Our Robocall Mitigation & Branded Calling research suite provides a detailed analysis of this rapidly evolving market. It enables stakeholders, from mobile operators, regulators, robocall mitigation and branded calling vendors, to understand future growth, key trends, and the competitive environment. The suite also analyses changing regulatory environments and emerging frameworks.
The research suite includes several options that can be purchased separately, including access to data mapping the adoption and future growth of robocall mitigation and branded calling, and a thorough study uncovering the latest market opportunities. Additionally, it includes a document containing an extensive analysis of the 19 market leaders in the robocall mitigation and branded calling space. The coverage can also be purchased as a Full Research Suite, containing all these elements and a substantial discount.
Collectively, they provide a critical tool for understanding this rapidly evolving market; allowing robocall mitigation vendors and mobile operators to shape their future strategy. Its unparalleled coverage makes this research suite an incredibly useful resource for projecting the future of such an uncertain and fast-growing market.
All report content is delivered in the English language.
Key Features
Market Dynamics: Insights into key trends and market impacts resulting from challenges within the robocall mitigation and branded calling market. This research addresses challenges posed by bad actors utilising AI within illegal robocalling; specifically using AI-generated voices for illegal calls, and disruption caused by unlawful robocalls on over-the-top platforms and Wangiri 2.0. The research then assesses government interventions in illegal robocalls and regulations imposed by regulators, such as the Federal Communications Commission in North America, alongside alternative robocall mitigation efforts, such as branded calling. This robocall mitigation and branded calling research also includes a regional market growth analysis on the current development and future growth of robocall mitigation and branded calling across 61 key countries.
Key Takeaways & Strategic Recommendations: In-depth analysis of key development opportunities and findings within the robocall mitigation and branded calling market, accompanied by strategic recommendations for stakeholders.
Benchmark Industry Forecasts: 5-year forecast databases are provided for the market growth in legitimate calls, illegal robocall traffic, and branded authentication API calls.
Juniper Research Competitor Leaderboard: Key player capability and capacity assessment for 19 leading robocall mitigation and branded calling vendors via the Juniper Research Competitor Leaderboard; scoring these vendors on criteria such as market performance, revenue and future business prospects.
Please note: the online download version of this report is for a global site license.
- 1. Key Takeaways & Strategic Recommendations
- 1.1 Key Takeaways and Strategic Recommendations
- 1.2 Key Takeaways
- 1.2.1 The Role of AI in Robocalling Scams and Branded Calling ID (BCID) Will Grow, Necessitating Novel Approaches
- 1.2.2 Omnichannel Attacks Will Require Collaboration With Fraud Mitigation Vendors Over Other Channels
- 1.2.3 Disparities in BCID Technologies May Create Large Degrees of Fragmentation as The Technology Reaches a Critical Stage
- Figure 1.1: Global Number of Branded Calling Authentication Calls in 2025, Split by 8 Key Regions: 9.6 billion
- 1.3 Strategic Recommendations
- 1.3.1 Robocalling Fraud Will Evolve, and Vendors Must Adapt With Behavioural Analytics and Omnichannel Threat Detection
- 2. Robocall Mitigation: Future Market Outlook
- 2.1 Introduction to Robocall Mitigation
- Table 2.1: Current Robocall Mitigation Solutions
- Figure 2.2: Total Fraudulent Losses to Robocalling ($82.5 billion), Split by 8 Key Regions, 2025
- 2.2 Advancements in AI and ML
- 2.2.1 AI in Fraudulent Activity
- Figure 2.3: Average Loss to Fraudulent Robocalling per Mobile Subscriber ($), Split by 8 Key Regions, 2025-2030
- 2.2.2 AI in Robocall Mitigation
- 2.3 Government and Regulatory Intervention
- 2.4 Shift to VoIP Networks
- 2.5 Robocall Mitigation at the Signalling Level
- 2.6 Omnichannel Attacks
- 2.7 Success in Robocall Mitigation
- Figure 2.4: Total Fraudulent Losses to Robocalling ($m), Split by 8 Key Regions, 2025-2030
- 2.8 Requirement for Enhanced Network Security
- 2.9 Stakeholder Education and Awareness
- 2.10 Shift to 5G Networks
- 3. Branded Calling: Future Market Outlook
- 3.1 Introduction to Branded Calling
- Figure 3.1: Total Number of Branded Calling Authentication Calls (9.6 billion), Split by 8 Key Regions, 2025
- 3.2 Branded Calling Limitations
- 3.2.1 BCID
- 3.3 Value of the Voice Channel
- Figure 3.2: Total Voice Calls (m), Split by 8 Key Regions, 2025-2029
- 3.4 Mobile Subscriber Awareness and Education
- 3.4.1 Operator Strategies to Increase the Value of the Voice Channel
- 4. Country Readiness Index
- 4.1 Introduction to Country Readiness Index
- Figure 4.1: Robocall Mitigation & Branded Calling Country Readiness Index: Regional Definitions
- Table 4.2: Juniper Research’s Country Readiness Index Scoring Criteria: Robocall Mitigation & Branded Calling
- Figure 4.3: Juniper Research’s Country Readiness Index: Robocall Mitigation & Branded Calling
- Table 4.4: Robocall Mitigation & Branded Calling Country Readiness Index: Market Segments
- 4.2 Focus Markets
- Figure 4.5: Average Number of Branded Calls per Subscriber in 2030, Split by 21 Focus Markets
- 4.2.1 These Countries Rank as High-income Areas
- 4.2.2 There Is Strong Historic Investment in Technological Innovation
- 4.3 Growth Markets
- 4.3.1 Inadequate Existing Robocall Mitigation
- 4.3.2 Widening Scope of Robocall Fraud
- 4.4 Saturated Markets
- Figure 4.6: Total Number of Fraudulent Robocalls Received (m), Split by 8 Key Saturated Markets, 2025-2030
- 4.5 Developing Markets
- 4.5.1 Digital Revolutions
- 4.5.2 Expanding Scope of Robocall Fraud
- Table 4.7: Juniper Research’s Country Readiness Index Heatmap: North America
- Table 4.8: Juniper Research’s Country Readiness Index Heatmap: Latin America
- Table 4.9: Juniper Research’s Country Readiness Index Heatmap: West Europe
- Table 4.10: Juniper Research’s Country Readiness Index Heatmap: Central & East Europe
- Table 4.11: Juniper Research’s Country Readiness Index Heatmap: Far East & China
- Table 4.12: Juniper Research’s Country Readiness Index Heatmap: Indian Subcontinent
- Table 4.13: Juniper Research’s Country Readiness Index Heatmap: Rest of Asia Pacific
- Table 4.14: Juniper Research’s Country Readiness Index Heatmap: Africa & Middle East
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