Global Cloud Services Brokerage Market Size, Trend & Opportunity Analysis Report, by Service (Integration & Support), Platform (Internal, External), Deployment (Private, Public), Enterprise Size (Large Enterprises, SMEs), End-use (IT & Telecom, BFSI, Gove

Market Definition and Introduction

The global cloud services brokerage market was valued at USD 12.25 billion in 2024 and is anticipated to reach USD 70.86 billion by 2035, expanding at a CAGR of 17.30% during the forecast period (2024–2035). With organisations now primarily moving to multi-cloud and hybrid spaces, simplifying the buying, integration, and management of cloud-based services is for sure a top priority. Cloud services brokerage (CSB) is the trusted intermediary through which an enterprise aligns itself toward rationalising the complexities of cloud services, optimising their costs, and deriving the maximum possible worth from their cloud investments. Providing a unified orchestration platform empowers CSB vendors to allow businesses to manage workloads across different cloud ecosystems while aligning business operations to compliance mandates and security policies.

Today's enterprises, regardless of their industry, face the dual-edged sword of accelerating innovation along with cost discipline. Cloud brokers solve the conundrum between these two extremes by ensuring flexible deployment models, guaranteeing interoperability of cloud service providers, and adding value through services such as billing consolidation, governance, and workload optimisation. It is not just about migrating to the cloud, as the technology leaders require an extensive and scalable cloud operating model. CSBs have thus become vital enablers of resilience and competitiveness.

The evolution of the regulatory landscape is equally important: tighter data protection frameworks are being devised in different parts of the world. Examples include GDPR in Europe and HIPAA in the US. Cloud brokers, therefore, could provide enterprises with strategic assurance by configuring their platforms according to these standards for business continuity, vendor neutrality, and cost transparency. This newly evolving definition of cloud services brokerage points to a change in the market from being an enabler to a strategic partner in the enterprise digital transformation journeys.

Recent Developments in the Industry

Strengthening Multi-Cloud Governance and Compliance Through Strategic Partnership

In May 2024, IBM Corporation forged a multi-year alliance with ServiceNow to provide integrated governance and compliance solutions for enterprises traversing hybrid and multi-cloud ecosystems. The partnership seeks to enhance visibility within enterprises in terms of cost structure, security posture, and responsibilities towards vendor compliance.

Launch of AI-Driven CSB Platforms for Cost Optimisation

In January 2025, Accenture PLC launched the next-gen AI-powered cloud brokerage platform meant to proactively analyse workload behaviours, automate optimisation decisions and provide predictive insight into savings. With this innovation, Accenture is poised to lead the intelligent brokerage services.

Regulatory Updates: Enhancing Data Sovereignty in Europe

In September 2024, the European Commission enforced stringent data sovereignty regulations in which cloud brokers are required to ensure granular transparency in data residency and processing activities. Several CSB vendors responded by localising their data centres and embedding compliance frameworks into their brokerage platforms.

Expansion into Emerging Asian Pacific Markets

In July 2023, Wipro Limited announced its cloud brokerage services' expansion in India and Southeast Asia, citing high demand from BFSI and healthcare enterprises. The objective of this expansion is to seize the opportunity arising from the region's rapid cloud adoption and digital transformation initiatives backed by the government.

Investment in Edge-Integrated CSB Capabilities

In March 2024, Hewlett Packard Enterprise announced the investment of USD 750 million to develop edge-enabled CSB offerings that would service low-latency applications in manufacturing and utilities. The strategic move is in light of the growing convergence between edge and cloud ecosystems.

Innovation in Unified Billing and Cost Transparency Solutions

In November 2023, Capgemini SE launched a cross-cloud billing and transparency platform that enables enterprises to manage the complexities of pricing models across hyperscalers. This solution has been touted as a breakthrough for CIOs keen on fostering accountability and financial predictability of multi-cloud operations.

Market Dynamics

Increasing Complexity in Clouds is Fueling Demand for Brokerage

Traditional IT procurement and management models have failed to keep up with the rapid expansion of multi-cloud environments. Increasingly, enterprises face managing separate service-level agreements, vendor contracts, and, worst of all, the complexity that is integration. CSBs solve this problem by consolidating workloads and providing visibility and choice against vendors. The accelerated pace of adopting digital-first strategies post-pandemic, however, has continued with the trend of increased reliance on brokers to ensure easy interoperability across platforms such as AWS, Microsoft Azure, and Google Cloud.

Market Restraints: Regulatory Compliance and Data Sovereignty Constraints

While the adoption of the cloud is assuredly advancing, organisations are facing very stringent compliance criteria that they have to deal with and, therefore, prevent much flexibility. There is complexity around these regulations, such as GDPR, HIPAA, and industry-specific requirements, that have been introduced in the storing and processing of data across borders. It is expected that CSBs would help in solving these by bringing in compliance-ready solutions; yet, for many organisations, the expenses and complexities of providing compliance end-to-end are still barriers restraining the development of the market in sensitive sectors.

High Initial Investments and Challenges of Legacy Integration

However, most enterprises would not embrace this prospect entirely, and some of the reasons are due to high upfront payments and integration with legacy IT systems. These operational risks are avoided during migration for large enterprises that have decades-old infrastructure, whereas all small and medium enterprises have the perception that using brokerage services takes a lot out of their wallets. Hence, that would make vendors reorganise pricing models and maybe offer scalable offerings to induce wider adoption from the enterprise base.

AI, Edge, and Industry-Specific Solutions Generate Opportunity

The infusion of AI in the brokerage platform creates opportunities for predictive workload management, anomaly detection, and cost governance automation. In parallel, the emergence and merging of cloud and edge ecosystems bring about more opportunities for the broker for the orchestration of distributed workloads. Industry-specific solutions like BFSI, healthcare, manufacturing, etc. would spur considerable growth, for organisations will not just look for the generalised ones but will also seek brokerage services that would meet their operational realities.

Vendor-neutral orchestration platforms have been emerging as a trend.

This is a significant trend transforming the market emergence of vendor-neutral brokerage for enterprises to avoid single vendor lock-in. This is done by acting as an unbiased orchestrator, making it easy for an enterprise to switch a provider while maintaining the same governance, bills, and compliance. With this growing trend across industries worldwide, enterprises are expected to turn even more cynical concerning single-vendor reliance.

Attractive Opportunities in the Market

AI-Powered Optimisation – Growing adoption of AI-driven tools for workload automation and predictive cost management solutions.
Data Sovereignty Solutions – Demand for compliance-focused platforms aligning with regional regulatory frameworks and standards.
Edge and Cloud Convergence – Increasing reliance on brokerage services, integrating edge computing for real-time applications.
Unified Billing Platforms – Rising need for consolidated billing and cost transparency across multi-cloud deployments.
Sector-Specific Offerings – Expanding solutions tailored for BFSI, healthcare, and manufacturing applications, driving niche adoption.
Asia-Pacific Expansion – Infrastructure boom and digital-first government policies spurring brokerage adoption in emerging economies.
Strategic Collaborations – Joint ventures accelerating brokerage service innovation and regional expansion strategies.
SME-Friendly Models – Affordable brokerage services enabling small businesses to optimise multi-cloud adoption strategies.
Sustainability-Driven Adoption – Green IT initiatives fostering brokerage services, optimising energy use and carbon reporting.
Vendor-Neutral Platforms – Escalating preference for neutral brokerage ecosystems to reduce vendor lock-in dependencies.

Report Segmentation

By Service: Integration & Support

By Platform: Internal, External

By Deployment: Private, Public

By Enterprise Size: Large Enterprises, SMEs

By End Use: IT & Telecom, BFSI, Government, Healthcare, Retail, Manufacturing, Energy & Utilities

By Region: North America (U.S., Canada, Mexico), Europe (UK, Germany, France, Spain, Italy, Spain, Rest of Europe), Asia-Pacific (China, India, Japan, Australia, South Korea, Rest of Asia-Pacific), LAMEA (Brazil, Argentina, UAE, Saudi Arabia (KSA), Africa Rest of Latin America)

Key Market Players

IBM Corporation, Accenture PLC, Wipro Limited, Hewlett Packard Enterprise, Capgemini SE, Tech Mahindra, DXC Technology, Jamcracker Inc., RightScale (Flexera), Cognizant Technology Solutions

Report Aspects

Base Year: 2024
Historic Years: 2022, 2023, 2024
Forecast Period: 2024-2035
Report Pages: 293

Dominating Segments

Integration and support services continue to command dominance within the cloud services brokerage landscape, largely owing to the rapidly growing complexities in hybrid and multi-cloud adoption.

Enterprises often face challenges in ensuring seamless connectivity between legacy infrastructure and modern cloud environments, creating an indispensable need for integration services. Beyond mere connectivity, support services play a vital role in fostering adoption through real-time monitoring, vendor management, security configuration, and 24/7 technical assistance. Global enterprises are also increasingly looking at brokers for their governance frameworks to optimise workloads and honour compliance mandates. Hence, this integration and support segment forms the main backbone of the CSB offerings that anchor enterprises on their long-term digital transformation journey.

External Platform Brokerage Gains Momentum Through Vendor-Neutral Orchestration

Another fast-growing type of brokerage platform lets enterprises orchestrate their service over multiple providers without falling into any vendor lock-in. These platforms offer a single view into the procurement, governance, billing, and cost transparency, thereby empowering IT leaders to make unbiased, data-driven decisions. The extremely rapid evolution of digitalisation across industries like BFSI and retail has seen the demand for these platforms increase, particularly for organisations seeking operational agility and cost predictability. In addition, as geopolitical and regulatory risks are increasing, external platforms assure compliance by embedding sovereign frameworks within cloud operations. In its growth path, this segment sheds light on the increasing premium placed on neutrality, transparency, and adaptability in multi-cloud ecosystem offerings.

Public Cloud Deployment Surpasses Private Due to Scalability and Cost Efficiency

While private clouds remain relevant in sectors where data is highly sensitive, public cloud deployments establish the height of application owing to scalability, affordability, and agility. Brokerage services have allowed enterprises within the IT, telecoms, and retail sectors to embrace public cloud, suitable for dynamic workload scaling, while cutting down capital expenditure. CSBs, in addition, multiply this adoption even further by adding value through workload governance, automatic optimisation, and common payment systems. Public deployment is particularly prominent in SMEs where flexibility takes precedence over concerns for customisation. Brokers, meanwhile, are enabling enterprises to dynamically blend public cloud and edge solutions, thus reinforcing their dominance as the model of choice for scaling innovation.

Large Enterprises Lead Adoption with Extensive Cloud Governance Requirements

Due to the need for extensive governance, multi-vendor management, and compliance-driven frameworks, large enterprises maintain a strong presence in the CSB market. Their immense scale, geographical spread, and regulatory responsibilities require brokerage services that can manage hundreds of contracts, streamline workloads, and consolidate costs across business units. Industries such as banking, manufacturing, and government mainly rely on CSBs for operational efficiency while keeping compliance safe. Furthermore, large enterprises are among the first to experiment with AI-driven brokerage platforms for predictive optimisation, thereby strengthening their reliance on CSB vendors. Their disproportionately large market share underscores the continuing strategic relevance of brokerage services in technology roadmaps of global enterprises.

IT & Telecom End Use Maintains Leadership with Highest Demand for Brokerage Services

The IT and telecom end-use industry will forever maintain the highest share of the CSB market, as they have relied on distributed HP computing. As service providers navigate multi-cloud operations themselves, CSBs help them to orchestrate workloads across geographies, ensure uptime, and provide seamless experiences to the end customers. While telecom operators leverage brokers to integrate edge computing for 5G deployment, IT service providers are seeking transparency and agility in their vendor relationships through brokerage platforms. The dominance of IT and telecom is therefore unlikely to wane anytime soon, as demand for connectivity and cloud-native innovations remains on the rise.

Key Takeaways

Integration & Support Core – Multi-cloud complexities secure integration and support as the dominant brokerage services category.
External Platform Surge – Vendor-neutral orchestration platforms are gaining market momentum for unbiased cloud management.
Public Cloud Preference – Scalability, affordability, and agility keep public cloud deployment ahead of private models.
Large Enterprise Leadership – Scale, governance, and compliance drive large organisations to dominate brokerage adoption.
IT & Telecom Priority – Strong reliance on cloud-native innovation sustains IT and telecom as the leading end-use industry.
AI-Driven Future – Predictive and automated optimisation platforms fuel the next wave of brokerage service evolution.
Asia-Pacific Growth – Infrastructure modernisation and government policies position APAC as the fastest-growing regional market.
SME-Friendly Expansion – Scalable, cost-efficient brokerage offerings are driving SME adoption worldwide.
Compliance-Oriented Growth – Sovereign cloud and regulatory alignment sustain demand across sensitive industries.
Sustainability Integration – Brokerage services supporting carbon neutrality are becoming a strategic priority for enterprises.

Regional Insights

Dominance in North America was founded on Advanced IT Infrastructure and Regulatory Leadership.

North America continues to be the unchallenged leader in the Cloud Services Brokerage market, based on the region's background of a strong IT infrastructure, presence of hyperscalers, and regulatory leadership. Driving cloud brokerage adoption is evidenced by increasing pressures on enterprises in the U.S. over data governance and compliance with vendors. Strong investments in AI-driven brokerage solutions, as demonstrated by leading vendors like IBM and Accenture, substantiate the region's focus on intelligent optimisation. The highly advanced maturity of the BFSI and healthcare sectors in adopting CSBs further adds to North America's competitive edge. Regulatory frameworks such as HIPAA and the Federal Risk and Authorisation Management Programme (FedRAMP) create an environment where enterprises are heavily reliant on brokerage services for compliance, scalability, and resilience.

Europe Spearheads the Green Governance Transformation in the Adoption of Brokerage Services

Europe's brokerage domain is heavily circumscribed by regulatory regimes, while its cloud strategies are dictated by the GDPR, the Digital Services Act, and sovereignty mandates in the making. Enterprises from Germany, France, and the UK increasingly adopt CSBs that maintain vendor neutrality, cost transparency, and sustainability-driven optimisation. Brokerages are investing vast amounts in compliance frameworks to overcome Europe’s eco-certification targets, specifically being geared towards energy efficiency and green IT. Additionally, the EU's push for digital sovereignty has particularly enlarged the demand for brokerage platforms that permit sovereign cloud configurations, giving enterprises control over sensitive data, while still being able to access global cloud providers.

Asia-Pacific Emerges as the Fastest-Growing Market Steered by Digitalisation and SME Adoption

The Asia-Pacific region is expected to make the fastest growth, owing to rapid digitalisation, SME enhancement, and government impetus. Headlining the digital-first policies, China, India, and South Korea have become the vanguards of massive cloud brokerage adoption. Emerging as an admirable strength in cloud brokerage adoption, the Indian BFSI and healthcare sectors, and manufacturing-led economies, including Japan and South Korea, are embracing CSBs for edge/cloud workload integration. The existence of effective brokerage alternatives is proving central to the SMEs that make up the backbone of regional economies. Additionally, government-backed initiatives to develop sovereign cloud ecosystems fortify the region's path to market leadership.

LAMEA Propels Growth on the Back of Digital Modernisation and Energy Sector Adoption

Latin America, the Middle East, and Africa are rapidly marking the penetration of brokerage, largely inspired by digital modernisation schemes and further investments into so-called energy and utilities. In Brazil, the UAE, and Saudi Arabia, government bodies are keen to invest in digital governance frameworks that will require brokerage-enabled transparency and compliance. In the aforementioned cases of energy and utilities, they increasingly rely on brokers to integrate renewable energy data systems to cloud-native applications, presenting rather unique regional use cases. LAMEA still remains a relatively immature market compared to the rest of the world; however, its growth potential is huge as enterprises in retail, government, and telecom industries acknowledge brokerage services as critical enablers for cost efficiency and digital sovereignty.

Core Strategic Questions Answered in This Report

Q. What is the expected growth trajectory of the cloud services brokerage market from 2024 to 2035?

The global cloud services brokerage market is projected to grow from USD 12.25 billion in 2024 to USD 70.86 billion by 2035, registering a CAGR of 17.30%. This growth is attributed to the expanding adoption of multi-cloud ecosystems, AI-driven optimisation, and the need for governance across industries such as IT, BFSI, and healthcare.

Q. Which key factors are fuelling the growth of the cloud services brokerage market?

Several key factors are propelling market growth:

Escalating complexities of multi-cloud and hybrid environments
Rising demand for regulatory compliance and data sovereignty solutions
Growth in digitalisation and SME adoption in emerging economies
Technological innovations, including AI, edge, and vendor-neutral brokerage platforms
Increasing reliance on cost transparency, billing, and governance tools

Q. What are the primary challenges hindering the growth of the cloud services brokerage market?

Major challenges include:

High initial investments and legacy IT integration complexities
Concerns over regulatory compliance across international borders
Risk of vendor lock-in despite brokerage neutrality promises
Limited awareness and adoption among SMEs in developing economies
Geopolitical risks impacting cross-border data flow and sovereign cloud adoption

Q. Which regions currently lead the cloud services brokerage market in terms of market share?

North America currently leads the cloud services brokerage market due to advanced IT infrastructure, strong regulatory governance, and large enterprise adoption. Europe follows closely with leadership in digital sovereignty and sustainability-driven brokerage solutions, while Asia-Pacific is projected to witness the fastest growth through 2035.

Q. What emerging opportunities are anticipated in the cloud services brokerage market?

The market is ripe with new opportunities, including:

AI-driven predictive optimisation solutions
Integration of brokerage with edge computing ecosystems
SME-focused brokerage services for cost-effective adoption
Expansion of sovereign cloud ecosystems in regulated industries
Development of sustainability-driven brokerage services aligning with green IT goals

Key Benefits for Stakeholders

The report offers a quantitative assessment of market segments, emerging trends, projections, and market dynamics for the period 2024 to 2035.
The report presents comprehensive market research, including insights into key growth drivers, challenges, and potential opportunities.
Porter's Five Forces analysis evaluates the influence of buyers and suppliers, helping stakeholders make strategic, profit-driven decisions and strengthen their supplier-buyer relationships.
A detailed examination of market segmentation helps identify existing and emerging opportunities.
Key countries within each region are analysed based on their revenue contributions to the overall market.
The positioning of market players enables effective benchmarking and provides clarity on their current standing within the industry.
The report covers regional and global market trends, major players, key segments, application areas, and strategies for market expansion. Show more