This report examines the Robocall Mitigation & Branded Calling market landscape in detail; assessing market trends and factors shaping the evolution of this rapidly changing market. The report delivers a comprehensive analysis of the strategic opportunities for robocall mitigation and branded calling providers; addressing key verticals and developing challenges, and how stakeholders must navigate these. It also includes evaluation of key country-level opportunities for growth in the robocall mitigation and branded calling market.
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- 1. Key Takeaways & Strategic Recommendations
- 1.1 Key Takeaways and Strategic Recommendations
- 1.2 Key Takeaways
- 1.2.1 The Role of AI in Robocalling Scams and Branded Calling ID (BCID) Will Grow, Necessitating Novel Approaches
- 1.2.2 Omnichannel Attacks Will Require Collaboration With Fraud Mitigation Vendors Over Other Channels
- 1.2.3 Disparities in BCID Technologies May Create Large Degrees of Fragmentation as The Technology Reaches a Critical Stage
- Figure 1.1: Global Number of Branded Calling Authentication Calls in 2025, Split by 8 Key Regions: 9.6 billion
- 1.3 Strategic Recommendations
- 1.3.1 Robocalling Fraud Will Evolve, and Vendors Must Adapt With Behavioural Analytics and Omnichannel Threat Detection
- 2. Robocall Mitigation: Future Market Outlook
- 2.1 Introduction to Robocall Mitigation
- Table 2.1: Current Robocall Mitigation Solutions
- Figure 2.2: Total Fraudulent Losses to Robocalling ($82.5 billion), Split by 8 Key Regions, 2025
- 2.2 Advancements in AI and ML
- 2.2.1 AI in Fraudulent Activity
- Figure 2.3: Average Loss to Fraudulent Robocalling per Mobile Subscriber ($), Split by 8 Key Regions, 2025-2030
- 2.2.2 AI in Robocall Mitigation
- 2.3 Government and Regulatory Intervention
- 2.4 Shift to VoIP Networks
- 2.5 Robocall Mitigation at the Signalling Level
- 2.6 Omnichannel Attacks
- 2.7 Success in Robocall Mitigation
- Figure 2.4: Total Fraudulent Losses to Robocalling ($m), Split by 8 Key Regions, 2025-2030
- 2.8 Requirement for Enhanced Network Security
- 2.9 Stakeholder Education and Awareness
- 2.10 Shift to 5G Networks
- 3. Branded Calling: Future Market Outlook
- 3.1 Introduction to Branded Calling
- Figure 3.1: Total Number of Branded Calling Authentication Calls (9.6 billion), Split by 8 Key Regions, 2025
- 3.2 Branded Calling Limitations
- 3.2.1 BCID
- 3.3 Value of the Voice Channel
- Figure 3.2: Total Voice Calls (m), Split by 8 Key Regions, 2025-2029
- 3.4 Mobile Subscriber Awareness and Education
- 3.4.1 Operator Strategies to Increase the Value of the Voice Channel
- 4. Country Readiness Index
- 4.1 Introduction to Country Readiness Index
- Figure 4.1: Robocall Mitigation & Branded Calling Country Readiness Index: Regional Definitions
- Table 4.2: Juniper Research’s Country Readiness Index Scoring Criteria: Robocall Mitigation & Branded Calling
- Figure 4.3: Juniper Research’s Country Readiness Index: Robocall Mitigation & Branded Calling
- Table 4.4: Robocall Mitigation & Branded Calling Country Readiness Index: Market Segments
- 4.2 Focus Markets
- Figure 4.5: Average Number of Branded Calls per Subscriber in 2030, Split by 21 Focus Markets
- 4.2.1 These Countries Rank as High-income Areas
- 4.2.2 There Is Strong Historic Investment in Technological Innovation
- 4.3 Growth Markets
- 4.3.1 Inadequate Existing Robocall Mitigation
- 4.3.2 Widening Scope of Robocall Fraud
- 4.4 Saturated Markets
- Figure 4.6: Total Number of Fraudulent Robocalls Received (m), Split by 8 Key Saturated Markets, 2025-2030
- 4.5 Developing Markets
- 4.5.1 Digital Revolutions
- 4.5.2 Expanding Scope of Robocall Fraud
- Table 4.7: Juniper Research’s Country Readiness Index Heatmap: North America
- Table 4.8: Juniper Research’s Country Readiness Index Heatmap: Latin America
- Table 4.9: Juniper Research’s Country Readiness Index Heatmap: West Europe
- Table 4.10: Juniper Research’s Country Readiness Index Heatmap: Central & East Europe
- Table 4.11: Juniper Research’s Country Readiness Index Heatmap: Far East & China
- Table 4.12: Juniper Research’s Country Readiness Index Heatmap: Indian Subcontinent
- Table 4.13: Juniper Research’s Country Readiness Index Heatmap: Rest of Asia Pacific
- Table 4.14: Juniper Research’s Country Readiness Index Heatmap: Africa & Middle East
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