Indonesia Sports & Swimwear Market Outlook to 2028
Description
Indonesia Sports & Swimwear Market Overview
The Indonesia Sports & Swimwear market is valued at USD 400 million, driven by increasing participation in fitness activities, expanding youth demographics, and the rising trend of sports as a part of daily lifestyle. The market has witnessed a steady surge in demand for sportswear, driven by increasing disposable income and a growing inclination toward fitness and outdoor activities.
Major cities like Jakarta, Bandung, and Surabaya dominate the sports and swimwear market due to their higher concentration of sports clubs, gyms, and outdoor recreational activities. These urban centers have more affluent populations with access to premium sportswear brands, contributing to their market dominance.
The Indonesian government launched initiatives to encourage the growth of local sportswear manufacturing companies. By 2024, the government allocated over IDR 200 billion in subsidies to local manufacturers, focusing on promoting technological upgrades and training programs to increase competitiveness in the international market.
Indonesia Sports & Swimwear Market Segmentation
By Product Type: The market is segmented by product type into sports apparel, swimwear, footwear, and accessories. Recently, sports apparel has maintained a dominant market share under this segmentation due to its versatility and growing popularity across diverse activities such as running, gym workouts, and yoga. Brands like Nike, Adidas, and Under Armour have heavily invested in Indonesia, targeting both casual and professional athletes.
By Distribution Channel: The market is also segmented by distribution channel into offline retail and online retail. Offline retail, including specialty sports stores, department stores, and physical outlets, continues to hold a larger share of the market. The dominance of offline retail can be attributed to the Indonesian consumers preference for physical trials of products, especially footwear and swimwear, before purchasing. Retailers like Decathlon and Sports Station have leveraged this behavior by opening new outlets, providing consumers with a hands-on shopping experience, thereby contributing to their success in this market segment.
Indonesia Sports & Swimwear Market Competitive Landscape
The market is dominated by a combination of global and local players, each leveraging distinct strategies to capture market share. Global giants like Nike and Adidas hold a significant portion of the market due to their strong brand reputation, innovation in product lines, and heavy investments in athlete endorsements.
Company Name
Establishment Year
Headquarters
Market Penetration
Product Portfolio
Innovation Focus
Local Partnerships
Marketing Strategies
Sustainability Initiatives
Nike Inc.
1964
Oregon, USA
Adidas AG
1949
Herzogenaurach, GER
Under Armour Inc.
1996
Maryland, USA
Decathlon SA
1976
Lille, FRA
Eiger
1979
Bandung, Indonesia
Indonesia Sports & Swimwear Market Analysis
Market Growth Drivers
Increasing Health and Fitness Awareness: Indonesias rising focus on health and fitness is driving the demand for sportswear, particularly among younger demographics. According to the Indonesian Ministry of Health, the number of registered gym members surged by over 200,000 in 2024, demonstrating an increased focus on fitness routines. The growing number of fitness centers, particularly in urban areas like Jakarta and Surabaya, is leading to higher sales of sportswear.
Growing Participation in Sports Events: Sports events like marathons, triathlons, and local leagues have seen an influx of participants, further boosting the demand for sports and swimwear. For example, the Jakarta Marathon in 2024 saw participation rise to over 30,000 runners. Additionally, government initiatives to encourage citizens' participation in sports to reduce healthcare costs have been instrumental in promoting physical activities, increasing demand for sportswear designed for both professional athletes and amateurs.
Rising E-Commerce Penetration: The Indonesian e-commerce market is expanding rapidly, with over 200 million internet users recorded in 2024, boosting the online sale of sports and swimwear. E-commerce giants like Tokopedia and Shopee are increasingly adding more sportswear brands to their platforms. Online retail platforms account for a significant portion of apparel sales, particularly sportswear, making it convenient for consumers to access a wider range of international and local brands.
Market Challenges
High Import Dependency for Materials: Indonesias sportswear manufacturing sector is heavily reliant on imported raw materials such as synthetic fabrics. In 2024, it was reported that over 60% of the raw materials used in local sportswear production were imported, particularly from China and Taiwan. This dependency increases production costs, making it challenging for local brands to compete on pricing with global players.
Counterfeit Product Proliferation: The availability of counterfeit sportswear and swimwear has become a challenge. In 2024, the Indonesian Customs Office seized over 200,000 units of counterfeit sports products, primarily imitating major global brands. The presence of these cheaper, unauthorized products in the market affects both consumer trust and sales for legitimate brands.
Indonesia Sports & Swimwear Market Future Outlook
Over the next five years, the Indonesia sports & swimwear industry is expected to show robust growth driven by evolving fitness trends, increasing disposable income, and the growing influence of social media in shaping consumer preferences.
Future Market Opportunities
Expansion of Eco-Friendly Product Lines: Over the next five years, both local and international brands are expected to expand their eco-friendly sportswear offerings. By 2029, it is estimated that more than 30% of all sportswear sold in Indonesia will be made from recycled or sustainable materials, driven by growing consumer demand for environmentally responsible products and government incentives supporting sustainable production.
Growth of the Online Sportswear Market: The online sports and swimwear market in Indonesia is projected to grow substantially, with e-commerce platforms accounting for a larger portion of overall apparel sales. By 2029, it is expected that the number of online shoppers purchasing sportswear will exceed 40 million, aided by the countrys expanding internet penetration and increasing digital payment systems.
Please Note: It will take 5-7 business days to complete the report upon order confirmation
The Indonesia Sports & Swimwear market is valued at USD 400 million, driven by increasing participation in fitness activities, expanding youth demographics, and the rising trend of sports as a part of daily lifestyle. The market has witnessed a steady surge in demand for sportswear, driven by increasing disposable income and a growing inclination toward fitness and outdoor activities.
Major cities like Jakarta, Bandung, and Surabaya dominate the sports and swimwear market due to their higher concentration of sports clubs, gyms, and outdoor recreational activities. These urban centers have more affluent populations with access to premium sportswear brands, contributing to their market dominance.
The Indonesian government launched initiatives to encourage the growth of local sportswear manufacturing companies. By 2024, the government allocated over IDR 200 billion in subsidies to local manufacturers, focusing on promoting technological upgrades and training programs to increase competitiveness in the international market.
Indonesia Sports & Swimwear Market Segmentation
By Product Type: The market is segmented by product type into sports apparel, swimwear, footwear, and accessories. Recently, sports apparel has maintained a dominant market share under this segmentation due to its versatility and growing popularity across diverse activities such as running, gym workouts, and yoga. Brands like Nike, Adidas, and Under Armour have heavily invested in Indonesia, targeting both casual and professional athletes.
By Distribution Channel: The market is also segmented by distribution channel into offline retail and online retail. Offline retail, including specialty sports stores, department stores, and physical outlets, continues to hold a larger share of the market. The dominance of offline retail can be attributed to the Indonesian consumers preference for physical trials of products, especially footwear and swimwear, before purchasing. Retailers like Decathlon and Sports Station have leveraged this behavior by opening new outlets, providing consumers with a hands-on shopping experience, thereby contributing to their success in this market segment.
Indonesia Sports & Swimwear Market Competitive Landscape
The market is dominated by a combination of global and local players, each leveraging distinct strategies to capture market share. Global giants like Nike and Adidas hold a significant portion of the market due to their strong brand reputation, innovation in product lines, and heavy investments in athlete endorsements.
Company Name
Establishment Year
Headquarters
Market Penetration
Product Portfolio
Innovation Focus
Local Partnerships
Marketing Strategies
Sustainability Initiatives
Nike Inc.
1964
Oregon, USA
Adidas AG
1949
Herzogenaurach, GER
Under Armour Inc.
1996
Maryland, USA
Decathlon SA
1976
Lille, FRA
Eiger
1979
Bandung, Indonesia
Indonesia Sports & Swimwear Market Analysis
Market Growth Drivers
Increasing Health and Fitness Awareness: Indonesias rising focus on health and fitness is driving the demand for sportswear, particularly among younger demographics. According to the Indonesian Ministry of Health, the number of registered gym members surged by over 200,000 in 2024, demonstrating an increased focus on fitness routines. The growing number of fitness centers, particularly in urban areas like Jakarta and Surabaya, is leading to higher sales of sportswear.
Growing Participation in Sports Events: Sports events like marathons, triathlons, and local leagues have seen an influx of participants, further boosting the demand for sports and swimwear. For example, the Jakarta Marathon in 2024 saw participation rise to over 30,000 runners. Additionally, government initiatives to encourage citizens' participation in sports to reduce healthcare costs have been instrumental in promoting physical activities, increasing demand for sportswear designed for both professional athletes and amateurs.
Rising E-Commerce Penetration: The Indonesian e-commerce market is expanding rapidly, with over 200 million internet users recorded in 2024, boosting the online sale of sports and swimwear. E-commerce giants like Tokopedia and Shopee are increasingly adding more sportswear brands to their platforms. Online retail platforms account for a significant portion of apparel sales, particularly sportswear, making it convenient for consumers to access a wider range of international and local brands.
Market Challenges
High Import Dependency for Materials: Indonesias sportswear manufacturing sector is heavily reliant on imported raw materials such as synthetic fabrics. In 2024, it was reported that over 60% of the raw materials used in local sportswear production were imported, particularly from China and Taiwan. This dependency increases production costs, making it challenging for local brands to compete on pricing with global players.
Counterfeit Product Proliferation: The availability of counterfeit sportswear and swimwear has become a challenge. In 2024, the Indonesian Customs Office seized over 200,000 units of counterfeit sports products, primarily imitating major global brands. The presence of these cheaper, unauthorized products in the market affects both consumer trust and sales for legitimate brands.
Indonesia Sports & Swimwear Market Future Outlook
Over the next five years, the Indonesia sports & swimwear industry is expected to show robust growth driven by evolving fitness trends, increasing disposable income, and the growing influence of social media in shaping consumer preferences.
Future Market Opportunities
Expansion of Eco-Friendly Product Lines: Over the next five years, both local and international brands are expected to expand their eco-friendly sportswear offerings. By 2029, it is estimated that more than 30% of all sportswear sold in Indonesia will be made from recycled or sustainable materials, driven by growing consumer demand for environmentally responsible products and government incentives supporting sustainable production.
Growth of the Online Sportswear Market: The online sports and swimwear market in Indonesia is projected to grow substantially, with e-commerce platforms accounting for a larger portion of overall apparel sales. By 2029, it is expected that the number of online shoppers purchasing sportswear will exceed 40 million, aided by the countrys expanding internet penetration and increasing digital payment systems.
Please Note: It will take 5-7 business days to complete the report upon order confirmation
Table of Contents
94 Pages
- Indonesia Sports & Swimwear Market Overview
- Definition and Scope
- Market Taxonomy
- Market Growth Rate
- Market Segmentation Overview
- Indonesia Sports & Swimwear Market Size (In USD Mn)
- Historical Market Size
- Year-On-Year Growth Analysis
- Key Market Developments and Milestones
- Indonesia Sports & Swimwear Market Analysis
- Growth Drivers (increased participation in sports, rising health consciousness, government initiatives on sports development, influence of social media)
- Market Challenges (high cost of branded sportswear, counterfeiting, supply chain disruptions, lack of awareness in rural areas)
- Opportunities (emerging e-commerce platforms, increasing international sports events, growing sports tourism, collaborations with local influencers)
- Trends (eco-friendly materials in sportswear, rising demand for athleisure wear, gender-neutral collections, use of smart textiles)
- Government Regulations (import duties on textiles, local manufacturing policies, standards on sportswear material safety, incentives for sports startups)
- SWOT Analysis
- Stake Ecosystem
- Porters Five Forces
- Competition Ecosystem
- Indonesia Sports & Swimwear Market Segmentation
- By Product Type (In Value %)
- Sports Apparel
- Swimwear
- Footwear
- Accessories
- By Distribution Channel (In Value %)
- Offline Retail (Department Stores, Specialty Stores, Sports Stores)
- Online Retail
- By End-User (In Value %)
- Men
- Women
- Kids
- By Material Type (In Value %)
- Synthetic Fibers
- Cotton-based
- Recycled Materials
- By Region (In Value %)
- North
- East
- West
- South
- Indonesia Sports & Swimwear Market Competitive Analysis
- Detailed Profiles of Major Companies
- Nike Inc.
- Adidas AG
- Under Armour Inc.
- Puma SE
- Decathlon SA
- Speedo International Ltd.
- Arena Italia S.p.A.
- New Balance Inc.
- Skechers USA Inc.
- Reebok International Ltd.
- ASICS Corporation
- FILA Korea Ltd.
- The North Face
- Mizuno Corporation
- Quiksilver Inc.
- Cross Comparison Parameters (Product Portfolio, Market Penetration, Marketing Strategies, Brand Endorsements, Local Partnerships, Revenue, Sponsorship Deals, Market Share)
- Market Share Analysis
- Strategic Initiatives
- Mergers And Acquisitions
- Investment Analysis
- Venture Capital Funding
- Government Grants
- Private Equity Investments
- Indonesia Sports & Swimwear Market Regulatory Framework
- Import Duties and Tariffs on Textiles and Apparel
- Local Manufacturing Regulations
- Quality and Safety Standards for Sportswear
- Environmental Regulations on Sustainable Materials
- Indonesia Sports & Swimwear Future Market Size (In USD Mn)
- Future Market Size Projections
- Key Factors Driving Future Market Growth
- Indonesia Sports & Swimwear Future Market Segmentation
- By Product Type (In Value %)
- By Distribution Channel (In Value %)
- By End-User (In Value %)
- By Material Type (In Value %)
- By Region (In Value %)
- Indonesia Sports & Swimwear Market Analysts Recommendations
- TAM/SAM/SOM Analysis
- Consumer Behavior Analysis
- Brand Positioning Strategies
- Expansion Opportunities in Tier 2 & 3 Cities
- Disclaimer
- Contact Us
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