Global Companion Animal Rehabilitation Services Market Size, Trend & Opportunity Analysis Report, by Animal (Dogs, Cats, Others), Therapy (Therapeutic Exercises, Manual, Hydrotherapy, Hot & Cold), and Forecast, 2024–2035

Market Definition and Introduction

The global companion animal rehabilitation services market was valued at USD 635.04 million in 2024 and is anticipated to reach USD 22,166.01 million by 2035, expanding at a CAGR of 11.80% during the forecast period (2024–2035). Today, as companion animals take on more and more of the role of family members, veterinary care goes beyond the treatment of diseases to include physiotherapy and rehabilitative care, preventative care, and long-term health maintenance for animals. This paradigm shift serves to promote the demand for specialised rehabilitation services, ranging from hydrotherapy with advanced equipment to manual therapy techniques to custom-designed therapeutic exercises. The demand for pet rehabilitation has intensified due to the increasing rates of musculoskeletal injuries, post-operative recovery needs, and chronic mobility disorders in both dogs and cats. More than ever, pet owners are educated in and emotionally invested in their pets' quality of life; therefore, they are seeking treatment modalities that were once reserved for human physiotherapy.

In parallel, veterinary practices are setting up rehabilitation units to diversify the practice's services, enhance patient recovery outcomes, and improve clinic profitability. Rehabilitation approaches are becoming increasingly individualised by combining laser therapy, neuromuscular stimulation, and thermal modalities with evidence-based exercise protocols to facilitate functional recovery. In particular, canine rehabilitation is gaining a lot of momentum owing to the here-and-now prevalent ligament injuries, degenerative joint diseases, and sporting dog needs for peak physical conditioning.

From a market supply perspective, industry actors continue innovating portable therapy devices, tele-rehabilitation platforms, and software for real-time tracking of animal progress. Educational institutions are cooperating with rehabilitation centres to offer more certificates in veterinary physiotherapy to ensure a skilled workforce capable of responding to demand. The shift toward personalised approaches-whereby treatment plans are established in collaboration with veterinarians, physiotherapists, and the pet owner-is supported with a major shift toward holistic, non-invasive recovery options; this is improving outcomes for patients and solidifying rehabilitation as a cornerstone of companion animal health across the world.

Recent Developments in the Industry

VetHab launches an AI-powered rehabilitation tracking system for dogs.

A digital rehabilitation management platform with the capability of AI monitoring on canine gait, range of motion, and muscle strength was unveiled by VetHab in January 2025. This will help veterinarians and pet owners monitor their rehabilitation as well as modify exercise plans in real-time.

PulseVet Technologies partners with premier equine and canine rehabilitation centres.

In September 2024, PulseVet Technologies entered into strategic partnerships with high-profile rehabilitation clinics to expand the accessibility of shockwave therapy in treating dogs and cats with soft tissue injuries, besides research on accelerated protocols for tendon healing.

Companion Animal Health extends its hydrotherapy product range in the Asia-Pacific.

In June 2024, Companion Animal Health announced the introduction of compact underwater treadmill systems suitable for small veterinary practices in Japan and Australia. The products are convenient for accessing hydrotherapy without complicated infrastructure changes.

Respond Systems, Inc. Introduces Home Use Portable Laser Therapy Devices.

In March of 2023, Respond Systems Inc. released a new range of portable Class IIIb lasers, fully approved as safe for pets, that allow owners to provide continuous at-home pain relief and inflammation control, theoretically under veterinary supervision.

VetStem Biopharma obtains legal approval for stem cell-assisted rehabilitation.

VetStem Biopharma secured clearance in select European markets to offer its regenerative therapy modalities, which include stem cell injections combined with structured physical rehabilitation for late-stage osteoarthritis in dogs, in August 2023.

Market Dynamics

Since humans are now so advanced in terms of pet companionship, all these refer to the development of therapy systems in pets.

The same emotional investment and financial commitment that owners have made to pets is also replicated towards expectations in human healthcare. This has resulted in a large demand for developments in physiotherapy solutions, whether through underwater treadmills or resistance-based exercise programs. Rehabilitation services have now become part and parcel of recommended treatment after surgery or injury.

Increasing occurrence of orthopaedic and neurological conditions in pet animals

Rehabilitation services are favoured in the event of rising incidence of cruciate ligament tears and hip dysplasia in companion animals, along with intervertebral disc disease. Such rehabilitation services are increasingly becoming an essential support system to restore mobility to animals and prevent secondary complications. Even preventive rehab programs are catching up within ageing pet populations.

Expansion of veterinary infrastructure accelerates the global reach of the market.

Big chains of veterinary hospitals and small private clinics are now investing in bringing rehabilitation services under their roofs to differentiate their offerings with a quicker recovery time. This expansion is most pronounced in North America and Western Europe, with the beginning of such establishments in many Asia-Pacific big cities.

Integration of technology takes rehabilitation paradigms toward remote and data-based schemes.

The incorporation of balance-by-design methods converts therapy into wearable motion sensors, tele-rehab consultations, and cloud-based tracking of treatment progress. In this way, rehabilitation makes it more accessible and consistent. Benefits of better access to therapy protocols come with the reduced geographical barriers.

High treatment costs and poor coverage provided by insurance are the hindrance factors to adoption.

Cost, of course, remains a major restraint despite increasing demand. The advanced rehab packages, particularly involving multiple modalities, can be quite pricy, and insurance reimbursement is frequently partial or non-existent.

Sufficiency of certified animal rehabilitation practitioners in emerging markets

Generally, the demand is increasing at a soaring rate around the globe. But in these emerging markets, the supply of qualified therapists who practice rehabilitation therapy is significantly lacking, especially in the regions of Latin America, Africa, and parts of Asia. This makes it possible for training and certification prospects for the stakeholders in this industry.

Attractive Opportunities in the Market

Pet Humanisation Surge – Growing cultural shift toward pets as family boosts premium rehab services demand.
Sports Dog Segment Growth – Expanding competitive canine sports drives performance-focused rehabilitation solutions.
Regenerative Medicine Integration – Stem cell and PRP therapies combined with rehab protocols offer superior outcomes.
Technological Rehabilitation Aids – Adoption of AI, wearables, and tele-rehab platforms enhances recovery tracking and compliance.
Home-Based Therapy Kits – Portable devices enable owners to continue rehab between veterinary visits.
Asia-Pacific Market Expansion – Rising pet ownership and income levels create robust regional growth prospects.
Senior Pet Wellness Focus – Ageing animal population fuels preventive mobility maintenance programs.
Specialised Veterinary Training – Certification programs for animal rehab therapists address global skills shortages.
Insurance Coverage Expansion – Policy updates to include rehab could significantly increase adoption rates.
Integrated Veterinary Care Models – Clinics offering surgical, diagnostic, and rehab services under one roof gain market share.

Report Segmentation

By Animal: Dogs, Cats, Others

By Therapy: Therapeutic Exercises, Manual, Hydrotherapy, Hot & Cold

By Region: North America (U.S., Canada, Mexico), Europe (UK, Germany, France, Spain, Italy, Spain, Rest of Europe), Asia-Pacific (China, India, Japan, Australia, South Korea, Rest of Asia-Pacific), LAMEA (Brazil, Argentina, UAE, Saudi Arabia (KSA), Africa Rest of Latin America)

Key Market Players

VetHab, Canine Rehabilitation Institute, Companion Animal Health, Respond Systems Inc., PulseVet Technologies, Animalia Rehab, Thera-Vet Acres Rehabilitation and Fitness, The Animal Rehab Institute, Assisi Animal Health, and VetStem Biopharma.

Report Aspects

Base Year: 2024
Historic Years: 2022, 2023, 2024
Forecast Period: 2024-2035
Report Pages: 293

Dominating Segments

Dogs are the largest share in the market since the rehabilitation is very high in cases of cruciate ligament tearing, hip dysplasia, and arthritis etc.

Dogs are the largest share in the market since the rehabilitation is very high in cases of cruciate ligament tearing, hip dysplasia, and arthritis. If a dog becomes active in some way-whether as a worker or in sports-particularly with injuries that warrant effective rehab for recovery in mobility and prevent future occurrences.

Therapeutic exercises with their varying applications across conditions top rehabilitation therapy

Therapeutic exercises are fundamental to most rehabilitation programs, helping with better muscle strengthening, flexibility improvement, and joint stabilisation. They can be applied to post-operative recovery, neurological disorders, and weight management and are, therefore, an essential component of rehabilitation planning.

Hydrotherapy is picking up because it is low-impact and high-resistance.

Hydrotherapy, including underwater treadmills and swimming pools, is gaining preference with the enhanced benefits of less strain on joints while conditioning muscles and more so for cardiovascular conditioning. Hydrotherapy has immense utility in post-surgical recovery and chronic locomotor disorders, and hence its adoption is witnessing a steady increase among rehabilitation centres.

Manual therapy retains its relevance with pain relief and restoration of mobility.

Modalities such as massage, joint mobilisations, and myofascial releases in a non-invasive, hands-on manner will address pain, circulation, and range of motion, often complementing formal exercise programs.

Hot & cold therapy continues to maintain its relevance in pain management shortly after injury and beyond

Hot and cold applications aid in controlling inflammation, enhancing healing, and providing comfort to animals with early-stage injuries or chronic degenerative conditions. Being easy to apply and economical, its use is bound to remain in treatment protocols.

Key Takeaways

Dogs Drive Demand – High injury rates and active lifestyles keep dogs at the forefront of rehab needs.
Therapeutic Exercise Core – Versatile, condition-specific exercises remain foundational in treatment strategies.
Hydrotherapy Growth – Low-impact rehabilitation gains popularity across post-operative and chronic cases.
Manual Therapy Role – Hands-on techniques offer effective pain relief and mobility improvements.
Tech Integration Rising – Wearables, AI, and remote monitoring reshape rehabilitation delivery models.
Asia-Pacific Momentum – Pet ownership surge and clinic expansion accelerate market adoption.
Regenerative Synergy – Combining stem cell therapy with rehab yields enhanced recovery outcomes.
Training Gap Opportunity – Shortage of certified therapists fuels investment in veterinary education.
Cost Remains Barrier – Insurance gaps and high treatment costs hinder broader accessibility.
Preventive Wellness Trend – Senior pet mobility programs emerge as a long-term growth avenue.

Regional Insights

North America takes the lead with an advanced level of veterinary infrastructure and rehabilitation awareness.

North America leads various veterinary infrastructure networks, and expenditures on pets are high, while awareness of the benefits of animal rehabilitation is therefore strong. The widespread use of hydrotherapy, manual therapy, and technology-driven solutions for rehabilitation has made the U.S. the innovation hub of the market.

Europe pushes growth by means of regulatory backing and an expanding professional training agenda.

The structure of veterinary physiotherapy education and regulations for animal welfare allows Europe to move forward. The UK, Germany, and the Netherlands are at the forefront of integrating rehabilitation into regular veterinary practice, creating uniform demand across the companion animal spectrum.

Asia-Pacific boasts of being the fastest-growing region with growing urbanisation and changes to pet lifestyles.

Owning a pet in urban centres in China, India, and Australia is increasing swiftly, as the rising disposable income is allowing greater expenditure on advanced veterinary services. The increasing implementation of Western veterinary practices, such as rehabilitation, changes the standard of care in the region.

The LAMEA market is driven by slow improvements in infrastructure and awareness.

The Latin American, Middle Eastern, and African markets are expanding slowly, facilitated by the modernisation of veterinary clinics and international partnerships. Lower levels of awareness continue to hinder the growth of the market compared to developed regions, although by gradually increasing targeted awareness campaigns, legislation, and training initiatives, the market is beginning to pick up in key segments.

Core Strategic Questions Answered in This Report

Q1: What is the expected growth trajectory of the companion animal rehabilitation services market from 2024 to 2035?

The global companion animal rehabilitation services market is projected to grow from USD 635.04 million in 2024 to USD 22,166.01 million by 2035, registering a CAGR of 11.80%. This growth is driven by increasing pet humanisation, the rising incidence of orthopaedic conditions, and expanding access to advanced veterinary rehabilitation services.

Q2: Which key factors are fuelling the growth of the companion animal rehabilitation services market?

Several key factors are propelling market growth:

Rising prevalence of musculoskeletal and neurological disorders in pets
Increased pet owner spending and demand for advanced recovery options
Expansion of veterinary rehabilitation facilities and mobile therapy units
Integration of technology for remote monitoring and tailored rehabilitation plans
Growing professional certification and training programs for rehabilitation specialists

Q3: What are the primary challenges hindering the growth of the companion animal rehabilitation services market?

Major challenges include:

High cost of advanced rehabilitation services and limited insurance coverage
Shortage of trained rehabilitation professionals in developing regions
Limited awareness of rehabilitation benefits among pet owners in emerging markets
Infrastructure constraints in smaller veterinary practices
Variability in regulatory standards for rehabilitation services

Q4: Which regions currently lead the companion animal rehabilitation services market in terms of market share?

North America currently leads due to its advanced veterinary infrastructure, strong pet healthcare spending, and widespread rehabilitation adoption. Europe follows closely with structured physiotherapy programs and supportive regulations for companion animal welfare.

Q5: What emerging opportunities are anticipated in the companion animal rehabilitation services market?

The market is ripe with new opportunities, including:

Integration of regenerative medicine with rehabilitation protocols
Development of compact, cost-effective hydrotherapy systems
Expansion of tele-rehabilitation platforms for remote monitoring
Insurance policy inclusion of rehabilitation coverage
Growth of sports and working dog rehabilitation services

Key Benefits for Stakeholders

The report offers a quantitative assessment of market segments, emerging trends, projections, and market dynamics for the period 2024 to 2035.
The report presents comprehensive market research, including insights into key growth drivers, challenges, and potential opportunities.
Porter's Five Forces analysis evaluates the influence of buyers and suppliers, helping stakeholders make strategic, profit-driven decisions and strengthen their supplier-buyer relationships.
A detailed examination of market segmentation helps identify existing and emerging opportunities.
Key countries within each region are analysed based on their revenue contributions to the overall market.
The positioning of market players enables effective benchmarking and provides clarity on their current standing within the industry.
The report covers regional and global market trends, major players, key segments, application areas, and strategies for market expansion. Show more