Indonesia badminton equipment products market report Size, Share, Growth Drivers, Trends, Opportunities & Forecast 2025–2030
Description
Indonesia Badminton Equipment Products Market Overview
The Indonesia Badminton Equipment Products Market is valued at USD 151 million, based on a five-year historical analysis. This growth is primarily driven by the increasing popularity of badminton as a sport, supported by a robust infrastructure for training and competitions. The rising number of badminton enthusiasts and players, along with growing participation in local and international tournaments, has significantly contributed to the market's expansion. The market is expected to grow at a CAGR of 5.8% from 2024 to 2030.
Key cities such as Jakarta, Surabaya, and Bandung dominate the market due to their large populations and active sports communities. Jakarta, being the capital, serves as a hub for major badminton events and training centers, while Surabaya and Bandung have a strong presence of sports clubs and academies, fostering a culture of badminton among the youth.
The Indonesian government often supports sports development through various initiatives, which can boost participation and interest in badminton across different demographics.
Indonesia Badminton Equipment Products Market Segmentation
By Type:
The market is segmented into various types of badminton equipment, including rackets, shuttlecocks, strings, shoes, apparel, accessories, nets, and court equipment. Among these, rackets were the largest revenue-generating segment in 2023, while shoes are expected to be the fastest-growing segment during the forecast period. The demand for high-quality rackets has surged, driven by both amateur and professional players seeking performance-enhancing equipment. Additionally, the growing trend of recreational badminton has led to increased sales of shuttlecocks, as they are a fundamental component for play.
By End-User:
The end-user segmentation includes individual players, schools and educational institutions, sports clubs and academies, professional teams, recreational centers, and others. Individual players and schools are the primary consumers, as badminton is widely played in schools and by individuals for fitness and leisure. The increasing number of badminton academies and clubs has also contributed to the growth of this segment, as they require a consistent supply of equipment for training and competitions.
Indonesia Badminton Equipment Products Market Competitive Landscape
The Indonesia Badminton Equipment Products Market is characterized by a dynamic mix of regional and international players. Leading participants such as Yonex Co., Ltd., Li-Ning Company Limited, Victor Rackets Ind. Corp. (Victor Sports), Babolat, Carlton Sports, Head Sport GmbH, Wilson Sporting Goods Co., Adidas AG, Mizuno Corporation, Dunlop Sports Co. Ltd., Ashaway Line & Twine Mfg. Co., Prince Global Sports, LLC, Tecnifi
e, Kawasaki Sports, Apacs Sports (M) Sdn Bhd, Gosen Co., Ltd., Flypower Indonesia, Astec Indonesia, ProAce International contribute to innovation, geographic expansion, and service delivery in this space.
Yonex Co., Ltd.
1946
Tokyo, Japan
Li-Ning Company Limited
1990
Beijing, China
Victor Rackets Ind. Corp.
1968
Taipei, Taiwan
Babolat
1875
Lyons, France
Carlton Sports
1946
Nottingham, UK
Company
Establishment Year
Headquarters
Group Size (Large, Medium, or Small as per industry convention)
Revenue (Indonesia Market, USD Million)
Revenue Growth Rate (Indonesia, % YoY)
Market Share (%)
Product Portfolio
eadth (Number of SKUs)
Distribution Coverage (Number of Cities/Outlets)
Indonesia Badminton Equipment Products Market Industry Analysis
Growth Drivers
Increasing Popularity of Badminton:
The popularity of badminton in Indonesia has surged, with over 25 million players actively participating in the sport as of in future. This growth is supported by the country's rich badminton heritage, highlighted by its success in international competitions. The Indonesian Badminton Association reported a 20% increase in registered players from 2022 to 2023, indicating a robust interest in both recreational and competitive play, which drives demand for equipment.
Rising Health Consciousness:
As of in future, approximately 65% of Indonesians prioritize physical fitness, leading to a surge in recreational sports participation, including badminton. The World Health Organization emphasizes the importance of regular physical activity, which has prompted many to adopt badminton as a preferred sport. This trend is further supported by a 15% increase in gym memberships and sports club registrations, directly correlating with higher equipment sales in the badminton sector.
Government Support for Sports Development:
The Indonesian government allocated IDR 1.8 trillion (approximately USD 120 million) in future for sports development initiatives, including badminton. This funding aims to enhance facilities, promote grassroots programs, and support national teams. The government's commitment to sports is evident in the establishment of over 250 new badminton clubs nationwide, fostering a conducive environment for equipment sales and participation growth.
Market Challenges
Intense Competition:
The Indonesian badminton equipment market faces fierce competition, with over 60 local and international
ands vying for market share. Major players like Yonex and Li-Ning dominate, but local
ands are gaining traction due to their affordability. This competitive landscape pressures profit margins, as
ands must continuously innovate and differentiate their products to attract price-sensitive consumers, which complicates market entry for new players.
Limited Distribution Channels:
Approximately 45% of rural areas in Indonesia lack adequate sports equipment distribution channels, hindering market penetration. Many consumers in these regions rely on local shops, which often have limited stock and variety. This gap in distribution not only restricts access to quality badminton equipment but also stifles potential sales growth, as urban-centric marketing strategies fail to reach a significant portion of the population.
Indonesia Badminton Equipment Products Market Future Outlook
The future of the badminton equipment market in Indonesia appears promising, driven by increasing participation rates and government initiatives. With a projected rise in sports tourism and events, the demand for high-quality equipment is expected to grow. Additionally, the integration of technology in product development, such as smart rackets and performance tracking, will likely attract tech-savvy consumers. As the market evolves,
ands that adapt to consumer preferences and leverage digital marketing strategies will thrive in this competitive landscape.
Market Opportunities
Expansion of E-commerce Platforms:
The growth of e-commerce in Indonesia, with over 250 million internet users, presents a significant opportunity for badminton equipment sales. Online platforms can reach underserved rural markets, providing consumers with access to a wider range of products. This shift towards digital shopping is expected to enhance
and visibility and increase sales, particularly among younger demographics who prefer online purchasing.
Introduction of Innovative Products:
The demand for innovative and high-quality badminton equipment is on the rise, with consumers increasingly seeking advanced features.
ands that invest in research and development to create lightweight, durable, and technologically advanced products can capture a larger market share. This focus on innovation aligns with the growing trend of personalization, allowing consumers to tailor equipment to their specific needs and preferences.
Please Note: It will take 5-7 business days to complete the report upon order confirmation.
The Indonesia Badminton Equipment Products Market is valued at USD 151 million, based on a five-year historical analysis. This growth is primarily driven by the increasing popularity of badminton as a sport, supported by a robust infrastructure for training and competitions. The rising number of badminton enthusiasts and players, along with growing participation in local and international tournaments, has significantly contributed to the market's expansion. The market is expected to grow at a CAGR of 5.8% from 2024 to 2030.
Key cities such as Jakarta, Surabaya, and Bandung dominate the market due to their large populations and active sports communities. Jakarta, being the capital, serves as a hub for major badminton events and training centers, while Surabaya and Bandung have a strong presence of sports clubs and academies, fostering a culture of badminton among the youth.
The Indonesian government often supports sports development through various initiatives, which can boost participation and interest in badminton across different demographics.
Indonesia Badminton Equipment Products Market Segmentation
By Type:
The market is segmented into various types of badminton equipment, including rackets, shuttlecocks, strings, shoes, apparel, accessories, nets, and court equipment. Among these, rackets were the largest revenue-generating segment in 2023, while shoes are expected to be the fastest-growing segment during the forecast period. The demand for high-quality rackets has surged, driven by both amateur and professional players seeking performance-enhancing equipment. Additionally, the growing trend of recreational badminton has led to increased sales of shuttlecocks, as they are a fundamental component for play.
By End-User:
The end-user segmentation includes individual players, schools and educational institutions, sports clubs and academies, professional teams, recreational centers, and others. Individual players and schools are the primary consumers, as badminton is widely played in schools and by individuals for fitness and leisure. The increasing number of badminton academies and clubs has also contributed to the growth of this segment, as they require a consistent supply of equipment for training and competitions.
Indonesia Badminton Equipment Products Market Competitive Landscape
The Indonesia Badminton Equipment Products Market is characterized by a dynamic mix of regional and international players. Leading participants such as Yonex Co., Ltd., Li-Ning Company Limited, Victor Rackets Ind. Corp. (Victor Sports), Babolat, Carlton Sports, Head Sport GmbH, Wilson Sporting Goods Co., Adidas AG, Mizuno Corporation, Dunlop Sports Co. Ltd., Ashaway Line & Twine Mfg. Co., Prince Global Sports, LLC, Tecnifi
e, Kawasaki Sports, Apacs Sports (M) Sdn Bhd, Gosen Co., Ltd., Flypower Indonesia, Astec Indonesia, ProAce International contribute to innovation, geographic expansion, and service delivery in this space.
Yonex Co., Ltd.
1946
Tokyo, Japan
Li-Ning Company Limited
1990
Beijing, China
Victor Rackets Ind. Corp.
1968
Taipei, Taiwan
Babolat
1875
Lyons, France
Carlton Sports
1946
Nottingham, UK
Company
Establishment Year
Headquarters
Group Size (Large, Medium, or Small as per industry convention)
Revenue (Indonesia Market, USD Million)
Revenue Growth Rate (Indonesia, % YoY)
Market Share (%)
Product Portfolio
eadth (Number of SKUs)
Distribution Coverage (Number of Cities/Outlets)
Indonesia Badminton Equipment Products Market Industry Analysis
Growth Drivers
Increasing Popularity of Badminton:
The popularity of badminton in Indonesia has surged, with over 25 million players actively participating in the sport as of in future. This growth is supported by the country's rich badminton heritage, highlighted by its success in international competitions. The Indonesian Badminton Association reported a 20% increase in registered players from 2022 to 2023, indicating a robust interest in both recreational and competitive play, which drives demand for equipment.
Rising Health Consciousness:
As of in future, approximately 65% of Indonesians prioritize physical fitness, leading to a surge in recreational sports participation, including badminton. The World Health Organization emphasizes the importance of regular physical activity, which has prompted many to adopt badminton as a preferred sport. This trend is further supported by a 15% increase in gym memberships and sports club registrations, directly correlating with higher equipment sales in the badminton sector.
Government Support for Sports Development:
The Indonesian government allocated IDR 1.8 trillion (approximately USD 120 million) in future for sports development initiatives, including badminton. This funding aims to enhance facilities, promote grassroots programs, and support national teams. The government's commitment to sports is evident in the establishment of over 250 new badminton clubs nationwide, fostering a conducive environment for equipment sales and participation growth.
Market Challenges
Intense Competition:
The Indonesian badminton equipment market faces fierce competition, with over 60 local and international
ands vying for market share. Major players like Yonex and Li-Ning dominate, but local
ands are gaining traction due to their affordability. This competitive landscape pressures profit margins, as
ands must continuously innovate and differentiate their products to attract price-sensitive consumers, which complicates market entry for new players.
Limited Distribution Channels:
Approximately 45% of rural areas in Indonesia lack adequate sports equipment distribution channels, hindering market penetration. Many consumers in these regions rely on local shops, which often have limited stock and variety. This gap in distribution not only restricts access to quality badminton equipment but also stifles potential sales growth, as urban-centric marketing strategies fail to reach a significant portion of the population.
Indonesia Badminton Equipment Products Market Future Outlook
The future of the badminton equipment market in Indonesia appears promising, driven by increasing participation rates and government initiatives. With a projected rise in sports tourism and events, the demand for high-quality equipment is expected to grow. Additionally, the integration of technology in product development, such as smart rackets and performance tracking, will likely attract tech-savvy consumers. As the market evolves,
ands that adapt to consumer preferences and leverage digital marketing strategies will thrive in this competitive landscape.
Market Opportunities
Expansion of E-commerce Platforms:
The growth of e-commerce in Indonesia, with over 250 million internet users, presents a significant opportunity for badminton equipment sales. Online platforms can reach underserved rural markets, providing consumers with access to a wider range of products. This shift towards digital shopping is expected to enhance
and visibility and increase sales, particularly among younger demographics who prefer online purchasing.
Introduction of Innovative Products:
The demand for innovative and high-quality badminton equipment is on the rise, with consumers increasingly seeking advanced features.
ands that invest in research and development to create lightweight, durable, and technologically advanced products can capture a larger market share. This focus on innovation aligns with the growing trend of personalization, allowing consumers to tailor equipment to their specific needs and preferences.
Please Note: It will take 5-7 business days to complete the report upon order confirmation.
Table of Contents
83 Pages
- 1. Indonesia badminton equipment products Size, Share, Growth Drivers, Trends, Opportunities & – Market Overview
- 1.1. Definition and Scope
- 1.2. Market Taxonomy
- 1.3. Market Growth Rate
- 1.4. Market Segmentation Overview
- 2. Indonesia badminton equipment products Size, Share, Growth Drivers, Trends, Opportunities & – Market Size (in USD Bn), 2019–2024
- 2.1. Historical Market Size
- 2.2. Year-on-Year Growth Analysis
- 2.3. Key Market Developments and Milestones
- 3. Indonesia badminton equipment products Size, Share, Growth Drivers, Trends, Opportunities & – Market Analysis
- 3.1. Growth Drivers
- 3.1.1. Increasing popularity of badminton as a recreational sport
- 3.1.2. Rising health consciousness among the population
- 3.1.3. Government support for sports development
- 3.1.4. Growth of badminton clubs and academies
- 3.2. Restraints
- 3.2.1. Intense competition from local and international brands
- 3.2.2. Price sensitivity among consumers
- 3.2.3. Limited distribution channels in rural areas
- 3.2.4. Counterfeit products affecting brand reputation
- 3.3. Opportunities
- 3.3.1. Expansion of e-commerce platforms for sales
- 3.3.2. Introduction of innovative and high-quality products
- 3.3.3. Collaborations with sports influencers and athletes
- 3.3.4. Growing interest in badminton tournaments and events
- 3.4. Trends
- 3.4.1. Increasing use of technology in product development
- 3.4.2. Shift towards sustainable and eco-friendly materials
- 3.4.3. Customization and personalization of equipment
- 3.4.4. Rise of social media marketing strategies
- 3.5. Government Regulation
- 3.5.1. Regulations on product safety standards
- 3.5.2. Import tariffs on sporting goods
- 3.5.3. Support for local manufacturing initiatives
- 3.5.4. Policies promoting sports participation
- 3.6. SWOT Analysis
- 3.7. Stakeholder Ecosystem
- 3.8. Competition Ecosystem
- 4. Indonesia badminton equipment products Size, Share, Growth Drivers, Trends, Opportunities & – Market Segmentation, 2024
- 4.1. By Product Type (in Value %)
- 4.1.1. Rackets
- 4.1.2. Shuttlecocks
- 4.1.3. Strings
- 4.1.4. Shoes
- 4.1.5. Others
- 4.2. By End-User (in Value %)
- 4.2.1. Individual Players
- 4.2.2. Schools and Educational Institutions
- 4.2.3. Sports Clubs and Academies
- 4.2.4. Professional Teams
- 4.2.5. Recreational Centers
- 4.3. By Sales Channel (in Value %)
- 4.3.1. Online Retail
- 4.3.2. Specialty Sports Stores
- 4.3.3. Supermarkets and Hypermarkets
- 4.3.4. Direct Sales
- 4.4. By Price Range (in Value %)
- 4.4.1. Budget
- 4.4.2. Mid-Range
- 4.4.3. Premium
- 4.4.4. Others
- 4.5. By Brand Loyalty (in Value %)
- 4.5.1. Brand Loyal Customers
- 4.5.2. Brand Switchers
- 4.5.3. New Customers
- 4.6. By Region (in Value %)
- 4.6.1. Java
- 4.6.2. Sumatra
- 4.6.3. Bali
- 4.6.4. Kalimantan
- 4.6.5. Sulawesi
- 4.6.6. Others
- 5. Indonesia badminton equipment products Size, Share, Growth Drivers, Trends, Opportunities & – Market Cross Comparison
- 5.1. Detailed Profiles of Major Companies
- 5.1.1. Yonex Co., Ltd.
- 5.1.2. Li-Ning Company Limited
- 5.1.3. Victor Rackets Ind. Corp. (Victor Sports)
- 5.1.4. Flypower Indonesia
- 5.1.5. Astec Indonesia
- 5.2. Cross Comparison Parameters
- 5.2.1. Revenue (Indonesia Market, USD Million)
- 5.2.2. Market Share (%)
- 5.2.3. Product Portfolio Breadth (Number of SKUs)
- 5.2.4. Distribution Coverage (Number of Cities/Outlets)
- 5.2.5. Customer Satisfaction (NPS or Equivalent Index)
- 6. Indonesia badminton equipment products Size, Share, Growth Drivers, Trends, Opportunities & – Market Regulatory Framework
- 6.1. Product Safety Standards
- 6.2. Compliance Requirements and Audits
- 6.3. Certification Processes
- 7. Indonesia badminton equipment products Size, Share, Growth Drivers, Trends, Opportunities & – Market Future Size (in USD Bn), 2025–2030
- 7.1. Future Market Size Projections
- 7.2. Key Factors Driving Future Market Growth
- 8. Indonesia badminton equipment products Size, Share, Growth Drivers, Trends, Opportunities & – Market Future Segmentation, 2030
- 8.1. By Product Type (in Value %)
- 8.2. By End-User (in Value %)
- 8.3. By Sales Channel (in Value %)
- 8.4. By Price Range (in Value %)
- 8.5. By Brand Loyalty (in Value %)
- 8.6. By Region (in Value %)
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