Mobile Voice Strategies: Market Forecasts, Competitor Leaderboard & Future Monetisation 2023-2028: Market Trends & Strategies

Juniper Research’s Mobile Voice Strategies research suite provides a thorough evaluation of the technologies that comprise the mobile voice ecosystem; analysing and forecasting the market for network operators and OTT ecosystem providers.

The research includes:

Extensive ecosystem analysis across various mobile voice technologies, including VoLTE, OTT Voice and Vo5G. The report evaluates the rise of 5G voice services and opportunities available to market stakeholders to capitalise on the growth of 5G networks.
Analysis of challenges for operators in the mobile voice space and strategic recommendations to capitalise on innovative and novel voice communications, including the impact of the GSMA Open Gateway, announced in 2023.
Regional analysis across 8 key regions, scoring each on growth of voice services and potential revenue growth that can be achieved by leading stakeholders.

Please note: the online download version of this report is for a global site license.


1. Key Takeaways & Strategic Recommendations
1.1 Key Takeaways
1.2 Strategic Recommendations
2. Future Market Outlook
2.1 Future Market Outlook
2.1.1 Current Market Value
i. Voice Market Value
Figure 2.1: Total Mobile Voice Market Value ($m), Split by 8 Key Regions, 2020-2028
2.1.2 Key Networks to Mobile Voice
Figure 2.2: Total Number of SIMs, Split by Network Technology in 2023: 9.1 Billion
i. 2G SIMs
Figure 2.3: Total Number of 2G SIMs, Split by 8 Key Regions, 2020-2028
ii. 3G SIMs
Figure 2.4: Total Number of 3G SIMs, Split by 8 Key Regions, 2020-2028
iii. 4G SIMs
Figure 2.5: Total Number of 4G SIMs (m), Split by 8 key Regions, 2020-2028
iv. 5G SIMS
Figure 2.6: Total Number of 5G SIMs (m), Split by 8 Key Regions, 2020-2028
2.2 Key Drivers to the Mobile Voice Market
2.3 Challenges of the Mobile Voice Market
3. Future Business Model Analysis
3.1 Key Operator Technologies
3.1.1 VoLTE
3.1.2 Vo5G
3.1.3 OTT Voice
Figure 3.1: Total Number of OTT Voice Minutes (m), Split by 8 Key Regions, 2020-2028
Figure 3.2: Map of Most Used OTT Apps by Country
3.1.4 VoWi-Fi
3.1.5 Voice Assistants and Recognition
i. Challenges to the Voice Assistant Market
3.1.6 Video Calling
Figure 3.3: Total Number of Mobile Video Calling Users Year End (m), Split by 8 Key Regions, 2020-2028
3.2 Future Monetisable Voice Services
3.2.1 CCaaS
3.2.2 Flash Calling, Voice Firewalls and Network Auditing
Figure 3.4: The Process of Flash Calling
3.2.3 Voice Assistants
3.2.4 Programmable Voice
3.2.5 UCaaS
3.2.6 Call Tracking
3.2.7 IVR (Interactive Voice Recognition)
Figure 3.5: How IVR Works
3.2.8 Call Masking
Figure 3.6: The Process of Call Masking
4. Mobile Voice: Regional Analysis
4.1 Mobile Voice Regional Analysis
Table 4.1: Juniper Research Mobile Voice Heatmap: Scoring Criteria
4.1.1 Summary of Key Findings
Figure 4.2: Juniper Research Competitive Web: Mobile Voice Markets
i. The Leadership of Far East & China
ii. Cooperation, Research, and OTT Pivotal to the Future of North America and West Europe Mobile Voice
iii. Indian Subcontinent Shrouded in Uncertainty
iv. The Juxtaposition of Mobile Voice Progress in Africa & Middle East
Table 4.3: Juniper Research Mobile Voice Markets Heatmap
Figure 4.4: Juniper Research’s 8 Key Regions Map
4.1.2 North America
Figure 4.5: Average Operator-billed Voice Revenue per Mobile Subscriber ($), North America, 2020-2028
i. US
Figure 4.6: Total Number of SIMs in the US, Split by Network Technology in 2023
ii. Canada
Figure 4.7: Total Cellular Data Traffic Attributable to Mobile Voice in Canada (PB), 2020 2028
4.1.3 Latin America
Figure 4.8: Total Number of SIMs (m), Latin America, Split by SIM Tech, 2023
i. Argentina
ii. Brazil
iii. Mexico
Figure 4.9: Total Mobile Voice Market Value ($m), Mexico, 2020-2028
4.1.4 West Europe
Figure 4.10: Total Number of SIMs in West Europe Split by SIM Tech in 2023
i. France
ii. Germany
iii. UK
Figure 4.11: Total Number of 2G and 3G SIM in the UK (m), Split by SIM Tech, 2020-2028
4.1.5 Central & East Europe
Figure 4.12: Total Number of 4G & 5G SIMs in Central & East Europe, Split by SIM Tech, 2020-2028
i. Russia
ii. Turkey
Figure 4.13: Total Number of 5G SIMs in Turkey (m), 2020-2028
4.2 Far East & China
Figure 4.14: Total Number of SIMs in Far East & China (m), Split by SIM Tech, 2020-2028
i. China
ii. Japan
Figure 4.15: Total Mobile Subscribers in Japan (m), 2020-2028
iii. South Korea
Figure 4.16: Total Number of SIMs in South Korea (m), Split by SIM Tech, 2020-2028
4.2.2 Indian Subcontinent
Figure 4.17: Total Number of SIMs in Indian Subcontinent (m), Split by SIM Tech, 2020 2028
i. India
Figure 4.18: Total Number of SIMs in India (m), Split by SIM Tech, 2023
ii. Pakistan
Figure 4.19: Total Number of SIMs in Pakistan (m), Split by SIM Tech, 2020-2028
4.2.3 Rest of Asia Pacific
i. Australia
ii. Indonesia
iii. Singapore
4.2.4 Africa & Middle East
i. Nigeria
Figure 4.20: Total Number of SIMs, Nigeria, Split by SIM Tech, 2020-2028
ii. South Africa
Figure 4.21: Total Number of SIMs (m), South Africa, Split by SIM Tech, 2020-2028
iii. Qatar

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook
Cookie Settings