Food and Drug Authority (SFDA) has implemented rigorous regulations for dietary supplements, including mandatory pre-market approval and stringent labeling requirements. In future, compliance costs are projected to increase by 20%, posing a significant barrier for new entrants and smaller brands. This regulatory landscape can hinder innovation and slow down market entry for potential players, limiting overall market growth.
High Competition Among Local and International Brands:
The Saudi nutritional supplements market is characterized by intense competition, with over 200 local and international brands vying for market share. This saturation has led to aggressive pricing strategies, with some brands reducing prices by up to 30% to attract consumers. As a result, profit margins are under pressure, making it challenging for companies to sustain long-term growth and invest in product development.
Saudi Arabia Nutritional & Dietary Supplements Market Future Outlook
The Saudi Arabian nutritional and dietary supplements market is poised for significant evolution, driven by technological advancements and changing consumer preferences. The rise of personalized nutrition, supported by data analytics and health tracking technologies, is expected to reshape product offerings. Additionally, the increasing focus on sustainability will likely influence packaging and sourcing practices, aligning with global trends. As the market adapts to these dynamics, companies that innovate and respond to consumer demands will thrive in this competitive landscape.
Market Opportunities
Increasing Demand for Organic and Natural Supplements:
With 40% of consumers expressing a preference for organic products, the demand for natural dietary supplements is on the rise. This trend is supported by a growing awareness of health and environmental issues, presenting a lucrative opportunity for brands that focus on organic certifications and sustainable sourcing practices.
Expansion into Rural Markets:
Approximately 16% of the Saudi population resides in rural areas, where access to nutritional supplements is limited. Targeting these underserved markets through localized distribution channels and tailored marketing strategies can unlock significant growth potential, as rural consumers increasingly seek health solutions to improve their quality of life.
Please Note: It will take 5-7 business days to complete the report upon order confirmation.
The Saudi Arabia Nutritional & Dietary Supplements Market is valued at USD 4.3 billion, based on a five-year historical analysis. This growth is primarily driven by increasing health awareness, a rising prevalence of lifestyle-related diseases, and a growing trend towards preventive healthcare. The demand for dietary supplements has surged as consumers seek to enhance their overall well-being and nutritional intake. Key drivers include heightened attention to immune health, expansion of retail and online distribution channels, and government health campaigns targeting obesity, diabetes, and heart conditions. The COVID-19 pandemic further accelerated demand for vitamins C and D, zinc, and immunity-supporting products, with consumers viewing supplements as essential for long-term wellness rather than just deficiency correction .
Key cities such as Riyadh, Jeddah, and Dammam dominate the market due to their large populations and urbanization. These cities have a higher concentration of health-conscious consumers and a growing number of retail outlets, making them focal points for the distribution of nutritional and dietary supplements. The presence of major healthcare facilities and fitness centers further supports market growth in these regions. E-commerce and retail modernization have also improved accessibility and trust, especially among urban millennials and Gen Z .
In 2023, the Saudi Food and Drug Authority (SFDA) implemented the "Regulations for Registration and Marketing of Food Supplements," issued by the Saudi Food and Drug Authority, requiring all dietary supplements to undergo rigorous safety and efficacy assessments before market entry. This regulation mandates product registration, safety documentation, and compliance with labeling standards, aiming to ensure consumer safety and enhance the quality of products available in the market, thereby fostering consumer trust and promoting responsible consumption .
Saudi Arabia Nutritional & Dietary Supplements Market Segmentation
By Type:
The market is segmented into various types of nutritional and dietary supplements, including Vitamins and Minerals, Proteins and Amino Acids, Botanicals (Herbal Supplements), Probiotics, Omega Fatty Acids, and Others. Each of these subsegments caters to different consumer needs and preferences, contributing to the overall market dynamics. Vitamins and minerals are in high demand due to widespread micronutrient deficiencies, especially vitamin D and iron. Proteins and amino acids are favored by athletes and fitness enthusiasts, while botanicals and probiotics appeal to consumers seeking natural and digestive health solutions. Omega fatty acids support cardiovascular and cognitive health, and the "Others" category includes specialty supplements for bone, joint, and hormonal health .
By End-User:
The end-user segmentation includes Athletes, Health-conscious individuals, Elderly population, and Children. Each group has distinct requirements and preferences for dietary supplements, influencing their purchasing behavior and driving market trends. Athletes and fitness enthusiasts prefer protein, amino acids, and energy supplements; health-conscious individuals focus on vitamins, minerals, and immunity boosters; the elderly population seeks supplements for bone, joint, and cardiovascular health; and children require products for growth, immunity, and cognitive development. Women are increasingly active consumers, with demand for supplements supporting hair, skin, fertility, and hormonal balance .
Saudi Arabia Nutritional & Dietary Supplements Market Competitive Landscape
The Saudi Arabia Nutritional & Dietary Supplements Market is characterized by a dynamic mix of regional and international players. Leading participants such as Herbalife Nutrition Ltd., Amway Corporation, GNC Holdings, Inc., Nestlé S.A. (Al Muhaidib Group), Abbott Laboratories, Bayer AG, Glanbia Performance Nutrition, Inc. (Amcan International Group), Nature's Bounty Co., USANA Health Sciences, Inc., Blackmores Limited, Swisse Wellness Pty Ltd., DSM Nutritional Products, Solgar Inc., NOW Foods, Agthia Group PJSC, Applied Nutrition Ltd (AmCan International Group, Inc.), ARKOPHARMA Laboratories Co. Ltd (Bashir Skakib Al-Jabri & Co. Ltd), Vitabalans Oy, Vytaloy Wellness, Glaxo Saudi Arabia Limited, Bionova Lifesciences Pvt. Ltd, The Archer-Daniels-Midland Company, PepsiCo Inc., The Coca-Cola Company, Vitamin Shoppe, Thorne Research Inc. contribute to innovation, geographic expansion, and service delivery in this space.
Herbalife Nutrition Ltd.
1980
Los Angeles, USA
Amway Corporation
1959
Ada, Michigan, USA
GNC Holdings, Inc.
1935
Pittsburgh, Pennsylvania, USA
Nestlé S.A. (Al Muhaidib Group)
1866
Vevey, Switzerland
Abbott Laboratories
1888
Abbott Park, Illinois, USA
Company
Establishment Year
Headquarters
Group Size (Large, Medium, or Small as per industry convention)
Revenue Growth Rate (Saudi Arabia segment)
Market Penetration Rate (Saudi Arabia)
Customer Retention Rate
Product Portfolio Diversification Index
Distribution Network Coverage (Saudi Arabia)
Saudi Arabia Nutritional & Dietary Supplements Market Industry Analysis
Growth Drivers
Increasing Health Consciousness Among Consumers:
The Saudi Arabian population is increasingly prioritizing health, with 73% of adults actively seeking dietary supplements to enhance their well-being. This trend is supported by a report from the Saudi Ministry of Health, indicating a 20% rise in health-related expenditures. The growing awareness of nutrition's role in disease prevention is driving demand for supplements, particularly vitamins and minerals, as consumers become more proactive about their health.
Rising Prevalence of Lifestyle-Related Diseases:
The World Health Organization reported that 73% of deaths in Saudi Arabia are attributed to lifestyle-related diseases, such as diabetes and cardiovascular issues. This alarming statistic has led to a surge in demand for nutritional supplements aimed at disease management and prevention. In future, the healthcare sector is projected to allocate 25% more resources towards preventive health measures, further boosting the dietary supplements market.
Growth in the Aging Population:
In future, the proportion of individuals aged 60 and above in Saudi Arabia is expected to reach approximately 5%, according to the Saudi General Authority for Statistics. This demographic shift is driving demand for dietary supplements that cater to age-related health concerns, such as joint health and cognitive function. The increasing focus on longevity and quality of life among older adults is expected to significantly enhance market growth in this segment.
Market Challenges
Stringent Regulatory Requirements:
The Saudi Food and Drug Authority (SFDA) has implemented rigorous regulations for dietary supplements, including mandatory pre-market approval and stringent labeling requirements. In future, compliance costs are projected to increase by 20%, posing a significant barrier for new entrants and smaller brands. This regulatory landscape can hinder innovation and slow down market entry for potential players, limiting overall market growth.
High Competition Among Local and International Brands:
The Saudi nutritional supplements market is characterized by intense competition, with over 200 local and international brands vying for market share. This saturation has led to aggressive pricing strategies, with some brands reducing prices by up to 30% to attract consumers. As a result, profit margins are under pressure, making it challenging for companies to sustain long-term growth and invest in product development.
Saudi Arabia Nutritional & Dietary Supplements Market Future Outlook
The Saudi Arabian nutritional and dietary supplements market is poised for significant evolution, driven by technological advancements and changing consumer preferences. The rise of personalized nutrition, supported by data analytics and health tracking technologies, is expected to reshape product offerings. Additionally, the increasing focus on sustainability will likely influence packaging and sourcing practices, aligning with global trends. As the market adapts to these dynamics, companies that innovate and respond to consumer demands will thrive in this competitive landscape.
Market Opportunities
Increasing Demand for Organic and Natural Supplements:
With 40% of consumers expressing a preference for organic products, the demand for natural dietary supplements is on the rise. This trend is supported by a growing awareness of health and environmental issues, presenting a lucrative opportunity for brands that focus on organic certifications and sustainable sourcing practices.
Expansion into Rural Markets:
Approximately 16% of the Saudi population resides in rural areas, where access to nutritional supplements is limited. Targeting these underserved markets through localized distribution channels and tailored marketing strategies can unlock significant growth potential, as rural consumers increasingly seek health solutions to improve their quality of life.
Please Note: It will take 5-7 business days to complete the report upon order confirmation.
Table of Contents
94 Pages
- 1. Saudi Arabia Nutritional & Dietary Supplements Market Overview
- 1.1. Definition and Scope
- 1.2. Market Taxonomy
- 1.3. Market Growth Rate
- 1.4. Market Segmentation Overview
- 2. Saudi Arabia Nutritional & Dietary Supplements Market Size (in USD Bn), 2019–2024
- 2.1. Historical Market Size
- 2.2. Year-on-Year Growth Analysis
- 2.3. Key Market Developments and Milestones
- 3. Saudi Arabia Nutritional & Dietary Supplements Market Analysis
- 3.1. Growth Drivers
- 3.1.1. Increasing health consciousness among consumers
- 3.1.2. Rising prevalence of lifestyle-related diseases
- 3.1.3. Growth in the aging population
- 3.1.4. Expansion of e-commerce platforms
- 3.2. Restraints
- 3.2.1. Stringent regulatory requirements
- 3.2.2. High competition among local and international brands
- 3.2.3. Consumer skepticism regarding product efficacy
- 3.2.4. Fluctuating raw material prices
- 3.3. Opportunities
- 3.3.1. Increasing demand for organic and natural supplements
- 3.3.2. Growth in online retailing
- 3.3.3. Rising disposable incomes
- 3.3.4. Expansion into rural markets
- 3.4. Trends
- 3.4.1. Shift towards personalized nutrition
- 3.4.2. Increasing popularity of plant-based supplements
- 3.4.3. Growth in subscription-based models
- 3.4.4. Focus on sustainability and eco-friendly packaging
- 3.5. Government Regulation
- 3.5.1. Implementation of stricter labeling requirements
- 3.5.2. Regulation of health claims on products
- 3.5.3. Monitoring of import standards for dietary supplements
- 3.5.4. Establishment of quality control measures
- 3.6. SWOT Analysis
- 3.7. Stakeholder Ecosystem
- 3.8. Competition Ecosystem
- 4. Saudi Arabia Nutritional & Dietary Supplements Market Segmentation, 2024
- 4.1. By Type (in Value %)
- 4.1.1. Vitamins and Minerals
- 4.1.2. Proteins and Amino Acids
- 4.1.3. Botanicals (Herbal Supplements)
- 4.1.4. Probiotics
- 4.1.5. Omega Fatty Acids
- 4.1.6. Others
- 4.2. By End-User (in Value %)
- 4.2.1. Athletes
- 4.2.2. Health-conscious individuals
- 4.2.3. Elderly population
- 4.2.4. Children
- 4.3. By Distribution Channel (in Value %)
- 4.3.1. Supermarkets and Hypermarkets
- 4.3.2. Pharmacies and Drug Stores
- 4.3.3. Online Retail
- 4.3.4. Health Stores
- 4.3.5. Others
- 4.4. By Formulation (in Value %)
- 4.4.1. Tablets
- 4.4.2. Powders
- 4.4.3. Liquids
- 4.4.4. Soft Gels
- 4.4.5. Capsules
- 4.4.6. Others
- 4.5. By Price Range (in Value %)
- 4.5.1. Premium
- 4.5.2. Mid-range
- 4.5.3. Budget
- 4.6. By Packaging Type (in Value %)
- 4.6.1. Bottles
- 4.6.2. Blister Packs
- 4.6.3. Pouches
- 4.6.4. Others
- 5. Saudi Arabia Nutritional & Dietary Supplements Market Cross Comparison
- 5.1. Detailed Profiles of Major Companies
- 5.1.1. Herbalife Nutrition Ltd.
- 5.1.2. Amway Corporation
- 5.1.3. GNC Holdings, Inc.
- 5.1.4. Nestlé S.A. (Al Muhaidib Group)
- 5.1.5. Abbott Laboratories
- 5.2. Cross Comparison Parameters
- 5.2.1. Revenue
- 5.2.2. Market Penetration Rate
- 5.2.3. Product Portfolio Diversification Index
- 5.2.4. Customer Retention Rate
- 5.2.5. Brand Recognition Score
- 6. Saudi Arabia Nutritional & Dietary Supplements Market Regulatory Framework
- 6.1. Building Standards
- 6.2. Compliance Requirements and Audits
- 6.3. Certification Processes
- 7. Saudi Arabia Nutritional & Dietary Supplements Market Future Size (in USD Bn), 2025–2030
- 7.1. Future Market Size Projections
- 7.2. Key Factors Driving Future Market Growth
- 8. Saudi Arabia Nutritional & Dietary Supplements Market Future Segmentation, 2030
- 8.1. By Type (in Value %)
- 8.2. By End-User (in Value %)
- 8.3. By Distribution Channel (in Value %)
- 8.4. By Formulation (in Value %)
- 8.5. By Price Range (in Value %)
- 8.6. By Packaging Type (in Value %)
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