APAC Air Purification Market Outlook to 2028

APAC Air Purification Market Overview

The APAC air purification market is projected to witness significant growth, reaching a market size of USD 6.1 billion in 2023. The market is driven by increasing pollution levels in urban cities such as Beijing, Delhi, and Tokyo, along with rising consumer demand for clean indoor air.

Key players dominating the APAC Air Purification Market include Daikin Industries, Panasonic Corporation, Honeywell International, LG Electronics, and Sharp Corporation. These companies have secured strong market positions by continuously innovating air purification technologies, developing smart and energy-efficient air purifiers, and expanding their geographical presence.

Major cities like Beijing, Delhi, and Tokyo dominate the APAC Air Purification Market due to their significant air pollution problems, caused by industrial emissions, vehicular pollution, and seasonal weather patterns like smog. These cities are home to densely populated urban centers where air quality is frequently hazardous. For instance, Beijing and Delhi have consistently reported PM2.5 levels exceeding 250 micrograms per cubic meter, far surpassing safe limits. Consequently, residents and businesses in these cities have increasingly invested in air purification devices.

In 2023, Panasonic Corporation announced a USD 300 million investment to expand its air purification product line in China and India, driven by rising demand in urban areas suffering from high pollution levels. This initiative includes the development of nanoe X technology that improves air quality by releasing hydroxyl radicals, capable of reducing pollutants and allergens in enclosed spaces. Panasonic's investment aligns with China's Clean Air Action Plan and India's National Clean Air Programme (NCAP), which have fueled demand for residential and commercial air purification systems.

APAC Air Purification Market Segmentation

The APAC Air Purification Market is segmented by product type, end-user industry, and region.

By Product Type: The APAC Air Purification Market is segmented into HEPA filters, activated carbon filters, ionic filters, and UV filters. In 2023, HEPA filters dominated the market. This segment's popularity stems from the efficiency of HEPA filters in capturing particulate matter and allergens, which is particularly critical in cities facing severe air pollution. HEPA filters are widely used in residential air purifiers, healthcare facilities, and industrial air filtration systems, ensuring safe air for occupants in polluted environments.

By End-User: The APAC Air Purification Market is segmented by end-user, including residential, commercial, industrial, and healthcare. The residential sector dominated the market in 2023, primarily driven by increasing consumer awareness about indoor air quality, particularly in high-pollution urban areas. Demand for residential air purifiers has grown significantly, supported by government incentives such as subsidies on eco-friendly air purification devices and stricter regulations on indoor air quality in countries like Japan, China, and India.

By Region: The APAC Air Purification Market is segmented into China, South Korea, Japan, India, and Australia. China dominated the market in 2023 driven by the government's aggressive air quality improvement programs and the country's massive urban population. China's Clean Air Action Plan has led to mandatory installations of air purifiers in public and private buildings, further boosting demand. South Korea and Japan follow as significant markets, driven by rising awareness and regulatory pressures related to air quality in densely populated urban areas.

APAC Air Purification Market Competitive Landscape Overview

Company Name

Establishment Year

Headquarters

Daikin Industries Ltd.

1924

Osaka, Japan

Panasonic Corporation

1918

Osaka, Japan

Honeywell International Inc.

1906

North Carolina, USA

LG Electronics Inc.

1958

Seoul, South Korea

Sharp Corporation

1912

Osaka, Japan

Daikin Industries: In May 2023, Daikin Industries launched two new series of air purifiers specifically designed for the Middle East and Africa region. These products aim to enhance indoor air quality (IAQ) for residential, commercial, and industrial customers, indicating Daikin's commitment to expanding its air purification solutions in diverse markets

LG Electronics: In May 2023, LGElectronics launchedthe LG Puri Care Aero Furniture, aninnovative airpurifier designedfor residentialuse. This productfeatures a 360 HEPA filter andaims to providefresh and cleanair to usersin Singapore, reflecting LG's commitmentto enhancingindoor air qualityamid rising pollutionlevels in urbanareas.

APAC Air Purification Industry Analysis

APAC Air Purification Market Growth Drivers:

Growing Demand for Air Purifiers in Urban Areas: In 2024, cities like Delhi and Beijing are witnessing high demand for residential and commercial air purifiers due to air pollution concerns. The average air quality index (AQI) in these cities exceeds 300, making air purifiers a necessity for daily living.

Government Regulations Promoting Cleaner Air: Governments in China, India, and South Korea have introduced regulations that mandate the installation of air purifiers in public buildings by 2025. This push for cleaner indoor air, supported by national programs such as India's National Clean Air Programme (NCAP), is expected to fuel market demand.

Technological Advancements: The advent of smart air purifiers equipped with Io T technology is enhancing user experience by allowing real-time monitoring and control of air quality through mobile applications. This innovation is attracting tech-savvy consumers and driving market growth

APAC Air Purification Market Challenges:

High Cost of Advanced Air Purification Technologies: Advanced air purifiers equipped with HEPA and UV-C technologies often cost upwards of USD 500, making them inaccessible to a significant portion of the APAC population, particularly in developing economies.

Limited Consumer Awareness in Rural Areas: While urban areas in APAC are adopting air purifiers rapidly, rural regions, particularly in countries like Vietnam and Indonesia, lag behind due to limited awareness about air pollutions health impacts. In 2024, the World Health Organizations Southeast Asia office reported that only 15% of rural households in Vietnam are aware of indoor air pollution issues, creating a significant challenge in expanding market reach in rural regions

APAC Air Purification Market Government Initiatives

Air Quality Standards and Regulations: In 2023, governments in the Asia-Pacific region are establishing and enforcing stringent air quality standards to safeguard public health. These regulations create a framework for air purifier manufacturers to operate within, ensuring that products meet specific performance criteria.

Subsidies and Tax Incentives: In 2023, governments across the APAC region are offering various subsidies, tax breaks, and rebates to encourage the purchase of energy-efficient and environmentally friendly products, including air purifiers. These financial incentives help make air purification systems more affordable and accessible to consumers, particularly in urban areas where air pollution is a significant concern.

APAC Air Purification Market Future Market Outlook

The APAC Air Purification Market is expected to grow significantly by 2028, driven by government regulations, increased consumer awareness, and advancements in air purification technologies.

Future Market Trends

Adoption of Sustainable and Energy-Efficient Air Purification Technologies: Over the next five years, Sustainability will be a major focus in the future of air purification systems across APAC. By 2028, governments across the region will be incentivizing the use of energy-efficient air purifiers that comply with environmental regulations. For instance, Japans Ministry of the Environment is set to implement stricter energy efficiency standards for household appliances by 2026, further driving demand for eco-friendly air purifiers.

Increased Industrial Applications and Regulatory Compliance: Over the next five years, industrial air purification systems will witness significant growth, particularly in regions like South Korea and China. By 2028, it is anticipated that over 60% of industrial facilities in APAC will be equipped with advanced air purification systems.
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