India Potato Protein Market Outlook to 2028

India Potato Protein Market Overview

In recent years, the India potato protein market has experienced substantial growth, this is reflected by the global potato protein market reached a valuation of USD 106.2 billion in 2023

Major players in the India Potato Protein Market include Universal Starch Chem Allied Ltd., Roquette India, Kemin Industries South Asia, and Varun Agro Processing Foods Pvt. Ltd. These companies dominate the market through advanced production techniques, extensive distribution networks, and strong supply chains.

Maharashtra leads the India Potato Protein Market, owing to its favorable climate for potato cultivation, well-developed agricultural infrastructure, and significant investments in food processing industries.

In 2022, Roquette Frères launched a new range of potato protein isolates specifically designed for the sports nutrition market. This development highlights the innovation within the sector and aligns with global trends towards healthier, protein-rich diets.

India Potato Protein Market Segmentation

The India potato protein market can be segmented based on several factors: Product, Application and Region.

By Product Type: India Potato Protein Market is segmented by Product Type into Potato Protein Isolates, Potato Protein Concentrates, and Others. In 2023, Potato Protein Isolates reign as the most dominant sub-segment, holding a substantial market share. The dominance of isolates is driven by their higher protein content and versatility in applications ranging from food products to dietary supplements.

By Application: India Potato Protein Market is segmented by Application into Food and Beverages, Animal Feed, and Pharmaceuticals. In 2023, the Food and Beverages segment emerges as the most dominant, commanding a significant percentage of the market share. This dominance is driven by the increasing consumer demand for plant-based and allergen-free ingredients in food products.

By Region: India Potato Protein Market is segmented by region into North, South, East, and West. In 2023, the South region dominates due to its advanced food processing infrastructure and heightened consumer awareness about health and wellness. The region’s robust agricultural practices and supportive government policies contribute to its dominance in the market.

India Potato Protein Market Competitive Landscape

Company

Establishment Year

Headquarters

Avebe

1919

Netherlands

Roquette Frères

1933

France

Tereos Group

1932

France

Cargill

1865

United States

ADM

1902

United States

Avebe recently expanded its production facility in India with an investment of USD 50 million, aiming to double its production capacity by 2025. This expansion is targeted at meeting the rising demand for potato protein in South Asia, particularly from the vegan and health-conscious consumer segments.

Roquette Frères launched a new line of potato protein isolates in early 2024, designed specifically for use in performance nutrition products. This launch is part of their strategy to tap into the rapidly growing sports nutrition market in India, which has seen an increase in consumer interest in sustainable and plant-based protein options.

India Potato Protein Market Analysis

India Potato Protein Market Growth Drivers:

Increase in Vegan Population: The number of vegans in India has grown to 5 million in 2024, representing a substantial increase from previous years. This surge is driven by rising health consciousness, ethical concerns, and environmental awareness among consumers. The growing vegan population has significantly boosted the demand for plant-based protein products, including potato protein.

Expansion in Food Processing Industry: In 2024, the output of the food processing sector in India increased by 15%, reaching an impressive 24.39 billion USD. This expansion is attributed to advancements in processing technologies, increased investments, and supportive government policies. The burgeoning food processing industry has created a substantial demand for functional ingredients like potato protein

Government Support for Sustainable Agriculture: In 2024, the Indian government allocated USD 5.98 crore to support sustainable crop production practices, emphasizing the cultivation of high-yield and resilient crops like potatoes. This funding includes subsidies and financial incentives for farmers adopting sustainable practices, which are crucial for potato cultivation. These measures aim to enhance the production efficiency and quality of potato crops, directly benefiting the potato protein extraction industry.

India Potato Protein Market Challenges:

High Production Costs: The cost of extracting potato protein remains notably high, averaging USD 119.58 per ton. This high cost is a significant challenge for producers, as it directly impacts their ability to price products competitively in the market. The expensive extraction process includes advanced technology and energy-intensive procedures, which add to the overall cost.

Supply Chain Inefficiencies: In 2024, supply chain disruptions led to a 20% loss in raw material yield, significantly affecting production schedules and costs. These inefficiencies arise from logistical challenges, inadequate storage facilities, and transportation delays. Such disruptions not only increase operational costs but also create inconsistencies in the supply of raw materials, impacting the continuous and efficient production of potato protein.

India Potato Protein Market Government Initiatives:

Plant-Based Protein Promotion Scheme: Launched in 2024, the Plant-Based Protein Promotion Scheme is a significant initiative aimed at bolstering the production of plant-based proteins, including potato protein. The scheme provides manufacturers with incentives amounting to 24.39 million USD., facilitating investments in advanced production technologies and capacity expansion.

Research and Development Funding: In 2024, the Indian government allocated INR 50 crore to agricultural universities specifically for research and development in potato crop yields and protein extraction technologies. This funding is intended to support scientific advancements that can improve the efficiency and sustainability of potato protein production. By focusing on R&D, the government aims to enhance crop yields, reduce production costs, and develop innovative extraction methods.

India Potato Protein Market Future Market Outlook

The India potato protein market is poised for substantial growth in the coming years, driven by evolving consumer preferences and advancements in product offerings.

Future Market Trends:

Shift Towards Plant-Based Functional Foods: By 2029, plant-based functional foods are projected to make up 35% of the functional food market in India. This significant shift is driven by increasing consumer awareness of health and wellness benefits associated with plant-based diets. Potato protein is expected to play a crucial role in this trend due to its rich nutritional profile, including high-quality protein and essential amino acids.

Technological Innovations in Extraction: Ongoing research and development efforts are anticipated to reduce the cost of potato protein extraction by 40% by 2029. Technological advancements, such as more efficient extraction methods and energy-saving processes, will make potato protein more accessible and affordable for manufacturers and consumers. These innovations are expected to lower production costs, improve yield rates, and enhance the overall sustainability of the extraction process.
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