India Lawn Mower Market Outlook to 2028

India Lawn Mower Market Overview

The India Lawn Mower market is growing by increasing urbanization and the growing trend of maintaining home gardens. The Global Lawn Mower market was valued at USD 31.92 billion in 2023. The rise in disposable income and the influence of Western lifestyle trends have spurred demand. The expansion of green spaces in urban areas and the need for efficient lawn maintenance equipment also contribute to market growth

Key players in the Indian lawn mower market include Honda Power Equipment, Husqvarna, Bosch, Falcon Garden Tools, and STIHL. These companies are known for their robust product portfolios and extensive distribution networks, which help them maintain a strong market presence. Honda Power Equipment, for instance, has been a market leader due to its innovative product offerings and reliable performance.

In 2024, Husqvarna expanded its robotic lawn mower range by introducing the Automower 310E NERA and 410XE NERA models, designed for medium-sized gardens. These models feature advanced Edge Cut technology and utilize Husqvarna's EPOS satellite navigation system for precise boundary management, enhancing the mowing experience by ensuring neatly trimmed lawn edges.

The Southern region, particularly Bangalore and Chennai, has been at the forefront of adopting eco-friendly lawn mowers. In 2024, Bangalore's municipal corporation reported a 30% increase in the usage of electric and battery-powered lawn mowers as part of its Clean and Green Bangalore initiative. This move is driven by the city's commitment to reducing carbon emissions and promoting sustainable urban living.

India Lawn Mower Current Market Analysis

The rising disposable income among Indian consumers has led to higher spending on home and garden care equipment. India's GDP per capita increased from USD 1,900 in 2018 to USD 2,300 in 2023, indicating enhanced purchasing power and demand for sophisticated lawn care devices.

The rapid urbanization and the development of smart cities are key drivers for the lawn mower market. In 2023, India’s urban population grew at a rate of 3% annually, reflecting the growth of residential areas that utilize lawn mowing technologies.

The northern region of India, particularly cities like Delhi and Chandigarh, dominates the lawn mower market. This dominance is attributed to higher residential activity, a growing number of sports complexes, and substantial investments in urban infrastructure in these areas.

India Lawn Mower Market Segmentation

The India lawn mower market can be segmented by various factors like product type, fuel type, and end-user industry.

By Product Type: The India Lawn Mower Market is segmented by product types into walk-behind, riding, and robotic lawn mowers. In 2023, walk-behind mowers dominate the market due to their affordability, simplicity, and wide range of applications in residential and small commercial sectors. Robotic mowers are primarily used in high-end applications requiring automation and precision, such as large estates and sports fields.

By Fuel Type: The India lawn mower market is segmented by fuel type into gas-powered, electric, and manual mowers. In 2023, electric mowers hold the largest market share, driven by increasing environmental awareness and the growing adoption of eco-friendly solutions.

By Region Industry: The India lawn mower market is segmented by region into north, east, west and south. In 2023, the Northern region dominated the market share due to its extensive urban green spaces and high concentration of affluent consumers. Cities like Delhi and Chandigarh have a large number of landscaped gardens and parks, necessitating regular lawn maintenance.

Competitive Landscape Overview

Company

Establishment Year

Headquarters

Husqvarna

1689

Stockholm, Sweden

Honda Power Equipment

1948

Tokyo, Japan

Briggs & Stratton

1908

Wisconsin, USA

John Deere

1837

Illinois, USA

Stihl

1926

Waiblingen, Germany

Honda Power Equipment: Honda Power Equipment, a key player in the lawn mower market, is known for its high-quality products used in various residential and commercial applications. The company's committed to research and development has bolstered its market position, with sales reached 15,000 lawn mowers in India in 2023. Government reports highlight Honda's strategic investments in local R&D facilities, which has increased by 15% in 2024.

Briggs & Stratton: In 2023, Briggs & Stratton sold 25,000 lawn mower engines in India, according to the General Statistics Office of India. The company’s strategic initiatives, including local partnerships and tailored solutions for the Indian market, have significantly contributed to this growth.

India Lawn Mower Industry Analysis

India Lawn Mower Market Growth Drivers

Urbanization and Smart City Projects: The rapid urbanization in India and the development of smart cities have raised the demand for lawn mowers. The government’s focus on improving infrastructure and green spaces has led to increased adoption of advanced lawn care technologies. In 2023, government spending on smart city projects, in which green spaces and buildings investment budget was USD 574 million, which increases the deployment of such technologies.

E-commerce and Online Retail Expansion: The growth of online retail platforms has revolutionized the consumer electronics market in India. E-commerce giants and specialized electronic retailers have made it easier for consumers to access a wide range of lawn mower products. In 2023, India's e-commerce market value was estimated at USD 102 billion in 2023, reflecting a significant rise in digital sales.

India Lawn Mower Market Challenges

Raw Material Price Fluctuations: The lawn mower market in India has been significantly impacted by fluctuations in the prices of raw materials, such as steel and plastic. Over the past two years, these components have experienced price volatility due to global supply chain disruptions and inflationary pressures, affecting profit margins for manufacturers.

Competition from Unorganized Sector: The market faces stiff competition from a large unorganized sector offering low-cost alternatives. These local players, with their lower overhead costs, pose a challenge to organized brands in terms of maintaining market share and profitability. Organized players struggle to match the competitive pricing of these unorganized entities.

Impact on Market Dynamics: The combination of raw material price fluctuations and competition from the unorganized sector has altered market dynamics, making it difficult for established companies to sustain their profit margins and market positions. This environment calls for strategic adjustments by organized players to navigate these challenges effectively.

India Lawn Mower Market Government Initiatives

National Green Mission: Initiated in 2020, this program aims to enhance green infrastructure and technology adoption across various sectors. By 2023, the Indian government allocated over 1 billion USD towards green initiatives, significantly supporting the lawn mower market. The integration of advanced technologies in industries such as landscaping, gardening, and urban development has seen substantial growth in 2024, with a focus on enhancing efficiency and innovation.

Urban Development Strategy 2025: The Indian government's strategy to boost urban development includes significant investments in green spaces and recreational areas. In 2023, the government invested 800 million USD in urban greening projects. This investment is expected to drive the demand for lawn mowers in residential and commercial applications, with further growth anticipated in 2024 as cities continue to modernize.

India Lawn Mower Future Market Outlook

The India lawn mower market is expected to continue its grow in the coming years. The market is anticipated to see increased adoption in various sectors, including residential, commercial, and sports, driven by technological advancements and rising demand for high-performance lawn care solutions.

Future Market Trends

Growing Demand for Sustainable and Energy-Efficient Lawn Mowers: The demand for sustainable and energy-efficient lawn mowers is expected to rise significantly as industries and consumers become more environmentally conscious. By 2028, manufacturers will likely focus on developing mowers with lower power consumption and longer lifespans to meet stringent environmental standards and reduce operational costs. This trend is anticipated to drive further innovations and investments in sustainable technology, aligning with global sustainability goals and national policies promoting green technologies.

Integration of AI and Machine Learning: The integration of artificial intelligence (AI) and machine learning (ML) in lawn mower systems is anticipated to become increasingly prevalent over the next few years. These technologies will enhance the capabilities of lawn mowers, enabling more accurate and automated mowing and maintenance, thereby improving efficiency and reducing human error. As AI and ML continue to advance, their application in lawn mowing is expected to lead to the development of smart systems capable of real-time monitoring and predictive maintenance, significantly boosting market growth.
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