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Mobile Messaging Market 2026-2030: Market Trends and Strategies

Publisher Juniper Research
Published Feb 23, 2026
Length 50 Pages
SKU # JNRH20900808

Description

This report examines the Mobile Messaging market landscape in thorough detail; assessing the trends and factors shaping the market. This must-have strategy report delivers a comprehensive analysis of the strategic opportunities for mobile messaging vendors, MNOs, and enterprises; addressing key changes and developing opportunities, and how stakeholders must navigate these. It also includes evaluation of key, country-level opportunities for growth in mobile messaging.

Please note: the online download version of this report is for a global site license.

Table of Contents

50 Pages
1. Key Takeaways & Strategic Recommendations
1.1 Key Takeaways & Strategic Recommendations
1.2 Key Takeaways
1.3 Strategic Recommendations
2. Mobile Messaging Future Market Outlook
2.1 Mobile Messaging Introduction
Figure 2.1: Total Mobile Messaging Traffic, 2025, Split by Service: 181 Trillion
Figure 2.2: Total Mobile Messaging Traffic in 2025, Split by 8 Key Regions: 180 Trillion
2.2 SMS
2.2.1 Declining SMS Traffic
2.2.2 Fraud Over SMS
i. Smishing
ii. Grey Routes
iii. AIT
Figure 2.3: AIT Fraud
2.2.3 Fraud-as-a-Service
Figure 2.4: Elements of FaaS
2.2.4 Conversational Messaging
Figure 2.5: Conversational Messaging on SMS
2.2.5 Regulatory Environment
2.3 MMS
Figure 2.6: Total MMS Traffic (m), Split by 8 Key Regions, 2025-2030
2.4 OTT
Figure 2.7: Total OTT Messaging Traffic (bn), Split by 8 Key Regions, 2025-2030
2.4.1 WhatsApp’s New Pricing Model
2.4.2 Challenges Facing OTT Platform Providers
i. Fraud Over OTT
ii. Constant Regulatory Pressure
2.5 Social Media
Figure 2.8: Total Social Media Messaging Traffic (bn), Split by 8 Key Regions, 2025-2030
2.6 email
Figure 2.9: Total email Traffic (m), Split by 8 Key Regions, 2025-2030
2.7 RCS
Figure 2.10: Total RCS Traffic (m), Split by 8 Key Regions, 2025-2030
2.7.1 RCS Interoperability
2.7.2 Key RCS Use Cases
2.7.3 Fraud Over RCS
2.8 Mobile Messaging Platform Summary
2.9 Mobile Messaging Ecosystem Analysis
2.9.1 Mobile Operators
Figure 2.11: Total SMS Revenue (m), Split by 8 Key Regions, 2025-2030
2.9.2 Messaging Aggregators
2.9.3 Fraud Prevention Providers
2.9.4 Chatbot Vendors
Figure 2.12: Chatbot Cost Savings To Enterprises, 2025-2030
2.9.5 Social Media Platforms
3. Country Readiness Index
3.1 Introduction to Country Readiness Index
Figure 3.1: Juniper Research Country Readiness Index Regional Definitions
Table 3.2: Juniper Research Country Readiness Index Scoring Criteria: Mobile Messaging
Figure 3.3: Juniper Research Country Readiness Index: Mobile Messaging
Table 3.4: Juniper Research Mobile Messaging Country Readiness Index: Market Segments
3.1.1 Focus Markets
Figure 3.5: Total Mobile Messaging Revenue ($m), Split by 8 Focus Markets, 2025
i. High GDP
Figure 3.6: GDP per Capita ($), Split by 8 Focus Markets, 2025
ii. High Mobile Handsets and Internet User Rates
Figure 3.7: Total Number of Mobile Handsets (m), Split by 8 Focus Markets, 2025
Figure 3.8: Proportion of Population That Are Internet Users (m), Split by 8 Focus Markets, 2025
iii. High Levels of Traffic
Figure 3.9: Total Mobile Messaging Traffic (m), Split by 8 Focus Markets, 2025
3.1.2 Growth Markets
Figure 3.10: Total Number of Mobile Handsets (m), Split by 6 Growth Markets, 2025-2030
i. Internet Users
ii. Fastest-growing GDP
Figure 3.11: Average GDP per Capita ($), Growth Market Segment, 2025-2030
3.1.3 Saturated Markets
Figure 3.12: Total Mobile Messaging Revenue ($m), Split by Saturated Markets, 2025
3.1.4 Developing Markets
Figure 3.13: Total Mobile Messaging Traffic (m), 2025, Split by 8 Developing Markets
i. Low GDP
Table 3.14: Juniper Research Country Readiness Index Heatmap: North America
Table 3.15: Juniper Research Country Readiness Index Heatmap: Latin America
Table 3.16: Juniper Research Country Readiness Index Heatmap: West Europe
Table 3.17: Juniper Research Country Readiness Index Heatmap: Central & East Europe
Table 3.18: Juniper Research Country Readiness Index Heatmap: Far East & China
Table 3.19: Juniper Research Country Readiness Index Heatmap: Indian Subcontinent
Table 3.20: Juniper Research Country Readiness Index Heatmap: Rest of Asia Pacific
Table 3.21: Juniper Research Country Readiness Index Heatmap: Africa & Middle East

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