Poland Online Groceries and Quick Commerce Market
Description
Poland Online Groceries and Quick Commerce Market Overview
The Poland Online Groceries and Quick Commerce Market is valued at USD 640 million, based on a five-year historical analysis. This growth is primarily driven by the increasing adoption of e-commerce, rapid expansion of mobile commerce, and the integration of advanced digital payment solutions such as Buy-Now-Pay-Later and digital wallets. The market has seen a significant shift as consumers increasingly prefer online platforms for grocery shopping, especially in urban areas, with mobile transactions accounting for a substantial share of orders .
Key cities such as
Warsaw, Kraków, and Wroc?aw
dominate the market due to their high population density, advanced logistics infrastructure, and a tech-savvy consumer base. These urban centers have witnessed a surge in online grocery shopping, supported by the proliferation of same-day last-mile delivery networks and the growing presence of both local and international players .
In 2023, the Polish government implemented regulations to enhance food safety standards in online grocery sales. This includes mandatory compliance with hygiene protocols and traceability requirements for food products sold online, as stipulated under the
Act of 25 August 2006 on Food and Nutrition Safety
(as amended), issued by the
Ministry of Health
. The regulation mandates that all online food retailers ensure product traceability and adhere to strict hygiene standards throughout the supply chain, ensuring that consumers receive safe and high-quality products while shopping through digital platforms .
Poland Online Groceries and Quick Commerce Market Segmentation
By Type:
The market is segmented into Fresh Produce, Packaged Groceries, Beverages, Household Supplies, Personal Care Products, Pet Supplies, Organic & Health Foods, Frozen Foods, Bakery & Confectionery, and Others. Among these,
Fresh Produce
is the leading segment, accounting for over half of the total market revenue, reflecting the increasing focus on healthy eating and demand for high-quality, perishable goods.
Packaged Groceries
remain significant due to their convenience and suitability for busy urban lifestyles. The growing popularity of organic and health foods, as well as the integration of specialty categories such as pet supplies and frozen foods, further diversifies the market offering .
By End-User:
The end-user segmentation includes Households, Restaurants & Foodservice, Cafes, Corporate Offices, and Institutions (Schools, Hospitals, etc.).
Households
represent the largest segment, driven by the convenience of online shopping, the rise of dual-income families, and increased digital literacy. Restaurants and foodservice providers are also significant users, leveraging online platforms for bulk purchasing and rapid delivery, particularly in urban areas where quick commerce solutions are most prevalent .
Poland Online Groceries and Quick Commerce Market Competitive Landscape
The Poland Online Groceries and Quick Commerce Market is characterized by a dynamic mix of regional and international players. Leading participants such as ?abka Polska Sp. z o.o., Carrefour Polska Sp. z o.o., Lidl Polska Sp. z o.o., Auchan Polska Sp. z o.o., Frisco.pl Sp. z o.o., Glovoapp23 S.L., Pyszne.pl Sp. z o.o., Kaufland Polska Markety Sp. z o.o., Makro Cash and Carry Polska S.A., Biedronka (Jeronimo Martins Polska S.A.), Lisek.App Sp. z o.o., Bolt Market Polska Sp. z o.o., JOKR Polska Sp. z o.o., Polomarket Sp. z o.o., Delikatesy Centrum Sp. z o.o. contribute to innovation, geographic expansion, and service delivery in this space.
?abka Polska Sp. z o.o.
1998
Pozna?, Poland
Carrefour Polska Sp. z o.o.
1997
Warsaw, Poland
Lidl Polska Sp. z o.o.
2002
Jankowice, Poland
Auchan Polska Sp. z o.o.
1996
Warsaw, Poland
Frisco.pl Sp. z o.o.
2006
Warsaw, Poland
Company
Establishment Year
Headquarters
Group Size (Large, Medium, or Small as per industry convention)
Customer Acquisition Cost (CAC)
Average Order Value (AOV)
Customer Retention Rate
Delivery Time Efficiency (Median Delivery Time, % Orders <30min)
Market Penetration Rate (Share of Online Grocery Orders in Poland)
Poland Online Groceries and Quick Commerce Market Industry Analysis
Growth Drivers
Increasing Internet Penetration:
As of future, Poland's internet penetration rate is projected to reach
92%
, with approximately
35 million
users accessing online services. This growth facilitates the expansion of online grocery shopping, as more consumers gain access to digital platforms. The increasing availability of high-speed internet, particularly in urban areas, supports the rise of e-commerce, enabling retailers to reach a broader audience and enhance customer engagement through online channels.
Shift in Consumer Behavior Towards Online Shopping:
In future, it is estimated that
approximately 60%
of Polish consumers will prefer online shopping for groceries, reflecting a significant shift in purchasing habits. This change is driven by convenience, time savings, and the ability to compare prices easily. The COVID-19 pandemic accelerated this trend, leading to a sustained increase in online grocery sales, with many consumers continuing to favor digital platforms for their shopping needs even post-pandemic.
Expansion of Delivery Services:
The number of delivery service providers in Poland is expected to increase by
15%
in future, enhancing the accessibility of online grocery shopping. Companies are investing in logistics infrastructure, including last-mile delivery solutions, to meet growing consumer demand. This expansion is crucial as it reduces delivery times and improves customer satisfaction, making online grocery shopping a more attractive option for consumers across various demographics.
Market Challenges
Intense Competition:
The Polish online grocery market is characterized by fierce competition, with over
50 active players
vying for market share in future. Major retailers and new entrants are continuously innovating to attract customers, leading to price wars and increased marketing expenditures. This competitive landscape can strain profit margins, making it challenging for smaller players to sustain operations and differentiate themselves in a crowded marketplace.
Logistics and Supply Chain Issues:
In future, approximately
30%
of online grocery retailers in Poland are expected to face significant logistics challenges, including inventory management and delivery delays. These issues arise from increased demand and the complexity of managing supply chains effectively. Disruptions can lead to stockouts and customer dissatisfaction, ultimately impacting brand loyalty and sales performance in a rapidly evolving market.
Poland Online Groceries and Quick Commerce Market Future Outlook
The future of the online groceries and quick commerce market in Poland appears promising, driven by technological advancements and evolving consumer preferences. As more consumers embrace digital shopping, retailers are likely to invest in enhancing user experiences through personalized services and efficient delivery systems. Additionally, sustainability initiatives will play a crucial role in shaping market dynamics, as consumers increasingly prioritize eco-friendly practices in their purchasing decisions, influencing brand loyalty and market growth.
Market Opportunities
Growth of Subscription Services:
The subscription model for grocery delivery is projected to grow significantly, with an estimated
20%
increase in subscribers by future. This model offers consumers convenience and cost savings, appealing to busy households. Retailers can leverage this trend to build customer loyalty and ensure consistent revenue streams, enhancing their competitive edge in the market.
Partnerships with Local Producers:
Collaborating with local producers is expected to gain traction, with
25%
of online grocery retailers planning to source products locally by future. This strategy not only supports local economies but also caters to the growing consumer demand for fresh, organic, and sustainable products. Such partnerships can enhance brand reputation and attract environmentally conscious consumers, driving sales growth.
Please Note: It will take 5-7 business days to complete the report upon order confirmation.
The Poland Online Groceries and Quick Commerce Market is valued at USD 640 million, based on a five-year historical analysis. This growth is primarily driven by the increasing adoption of e-commerce, rapid expansion of mobile commerce, and the integration of advanced digital payment solutions such as Buy-Now-Pay-Later and digital wallets. The market has seen a significant shift as consumers increasingly prefer online platforms for grocery shopping, especially in urban areas, with mobile transactions accounting for a substantial share of orders .
Key cities such as
Warsaw, Kraków, and Wroc?aw
dominate the market due to their high population density, advanced logistics infrastructure, and a tech-savvy consumer base. These urban centers have witnessed a surge in online grocery shopping, supported by the proliferation of same-day last-mile delivery networks and the growing presence of both local and international players .
In 2023, the Polish government implemented regulations to enhance food safety standards in online grocery sales. This includes mandatory compliance with hygiene protocols and traceability requirements for food products sold online, as stipulated under the
Act of 25 August 2006 on Food and Nutrition Safety
(as amended), issued by the
Ministry of Health
. The regulation mandates that all online food retailers ensure product traceability and adhere to strict hygiene standards throughout the supply chain, ensuring that consumers receive safe and high-quality products while shopping through digital platforms .
Poland Online Groceries and Quick Commerce Market Segmentation
By Type:
The market is segmented into Fresh Produce, Packaged Groceries, Beverages, Household Supplies, Personal Care Products, Pet Supplies, Organic & Health Foods, Frozen Foods, Bakery & Confectionery, and Others. Among these,
Fresh Produce
is the leading segment, accounting for over half of the total market revenue, reflecting the increasing focus on healthy eating and demand for high-quality, perishable goods.
Packaged Groceries
remain significant due to their convenience and suitability for busy urban lifestyles. The growing popularity of organic and health foods, as well as the integration of specialty categories such as pet supplies and frozen foods, further diversifies the market offering .
By End-User:
The end-user segmentation includes Households, Restaurants & Foodservice, Cafes, Corporate Offices, and Institutions (Schools, Hospitals, etc.).
Households
represent the largest segment, driven by the convenience of online shopping, the rise of dual-income families, and increased digital literacy. Restaurants and foodservice providers are also significant users, leveraging online platforms for bulk purchasing and rapid delivery, particularly in urban areas where quick commerce solutions are most prevalent .
Poland Online Groceries and Quick Commerce Market Competitive Landscape
The Poland Online Groceries and Quick Commerce Market is characterized by a dynamic mix of regional and international players. Leading participants such as ?abka Polska Sp. z o.o., Carrefour Polska Sp. z o.o., Lidl Polska Sp. z o.o., Auchan Polska Sp. z o.o., Frisco.pl Sp. z o.o., Glovoapp23 S.L., Pyszne.pl Sp. z o.o., Kaufland Polska Markety Sp. z o.o., Makro Cash and Carry Polska S.A., Biedronka (Jeronimo Martins Polska S.A.), Lisek.App Sp. z o.o., Bolt Market Polska Sp. z o.o., JOKR Polska Sp. z o.o., Polomarket Sp. z o.o., Delikatesy Centrum Sp. z o.o. contribute to innovation, geographic expansion, and service delivery in this space.
?abka Polska Sp. z o.o.
1998
Pozna?, Poland
Carrefour Polska Sp. z o.o.
1997
Warsaw, Poland
Lidl Polska Sp. z o.o.
2002
Jankowice, Poland
Auchan Polska Sp. z o.o.
1996
Warsaw, Poland
Frisco.pl Sp. z o.o.
2006
Warsaw, Poland
Company
Establishment Year
Headquarters
Group Size (Large, Medium, or Small as per industry convention)
Customer Acquisition Cost (CAC)
Average Order Value (AOV)
Customer Retention Rate
Delivery Time Efficiency (Median Delivery Time, % Orders <30min)
Market Penetration Rate (Share of Online Grocery Orders in Poland)
Poland Online Groceries and Quick Commerce Market Industry Analysis
Growth Drivers
Increasing Internet Penetration:
As of future, Poland's internet penetration rate is projected to reach
92%
, with approximately
35 million
users accessing online services. This growth facilitates the expansion of online grocery shopping, as more consumers gain access to digital platforms. The increasing availability of high-speed internet, particularly in urban areas, supports the rise of e-commerce, enabling retailers to reach a broader audience and enhance customer engagement through online channels.
Shift in Consumer Behavior Towards Online Shopping:
In future, it is estimated that
approximately 60%
of Polish consumers will prefer online shopping for groceries, reflecting a significant shift in purchasing habits. This change is driven by convenience, time savings, and the ability to compare prices easily. The COVID-19 pandemic accelerated this trend, leading to a sustained increase in online grocery sales, with many consumers continuing to favor digital platforms for their shopping needs even post-pandemic.
Expansion of Delivery Services:
The number of delivery service providers in Poland is expected to increase by
15%
in future, enhancing the accessibility of online grocery shopping. Companies are investing in logistics infrastructure, including last-mile delivery solutions, to meet growing consumer demand. This expansion is crucial as it reduces delivery times and improves customer satisfaction, making online grocery shopping a more attractive option for consumers across various demographics.
Market Challenges
Intense Competition:
The Polish online grocery market is characterized by fierce competition, with over
50 active players
vying for market share in future. Major retailers and new entrants are continuously innovating to attract customers, leading to price wars and increased marketing expenditures. This competitive landscape can strain profit margins, making it challenging for smaller players to sustain operations and differentiate themselves in a crowded marketplace.
Logistics and Supply Chain Issues:
In future, approximately
30%
of online grocery retailers in Poland are expected to face significant logistics challenges, including inventory management and delivery delays. These issues arise from increased demand and the complexity of managing supply chains effectively. Disruptions can lead to stockouts and customer dissatisfaction, ultimately impacting brand loyalty and sales performance in a rapidly evolving market.
Poland Online Groceries and Quick Commerce Market Future Outlook
The future of the online groceries and quick commerce market in Poland appears promising, driven by technological advancements and evolving consumer preferences. As more consumers embrace digital shopping, retailers are likely to invest in enhancing user experiences through personalized services and efficient delivery systems. Additionally, sustainability initiatives will play a crucial role in shaping market dynamics, as consumers increasingly prioritize eco-friendly practices in their purchasing decisions, influencing brand loyalty and market growth.
Market Opportunities
Growth of Subscription Services:
The subscription model for grocery delivery is projected to grow significantly, with an estimated
20%
increase in subscribers by future. This model offers consumers convenience and cost savings, appealing to busy households. Retailers can leverage this trend to build customer loyalty and ensure consistent revenue streams, enhancing their competitive edge in the market.
Partnerships with Local Producers:
Collaborating with local producers is expected to gain traction, with
25%
of online grocery retailers planning to source products locally by future. This strategy not only supports local economies but also caters to the growing consumer demand for fresh, organic, and sustainable products. Such partnerships can enhance brand reputation and attract environmentally conscious consumers, driving sales growth.
Please Note: It will take 5-7 business days to complete the report upon order confirmation.
Table of Contents
87 Pages
- 1. Poland Online Groceries and Quick Commerce Market Overview
- 1.1. Definition and Scope
- 1.2. Market Taxonomy
- 1.3. Market Growth Rate
- 1.4. Market Segmentation Overview
- 2. Poland Online Groceries and Quick Commerce Market Size (in USD Bn), 2019–2024
- 2.1. Historical Market Size
- 2.2. Year-on-Year Growth Analysis
- 2.3. Key Market Developments and Milestones
- 3. Poland Online Groceries and Quick Commerce Market Analysis
- 3.1. Growth Drivers
- 3.1.1. Increasing Internet Penetration
- 3.1.2. Shift in Consumer Behavior Towards Online Shopping
- 3.1.3. Rise of Mobile Commerce
- 3.1.4. Expansion of Delivery Services
- 3.2. Restraints
- 3.2.1. Intense Competition
- 3.2.2. Logistics and Supply Chain Issues
- 3.2.3. Regulatory Compliance
- 3.2.4. Consumer Trust and Security Concerns
- 3.3. Opportunities
- 3.3.1. Growth of Subscription Services
- 3.3.2. Expansion into Rural Areas
- 3.3.3. Partnerships with Local Producers
- 3.3.4. Technological Innovations in Delivery
- 3.4. Trends
- 3.4.1. Increased Focus on Sustainability
- 3.4.2. Personalization of Shopping Experience
- 3.4.3. Integration of AI and Machine Learning
- 3.4.4. Growth of Social Commerce
- 3.5. Government Regulation
- 3.5.1. E-commerce Taxation Policies
- 3.5.2. Food Safety Regulations
- 3.5.3. Data Protection Laws
- 3.5.4. Consumer Rights Legislation
- 3.6. SWOT Analysis
- 3.7. Stakeholder Ecosystem
- 3.8. Competition Ecosystem
- 4. Poland Online Groceries and Quick Commerce Market Segmentation, 2024
- 4.1. By Product Type (in Value %)
- 4.1.1. Fresh Produce
- 4.1.2. Packaged Groceries
- 4.1.3. Beverages
- 4.1.4. Household Supplies
- 4.1.5. Others
- 4.2. By End-User (in Value %)
- 4.2.1. Households
- 4.2.2. Restaurants & Foodservice
- 4.2.3. Cafes
- 4.2.4. Corporate Offices
- 4.3. By Sales Channel (in Value %)
- 4.3.1. Direct-to-Consumer Platforms
- 4.3.2. Third-Party Marketplaces
- 4.3.3. Quick Commerce Apps
- 4.4. By Distribution Mode (in Value %)
- 4.4.1. Home Delivery
- 4.4.2. Click and Collect
- 4.4.3. In-Store Pickup
- 4.5. By Price Range (in Value %)
- 4.5.1. Budget
- 4.5.2. Mid-Range
- 4.5.3. Premium
- 4.6. By Region (in Value %)
- 4.6.1. North Poland
- 4.6.2. South Poland
- 4.6.3. East Poland
- 4.6.4. West Poland
- 4.6.5. Central Poland
- 5. Poland Online Groceries and Quick Commerce Market Cross Comparison
- 5.1. Detailed Profiles of Major Companies
- 5.1.1. ?abka Polska Sp. z o.o.
- 5.1.2. Carrefour Polska Sp. z o.o.
- 5.1.3. Lidl Polska Sp. z o.o.
- 5.1.4. Auchan Polska Sp. z o.o.
- 5.1.5. Frisco.pl Sp. z o.o.
- 5.2. Cross Comparison Parameters
- 5.2.1. No. of Employees
- 5.2.2. Headquarters
- 5.2.3. Inception Year
- 5.2.4. Revenue
- 5.2.5. Market Penetration Rate
- 6. Poland Online Groceries and Quick Commerce Market Regulatory Framework
- 6.1. Industry Standards
- 6.2. Compliance Requirements and Audits
- 6.3. Certification Processes
- 7. Poland Online Groceries and Quick Commerce Market Future Size (in USD Bn), 2025–2030
- 7.1. Future Market Size Projections
- 7.2. Key Factors Driving Future Market Growth
- 8. Poland Online Groceries and Quick Commerce Market Future Segmentation, 2030
- 8.1. By Product Type (in Value %)
- 8.2. By End-User (in Value %)
- 8.3. By Sales Channel (in Value %)
- 8.4. By Distribution Mode (in Value %)
- 8.5. By Price Range (in Value %)
- 8.6. By Region (in Value %)
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