Mobile Messaging Market 2026-2030: Full Research Suite
Description
Our comprehensive RCS for Business research suite provides an in‑depth evaluation of a market poised for rapid expansion over the next five years. It equips stakeholders with clear insight into the most significant opportunities emerging over the next two years. This leading study also analyses the primary drivers shaping the RCS for Business landscape in 2026, including Apple’s ongoing roll-out of RCS for Business on iPhones, increasing support from mobile operators, and the growing presence of third‑party verification authorities across global markets.
The report includes several different options that can be purchased separately. These include access to market forecasts for RCS Business–capable mobile subscribers, messaging traffic, and associated revenue; with detailed breakdowns by use case and key industry verticals.
It also includes a comprehensive study of the market trends and opportunities, as well as a Competitor Leaderboard document containing an extensive analysis of the major vendors in the market. The coverage can also be purchased as a full research suite; containing all these elements and including a substantial discount.
The study provides strategic recommendations for mobile operators on how to set themselves up for success with RCS for Business in 2026, including which partnerships to prioritise, how to monetise effectively, and how to stay ahead of emerging fraud.
KEY FEATURES
Market Dynamics: delivers detailed insight into the RCS for Business landscape; evaluating the key drivers of future growth, including Apple’s ongoing roll-out of RCS for Business on iPhones, emerging Person-to-Application (P2A) use cases, and the expanding role of third‑party verification authorities worldwide. The analysis includes regional assessments of market growth and the factors influencing adoption in key markets. The research also features a Future Leaders Index evaluating eight vendors providing RCS for Business operator-managed services; classified as Future Leaders, Niche Specialists, Emulators, or Early‑stage Vendors.
Key Takeaways & Strategic Recommendations: an in‑depth analysis of major development opportunities, emerging industry trends, and core findings within the RCS for Business market, accompanied by actionable strategic recommendations tailored for stakeholders.
Benchmark Industry Forecasts: this section provides market sizing and five‑year forecasts for the RCS for Business market, covering RCS for Business-capable mobile subscribers, total traffic volume, and revenue for both operators and platforms.
Juniper Research Competitor Leaderboard: key industry player capability and capacity assessment for 17 RCS for Business vendors, via the Juniper Research Competitor Leaderboard.
Please note: the online download version of this report is for a global site license.
The report includes several different options that can be purchased separately. These include access to market forecasts for RCS Business–capable mobile subscribers, messaging traffic, and associated revenue; with detailed breakdowns by use case and key industry verticals.
It also includes a comprehensive study of the market trends and opportunities, as well as a Competitor Leaderboard document containing an extensive analysis of the major vendors in the market. The coverage can also be purchased as a full research suite; containing all these elements and including a substantial discount.
The study provides strategic recommendations for mobile operators on how to set themselves up for success with RCS for Business in 2026, including which partnerships to prioritise, how to monetise effectively, and how to stay ahead of emerging fraud.
KEY FEATURES
Market Dynamics: delivers detailed insight into the RCS for Business landscape; evaluating the key drivers of future growth, including Apple’s ongoing roll-out of RCS for Business on iPhones, emerging Person-to-Application (P2A) use cases, and the expanding role of third‑party verification authorities worldwide. The analysis includes regional assessments of market growth and the factors influencing adoption in key markets. The research also features a Future Leaders Index evaluating eight vendors providing RCS for Business operator-managed services; classified as Future Leaders, Niche Specialists, Emulators, or Early‑stage Vendors.
Key Takeaways & Strategic Recommendations: an in‑depth analysis of major development opportunities, emerging industry trends, and core findings within the RCS for Business market, accompanied by actionable strategic recommendations tailored for stakeholders.
Benchmark Industry Forecasts: this section provides market sizing and five‑year forecasts for the RCS for Business market, covering RCS for Business-capable mobile subscribers, total traffic volume, and revenue for both operators and platforms.
Juniper Research Competitor Leaderboard: key industry player capability and capacity assessment for 17 RCS for Business vendors, via the Juniper Research Competitor Leaderboard.
Please note: the online download version of this report is for a global site license.
Table of Contents
154 Pages
- Juniper Research’s Mobile Messaging research suite provides insightful analysis of a market that will experience significant change in the next five years. The research suite provides mobile messaging vendors, mobile network operators (MNOs), and enterprises with intelligence on how to capitalise on changing market dynamics within the mobile messaging market. Additionally, it offers guidance on how declining SMS traffic and revenue, increasing Rich Communication Services (RCS) traffic, and conversational AI will change the competitive landscape.
- The Mobile Messaging Market research suite includes several different options which can be purchased separately, including access to data mapping the future growth of the mobile messaging market. This includes detailed forecasts for mobile messaging users, messages sent, and market shares for SMS, MMS, over-the-top (OTT), social media messaging, email, and RCS; providing actionable insights into the trends and opportunities for stakeholders in the market. Additionally, it includes a document containing an extensive analysis of the 20 market leaders in the mobile messaging market. The coverage can also be purchased as a Full Research Suite which includes all of these elements and a substantial discount.
- Collectively, these elements provide essential analysis for understanding and exploiting this rapidly changing market; allowing mobile messaging vendors, MNOs, and enterprises to identify key approaches to shape their future strategy. The research suite's extensive coverage makes it a required resource for all stakeholders involved in this fast-growing market.
- KEY FEATURES
- Market Dynamics: Insights into key trends and changing market dynamics within the mobile messaging market, as SMS traffic and revenue decline and rich messaging channels such as RCS and social media messaging continue to grow. The research suite assesses how the leading vendors are positioning themselves to profit from the market shift; detailing what they can further do to better align with the evolving market. The suite also includes a regional market growth rate analysis on the current development and future growth of the mobile messaging market across 61 key countries.
- Key Takeaways & Strategic Recommendations: In-depth analysis of key opportunities and findings within the mobile messaging market, accompanied by key strategic recommendations for mobile messaging vendors, MNOs, and enterprises.
- Benchmark Industry Forecasts: Five-year forecasts are provided for volume of messages sent, split by SMS, MMS, OTT, social media messaging, email, and RCS, as well as mobile messaging revenue, split by SMS, MMS, and RCS.
- Juniper Research Competitor Leaderboard: Key player capability and capacity assessment for 20 mobile messaging vendors via the Juniper Research Competitor Leaderboard; scoring these vendors on criteria such as market performance, product strength, and future business prospects.
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