APAC cleaning services market report Size, Share, Growth Drivers, Trends, Opportunities & Forecast 2025–2030
Description
APAC Cleaning Services Market Overview
The APAC Cleaning Services Market is valued at USD 95 billion, based on a five-year historical analysis. This growth is primarily driven by increasing urbanization, rising disposable incomes, and heightened awareness of hygiene and cleanliness, especially in the wake of the COVID-19 pandemic. The demand for professional cleaning services has surged across various sectors, including residential, commercial, and healthcare, as businesses and households prioritize cleanliness and sanitation .
Key players in this market include China, Japan, and India, which dominate due to their large populations, rapid urbanization, and significant investments in infrastructure development. These countries have seen a growing trend towards outsourcing cleaning services, driven by the need for specialized cleaning solutions in commercial spaces and healthcare facilities, further solidifying their market leadership .
In 2023, the Indian government implemented the Swachh Bharat Mission (Clean India Mission), a nationwide campaign aimed at promoting cleanliness and sanitation. The Swachh Bharat Mission (Urban) Rules, 2023, issued by the Ministry of Housing and Urban Affairs, mandate compliance with sanitation standards for public and private sector establishments, including requirements for professional cleaning services in urban areas to ensure hygiene and waste management .
APAC Cleaning Services Market Segmentation
By Type:
The cleaning services market can be segmented into various types, including Window Cleaning, Vacuuming, Floor Care, Maid Services, Carpet & Upholstery, and Others (Surface Cleaning, Damage Restoration Cleaning). Each of these sub-segments caters to specific cleaning needs and preferences of consumers and businesses .
The Floor Care sub-segment is currently dominating the market with the largest revenue share, driven by increasing demand for specialized cleaning services in both commercial and residential spaces. Businesses are investing in professional floor care to maintain hygiene and aesthetics, particularly in high-traffic areas. The trend towards eco-friendly cleaning products and automation, such as robotic floor scrubbers, is also influencing consumer preferences and driving demand for sustainable floor care solutions .
By End-User:
The market can also be segmented based on end-users, which include Residential, Commercial Spaces (Retail Complex, Office Spaces, etc.), Institutional (Education), Government, Healthcare Facilities, Hospitality, Aviation, and Others (Convention Centers, Museums, etc.). Each end-user segment has unique cleaning requirements and service expectations .
The Residential segment leads the market, driven by the increasing trend of outsourcing cleaning services among households. With busy urban lifestyles and a growing emphasis on cleanliness, more individuals are opting for professional cleaning services. Additionally, the rise in disposable income and heightened awareness of hygiene standards has further propelled the demand for residential cleaning services .
APAC Cleaning Services Market Competitive Landscape
The APAC Cleaning Services Market is characterized by a dynamic mix of regional and international players. Leading participants such as ISS Facility Services, OCS Group, Rentokil Initial, Dussmann Group, Aramark, Sodexo, Compass Group, AEON Delight Co., Ltd., Bharat Vikas Group (BVG India), Atalian Global Services, HES Facilities Management, UGL Services (CIMIC Group), Spotless Group Holdings (Downer Group), Cleanaway, Wisely Facilities Services Group contribute to innovation, geographic expansion, and service delivery in this space .
ISS Facility Services
1901
Copenhagen, Denmark
OCS Group
1900
Crawley, United Kingdom
Rentokil Initial
1925
Crawley, United Kingdom
Dussmann Group
1963
Berlin, Germany
Aramark
1936
Philadelphia, USA
Company
Establishment Year
Headquarters
Group Size (Large, Medium, or Small as per industry convention)
Revenue (USD Million)
Revenue Growth Rate (%)
Market Share (%)
Number of Employees
Service Portfolio
eadth
APAC Cleaning Services Market Industry Analysis
Growth Drivers
Increasing Urbanization:
Urbanization in the APAC region is accelerating, with the United Nations projecting that by the future, over 54% of the population will reside in urban areas. This shift is driving demand for cleaning services in residential and commercial spaces, as urban dwellers seek convenience and cleanliness. The urban population in Asia is expected to increase by approximately 200 million people in future, creating a substantial market for cleaning service providers to cater to this growing demographic.
Rising Health and Hygiene Awareness:
The COVID-19 pandemic has significantly heightened awareness of health and hygiene across the APAC region. According to a report by the World Health Organization, 70% of individuals in urban areas are now more conscious of cleanliness in public and private spaces. This increased focus on hygiene is expected to drive the demand for professional cleaning services, with an estimated market growth of $5 billion in hygiene-related cleaning services in future, reflecting a shift in consumer behavior.
Growth in Commercial Real Estate:
The commercial real estate sector in APAC is projected to grow by 6% annually, reaching a value of $1.5 trillion in future. This growth is fueled by increased investments in office spaces, retail, and hospitality sectors. As businesses expand, the need for regular and specialized cleaning services will rise, creating opportunities for cleaning service providers to secure contracts and establish long-term relationships with commercial clients, thereby enhancing their market presence.
Market Challenges
Intense Competition:
The APAC cleaning services market is characterized by intense competition, with over 10,000 registered cleaning companies operating in major cities. This saturation leads to price wars and reduced profit margins, making it challenging for new entrants to establish themselves. According to industry reports, the average profit margin for cleaning companies in the region is around 10%, which can be significantly impacted by competitive pricing strategies, forcing companies to innovate and differentiate their services.
Labor Shortages:
The cleaning services industry in APAC faces significant labor shortages, with an estimated shortfall of 1.5 million workers in future. Factors contributing to this shortage include low wages, high turnover rates, and a lack of skilled labor. The International Labour Organization reports that the cleaning sector often struggles to attract and retain employees, which can hinder service delivery and operational efficiency, ultimately affecting customer satisfaction and business growth.
APAC Cleaning Services Market Future Outlook
The APAC cleaning services market is poised for transformative growth driven by technological advancements and evolving consumer preferences. As businesses increasingly adopt smart cleaning technologies, including IoT-enabled devices, operational efficiency is expected to improve significantly. Additionally, the rising demand for eco-friendly cleaning solutions will likely shape service offerings, with companies investing in sustainable practices to meet consumer expectations. This dynamic environment presents a unique opportunity for innovative service providers to capture market share and enhance customer loyalty through tailored solutions.
Market Opportunities
Expansion of Green Cleaning Services:
The demand for environmentally friendly cleaning solutions is on the rise, with the green cleaning market projected to grow by $3 billion in future. Companies that adopt sustainable practices and offer eco-friendly products can attract environmentally conscious consumers, enhancing their competitive edge and market share in the APAC region.
Increasing Demand for Specialized Cleaning Services:
There is a growing trend towards specialized cleaning services, particularly in sectors like healthcare and food safety. The specialized cleaning market is expected to expand by $2 billion in future, driven by stringent hygiene regulations and the need for tailored cleaning solutions, presenting lucrative opportunities for service providers to diversify their offerings.
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The APAC Cleaning Services Market is valued at USD 95 billion, based on a five-year historical analysis. This growth is primarily driven by increasing urbanization, rising disposable incomes, and heightened awareness of hygiene and cleanliness, especially in the wake of the COVID-19 pandemic. The demand for professional cleaning services has surged across various sectors, including residential, commercial, and healthcare, as businesses and households prioritize cleanliness and sanitation .
Key players in this market include China, Japan, and India, which dominate due to their large populations, rapid urbanization, and significant investments in infrastructure development. These countries have seen a growing trend towards outsourcing cleaning services, driven by the need for specialized cleaning solutions in commercial spaces and healthcare facilities, further solidifying their market leadership .
In 2023, the Indian government implemented the Swachh Bharat Mission (Clean India Mission), a nationwide campaign aimed at promoting cleanliness and sanitation. The Swachh Bharat Mission (Urban) Rules, 2023, issued by the Ministry of Housing and Urban Affairs, mandate compliance with sanitation standards for public and private sector establishments, including requirements for professional cleaning services in urban areas to ensure hygiene and waste management .
APAC Cleaning Services Market Segmentation
By Type:
The cleaning services market can be segmented into various types, including Window Cleaning, Vacuuming, Floor Care, Maid Services, Carpet & Upholstery, and Others (Surface Cleaning, Damage Restoration Cleaning). Each of these sub-segments caters to specific cleaning needs and preferences of consumers and businesses .
The Floor Care sub-segment is currently dominating the market with the largest revenue share, driven by increasing demand for specialized cleaning services in both commercial and residential spaces. Businesses are investing in professional floor care to maintain hygiene and aesthetics, particularly in high-traffic areas. The trend towards eco-friendly cleaning products and automation, such as robotic floor scrubbers, is also influencing consumer preferences and driving demand for sustainable floor care solutions .
By End-User:
The market can also be segmented based on end-users, which include Residential, Commercial Spaces (Retail Complex, Office Spaces, etc.), Institutional (Education), Government, Healthcare Facilities, Hospitality, Aviation, and Others (Convention Centers, Museums, etc.). Each end-user segment has unique cleaning requirements and service expectations .
The Residential segment leads the market, driven by the increasing trend of outsourcing cleaning services among households. With busy urban lifestyles and a growing emphasis on cleanliness, more individuals are opting for professional cleaning services. Additionally, the rise in disposable income and heightened awareness of hygiene standards has further propelled the demand for residential cleaning services .
APAC Cleaning Services Market Competitive Landscape
The APAC Cleaning Services Market is characterized by a dynamic mix of regional and international players. Leading participants such as ISS Facility Services, OCS Group, Rentokil Initial, Dussmann Group, Aramark, Sodexo, Compass Group, AEON Delight Co., Ltd., Bharat Vikas Group (BVG India), Atalian Global Services, HES Facilities Management, UGL Services (CIMIC Group), Spotless Group Holdings (Downer Group), Cleanaway, Wisely Facilities Services Group contribute to innovation, geographic expansion, and service delivery in this space .
ISS Facility Services
1901
Copenhagen, Denmark
OCS Group
1900
Crawley, United Kingdom
Rentokil Initial
1925
Crawley, United Kingdom
Dussmann Group
1963
Berlin, Germany
Aramark
1936
Philadelphia, USA
Company
Establishment Year
Headquarters
Group Size (Large, Medium, or Small as per industry convention)
Revenue (USD Million)
Revenue Growth Rate (%)
Market Share (%)
Number of Employees
Service Portfolio
eadth
APAC Cleaning Services Market Industry Analysis
Growth Drivers
Increasing Urbanization:
Urbanization in the APAC region is accelerating, with the United Nations projecting that by the future, over 54% of the population will reside in urban areas. This shift is driving demand for cleaning services in residential and commercial spaces, as urban dwellers seek convenience and cleanliness. The urban population in Asia is expected to increase by approximately 200 million people in future, creating a substantial market for cleaning service providers to cater to this growing demographic.
Rising Health and Hygiene Awareness:
The COVID-19 pandemic has significantly heightened awareness of health and hygiene across the APAC region. According to a report by the World Health Organization, 70% of individuals in urban areas are now more conscious of cleanliness in public and private spaces. This increased focus on hygiene is expected to drive the demand for professional cleaning services, with an estimated market growth of $5 billion in hygiene-related cleaning services in future, reflecting a shift in consumer behavior.
Growth in Commercial Real Estate:
The commercial real estate sector in APAC is projected to grow by 6% annually, reaching a value of $1.5 trillion in future. This growth is fueled by increased investments in office spaces, retail, and hospitality sectors. As businesses expand, the need for regular and specialized cleaning services will rise, creating opportunities for cleaning service providers to secure contracts and establish long-term relationships with commercial clients, thereby enhancing their market presence.
Market Challenges
Intense Competition:
The APAC cleaning services market is characterized by intense competition, with over 10,000 registered cleaning companies operating in major cities. This saturation leads to price wars and reduced profit margins, making it challenging for new entrants to establish themselves. According to industry reports, the average profit margin for cleaning companies in the region is around 10%, which can be significantly impacted by competitive pricing strategies, forcing companies to innovate and differentiate their services.
Labor Shortages:
The cleaning services industry in APAC faces significant labor shortages, with an estimated shortfall of 1.5 million workers in future. Factors contributing to this shortage include low wages, high turnover rates, and a lack of skilled labor. The International Labour Organization reports that the cleaning sector often struggles to attract and retain employees, which can hinder service delivery and operational efficiency, ultimately affecting customer satisfaction and business growth.
APAC Cleaning Services Market Future Outlook
The APAC cleaning services market is poised for transformative growth driven by technological advancements and evolving consumer preferences. As businesses increasingly adopt smart cleaning technologies, including IoT-enabled devices, operational efficiency is expected to improve significantly. Additionally, the rising demand for eco-friendly cleaning solutions will likely shape service offerings, with companies investing in sustainable practices to meet consumer expectations. This dynamic environment presents a unique opportunity for innovative service providers to capture market share and enhance customer loyalty through tailored solutions.
Market Opportunities
Expansion of Green Cleaning Services:
The demand for environmentally friendly cleaning solutions is on the rise, with the green cleaning market projected to grow by $3 billion in future. Companies that adopt sustainable practices and offer eco-friendly products can attract environmentally conscious consumers, enhancing their competitive edge and market share in the APAC region.
Increasing Demand for Specialized Cleaning Services:
There is a growing trend towards specialized cleaning services, particularly in sectors like healthcare and food safety. The specialized cleaning market is expected to expand by $2 billion in future, driven by stringent hygiene regulations and the need for tailored cleaning solutions, presenting lucrative opportunities for service providers to diversify their offerings.
Please Note: It will take 5-7 business days to complete the report upon order confirmation.
Table of Contents
93 Pages
- 1. APAC cleaning services Size, Share, Growth Drivers, Trends, Opportunities & – Market Overview
- 1.1. Definition and Scope
- 1.2. Market Taxonomy
- 1.3. Market Growth Rate
- 1.4. Market Segmentation Overview
- 2. APAC cleaning services Size, Share, Growth Drivers, Trends, Opportunities & – Market Size (in USD Bn), 2019–2024
- 2.1. Historical Market Size
- 2.2. Year-on-Year Growth Analysis
- 2.3. Key Market Developments and Milestones
- 3. APAC cleaning services Size, Share, Growth Drivers, Trends, Opportunities & – Market Analysis
- 3.1. Growth Drivers
- 3.1.1. Increasing Urbanization
- 3.1.2. Rising Health and Hygiene Awareness
- 3.1.3. Growth in Commercial Real Estate
- 3.1.4. Technological Advancements in Cleaning Equipment
- 3.2. Restraints
- 3.2.1. Intense Competition
- 3.2.2. Labor Shortages
- 3.2.3. Regulatory Compliance Costs
- 3.2.4. Fluctuating Raw Material Prices
- 3.3. Opportunities
- 3.3.1. Expansion of Green Cleaning Services
- 3.3.2. Increasing Demand for Specialized Cleaning Services
- 3.3.3. Growth in E-commerce and Logistics Sectors
- 3.3.4. Adoption of Smart Cleaning Technologies
- 3.4. Trends
- 3.4.1. Shift Towards Sustainable Cleaning Products
- 3.4.2. Integration of IoT in Cleaning Services
- 3.4.3. Rise of On-Demand Cleaning Services
- 3.4.4. Increased Focus on Employee Well-being
- 3.5. Government Regulation
- 3.5.1. Environmental Protection Regulations
- 3.5.2. Labor Laws and Employment Standards
- 3.5.3. Health and Safety Regulations
- 3.5.4. Waste Management Policies
- 3.6. SWOT Analysis
- 3.7. Stakeholder Ecosystem
- 3.8. Competition Ecosystem
- 4. APAC cleaning services Size, Share, Growth Drivers, Trends, Opportunities & – Market Segmentation, 2024
- 4.1. By Type (in Value %)
- 4.1.1. Window Cleaning
- 4.1.2. Vacuuming
- 4.1.3. Floor Care
- 4.1.4. Maid Services
- 4.1.5. Others
- 4.2. By End-User (in Value %)
- 4.2.1. Residential
- 4.2.2. Commercial Spaces
- 4.2.3. Institutional
- 4.2.4. Government
- 4.2.5. Others
- 4.3. By Pricing Model (in Value %)
- 4.3.1. Hourly Rate
- 4.3.2. Flat Rate
- 4.3.3. Subscription Model
- 4.3.4. Pay-Per-Use
- 4.4. By Cleaning Method (in Value %)
- 4.4.1. Manual Cleaning
- 4.4.2. Machine Cleaning
- 4.4.3. Eco-Friendly Cleaning
- 4.5. By Service Frequency (in Value %)
- 4.5.1. Daily Services
- 4.5.2. Weekly Services
- 4.5.3. Monthly Services
- 4.6. By Region (in Value %)
- 4.6.1. North India
- 4.6.2. South India
- 4.6.3. East India
- 4.6.4. West India
- 4.6.5. Central India
- 4.6.6. Northeast India
- 4.6.7. Union Territories
- 5. APAC cleaning services Size, Share, Growth Drivers, Trends, Opportunities & – Market Cross Comparison
- 5.1. Detailed Profiles of Major Companies
- 5.1.1. ISS Facility Services
- 5.1.2. OCS Group
- 5.1.3. Rentokil Initial
- 5.1.4. Dussmann Group
- 5.1.5. Aramark
- 5.2. Cross Comparison Parameters
- 5.2.1. Revenue (USD Million)
- 5.2.2. Number of Employees
- 5.2.3. Market Share (%)
- 5.2.4. Service Portfolio Breadth
- 5.2.5. Geographic Presence
- 6. APAC cleaning services Size, Share, Growth Drivers, Trends, Opportunities & – Market Regulatory Framework
- 6.1. Industry Standards
- 6.2. Compliance Requirements and Audits
- 6.3. Certification Processes
- 7. APAC cleaning services Size, Share, Growth Drivers, Trends, Opportunities & – Market Future Size (in USD Bn), 2025–2030
- 7.1. Future Market Size Projections
- 7.2. Key Factors Driving Future Market Growth
- 8. APAC cleaning services Size, Share, Growth Drivers, Trends, Opportunities & – Market Future Segmentation, 2030
- 8.1. By Type (in Value %)
- 8.2. By End-User (in Value %)
- 8.3. By Pricing Model (in Value %)
- 8.4. By Cleaning Method (in Value %)
- 8.5. By Service Frequency (in Value %)
- 8.6. By Region (in Value %)
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