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Travel eSIM Market 2025-2030: Market Trends and Strategies

Publisher Juniper Research
Published Oct 13, 2025
Length 60 Pages
SKU # JNRH20463432

Description

This market study examines the Travel eSIMs landscape in detail; assessing the key factors driving market growth, such as an increasing addressable market, heightened awareness, and launches of travel eSIMs by operators and enterprises. It provides strategic recommendations into how travel eSIM providers can grow their margins from travel eSIM packages and differentiate their services. It also provides recommendations for travel eSIM enablers on the tools they must now be investing in to make their platforms stand out.

The report also includes a Partnership Matrix, a tool designed to help travel eSIM enablers identify which partners to prioritise for future growth in the market. It identifies partners as strategic accelerators, scalable prospects, niche enablers, or exploratory prospects based on an assessment of their commercial readiness and future scalability with travel eSIMs. Moreover, a Country Readiness Index identifies the key countries to focus on for expansion in the travel eSIMs market.

Please note: the online download version of this report is for a global site license.

Table of Contents

60 Pages
1. Key Takeaways & Strategic Recommendations
1.1 Key Takeaways
1.1 Strategic Recommendations
2. Future Market Outlook
2.1 Introduction to Travel eSIMs
2.2 Travel eSIM Market Trends
i. Growing Number of eSIM-compatible Devices and International Travellers to Increase Addressable Market
Figure 2.1: Total Number of Smartphones That Have eSIMs (m), Split by 8 Key Regions, 2025-2030
Figure 2.2: Proportion of Population That Travels Internationally in 2025, Split by GDP per Capita (Ranked as ‘High’, ‘Upper Middle’, ‘Lower Middle’, and ‘Low’)
ii. Growing Awareness of eSIMs to Drive Travel eSIM Adoption
Figure 2.3: Proportion of Smartphones That Are iOS in 2025 (%), Top 10 Markets
Figure 2.4: Travel eSIM Revenue for Operators & Third Parties ($m), 2030
iii. High Cost of Roaming Services Will Continue to Push Consumers Towards Alternative Solutions
Figure 2.5: Travel eSIM Cost per GB vs Outbound Roaming Spend per GB in 2025 ($), Global Average
iv. Business Travel Segment to Become a Growing Revenue Stream for Travel eSIM Providers
v. Bundling of Services Will be Key to Differentiation of Travel eSIM Providers
2.3 Challenges Facing the Travel eSIM Market
i. Market Regulations
ii. Limited eSIM Distribution Channels
iii. Decreasing Margins on Data
Figure 2.6: Average Spend per GB ($) with Travel eSIMs, 2021-2030
2.4 Strategies for Mobile Operators in the Travel eSIM Market
i. Offering Travel eSIM Packages as Part of Mobile Subscriptions
ii. Including Links to Landing Pages In SMS When a Subscriber Is in Another Country
iii. Personalise Packages Based on Known Subscriber Data Usage
2.5 Strategies for Business-to-Consumer (B2C) Travel eSIM Providers
i. Increase Personalisation of Travel eSIM Offerings
ii. Freemium Models
iii. Bundling Services
2.5.2 Strategies for Travel eSIM Enablers
i. Integrate With Customer Data Platforms (CDPs) for Personalisation
ii. Generative AI Customer Service Tools
2.5.3 Revenue Models
3. Partnership Matrix
3.1 Introduction to Partnership Matrix
Table 3.1: Different Types of Partners Included in the Travel eSIM Partnership Matrix
Figure 3.2: Juniper Research Travel eSIM Partnership Matrix 2025
Table 3.3: Juniper Research Travel eSIM Partnership Matrix Heatmap
3.2 Strategic Accelerators
Figure 3.4: Example of an Online Travel Agency Offering a Travel eSIM as an Ancillary Product (Pricing Not Representative)
Figure 3.5: Integration of Travel eSIMs Into an Airline App
3.3 Scalable Prospects
Figure 3.6: Travel eSIMs Offered in the Revolut App
3.4 Niche Enablers
Figure 3.7: Travel eSIM Benefits Offered to a Sports Club’s Fan Base
3.5 Exploratory Prospects
Table 3.8: Juniper Research Travel eSIM Market Partnership Matrix Scoring Criteria
4. Country Readiness Index
4.1 Introduction to the Country Readiness Index
Figure 4.1: Juniper Research Country Readiness Index Regional Definitions
Table 4.2: Juniper Research Country Readiness Index Scoring Criteria: Travel eSIMs
Figure 4.3: Juniper Research Country Readiness Index: Travel eSIMs
Table 4.4: Juniper Research Travel eSIMs Country Readiness Index: Market Segments
4.2 Focus Markets
4.2.1 High Proportion of Travellers with eSIM-compatible Devices Results in a Larger Addressable Market
Figure 4.5: Proportion of Smartphones That Are eSIM-compatible across Focus, Growth, Saturated, and Developing Markets in 2025 (%)
Figure 4.6: Proportion of Smartphones That Are iOS (%) vs Proportion of Population That Travel Internationally (%) in Focus Markets, in 2025
4.2.2 Operator and Third-party Travel eSIM Launches Have Increased Availability and Awareness
Figure 4.7: Proportion of Travel eSIMs Acquired From Operators and Third Parties in Focus Markets, in 2025 (%)
4.2.3 Demand for a Prepaid Travel eSIM Solution for Secure Connectivity Abroad
Figure 4.8: Proportion of SIMs That Are 5G in Select Focus Markets (%), 2025-2030
4.2.4 Recommendations
4.3 Growth Markets
4.3.1 Awareness of Travel eSIMs in Growth Markets Will Continue to Increase
Figure 4.9: Proportion of Travellers Using Travel eSIMs in Growth Markets (%), 2025-2030
4.3.2 Travel eSIMs Must Become More Affordable for Consumers in Growth Markets
4.3.3 Recommendations
4.4 Saturated Markets
4.4.1 Demand for International Connectivity Solutions, but With a Smaller Number of Travellers
Figure 4.10: Proportion of Population That Travel Internationally in Select Saturated Markets in 2025 (%)
4.5 Developing Markets
4.5.1 Low Adoption of eSIM-compatible Devices Minimises Addressable Market and Awareness
Figure 4.11: Proportion of Smartphones That Are eSIM-compatible in Select Developing Markets in 2025 (%)
4.5.2 Regulatory Landscapes Will Limit Travel eSIM Vendors Entering the Market
Table 4.12: Juniper Research Country Readiness Index Heatmap: North America
Table 4.13: Juniper Research Country Readiness Index Heatmap: Latin America
Table 4.14: Juniper Research Country Readiness Index Heatmap: West Europe
Table 4.15: Juniper Research Country Readiness Index Heatmap: Central & East Europe
Table 4.16: Juniper Research Country Readiness Index Heatmap: Far East & China
Table 4.17: Juniper Research Country Readiness Index Heatmap: Indian Subcontinent
Table 4.18: Juniper Research Country Readiness Index Heatmap: Rest of Asia Pacific
Table 4.19: Juniper Research Country Readiness Index Heatmap: Africa & Middle East

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