Global Diet and Nutrition Apps Market Size, Trend & Opportunity Analysis Report, by Platform (Android, iOS), Service (Paid (In-App Purchase), Free), and Forecast, 2024–2035

Market Definition and Introduction

The global diet and nutrition apps market was valued at USD 2.14 billion in 2024 and is anticipated to reach USD 8.70 billion by 2035, expanding at a CAGR of 13.6% during the forecast period (2024–2035). Healthy consumers worldwide have come to depend even now on diet and nutrition apps as essential digital tools for weight management, fit tracking, and meal personalisation. Calorie counting or breaking down types of nutrients-it used to be such apps that ambiguously implied lowered effort in stored data logs, but they graduate into AI-enabled health platforms that enable users to uphold truthful, goal-oriented nutritional behaviours. Individuals and institutions increasingly benefit from these apps because of rising consciousness regarding health and the incidence rates of obesity, diabetes, and chronic diseases caused by lifestyle changes, which prompted their proactive use as demand-prevention tools for living diseases and improving wellness.

Technological convergence has changed the industry as smartphones, wearables, and cloud analytics themselves bring direct insights tailored to the user. The combination of machine learning and behavioural science in these apps enables them to predict user adherence, optimise diet patterns, and deliver timely interventions. This has changed the perception of nutrition apps from simple digital diaries into powerful platforms that offer clinical-grade precision, psychological nudges, and comprehensive tele-nutrition services.

On the supply side, app developers and health-tech innovators scale their platforms through partnerships with dieticians, healthcare provider institutions, and fitness influencers. Monetisation models are also changing, with freemium services being enhanced by subscriptions to a premium tier, including access to advanced analytics, customised diet charts, and integration with medical devices. Nutrition apps are thus becoming critical public health intervention tools, not just consumer wellness products, as healthcare systems move toward preventive strategies and into digital therapeutics. These changes in strategy reshape app ecosystems into very variance-oriented marketplaces, leading to greater uptake in developed and emerging economies.

Recent Developments in the Industry

Noom augments mental wellness integration to give a more holistic nutrition-type approach.

In April 2024, Noom added a mental health module to its nutrition app to address behavioural triggers that influence diet choices. This expansion enhances the positioning of Noom as an all-encompassing health platform that interlinks psychology with nutritional science.

MyFitnessPal deploys AI-generated personalised meal recommendations.

In February 2025, MyFitnessPal launched an AI-powered meal recommendation engine that analyses everything from user activity and preferences to biometrics as a way to generate adaptive meal plans. This move will assist in increasing retention and engagement through hyper-personalised experiences.

YAZIO ties up with European health providers on clinical nutrition tracking

In August 524, several healthcare networks in Germany and France partnered with YAZIO to introduce clinical diet-tracking features into its consumer app. This collaboration allows physicians to monitor adherence to diet by patients from the comfort of their homes alongside other medical treatments.

Lifesum launches GenoPalate-assisted DNA-based nutritional guidance.

In October 2023, Lifesum and GenoPalate jointly launched a DNA-inspired feature recommending personal diets according to genetic predispositions. The integration is a testament to the growing precision nutrition trend tied to genomics.

HealthifyMe raises funds to accelerate AI nutrition coaching in the Asia-Pacific.

In March 2024, HealthifyMe raised USD 30 million in funding aimed at expediting its AI-powered nutrition coaching services across India and Southeast Asia. This investment aims to expedite its growth in fast-developing economies with high digital adoption.

Market Dynamics

Rising health awareness fuels widespread digital diet management tools.

Rising global concerns diagnosed with obesity, heart ailments, and diabetes switched consumer focus towards preventive healthcare, which in turn propelled the consumption of diet and nutrition apps at breakneck speeds. Well-defined meal plans, calorie tracking, and personalised insights help users form sustainable habits while lessening the association with the traditional dietician.

AI, personalisation boost user engagement and retention at all nutrition platforms.

Artificial intelligence, machine learning, and predictive analytics are changing the face of diet apps. Individualised recommendations of meals, metric tracking, and behavioural feedback would be the factors making users engage. Such customer personalisation seems to grow, propelling major growth and driving developers to even consider adaptive multi-layered features that promote adherence over time.

Regulatory scrutiny and data privacy concerns pose compliance challenges for developers.

Despite the incredible market growth, it has been limited in some cases by regulatory oversight, especially in the area of sensitive health data storage and transmission. Amidst tightening data protection regulations, such as those under European GDPR and US HIPAA, app developers would significantly invest in cybersecurity and compliance frameworks to build and sustain trust and growth within the regulated healthcare systems.

Fortifying the wearable integration creates chances for the growth of nutrition tracking application avenues.

Rising consumers' popularity of wearables such as Fitbit and Apple Watch has contributed towards integrating data cross-platform on the user's activity level, heart rate, and sleep cycles with their diet apps. With this environment, a holistic health dashboard is developed, enhancing value propositions towards users, securing their loyalty in the market.

Fatigue from subscriptions and market saturation is a long-term threat to monetisation models.

However, even in developing considerable revenues, most from premium subscriptions and in-app purchases, the number of applications is overwhelming its consumer base, who become fatigued in using applications, forcing users to weigh what is worth their out-of-pocket expenditure in subscriptions. Hence, app developers will have to be smarter by innovating hybrid freemium offerings, bundles with wellness services, or employer-sponsored health.

Attractive Opportunities in the Market

AI-Powered Personalisation – Leveraging predictive analytics to deliver individualised meal plans and user-specific nutrition advice.
Healthcare Integration – Collaboration with hospitals to integrate diet apps into chronic disease management frameworks.
Wearable Synchronisation – Expanding cross-device integrations to provide holistic lifestyle monitoring and behavioural feedback.
Corporate Wellness Programs – Adoption of nutrition apps within enterprises to reduce employee healthcare costs and improve productivity.
Genomic Nutrition Expansion – DNA-based precision diet offerings tapping into personalised health optimisation markets.
Emerging Market Growth – Asia-Pacific and Latin America drive demand with rising smartphone penetration and lifestyle shifts.
Mental Health Synergies – Incorporation of behavioural and psychological wellness tools to enhance long-term adherence.
Tele-Nutrition Services – Integration of dietitian consultations and remote clinical support directly into consumer-facing apps.
Eco-Conscious Diet Features – Growing demand for sustainable and plant-based nutrition tracking modules.
Gamification Strategies – Enhancing engagement through reward systems, challenges, and interactive learning modules.

Report Segmentation

By Platform: Android, iOS

By Service: Paid (In-App Purchase), Free

By Region: North America (U.S., Canada, Mexico), Europe (UK, Germany, France, Spain, Italy, Spain, Rest of Europe), Asia-Pacific (China, India, Japan, Australia, South Korea, Rest of Asia-Pacific), LAMEA (Brazil, Argentina, UAE, Saudi Arabia (KSA), Africa Rest of Latin America)

Key Market Players

MyFitnessPal, YAZIO, Lifesum, Noom, Cronometer, Lose It, HealthifyMe, MyNetDiary, Carb Manager, and Fitbit.

Report Aspects

Base Year: 2024
Historic Years: 2022, 2023, 2024
Forecast Period: 2024-2035
Report Pages: 293

Dominating Segments

The Android platform is taking up a large part of the market in the ways in which globalised smartphones can be made available to all users without high user affordability.

The Android platform also has the largest penetration in the diet and nutrition apps market. It is generally low-cost and most accessible, providing a scalable channel for app developers to reach vast user bases in Asia, the Pacific, and Latin America. Besides, the open ecosystem promotes faster integration of innovative features for affordability while keeping the features functional.

iOS segment thrives as affluent customers press for better nutrition analytics

Although in absolute terms iOS has smaller shares, it has very high revenue structures. Apple users have high spending behaviour and make a larger market for health-related digital services as well. With the adoption of Apple Health into a third-party nutritional app with tight security and seamless connectivity to wearables, iOS will continue to be a high-value growth dimension.

Paid services gain popularity from the increasing need for advanced functionalities and expert assistance.

Growing numbers of users are subscribing to and making in-app purchase models as they seek to benefit from AI-driven analytics and integrated lifestyle assessments into DNA-based insights and dietitian consultations. The personalised coaching, customised recipes, and deeper integration into health and fitness trackers are among the paid applications, targeting consumers who wish to move beyond calorie counting towards a more holistic lifestyle management.

Free services reign in adoption with mass accessibility and freemium monetisation strategies.

In spite of the rise of premium models, adoption globally remains overrun by free services. The idea of freemium apps attracts a wide array of audiences through free access to the fundamental calorie tracker and diet logs, monetisation occurring through in-app ads or optional premium tiers. Thus, this model allows accessibility to different income groups, hence fueling growth in cost-sensitive markets all across Asia-Pacific and Africa.

Key Takeaways

Android Dominance – Affordable smartphones drive large-scale adoption in developing economies.
iOS Premium Growth – Higher spending users propel revenue growth with premium subscriptions.
Freemium Leadership – Free apps remain gateways to broad adoption and global accessibility.
Paid Innovation Surge – Personalised and DNA-driven services strengthen premium service offerings.
Wearable Integration – Synchronisation with fitness trackers enriches cross-platform health ecosystems.
AI Personalisation – Machine learning drives customised recommendations and higher user retention.
Corporate Adoption – Enterprises embrace apps for employee wellness and healthcare cost reduction.
Emerging Market Expansion – Rising health consciousness boosts adoption across Asia-Pacific and LAMEA.
Data Privacy Challenge – Compliance with GDPR and HIPAA increases cost for developers.
Telehealth Synergies – Integration with dieticians and clinical nutrition enhances credibility.

Regional Insights

North America hits the market really well by adopting health-tech and corporate wellness ideas.

North America is a market focused on apps for diet and nutrition that is heavily dependent on high smartphone penetration, advanced healthcare infrastructure, and willingness among consumers to spend an extra dime on digital health solutions. That makes it possible for the United States to command a section of the market where paid subscriptions are most adopted, involving telehealth frameworks, and a growing portion is emerging in corporate wellness programs focusing on lifestyle disease prevention.

Europe moves towards precision nutrition through regulatory alignment and innovation- digital health.

Europe is remarkable for the fact that it has a more robust digital health ecosystem, which is underpinned by regulations. Germany or England usually comes at the top of the digital therapeutics game, as they provide nutrition apps within an insurance framework, as well as clinical pathways. This was also true in the case of the genomic-based personalisation concerning diet, aligning with the EU's cause of preventive health measures and sustainable ways of living.

Asia Pacific is set to grow fastest, driven by smartphone penetration and life changes.

Asia-Pacific represents the most dynamic growth region, all supported by rising health awareness and rapid drops in smartphone affordability. This block is spearheaded by mass adoption in India, China, and South Korea, with local apps providing localised diet solutions. By 2035, further population expansion in the middle class and more government-supported digital health initiatives will contribute to growth acceleration.

LAMEA will demonstrate great promise growth-wise with increased mobile health adoption in emerging economies

Latin America, the Middle East, and Africa, in total, have great growth potential, driven by improved access to mobile internet and growing awareness of lifestyle diseases. Brazil and the UAE occupy the top positions in adoption in their respective regions, while Africa is still early in the potential uptake. Despite being freemium, there are affordable entry points with pathways for conversions into premium users over time.

Core Strategic Questions Answered in This Report

What is the expected growth trajectory of the diet and nutrition apps market from 2024 to 2035?

The global diet and nutrition apps market is projected to grow from USD 2.14 billion in 2024 to USD 8.70 billion by 2035, registering a CAGR of 13.6%. This growth is driven by increasing health awareness, rising adoption of AI-powered personalisation, and the integration of apps into broader healthcare ecosystems.

Q. Which key factors are fuelling the growth of the diet and nutrition apps market?

Several key factors are propelling market growth:

Rising consumer focus on preventive healthcare and lifestyle management
Increasing smartphone penetration across developing economies
Technological advancements in AI, genomics, and wearable integration
Expanding corporate wellness and tele-nutrition programs
Supportive regulations encouraging digital therapeutics adoption

Q. What are the primary challenges hindering the growth of the diet and nutrition apps market?

Major challenges include:

Data privacy and security concerns regarding sensitive health information
Subscription fatigue due to market saturation and pricing competition
Regulatory barriers in healthcare integration across different regions
High R&D costs for DNA-driven and AI-powered platforms
Unequal access in underdeveloped markets due to the digital divide

Q. Which regions currently lead the diet and nutrition apps market in terms of market share?

North America currently leads the diet and nutrition apps market due to high consumer spending on digital health services and integration of apps into formal healthcare pathways. Europe follows closely with regulatory-driven adoption of digital therapeutics, while Asia-Pacific remains the fastest-growing market by user base and overall adoption.

Q. What emerging opportunities are anticipated in the diet and nutrition apps market?

The market is ripe with new opportunities, including:

Genomic-based diet recommendations tailored to individual health predispositions
Integration of nutrition apps with insurance and healthcare provider systems
Expansion into emerging economies with localised, low-cost solutions
Hybrid freemium-premium monetisation with gamified engagement strategies
Tele-nutrition integration offering professional consultations within apps

Key Benefits for Stakeholders

The report offers a quantitative assessment of market segments, emerging trends, projections, and market dynamics for the period 2024 to 2035.
The report presents comprehensive market research, including insights into key growth drivers, challenges, and potential opportunities.
Porter's Five Forces analysis evaluates the influence of buyers and suppliers, helping stakeholders make strategic, profit-driven decisions and strengthen their supplier-buyer relationships.
A detailed examination of market segmentation helps identify existing and emerging opportunities.
Key countries within each region are analysed based on their revenue contributions to the overall market.
The positioning of market players enables effective benchmarking and provides clarity on their current standing within the industry.
The report covers regional and global market trends, major players, key segments, application areas, and strategies for market expansion. Show more