Global Lawn Mower Market Outlook to 2028

Global Lawn Mower Market Overview

The global lawn mower market reached a valuation of USD 24 billion in 2023, driven by the increasing demand for lawn maintenance equipment in residential, commercial, and public spaces. The market's growth is propelled by the expansion of green spaces and gardens in urban areas, along with advancements in smart and robotic lawn mowing technologies. Technological innovations like AI-powered mowers and battery-operated models are further enhancing market demand across various regions.

Major players in the market include John Deere, Husqvarna Group, Honda Motor Co., Ltd., MTD Products Inc., and Toro Company. These companies have solidified their market positions through significant investments in research and development, strategic partnerships, and a focus on expanding their global distribution networks. Their ability to innovate and introduce environmentally friendly and efficient lawn care solutions has enabled them to maintain a competitive edge in the market.

In 2023, John Deere expanded its product portfolio by launching a new range of electric lawn mowers designed for urban residential use. This new product line, featuring advanced battery technology and low noise levels, has gained significant traction in North America and Europe. Additionally, Husqvarna Group introduced a new series of AI-powered robotic mowers targeting high-end residential and commercial markets, highlighting the increasing demand for automated lawn care solutions.

North America dominates the global lawn mower market, primarily due to the widespread adoption of landscaping practices and the presence of key industries such as residential construction and public park maintenance. The region's focus on technological innovation, coupled with strong consumer purchasing power, contributes to its leadership position. Government initiatives like the U.S. EPA's Clean Lawn Initiative are also driving the adoption of eco-friendly lawn mowers across various sectors.

Global Lawn Mower Market Segmentation

The Global Lawn Mower Market can be segmented based on Product Type, End- User, and Region.

By Product Type: The market is segmented by product type into walk-behind mowers, ride-on mowers, and robotic mowers. In 2023, walk-behind mowers held the dominant market share due to their widespread use in residential applications where affordability and ease of use are essential. The increasing demand for compact, efficient, and user-friendly lawn maintenance solutions in urban areas has reinforced the dominance of this segment.

By End- User: The market is further segmented by end-user into residential and commercial sectors. The residential segment accounted for the largest market share in 2023, driven by the high demand for lawn mowers among homeowners for personal lawn care and gardening. The growing trend of home gardening and the increasing popularity of outdoor recreational spaces have significantly contributed to the expansion of the residential segment.

By Region: The market is segmented into North America, Europe, Asia- Pacific, Latin America, and the Middle East and Africa (MEA). North America dominated the market in 2023, driven by a strong culture of lawn care, a high concentration of key players, and favorable climatic conditions for grass growth. The region's leadership in adopting advanced lawn care technologies also contributes to its market dominance.

Global Lawn Mower Market Competitive Landscape

Company Name

Headquarters

Establishment Year

John Deere

Moline, Illinois, USA

1837

Husqvarna Group

Stockholm, Sweden

1689

Honda Motor Co., Ltd.

Tokyo, Japan

1948

MTD Products Inc.

Cleveland, Ohio, USA

1932

Toro Company

Bloomington, Minnesota, USA

1914

Husqvarna Group: On August 23, 2024, Husqvarna Group acquired InCeres, a Brazilian digital platform specializing in light agriculture. This acquisition aims to strengthen Husqvarna's digital solutions and expand their lawn care and agricultural equipment offerings. By integrating smart technology, Husqvarna plans to enhance its product range, particularly in digital and smart lawn care and agricultural equipment solutions.

Honda Motor Co., Ltd.: In 2024, Honda introduced a prototype of its Autonomous Work Mower (AWM), highlighting significant progress in autonomous lawn mowing technology. The AWM uses sensors, GPS, and AI algorithms to independently navigate lawns, avoid obstacles, and mow efficiently. This prototype demonstrates Honda's dedication to creating cutting-edge solutions for the lawn care market.

Global Lawn Mower Market Analysis

Market Growth Drivers:

Expansion of Urban Green Spaces: The global focus on urban green space expansion, including parks and community gardens, is driving the demand for lawn mowers. For instance, in 2024, the European Unions Green Spaces Initiative led to the development of over 10,000 new green areas across major cities, necessitating increased use of lawn maintenance equipment.

Rise in Home Gardening Activities: With the growing popularity of home gardening, particularly during the COVID-19 pandemic, there has been a sustained increase in demand for lawn mowers among residential users. In 2024, a survey by the National Gardening Association found that 18 million new gardeners began maintaining lawns, gardens, and landscapes in the United States alone.

Increase in Residential Construction and Landscaping Activities: In 2024, the global construction industry, particularly in residential segments, is expected to grow significantly due to increased urban housing projects and suburban development. According to the U.S. Census Bureau, in the first quarter of 2024 alone, over 1.6 million new housing units were started in the United States. This surge in residential construction is driving demand for lawn mowers as homeowners invest in landscaping to enhance the aesthetic appeal and value of their properties. Additionally, the landscaping services industry in the U.S. is projected to grow by $114 billion in 2024, reflecting a robust demand for lawn care equipment.

Global Lawn Mower Market Challenges:

High Initial Cost of Advanced Mowers: The high initial cost of robotic and electric mowers poses a challenge for market penetration, particularly in developing regions. In 2024, the average price of a robotic mower was around USD 1,800, which remains a significant barrier for many consumers.

Environmental Impact of Battery Disposal: While electric mowers are gaining popularity, the environmental impact of disposing of used batteries is a growing concern. In 2024, it was estimated that over 1.2 million batteries from lawn mowers required proper disposal, necessitating stricter regulatory measures and recycling initiatives.

Global Lawn Mower Market Government Initiatives

U.S. Environmental Protection Agency's Clean Lawn Initiative 2024: The U.S. EPA's Clean Lawn Initiative 2024 is a comprehensive program aimed at reducing emissions from gas-powered lawn equipment. This initiative includes a series of grants, tax rebates, and subsidies totaling $120 million to encourage the adoption of electric lawn mowers and other eco-friendly gardening tools. The program also involves public awareness campaigns to educate consumers about the environmental and health benefits of using battery-powered equipment, aiming to reduce greenhouse gas emissions by 1.5 million metric tons annually by 2026.

European Unions Green Spaces Initiative (2024): Aimed at expanding urban green spaces and promoting sustainable landscaping practices, this initiative has led to significant investment in lawn care equipment. The initiative supports cities and municipalities in Europe to enhance green coverage, driving demand for lawn mowers.

Global Lawn Mower Market Future Market Outlook

The Global Lawn Mower Market is poised for significant growth, driven by technological advancements, increasing urbanization, and a stronger focus on sustainability and energy efficiency.

Future Market Trends:

Growth in Smart and Autonomous Lawn Mowers: By 2028, the lawn mower market will witness a surge in demand for smart and autonomous mowers, driven by advancements in AI and IoT technologies. The integration of these technologies will offer enhanced convenience and efficiency, catering to the evolving needs of consumers.

Rising Adoption of Electric Lawn Mowers: With the growing environmental awareness and stringent emission regulations, electric lawn mowers are expected to account for a significant share of the market by 2028. Continuous innovation in battery technology will further enhance the appeal of electric mowers, driving market growth.
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