Indonesia Sports Equipment and Outdoor Gear Market
Description
Indonesia Sports Equipment and Outdoor Gear Market Overview
The Indonesia Sports Equipment and Outdoor Gear Market is valued at USD 7.2 billion, based on a five-year historical analysis. This market size reflects the combined value of fitness equipment, sports apparel, and outdoor gear segments, with fitness equipment alone accounting for a significant share. Growth is primarily driven by increasing health consciousness, the popularity of home workouts, a rise in outdoor recreational activities, and government initiatives promoting sports and fitness. The market has seen a surge in demand for both fitness equipment and outdoor gear, reflecting a shift in consumer preferences towards healthier lifestyles.
Key cities such as
Jakarta, Surabaya, and Bandung
continue to dominate the market due to their large urban populations and increasing disposable incomes. Jakarta, as the capital, serves as a hub for sports events, retail, and commercial fitness centers, while Surabaya and Bandung have seen a rise in outdoor activities, further driving demand for sports equipment and outdoor gear in these regions.
In 2023, the Indonesian government implemented
Regulation No. 16/2023 on Sports Infrastructure Development
issued by the Ministry of Youth and Sports. This regulation includes an investment of
USD 300 million
to develop sports facilities, upgrade existing infrastructure, and promote local sports events nationwide. The regulation mandates minimum standards for facility construction, accessibility requirements, and periodic compliance audits for public sports venues. This initiative is expected to significantly boost demand for sports equipment and outdoor gear.
Indonesia Sports Equipment and Outdoor Gear Market Segmentation
By Product Type:
The market is segmented into fitness equipment, outdoor gear, team sports equipment, individual sports equipment, accessories, sports apparel and footwear, and wearable technology.
Fitness equipment
has gained significant traction due to the growing trend of home workouts, digital fitness solutions, and fitness awareness.
Outdoor gear
is also witnessing increased demand as more individuals engage in hiking, camping, and adventure sports, supported by rising interest in wellness tourism and nature-based recreation.
By End-User:
The end-user segmentation includes individual consumers, schools and educational institutions, sports clubs and organizations, government agencies, and gyms and fitness centers.
Individual consumers
represent the largest segment, driven by the increasing trend of personal fitness, wellness, and participation in recreational sports.
Schools and educational institutions
are also significant contributors, investing in sports equipment to promote physical education and extracurricular activities.
Indonesia Sports Equipment and Outdoor Gear Market Competitive Landscape
The Indonesia Sports Equipment and Outdoor Gear Market is characterized by a dynamic mix of regional and international players. Leading participants such as Adidas AG, Nike, Inc., Decathlon S.A., PT Eigerindo Multi Produk Industri (EIGER), PT Pan Brothers Tbk, PT League Indonesia (League), PT Berca Sportindo (Specs), Puma SE, Under Armour, Inc., Asics Corporation, Wilson Sporting Goods, Mizuno Corporation, The North Face, Inc., Columbia Sportswear Company, New Balance Athletics, Inc., Skechers USA, Inc., Merrell, Black Diamond Equipment, Ltd., Salomon S.A., Consina (PT Consina Outdoor Indonesia) contribute to innovation, geographic expansion, and service delivery in this space.
Adidas AG
1949
Herzogenaurach, Germany
Nike, Inc.
1964
Beaverton, Oregon, USA
Decathlon S.A.
1976
Villeneuve-d'Ascq, France
PT Eigerindo Multi Produk Industri (EIGER)
1989
Bandung, Indonesia
PT Pan Brothers Tbk
1980
Jakarta, Indonesia
Company
Establishment Year
Headquarters
Revenue (USD Million)
Revenue Growth Rate (%)
Market Share (%)
Market Penetration Rate
Distribution Channel Coverage
Product Portfolio Breadth
Indonesia Sports Equipment and Outdoor Gear Market Industry Analysis
Growth Drivers
Increasing Health Consciousness:
The Indonesian population is becoming increasingly health-conscious, with a reported 65% of adults engaging in regular physical activity. This trend is supported by the World Health Organization's recommendation of at least 150 minutes of moderate exercise weekly. The growing awareness of health benefits is driving demand for sports equipment, with the market for fitness-related products expected to reach IDR 17 trillion, reflecting a significant increase in consumer spending on health and wellness.
Rise in Outdoor Activities:
Indonesia's diverse geography and favorable climate have led to a surge in outdoor activities, with participation in hiking, cycling, and water sports increasing by 30%. The Ministry of Tourism reported that outdoor tourism generated IDR 22 trillion in revenue, indicating a robust market for outdoor gear. This trend is expected to continue, as more Indonesians seek adventure and leisure activities, further boosting the demand for sports equipment and outdoor gear.
Government Initiatives for Sports Development:
The Indonesian government has allocated IDR 6 trillion for sports development, focusing on infrastructure and community programs. This investment aims to enhance sports participation and improve facilities across the country. Additionally, initiatives like the "Sport for All" campaign are expected to increase grassroots engagement, leading to a projected 20% growth in the sports equipment market as more individuals participate in organized sports and recreational activities.
Market Challenges
Intense Competition:
The sports equipment and outdoor gear market in Indonesia is characterized by intense competition, with over 250 local and international brands vying for market share. This saturation has led to price wars, reducing profit margins for manufacturers and retailers. According to industry reports, the average profit margin in the sector has decreased to 8%, making it challenging for new entrants to establish a foothold and for existing players to maintain profitability.
Supply Chain Disruptions:
The global supply chain disruptions caused by the COVID-19 pandemic have continued to affect the Indonesian sports equipment market. In future, 45% of companies reported delays in product delivery due to logistical challenges and increased shipping costs. These disruptions have led to inventory shortages, impacting sales and customer satisfaction. As the market recovers, companies must adapt their supply chains to mitigate future risks and ensure consistent product availability.
Indonesia Sports Equipment and Outdoor Gear Market Future Outlook
The future of the Indonesian sports equipment and outdoor gear market appears promising, driven by increasing health awareness and government support for sports initiatives. As more consumers prioritize fitness and outdoor activities, the demand for innovative and high-quality products is expected to rise. Additionally, the integration of technology in sports gear, such as smart wearables, will likely enhance user experience and engagement. Companies that adapt to these trends will be well-positioned to capitalize on the growing market opportunities in future.
Market Opportunities
Expansion of Retail Outlets:
The growth of urban areas in Indonesia presents a significant opportunity for expanding retail outlets. With urbanization rates projected to reach 58% in future, companies can tap into new consumer bases by establishing stores in emerging cities, enhancing accessibility to sports equipment and outdoor gear for a broader audience.
Development of Eco-friendly Products:
As sustainability becomes a priority for consumers, the demand for eco-friendly sports equipment is on the rise. The market for sustainable products is expected to grow by IDR 4 trillion, driven by consumer preferences for environmentally responsible brands. Companies that invest in sustainable materials and practices will likely gain a competitive edge in this evolving market landscape.
Please Note: It will take 5-7 business days to complete the report upon order confirmation.
The Indonesia Sports Equipment and Outdoor Gear Market is valued at USD 7.2 billion, based on a five-year historical analysis. This market size reflects the combined value of fitness equipment, sports apparel, and outdoor gear segments, with fitness equipment alone accounting for a significant share. Growth is primarily driven by increasing health consciousness, the popularity of home workouts, a rise in outdoor recreational activities, and government initiatives promoting sports and fitness. The market has seen a surge in demand for both fitness equipment and outdoor gear, reflecting a shift in consumer preferences towards healthier lifestyles.
Key cities such as
Jakarta, Surabaya, and Bandung
continue to dominate the market due to their large urban populations and increasing disposable incomes. Jakarta, as the capital, serves as a hub for sports events, retail, and commercial fitness centers, while Surabaya and Bandung have seen a rise in outdoor activities, further driving demand for sports equipment and outdoor gear in these regions.
In 2023, the Indonesian government implemented
Regulation No. 16/2023 on Sports Infrastructure Development
issued by the Ministry of Youth and Sports. This regulation includes an investment of
USD 300 million
to develop sports facilities, upgrade existing infrastructure, and promote local sports events nationwide. The regulation mandates minimum standards for facility construction, accessibility requirements, and periodic compliance audits for public sports venues. This initiative is expected to significantly boost demand for sports equipment and outdoor gear.
Indonesia Sports Equipment and Outdoor Gear Market Segmentation
By Product Type:
The market is segmented into fitness equipment, outdoor gear, team sports equipment, individual sports equipment, accessories, sports apparel and footwear, and wearable technology.
Fitness equipment
has gained significant traction due to the growing trend of home workouts, digital fitness solutions, and fitness awareness.
Outdoor gear
is also witnessing increased demand as more individuals engage in hiking, camping, and adventure sports, supported by rising interest in wellness tourism and nature-based recreation.
By End-User:
The end-user segmentation includes individual consumers, schools and educational institutions, sports clubs and organizations, government agencies, and gyms and fitness centers.
Individual consumers
represent the largest segment, driven by the increasing trend of personal fitness, wellness, and participation in recreational sports.
Schools and educational institutions
are also significant contributors, investing in sports equipment to promote physical education and extracurricular activities.
Indonesia Sports Equipment and Outdoor Gear Market Competitive Landscape
The Indonesia Sports Equipment and Outdoor Gear Market is characterized by a dynamic mix of regional and international players. Leading participants such as Adidas AG, Nike, Inc., Decathlon S.A., PT Eigerindo Multi Produk Industri (EIGER), PT Pan Brothers Tbk, PT League Indonesia (League), PT Berca Sportindo (Specs), Puma SE, Under Armour, Inc., Asics Corporation, Wilson Sporting Goods, Mizuno Corporation, The North Face, Inc., Columbia Sportswear Company, New Balance Athletics, Inc., Skechers USA, Inc., Merrell, Black Diamond Equipment, Ltd., Salomon S.A., Consina (PT Consina Outdoor Indonesia) contribute to innovation, geographic expansion, and service delivery in this space.
Adidas AG
1949
Herzogenaurach, Germany
Nike, Inc.
1964
Beaverton, Oregon, USA
Decathlon S.A.
1976
Villeneuve-d'Ascq, France
PT Eigerindo Multi Produk Industri (EIGER)
1989
Bandung, Indonesia
PT Pan Brothers Tbk
1980
Jakarta, Indonesia
Company
Establishment Year
Headquarters
Revenue (USD Million)
Revenue Growth Rate (%)
Market Share (%)
Market Penetration Rate
Distribution Channel Coverage
Product Portfolio Breadth
Indonesia Sports Equipment and Outdoor Gear Market Industry Analysis
Growth Drivers
Increasing Health Consciousness:
The Indonesian population is becoming increasingly health-conscious, with a reported 65% of adults engaging in regular physical activity. This trend is supported by the World Health Organization's recommendation of at least 150 minutes of moderate exercise weekly. The growing awareness of health benefits is driving demand for sports equipment, with the market for fitness-related products expected to reach IDR 17 trillion, reflecting a significant increase in consumer spending on health and wellness.
Rise in Outdoor Activities:
Indonesia's diverse geography and favorable climate have led to a surge in outdoor activities, with participation in hiking, cycling, and water sports increasing by 30%. The Ministry of Tourism reported that outdoor tourism generated IDR 22 trillion in revenue, indicating a robust market for outdoor gear. This trend is expected to continue, as more Indonesians seek adventure and leisure activities, further boosting the demand for sports equipment and outdoor gear.
Government Initiatives for Sports Development:
The Indonesian government has allocated IDR 6 trillion for sports development, focusing on infrastructure and community programs. This investment aims to enhance sports participation and improve facilities across the country. Additionally, initiatives like the "Sport for All" campaign are expected to increase grassroots engagement, leading to a projected 20% growth in the sports equipment market as more individuals participate in organized sports and recreational activities.
Market Challenges
Intense Competition:
The sports equipment and outdoor gear market in Indonesia is characterized by intense competition, with over 250 local and international brands vying for market share. This saturation has led to price wars, reducing profit margins for manufacturers and retailers. According to industry reports, the average profit margin in the sector has decreased to 8%, making it challenging for new entrants to establish a foothold and for existing players to maintain profitability.
Supply Chain Disruptions:
The global supply chain disruptions caused by the COVID-19 pandemic have continued to affect the Indonesian sports equipment market. In future, 45% of companies reported delays in product delivery due to logistical challenges and increased shipping costs. These disruptions have led to inventory shortages, impacting sales and customer satisfaction. As the market recovers, companies must adapt their supply chains to mitigate future risks and ensure consistent product availability.
Indonesia Sports Equipment and Outdoor Gear Market Future Outlook
The future of the Indonesian sports equipment and outdoor gear market appears promising, driven by increasing health awareness and government support for sports initiatives. As more consumers prioritize fitness and outdoor activities, the demand for innovative and high-quality products is expected to rise. Additionally, the integration of technology in sports gear, such as smart wearables, will likely enhance user experience and engagement. Companies that adapt to these trends will be well-positioned to capitalize on the growing market opportunities in future.
Market Opportunities
Expansion of Retail Outlets:
The growth of urban areas in Indonesia presents a significant opportunity for expanding retail outlets. With urbanization rates projected to reach 58% in future, companies can tap into new consumer bases by establishing stores in emerging cities, enhancing accessibility to sports equipment and outdoor gear for a broader audience.
Development of Eco-friendly Products:
As sustainability becomes a priority for consumers, the demand for eco-friendly sports equipment is on the rise. The market for sustainable products is expected to grow by IDR 4 trillion, driven by consumer preferences for environmentally responsible brands. Companies that invest in sustainable materials and practices will likely gain a competitive edge in this evolving market landscape.
Please Note: It will take 5-7 business days to complete the report upon order confirmation.
Table of Contents
94 Pages
- 1. Indonesia Sports Equipment and Outdoor Gear Market Overview
- 1.1. Definition and Scope
- 1.2. Market Taxonomy
- 1.3. Market Growth Rate
- 1.4. Market Segmentation Overview
- 2. Indonesia Sports Equipment and Outdoor Gear Market Size (in USD Bn), 2019–2024
- 2.1. Historical Market Size
- 2.2. Year-on-Year Growth Analysis
- 2.3. Key Market Developments and Milestones
- 3. Indonesia Sports Equipment and Outdoor Gear Market Analysis
- 3.1. Growth Drivers
- 3.1.1. Increasing Health Consciousness
- 3.1.2. Rise in Outdoor Activities
- 3.1.3. Government Initiatives for Sports Development
- 3.1.4. Growth of E-commerce Platforms
- 3.2. Restraints
- 3.2.1. Intense Competition
- 3.2.2. Economic Fluctuations
- 3.2.3. Supply Chain Disruptions
- 3.2.4. Limited Awareness of Product Quality
- 3.3. Opportunities
- 3.3.1. Expansion of Retail Outlets
- 3.3.2. Increasing Investment in Sports Infrastructure
- 3.3.3. Growing Popularity of Adventure Sports
- 3.3.4. Development of Eco-friendly Products
- 3.4. Trends
- 3.4.1. Shift Towards Online Shopping
- 3.4.2. Customization of Sports Equipment
- 3.4.3. Integration of Technology in Sports Gear
- 3.4.4. Focus on Sustainability
- 3.5. Government Regulation
- 3.5.1. Import Tariffs on Sports Equipment
- 3.5.2. Standards for Product Safety
- 3.5.3. Regulations on Advertising Sports Products
- 3.5.4. Incentives for Local Manufacturing
- 3.6. SWOT Analysis
- 3.7. Stakeholder Ecosystem
- 3.8. Competition Ecosystem
- 4. Indonesia Sports Equipment and Outdoor Gear Market Segmentation, 2024
- 4.1. By Product Type (in Value %)
- 4.1.1. Fitness Equipment
- 4.1.2. Outdoor Gear (Camping, Hiking, Climbing)
- 4.1.3. Team Sports Equipment (Football, Basketball, Volleyball, etc.)
- 4.1.4. Individual Sports Equipment (Badminton, Tennis, Golf, Running, Cycling, etc.)
- 4.1.5. Others
- 4.2. By End-User (in Value %)
- 4.2.1. Individual Consumers
- 4.2.2. Schools and Educational Institutions
- 4.2.3. Sports Clubs and Organizations
- 4.2.4. Government Agencies
- 4.2.5. Gyms and Fitness Centers
- 4.3. By Sales Channel (in Value %)
- 4.3.1. Online Retail (E-commerce Platforms, Brand Websites)
- 4.3.2. Offline Retail (Specialty Stores, Department Stores, Supermarkets/Hypermarkets)
- 4.3.3. Wholesale Distributors
- 4.4. By Price Range (in Value %)
- 4.4.1. Budget
- 4.4.2. Mid-Range
- 4.4.3. Premium
- 4.5. By Brand Loyalty (in Value %)
- 4.5.1. Brand Loyal Customers
- 4.5.2. Price-Sensitive Customers
- 4.5.3. Quality-Conscious Customers
- 4.6. By Region (in Value %)
- 4.6.1. North Indonesia
- 4.6.2. South Indonesia
- 4.6.3. East Indonesia
- 4.6.4. West Indonesia
- 4.6.5. Central Indonesia
- 4.6.6. Northeast Indonesia
- 4.6.7. Union Territories
- 5. Indonesia Sports Equipment and Outdoor Gear Market Cross Comparison
- 5.1. Detailed Profiles of Major Companies
- 5.1.1. Adidas AG
- 5.1.2. Nike, Inc.
- 5.1.3. Decathlon S.A.
- 5.1.4. PT Eigerindo Multi Produk Industri (EIGER)
- 5.1.5. PT Pan Brothers Tbk
- 5.2. Cross Comparison Parameters
- 5.2.1. Revenue (USD Million)
- 5.2.2. Market Share (%)
- 5.2.3. Number of Employees
- 5.2.4. Headquarters Location
- 5.2.5. Inception Year
- 6. Indonesia Sports Equipment and Outdoor Gear Market Regulatory Framework
- 6.1. Product Safety Standards
- 6.2. Compliance Requirements and Audits
- 6.3. Certification Processes
- 7. Indonesia Sports Equipment and Outdoor Gear Market Future Size (in USD Bn), 2025–2030
- 7.1. Future Market Size Projections
- 7.2. Key Factors Driving Future Market Growth
- 8. Indonesia Sports Equipment and Outdoor Gear Market Future Segmentation, 2030
- 8.1. By Product Type (in Value %)
- 8.2. By End-User (in Value %)
- 8.3. By Sales Channel (in Value %)
- 8.4. By Price Range (in Value %)
- 8.5. By Brand Loyalty (in Value %)
- 8.6. By Region (in Value %)
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