Global Ayurvedic Herbs Market Outlook to 2028

Global Ayurvedic Herbs Market Overview

The global Ayurvedic herbs market is valued at USD 12.5 billion. This market is driven by the increasing awareness among consumers about natural and holistic health remedies, particularly following the pandemic, which saw a surge in demand for immunity-boosting products. Ayurvedic herbs, used in products ranging from healthcare to personal care, are sought after due to their minimal side effects and long-standing tradition of efficacy.

Countries such as India, Sri Lanka, and Nepal dominate the Ayurvedic herbs market. This dominance is due to the long-standing cultural integration of Ayurveda into their healthcare systems. India, in particular, has a well-established market due to government support, including initiatives like AYUSH, and a robust supply chain of Ayurvedic raw materials.

The European Union, in 2024, passed new guidelines for the import and sale of Ayurvedic and other herbal products. These updated guidelines, while strict, offer a streamlined process for products that meet safety and quality standards, allowing easier access for Ayurvedic products into the European market. This has led to a reported $1.2 billion in Ayurvedic herb sales in Europe by the end of 2024.

Global Ayurvedic Herbs Market Segmentation

By Product Type: The market is segmented into healthcare products and personal care products. Healthcare products, including dietary supplements, Ayurvedic medicines, and nutraceuticals, hold a dominant market share. This is attributed to the increasing consumer demand for preventive healthcare and natural remedies. Ayurvedic nutraceuticals, which include products like Ashwagandha and Amla, are widely consumed for their health benefits, including immune support, stress relief, and energy enhancement.

By Application: In terms of application, Ayurvedic herbs are used for a variety of health concerns, with skin diseases and cardiovascular disorders being prominent sub-segments. The application of Ayurvedic herbs in skin diseases dominates due to their efficacy in treating conditions like eczema, psoriasis, and acne without harmful side effects. Similarly, Ayurvedic products for cardiovascular health are gaining traction as consumers seek natural alternatives to manage chronic diseases like hypertension and heart disease.

By Region: Regionally, the market is segmented into North America, Europe, Asia- Pacific, the Middle East & Africa, and South America. The Asia- Pacific region leads the market, with India being a major player due to its well-established Ayurvedic traditions, growing middle-class population, and government initiatives promoting Ayurveda as a form of primary healthcare. North America follows, where increasing consumer preference for natural products and greater awareness about Ayurveda are driving demand.

Global Ayurvedic Herbs Market Competitive Landscape

The market is competitive, with several players involved in product innovation, strategic collaborations, and global expansion. Major companies are focusing on new product launches and expanding their presence across various geographies.

Company

Year Established

Headquarters

Product Focus

R&D Investment

Global Reach

Collaborations

Sustainability Practices

Distribution Channels

Dabur India Ltd.

1884

Ghaziabad, India

Patanjali Ayurved

2006

Haridwar, India

Emami Limited

1974

Kolkata, India

Colgate- Palmolive

1806

New York, United States

Unilever

1929

London, United Kingdom

Global Ayurvedic Herbs Market Analysis

Market Growth Drivers

Increasing Global Health Consciousness: In 2024, there has been a noticeable surge in consumer demand for natural and organic health products. The rise in awareness around the harmful side effects of chemical-based products is pushing consumers toward Ayurvedic herbs. Globally, it is estimated that over 60 million consumers are actively seeking natural health supplements and remedies, contributing significantly to the Ayurvedic herbs market.

Rising Global Demand for Herbal Medicines: The World Health Organization (WHO) estimates that over 80% of the world's population relies on traditional medicine, including Ayurveda, for some aspect of primary healthcare. Ayurvedic herbs, such as Ashwagandha and Turmeric, are being incorporated into various products like supplements, teas, and cosmetics, driving their demand.

Integration of Ayurveda into Mainstream Healthcare: In 2024, several countries, including the United States, Australia, and European nations, began integrating Ayurveda into alternative health and wellness sectors. Ayurvedic treatments are being introduced in healthcare systems, with over 12,000 wellness clinics in North America now offering Ayurveda-based therapies.

Market Challenges

Inconsistent Quality and Standardization: One of the major challenges faced by the Ayurvedic herbs market in 2024 is the lack of standardization in herbal products. Many countries, including the US and Europe, have stringent regulations regarding the quality of medicinal herbs.

Limited Clinical Evidence Supporting Efficacy: Despite the widespread use of Ayurvedic herbs, there remains limited clinical data to support their effectiveness in mainstream medicine. In 2024, only 3,000 clinical studies on Ayurvedic herbs were published globally, compared to over 100,000 studies on allopathic medicines.

Global Ayurvedic Herbs Market Future Outlook

Over the next five years, the global Ayurvedic herbs industry is expected to exhibit strong growth driven by increasing consumer preference for natural products, advancements in herbal formulations, and government support for traditional medicine.

Future Market Opportunities

Increased Demand for Ayurvedic Supplements: Over the next five years, the demand for Ayurvedic dietary supplements is projected to increase, driven by a global shift toward natural health products. The global market for Ayurvedic supplements is estimated to reach over 100 million consumers by 2029, supported by ongoing trends in preventive health and wellness practices.

Growth in Ayurvedic- Based Pharmaceuticals: The integration of Ayurvedic herbs into pharmaceuticals will accelerate, with global pharmaceutical companies projected to launch over 200 new Ayurvedic-based medications by 2029. These developments will be supported by increased research and clinical trials, enhancing the credibility of Ayurvedic remedies in treating various health conditions.
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