Saudi Arabia Mattress & Sleep Economy Market
Description
Saudi Arabia Mattress & Sleep Economy Market Overview
The Saudi Arabia Mattress & Sleep Economy Market is valued at USD 720 million, based on a five-year historical analysis. This growth is primarily driven by increasing consumer awareness regarding sleep health, rising disposable incomes, and a growing hospitality sector that demands high-quality bedding solutions. The market has seen a surge in demand for innovative sleep products, including smart mattresses and sleep accessories, reflecting a shift towards prioritizing sleep quality .
Key cities such as Riyadh, Jeddah, and Dammam dominate the market due to their urbanization and economic development. Riyadh, as the capital, serves as a commercial hub with a high concentration of retail outlets and consumers seeking premium sleep products. Jeddah, with its tourism and hospitality industry, also contributes significantly to the demand for mattresses, while Dammam's industrial growth supports a rising middle class with increased purchasing power .
In 2023, the Saudi Standards, Metrology and Quality Organization (SASO) issued the "Technical Regulation for Mattresses and Related Products, 2023," mandating that all mattress manufacturers comply with specific safety and health standards. This regulation requires products to be free from harmful chemicals and allergens, sets flammability and durability requirements, and enforces labeling standards. The regulation aims to protect consumer health and promote sustainable practices within the industry, thereby fostering a more responsible market environment .
Saudi Arabia Mattress & Sleep Economy Market Segmentation
By Type:
The mattress market is segmented into various types, including Memory Foam, Innerspring, Latex, Hybrid, Orthopedic, Foldable/Portable, and Others (e.g., Airbeds, Waterbeds). Among these, Memory Foam mattresses are gaining popularity due to their comfort and support, particularly among consumers seeking relief from back pain. Innerspring mattresses remain a traditional choice, favored for their affordability and availability. The Hybrid segment is also witnessing growth as it combines the benefits of both foam and innerspring technologies, appealing to a broader audience .
By End-User:
The mattress market is segmented by end-user into Residential, Commercial, Hospitality (Hotels & Resorts), and Healthcare (Hospitals & Clinics). The Residential segment dominates the market, driven by increasing consumer spending on home furnishings and a growing focus on sleep quality. The Hospitality sector is also significant, as hotels and resorts invest in high-quality mattresses to enhance guest experiences. The Healthcare segment is emerging, with hospitals seeking specialized mattresses for patient comfort and support .
Saudi Arabia Mattress & Sleep Economy Market Competitive Landscape
The Saudi Arabia Mattress & Sleep Economy Market is characterized by a dynamic mix of regional and international players. Leading participants such as Al Nahda International, Sleep High, IKEA Saudi Arabia, King Koil, Sealy, Tempur, Serta, Restonic, Dunlopillo, Zinus, Sleepnice, Al Rajhi Group, Simmons, Emma The Sleep Company, Silentnight Group contribute to innovation, geographic expansion, and service delivery in this space.
Al Nahda International
1995
Riyadh, Saudi Arabia
Sleep High
1963
Jeddah, Saudi Arabia
IKEA Saudi Arabia
1983
Dhahran, Saudi Arabia
King Koil
1898
Willowbrook, Illinois, USA
Sealy
1881
Trinity, North Carolina, USA
Company
Establishment Year
Headquarters
Group Size (Large, Medium, or Small as per industry convention)
Revenue (USD Million, latest available)
Revenue Growth Rate (CAGR %)
Market Share (%)
Market Penetration Rate (Geographic/Channel Coverage)
Customer Retention Rate (%)
Saudi Arabia Mattress & Sleep Economy Market Industry Analysis
Growth Drivers
Increasing Consumer Awareness about Sleep Health:
The growing recognition of sleep's impact on overall health is driving mattress sales in Saudi Arabia. According to the World Health Organization, sleep disorders affect approximately 30% of the population, leading to increased demand for quality sleep products. In future, the health and wellness market is projected to reach SAR 20 billion, indicating a strong consumer focus on sleep health and quality, which directly influences mattress purchases.
Rising Disposable Income:
Saudi Arabia's GDP per capita is estimated at approximately SAR 115,000 according to the most recent World Bank data, reflecting a significant increase in disposable income. This economic growth allows consumers to invest more in premium mattresses, which are often perceived as essential for health and comfort. The increase in disposable income is also linked to the government's Vision 2030 initiative, which aims to diversify the economy and enhance living standards, further boosting consumer spending on sleep products.
Growth in the Hospitality Sector:
The hospitality industry in Saudi Arabia is experiencing rapid expansion, with over 100 new hotels expected to open in future. This growth is driven by increased tourism and events, such as the Riyadh Season, which attracts millions of visitors. As hotels seek to enhance guest experiences, the demand for high-quality mattresses is rising, creating a lucrative market for manufacturers and suppliers in the mattress sector.
Market Challenges
Intense Competition among Local and International Brands:
The Saudi mattress market is characterized by fierce competition, with over 50 local and international brands vying for market share. This saturation leads to price wars and reduced profit margins. In future, the market is expected to see an increase in new entrants, further intensifying competition. Brands must differentiate through quality, innovation, and customer service to maintain their market position.
Fluctuating Raw Material Prices:
The mattress manufacturing industry is heavily reliant on raw materials such as foam and fabric, which are subject to price volatility. In future, fluctuations can significantly impact production costs and profit margins, forcing manufacturers to adapt their pricing strategies and operational efficiencies to remain competitive.
Saudi Arabia Mattress & Sleep Economy Market Future Outlook
The Saudi mattress market is poised for significant transformation, driven by evolving consumer preferences and technological advancements. As awareness of sleep health continues to rise, manufacturers are likely to focus on innovative products that integrate sleep technology, enhancing comfort and support. Additionally, the expansion of e-commerce platforms will facilitate easier access to a wider range of products, catering to the growing demand for convenience and personalized shopping experiences in the mattress sector.
Market Opportunities
Expansion of E-commerce Platforms:
The e-commerce sector in Saudi Arabia is estimated at over SAR 50 billion according to the most recent data from the Saudi Communications and Information Technology Commission. Online sales channels allow brands to reach a broader audience, reduce overhead costs, and offer competitive pricing. This shift towards digital shopping aligns with consumer preferences for convenience and accessibility, making it a critical area for growth.
Increasing Demand for Eco-friendly Mattresses:
As sustainability becomes a priority for consumers, the demand for eco-friendly mattresses is on the rise. Manufacturers that invest in sustainable materials and practices can capitalize on this trend, appealing to environmentally conscious consumers and differentiating themselves in a crowded market.
Please Note: It will take 5-7 business days to complete the report upon order confirmation.
The Saudi Arabia Mattress & Sleep Economy Market is valued at USD 720 million, based on a five-year historical analysis. This growth is primarily driven by increasing consumer awareness regarding sleep health, rising disposable incomes, and a growing hospitality sector that demands high-quality bedding solutions. The market has seen a surge in demand for innovative sleep products, including smart mattresses and sleep accessories, reflecting a shift towards prioritizing sleep quality .
Key cities such as Riyadh, Jeddah, and Dammam dominate the market due to their urbanization and economic development. Riyadh, as the capital, serves as a commercial hub with a high concentration of retail outlets and consumers seeking premium sleep products. Jeddah, with its tourism and hospitality industry, also contributes significantly to the demand for mattresses, while Dammam's industrial growth supports a rising middle class with increased purchasing power .
In 2023, the Saudi Standards, Metrology and Quality Organization (SASO) issued the "Technical Regulation for Mattresses and Related Products, 2023," mandating that all mattress manufacturers comply with specific safety and health standards. This regulation requires products to be free from harmful chemicals and allergens, sets flammability and durability requirements, and enforces labeling standards. The regulation aims to protect consumer health and promote sustainable practices within the industry, thereby fostering a more responsible market environment .
Saudi Arabia Mattress & Sleep Economy Market Segmentation
By Type:
The mattress market is segmented into various types, including Memory Foam, Innerspring, Latex, Hybrid, Orthopedic, Foldable/Portable, and Others (e.g., Airbeds, Waterbeds). Among these, Memory Foam mattresses are gaining popularity due to their comfort and support, particularly among consumers seeking relief from back pain. Innerspring mattresses remain a traditional choice, favored for their affordability and availability. The Hybrid segment is also witnessing growth as it combines the benefits of both foam and innerspring technologies, appealing to a broader audience .
By End-User:
The mattress market is segmented by end-user into Residential, Commercial, Hospitality (Hotels & Resorts), and Healthcare (Hospitals & Clinics). The Residential segment dominates the market, driven by increasing consumer spending on home furnishings and a growing focus on sleep quality. The Hospitality sector is also significant, as hotels and resorts invest in high-quality mattresses to enhance guest experiences. The Healthcare segment is emerging, with hospitals seeking specialized mattresses for patient comfort and support .
Saudi Arabia Mattress & Sleep Economy Market Competitive Landscape
The Saudi Arabia Mattress & Sleep Economy Market is characterized by a dynamic mix of regional and international players. Leading participants such as Al Nahda International, Sleep High, IKEA Saudi Arabia, King Koil, Sealy, Tempur, Serta, Restonic, Dunlopillo, Zinus, Sleepnice, Al Rajhi Group, Simmons, Emma The Sleep Company, Silentnight Group contribute to innovation, geographic expansion, and service delivery in this space.
Al Nahda International
1995
Riyadh, Saudi Arabia
Sleep High
1963
Jeddah, Saudi Arabia
IKEA Saudi Arabia
1983
Dhahran, Saudi Arabia
King Koil
1898
Willowbrook, Illinois, USA
Sealy
1881
Trinity, North Carolina, USA
Company
Establishment Year
Headquarters
Group Size (Large, Medium, or Small as per industry convention)
Revenue (USD Million, latest available)
Revenue Growth Rate (CAGR %)
Market Share (%)
Market Penetration Rate (Geographic/Channel Coverage)
Customer Retention Rate (%)
Saudi Arabia Mattress & Sleep Economy Market Industry Analysis
Growth Drivers
Increasing Consumer Awareness about Sleep Health:
The growing recognition of sleep's impact on overall health is driving mattress sales in Saudi Arabia. According to the World Health Organization, sleep disorders affect approximately 30% of the population, leading to increased demand for quality sleep products. In future, the health and wellness market is projected to reach SAR 20 billion, indicating a strong consumer focus on sleep health and quality, which directly influences mattress purchases.
Rising Disposable Income:
Saudi Arabia's GDP per capita is estimated at approximately SAR 115,000 according to the most recent World Bank data, reflecting a significant increase in disposable income. This economic growth allows consumers to invest more in premium mattresses, which are often perceived as essential for health and comfort. The increase in disposable income is also linked to the government's Vision 2030 initiative, which aims to diversify the economy and enhance living standards, further boosting consumer spending on sleep products.
Growth in the Hospitality Sector:
The hospitality industry in Saudi Arabia is experiencing rapid expansion, with over 100 new hotels expected to open in future. This growth is driven by increased tourism and events, such as the Riyadh Season, which attracts millions of visitors. As hotels seek to enhance guest experiences, the demand for high-quality mattresses is rising, creating a lucrative market for manufacturers and suppliers in the mattress sector.
Market Challenges
Intense Competition among Local and International Brands:
The Saudi mattress market is characterized by fierce competition, with over 50 local and international brands vying for market share. This saturation leads to price wars and reduced profit margins. In future, the market is expected to see an increase in new entrants, further intensifying competition. Brands must differentiate through quality, innovation, and customer service to maintain their market position.
Fluctuating Raw Material Prices:
The mattress manufacturing industry is heavily reliant on raw materials such as foam and fabric, which are subject to price volatility. In future, fluctuations can significantly impact production costs and profit margins, forcing manufacturers to adapt their pricing strategies and operational efficiencies to remain competitive.
Saudi Arabia Mattress & Sleep Economy Market Future Outlook
The Saudi mattress market is poised for significant transformation, driven by evolving consumer preferences and technological advancements. As awareness of sleep health continues to rise, manufacturers are likely to focus on innovative products that integrate sleep technology, enhancing comfort and support. Additionally, the expansion of e-commerce platforms will facilitate easier access to a wider range of products, catering to the growing demand for convenience and personalized shopping experiences in the mattress sector.
Market Opportunities
Expansion of E-commerce Platforms:
The e-commerce sector in Saudi Arabia is estimated at over SAR 50 billion according to the most recent data from the Saudi Communications and Information Technology Commission. Online sales channels allow brands to reach a broader audience, reduce overhead costs, and offer competitive pricing. This shift towards digital shopping aligns with consumer preferences for convenience and accessibility, making it a critical area for growth.
Increasing Demand for Eco-friendly Mattresses:
As sustainability becomes a priority for consumers, the demand for eco-friendly mattresses is on the rise. Manufacturers that invest in sustainable materials and practices can capitalize on this trend, appealing to environmentally conscious consumers and differentiating themselves in a crowded market.
Please Note: It will take 5-7 business days to complete the report upon order confirmation.
Table of Contents
92 Pages
- 1. Saudi Arabia Mattress & Sleep Economy Market Overview
- 1.1. Definition and Scope
- 1.2. Market Taxonomy
- 1.3. Market Growth Rate
- 1.4. Market Segmentation Overview
- 2. Saudi Arabia Mattress & Sleep Economy Market Size (in USD Bn), 2019–2024
- 2.1. Historical Market Size
- 2.2. Year-on-Year Growth Analysis
- 2.3. Key Market Developments and Milestones
- 3. Saudi Arabia Mattress & Sleep Economy Market Analysis
- 3.1. Growth Drivers
- 3.1.1. Increasing consumer awareness about sleep health
- 3.1.2. Rising disposable income
- 3.1.3. Growth in the hospitality sector
- 3.1.4. Technological advancements in mattress manufacturing
- 3.2. Restraints
- 3.2.1. Intense competition among local and international brands
- 3.2.2. Fluctuating raw material prices
- 3.2.3. Limited consumer education on mattress types
- 3.2.4. Regulatory compliance issues
- 3.3. Opportunities
- 3.3.1. Expansion of e-commerce platforms
- 3.3.2. Increasing demand for eco-friendly mattresses
- 3.3.3. Growth in health and wellness trends
- 3.3.4. Potential for product innovation
- 3.4. Trends
- 3.4.1. Shift towards online mattress sales
- 3.4.2. Customization and personalization of products
- 3.4.3. Rise of subscription-based mattress services
- 3.4.4. Increased focus on sleep technology integration
- 3.5. Government Regulation
- 3.5.1. Standards for mattress safety and quality
- 3.5.2. Import regulations for mattress materials
- 3.5.3. Environmental regulations on manufacturing
- 3.5.4. Consumer protection laws related to warranties
- 3.6. SWOT Analysis
- 3.7. Stakeholder Ecosystem
- 3.8. Competition Ecosystem
- 4. Saudi Arabia Mattress & Sleep Economy Market Segmentation, 2024
- 4.1. By Type (in Value %)
- 4.1.1. Memory Foam
- 4.1.2. Innerspring
- 4.1.3. Latex
- 4.1.4. Hybrid
- 4.1.5. Orthopedic
- 4.1.6. Foldable/Portable
- 4.1.7. Others
- 4.2. By End-User (in Value %)
- 4.2.1. Residential
- 4.2.2. Commercial
- 4.2.3. Hospitality (Hotels & Resorts)
- 4.2.4. Healthcare (Hospitals & Clinics)
- 4.3. By Distribution Channel (in Value %)
- 4.3.1. Online Retail/E-commerce
- 4.3.2. Offline Retail (Showrooms, Specialty Stores)
- 4.3.3. Direct Sales (B2B, Institutional)
- 4.3.4. Wholesale/Distributors
- 4.4. By Price Range (in Value %)
- 4.4.1. Budget
- 4.4.2. Mid-Range
- 4.4.3. Premium/Luxury
- 4.5. By Material (in Value %)
- 4.5.1. Natural Materials (Latex, Cotton, Wool)
- 4.5.2. Synthetic Materials (PU Foam, Memory Foam, Polyester)
- 4.6. By Region (in Value %)
- 4.6.1. Western Region
- 4.6.2. Central Region
- 4.6.3. Eastern Region
- 4.6.4. Southern Region
- 4.6.5. Northern Region
- 5. Saudi Arabia Mattress & Sleep Economy Market Cross Comparison
- 5.1. Detailed Profiles of Major Companies
- 5.1.1. Al Nahda International
- 5.1.2. Sleep High
- 5.1.3. IKEA Saudi Arabia
- 5.1.4. King Koil
- 5.1.5. Sealy
- 5.2. Cross Comparison Parameters
- 5.2.1. Revenue (USD Million)
- 5.2.2. Market Share (%)
- 5.2.3. Number of Employees
- 5.2.4. Headquarters Location
- 5.2.5. Product Portfolio Breadth
- 6. Saudi Arabia Mattress & Sleep Economy Market Regulatory Framework
- 6.1. Safety Standards for Mattresses
- 6.2. Compliance Requirements and Audits
- 6.3. Certification Processes
- 7. Saudi Arabia Mattress & Sleep Economy Market Future Size (in USD Bn), 2025–2030
- 7.1. Future Market Size Projections
- 7.2. Key Factors Driving Future Market Growth
- 8. Saudi Arabia Mattress & Sleep Economy Market Future Segmentation, 2030
- 8.1. By Type (in Value %)
- 8.2. By End-User (in Value %)
- 8.3. By Distribution Channel (in Value %)
- 8.4. By Price Range (in Value %)
- 8.5. By Material (in Value %)
- 8.6. By Region (in Value %)
- Disclaimer
- Contact Us
Pricing
Currency Rates
Questions or Comments?
Our team has the ability to search within reports to verify it suits your needs. We can also help maximize your budget by finding sections of reports you can purchase.
