Global Population Health Management Market Size, Trend & Opportunity Analysis Report, By Product (Software, Services), By Delivery Mode (On-Premise, Cloud-based), By End Use (Providers, Payers, Employer Groups), And Forecasts, 2025 – 2035

Market Definition and Introduction

The global Population Health Management (PHM) market was valued at USD 85.15 billion in 2024 and is projected to reach USD 765.70 billion by 2035, growing at a CAGR of 22.1% from 2025 to 2035. This rapid growth is driven by the transition toward value-based care models, widespread digital transformation in healthcare systems, and the demand for efficient chronic disease management.

PHM refers to an integrated healthcare approach that aggregates patient data across multiple health information technology resources. It enables providers to analyse data and improve both clinical and financial outcomes by proactively managing population health. With a rising focus on quality of care and healthcare cost reduction, PHM solutions are gaining traction across hospitals, payers, and employer groups.

The market’s relevance continues to increase with the ongoing shift from fee-for-service to value-based care models. Health organisations globally are turning to PHM platforms that combine data analytics, risk stratification, and care coordination tools to better manage chronic diseases, reduce hospital readmissions, and improve clinical outcomes. Technological advancements such as artificial intelligence (AI), cloud computing, and predictive modelling are enhancing the efficiency and accuracy of PHM tools, creating a transformative impact on the delivery of population-based care.

Recent Developments in the Industry

January 2025, Percipio Health launched an AI-powered PHM platform, raising USD 20 million in Series A funding led by UPMC Enterprises and WAVE Ventures. The platform collects real-time vision and vocal biomarkers for holistic, device-free health monitoring, enhancing predictive insights and value-based care delivery.
In November 2024, Emory Healthcare partnered with GuideHealth to manage over 350,000 individuals in Georgia through an AI-enabled population health collaborative. This initiative aims to accelerate value-based care with real-time data analytics and coordinated intervention strategies.
In September 2024, AssureCare introduced real-time integration for its MedCompass platform, enabling seamless prior authorisation directly from EHRs. This innovation reduces administrative burden and supports compliance with CMS regulations.

Market Dynamics

Value-Based Care is Accelerating the Need for Smart, Proactive Population Health Management

Healthcare is shifting gears from volume to value. Around the world, providers and payers are moving toward care models that reward better outcomes, not just more services. This shift is creating strong momentum for Population Health Management (PHM) solutions that help healthcare teams see the bigger picture.

PHM tools bring together data from across the care continuum, empowering doctors, nurses, and administrators with insights that go beyond the exam room. From identifying at-risk populations to coordinating care and measuring real-world results, PHM is becoming essential in delivering more connected, personalised care.

At the same time, chronic diseases like diabetes, heart conditions, and hypertension continue to rise. That’s putting even more pressure on healthcare systems to deliver long-term, proactive care. PHM platforms use predictive analytics, remote monitoring, and EHR integration to catch issues early, reduce hospital stays, and improve patient quality of life.

In short, PHM is no longer just a “nice to have “; it is a must-have tool for any organisation serious about value-based care.

Cloud and AI-Driven PHM Solutions Unlock New Avenues for Personalised, Scalable Care

The evolution of population health management is being powered by cloud computing and artificial intelligence, bringing healthcare systems closer to truly personalised, proactive care. Cloud-based platforms offer greater scalability, affordability, and secure data access, while AI enables early diagnostics, real-time patient alerts, and tailored interventions. These technologies are helping healthcare providers streamline operations, improve outcomes, and shift from reactive to preventive care. As a result, PHM is becoming more accessible, impactful, and aligned with the needs of both patients and care teams worldwide.

Attractive Opportunities in the Market

AI-driven care models are gaining traction: AI integration enhances risk prediction, care coordination, and proactive intervention outcomes.
Cloud platforms transforming healthcare delivery: Cloud-based PHM supports scalability, cost-efficiency, and seamless interoperability for providers.
Rise in value-based reimbursement programs: Payers are shifting towards models that reward quality outcomes, driving PHM adoption.
Growth in employer-sponsored wellness programs: Employers are leveraging PHM tools to monitor employee health and reduce insurance burdens.
Adoption of remote monitoring devices: Integrating wearables with PHM enables continuous health tracking and early condition detection.
Chronic disease burden creates urgency: High prevalence of long-term conditions amplifies the need for coordinated, population-level care.

Dominating Segments

Growing Demand for Expert-Led PHM Services Is Driving Market Leadership in the Services Segment

In 2024, the services segment emerged as the frontrunner in the population health management (PHM) market, thanks to the rising need for expert support in managing complex patient data and navigating evolving care models. Healthcare providers are increasingly relying on third-party services for everything from integrating clinical systems to making sense of large-scale analytics. These services play a critical role in improving care quality, supporting clinical decisions, and helping providers stay compliant in an ever-changing regulatory environment.

Cloud-Based PHM Solutions Lead the Way with Speed, Scalability, and Smarter Decision-Making

In 2024, cloud-based population health management solutions took centre stage, capturing over 70% of the market. Their ability to scale quickly, automate workflows, and deliver actionable insights in real time is transforming how providers and payers manage patient populations. As healthcare systems embrace digital transformation, cloud platforms offer the flexibility, cost-efficiency, and agility needed to respond to patient needs faster, making them the backbone of modern PHM strategies.

Report Segmentation

By Product: Software, Services

By Delivery Mode: On-Premise, Cloud-based

By End Use: Providers, Payers, Employer Groups

By Region: North America (U.S, Canada, Mexico), Europe (UK, Germany, France, Spain, Italy, rest of Europe), Asia Pacific (China, India, Japan, Australia, South Korea, rest of Asia Pacific), LAMEA (Latin America, Middle East, and Africa)

Key Market Players

Epic Systems Corporation, Veradigm LLC, Oracle, eClinicalWorks, Athenahealth, NextGen Healthcare, Medical Information Technology, Inc., Kareo, Inc., Optum, Inc., Koninklijke Philips N.V., Welltok (Virgin Pulse)

Key Takeaways

The services segment contributes over 51% of total PHM revenue in 2024.
Cloud-based delivery dominates with over 70% share and the fastest projected CAGR.
Healthcare providers lead PHM adoption due to chronic care management needs.
North America holds 46.30% of global market share, led by U.S. government initiatives.
Asia-Pacific is the fastest-growing region, driven by healthcare digitisation and chronic disease burden.
Strong AI and cloud integration are transforming care delivery models.
Employer groups are emerging as high-growth end users.

Regional Insights

North America remains the largest market, driven by value-based care programs and regulatory mandates.

North America accounted for 46.30% of the market in 2024. Growth is fuelled by favourable government policies, established healthcare IT infrastructure, and proactive adoption of PHM among U.S. providers and payers. The presence of major players like Optum, Veradigm, and Oracle further supports innovation and scalability.

Europe sees growing PHM uptake amid healthcare system transformation and rising demand for integrated care.

Europe’s PHM market is expanding due to increased funding for digital health and cross-border collaborations. The UK’s legal establishment of Integrated Care Systems (ICSs) and Germany’s tech-forward policies are shaping a more connected, value-driven care model across the region.

Asia-Pacific emerges as the fastest-growing market with rising chronic disease burden and digital health investments.

China, India, Japan, and Australia are seeing increased PHM adoption as healthcare access expands. Government support for smart hospitals, digital health policies, and AI integration makes the region a prime target for market expansion.

LAMEA experiences steady PHM growth with improving infrastructure and public-private initiatives.

Brazil, Saudi Arabia, and the UAE are showing increased uptake of PHM platforms. Government-backed health missions, rising insurance coverage, and growing healthcare investments are enabling stronger PHM infrastructure.

Report Aspects

Base Year: 2024
Historic Years: 2022, 2023, 2024
Forecast Period: 2025–2035
Report Pages: 293

Core Strategic Questions Answered in This Report

Q. What is the expected growth trajectory of the Global Population Health Management Market from 2025 to 2035

The global Population Health Management (PHM) market is on a steep growth path, projected to surge from USD 85.15 billion in 2024 to USD 765.70 billion by 2035, expanding at a CAGR of 22.1% during the forecast period. This remarkable trajectory reflects a global shift toward value-based care, growing emphasis on preventive healthcare, and the widespread adoption of digital technologies to manage chronic diseases more effectively. As healthcare systems prioritise outcomes, PHM solutions are becoming essential in delivering coordinated, patient-centric, and cost-efficient care.

Q. What are the key factors driving the growth of the global Population Health Management market?
Healthcare is no longer just about volume; it is about outcomes. As systems prioritise quality over quantity, PHM platforms have become essential in aligning care delivery with long-term patient well-being.
With more people living with conditions like diabetes and heart disease, there’s an urgent need for coordinated, preventive care. PHM helps clinicians intervene early and keep patients on healthier paths.
Advances in AI, cloud platforms, and real-time analytics are making it easier to track population health trends and deliver personalised, efficient care across large groups.
Governments and payers are actively supporting PHM through incentives and infrastructure upgrades, especially around telehealth, data integration, and reimbursement reforms.

Q. What are the primary challenges hindering the growth of the global Population Health Management market?

Privacy concerns slow adoption: Healthcare providers worry about safeguarding sensitive patient data, especially with rising cyber threats.
Disconnected systems limit efficiency: Lack of interoperability between platforms makes it difficult to get a clear picture of patient health.
High upfront costs for providers: Smaller practices often struggle to afford the initial investment in PHM tools and training.
Low awareness in developing regions: Many healthcare professionals are still unfamiliar with PHM’s full potential, limiting its reach.

Q. Which regions currently lead the global Population Health Management market in terms of market share?

North America currently leads the global Population Health Management (PHM) market, holding the largest share, approximately 46.30% in 2024. This leadership is driven by strong regulatory support for value-based care, mature healthcare IT infrastructure, and the early adoption of PHM solutions by U.S.-based payers and providers. Europe follows with increasing investment in integrated care systems, while Asia-Pacific is emerging as the fastest-growing region due to rising chronic disease rates and expanding digital health initiatives.

Q. What are the Growing Opportunities in the Global Population Health Management market?
Advanced analytics and machine learning are creating opportunities to identify at-risk populations earlier and intervene proactively.
Countries across Asia-Pacific, Latin America, and the Middle East are investing in digital health infrastructure, opening new PHM adoption pathways.
Businesses are integrating PHM solutions into employee health programs to reduce absenteeism and improve workforce productivity.
The expanding use of RPM devices enables continuous health tracking, supporting more proactive and personalised care delivery.

Key Benefits for Stakeholders

The report offers a quantitative assessment of market segments, emerging trends, projections, and market dynamics for the period 2024 to 2035.
The report presents comprehensive market research, including insights into key growth drivers, challenges, and potential opportunities.
Porter's Five Forces analysis evaluates the influence of buyers and suppliers, helping stakeholders make strategic, profit-driven decisions and strengthen their supplier-buyer relationships.
A detailed examination of market segmentation helps identify existing and emerging opportunities.
Key countries within each region are analysed based on their revenue contributions to the overall market.
The positioning of market players enables effective benchmarking and provides clarity on their current standing within the industry.
The report covers regional and global market trends, major players, key segments, application areas, and strategies for market expansion. Show more