Asia Pacific Orthodontics Market Outlook to 2028

Asia Pacific Orthodontics Market Overview

The Asia Pacific Orthodontics Market was valued at USD 2.7 billion on 2023, driven by increasing awareness of dental health and aesthetics, the rising adoption of advanced orthodontic technologies, and the expansion of healthcare infrastructure across the region. Orthodontic treatments like braces, clear aligners, and retainers are becoming popular, especially in urban areas where access to specialized care is higher.

Key players in the Asia-Pacific orthodontics market include Align Technology, Ormco Corporation, 3M Company, Dentsply Sirona, and Henry Schein. These companies are recognized for their innovative orthodontic solutions, especially clear aligners, which have gained popularity due to their aesthetic appeal and shorter treatment duration.

Tokyo, Seoul, and Beijing are leading cities in the market. Tokyo's dominance is attributed to Japan's advanced healthcare infrastructure and high demand for dental care. Seoul and Beijing have shown strong growth due to increasing urbanization, higher disposable incomes, and growing demand for orthodontic treatments among professionals and younger demographics.

In March 2023, Align Technology announced the launch of Invisalign First in South Korea and Japan, catering specifically to younger patients with early-stage orthodontic needs. This expansion aims to capture the growing pediatric orthodontics market in Asia. Additionally, the company partnered with local dental clinics to offer tailored solutions, increasing its market penetration by 12% in the region.

Asia Pacific Orthodontics Market Segmentation

The Asia Pacific Orthodontics Market is segmented by Product, End-User, and Region.

By Product: The Asia Pacific Orthodontics Market is segmented into braces, clear aligners, and retainers. In 2023, clear aligners dominated the market due to their growing popularity among teens and adults seeking discreet and comfortable treatments. Brands like Invisalign have become preferred options due to their aesthetic benefits and shorter treatment timelines.

By End-User: The Asia Pacific Orthodontics Market is segmented into dental hospitals, dental clinics, and orthodontic laboratories. In 2023, dental clinics dominated the market due to their personalized care, shorter wait times, and wider availability of specialized orthodontic services. Urban clinics have been crucial in driving demand for advanced treatments like clear aligners.

By Region: The orthodontics market in Asia-Pacific is segmented by region into China, South Korea, Japan, India, and Australia. China led the regional subsegment in 2023 due to its large population base, increasing awareness of orthodontic treatments, and significant investments in healthcare infrastructure. The rising demand for clear aligners and braces in urban centers like Beijing and Shanghai has further propelled the markets growth in China.

Asia Pacific Orthodontics Market Competitive Landscape

Company

Establishment Year

Headquarters

Align Technology

1997

San Jose, USA

Ormco Corporation

1960

California, USA

3M Company

1902

St. Paul, USA

Dentsply Sirona

1899

York, USA

Henry Schein

1932

Melville, USA

3M Company: In 2023, 3M expanded its orthodontic product portfolio by introducing the 3M Clarity Aligners, aimed at enhancing treatment precision and patient comfort. This initiative aligns with the growing demand for clear aligners in the Asia-Pacific region, where the orthodontics market is projected to experience significant growth. The new aligners leverage advanced digital solutions, allowing orthodontists to deliver tailored treatment plans effectively and efficiently, thereby improving patient experiences across various markets.

Dentsply Sirona: In 2023, Dentsply Sirona expanded its presence in the Asia-Pacific orthodontics market by launching the Sure Smile Clear Aligners and the Sure Smile Aligner Studio, a digital platform designed to streamline aligner treatment workflows. The company also opened a new manufacturing facility in China to meet the growing demand for orthodontic products in the region, enhancing production capacity and supply chain efficiency.

Asia Pacific Orthodontics Industry Analysis

Asia Pacific Orthodontics Market Growth Drivers:

Rising Demand for Aesthetic Orthodontic Treatments: The growing awareness of dental aesthetics, particularly in urban areas of China, South Korea, and Japan, is driving demand for clear aligners and other aesthetic orthodontic solutions. According to a 2023 survey by the Japan Dental Association, over 50% of dental patients in Tokyo sought orthodontic treatment for aesthetic reasons.

Growing Demand for Cosmetic Dentistry: There is a rising consumer focus on aesthetic dental procedures, particularly among younger populations aged 24-40 and older adults aged 57-75. This trend is fueled by increased awareness of dental aesthetics and the influence of social media, driving the demand for clear aligners and other aesthetic orthodontic solutions.

Technological Advancements: Rapid advancements in orthodontic technology, including digital tools for treatment planning and the development of innovative products like clear aligners, are transforming the orthodontics landscape. These technologies not only improve treatment outcomes but also attract a broader patient base seeking modern solutions.

Asia Pacific Orthodontics Market Challenges:

High Cost of Orthodontic Treatments: The cost of orthodontic treatments remains a significant barrier for a large portion of the population in Asia-Pacific. The high price of orthodontic care has hindered market growth, particularly in developing countries, where out-of-pocket expenses constitute a major portion of healthcare spending.

Regulatory Hurdles for New Products: The China Food and Drug Administration (CFDA) tightened regulations in 2023, requiring rigorous testing and approval processes for imported orthodontic devices. This has delayed the introduction of innovative treatments and limited options for patients seeking the latest technologies.

Asia Pacific Orthodontics Market Government Initiatives:

India's National Oral Health Programme (NOHP) 2023-2024: The Indian Ministry of Health and Family Welfare has expanded the NOHP to improve oral health care delivery, including orthodontic treatments. The program aims to enhance access to dental services, particularly for low-income families, by providing financial support and resources to strengthen dental care units across various states.

Australian Dental Health Programs: The Australian government has implemented various dental health initiatives, including the Child Dental Benefits Schedule (CDBS), which provides financial assistance for basic dental services, including orthodontic care for eligible children. This program aims to improve access to dental services for low-income families and is a part of broader efforts to enhance oral health across the country

Asia Pacific Orthodontics Future Outlook

The Asia Pacific orthodontics market is expected to grow steadily from 2023 to 2028, driven by rising demand for minimally invasive orthodontic treatments, an increasing middle-class population, and continued healthcare infrastructure development across the region.

Future Market Trends

Increased Adoption of Digital Orthodontics: The next five years will witness a significant shift toward digital orthodontic solutions such as intraoral scanners and 3D-printed aligners. Companies like Align Technology and Dentsply Sirona are expected to drive innovation in this space, enabling more precise and efficient treatments.

Growing Demand for Pediatric Orthodontics: As government initiatives target childrens dental health, the market for pediatric orthodontic services will expand. Countries like Australia and South Korea are expected to see a surge in early-stage orthodontic treatments, particularly with government subsidies supporting access to care.
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