This market study examines the Travel SIMs & eSIMs market landscape in detail; assessing the trends and factors shaping the evolution of this growing market. The report delivers an in-depth analysis of the strategic opportunities for vendors; highlighting key challenges, and how stakeholders should overcome these. It also evaluates key country-level opportunities for travel industry and travel SIMs & eSIMs growth.
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- 1. Key Takeaways & Strategic Recommendations
- 1.1 Key Takeaways
- 1.1.1 Operators Will Lose $11 Billion Revenue to Travel SIMs and eSIMs over the Next Five Years
- Figure 1.1: Total Roaming Spend Lost to Travel SIMs/eSIMs ($m), 2024-2028
- 1.1.2 Key Focus Markets for Travel eSIMs include Hong Kong, the UK, and the US
- 1.1.3 Increased Operator Support for eSIMs Will Drive Growth in the Travel eSIM Market
- 1.2 Strategic Recommendations
- 1.2.1 Vendors Must Partner with Travel Operators and Airlines to Expand Number of Distribution Channels and Increase Consumer Awareness
- 1.2.2 Vendors Must Offer Alternative Distribution Channels to Ensure a Seamless Purchasing Journey
- 1.2.3 Vendors Must Offer More Tailored Travel SIM & eSIM Packages to Customers
- 2. Future Market Outlook
- 2.1 Introduction to Travel SIMs & eSIMs
- 2.2 Overview of the Market
- Figure 2.1: Revenue from Travel SIMs & eSIMs ($m), Split by 8 Key Regions, 2024-2028
- i. Travel SIMs
- Figure 2.2: Travel SIM Packages Acquired Globally by Users (m) 2024-2028
- Figure 2.3: Proportion of Consumer Connected Devices with eSIMs Leveraging eSIMs for Connectivity in 2024 (%), Split by 8 Key Regions
- ii. Travel eSIMs
- Figure 2.4: Travel eSIM Packages Acquired by Users (m), Split by 8 Key Regions, 2024-2028
- Figure 2.5: Summary of eSIM Elements
- Figure 2.6: Overview of GSMA Consumer eSIM Compliance
- Table 2.7: Consumer eUICC Certification Requirements Outlined by the GSMA
- 2.2.2 Alternatives to travel SIMs & eSIMS
- i. Roaming with a Home Network Provider
- ii. Local SIM Cards
- iii. Wi-Fi Hotspot
- iv. Public Wi-Fi
- 2.2.3 Impact on Roaming
- Figure 2.8: Top 10 Countries Spending the Most on Mobile Roaming in 2024 ($)
- Figure 2.9: Operator Lost Revenue to Travel eSIMs in 2024 ($m), Split by 8 Key Regions
- 2.2.4 Market Segment Analysis
- i. Purpose of Data Usage
- Table 2.10: Data Consumed by Film Streaming Services (GB)
- Table 2.11: Data Consumed by Different Social Media Platforms (MB) and Age Demographics
- Table 2.12: Data Consumed by Different OTT Messaging Platforms
- Table 2.13: Data Consumed by Video Calling Platforms (MB)
- Figure 2.14: Summary: Data Use Whilst Travelling
- ii. Business Travellers
- 2.2.5 Challenges faced by the Travel SIM & eSIM Market
- i. Lack of Awareness of the Technology
- ii. Support for eSIMs
- iii. Lack of Personalisation
- iv. Regulatory Compliance
- 3. Monetisation Models
- 3.1.1 Consumer Revenue Models
- i. One-Time Purchase
- Figure 3.1: One-time Purchase Monetisation Model
- ii. Pay for Usage
- Figure 3.2: Pay for Usage Monetisation Model Summary
- iii. Pay by Day
- Figure 3.3: Pay-by-Day Monetisation Model
- iv. Monthly or Annual Subscription
- v. Loyalty Programmes
- 3.1.2 Partnerships
- Figure 3.4: Example of a Travel Company Offering a Travel eSIM as an Ancillary Product (Pricing Not Accurate)
- 4. Country Readiness Index
- 4.1 Travel eSIM Country Readiness Index
- Figure 4.1: Countries in Each Region
- Table 4.2: Juniper Research Travel SIM & eSIM Country Readiness Index: Scoring Criteria
- Figure 4.3: Juniper Research Country Readiness Index – Travel SIMs & eSIMs
- 4.1.1 Focus Markets
- i. North America
- Figure 4.4: Total Number of Travel eSIM Users in North America (m), Split into the US and Canada, 2024-2028
- ii. West Europe
- Figure 4.5: Total Revenue from Travel eSIMs ($m), 2023-2028, Split by Select Countries in Europe
- iii. Central & East Europe
- iv. Far East & China
- Figure 4.6: Total Travel eSIM Users vs Outbound Roamers Actively Using Roaming Services in 2024 (m), Split by China, Hong Kong, and Japan
- 4.1.2 Growth Markets
- i. Rest of Asia Pacific
- Figure 4.7: Average Travel eSIM Spend per User in 2024 ($), Split by Australia, Malaysia, New Zealand, Singapore
- ii. Far East & China
- 4.1.3 Saturated Markets
- i. Western Europe
- ii. Africa & Middle East
- 4.1.4 Developing Markets
- i. Central & East Europe
- Figure 4.8: Travel eSIM Spend ($m), 2024-2028, Split by Croatia, Romania, Russia, Turkey, and Ukraine
- ii. Indian Subcontinent
- Figure 4.9: Travel eSIM Users in Indian Subcontinent in 2024 (m), Split by Bangladesh, India, Nepal, and Pakistan
- iii. Latin America
- iv. Rest of Asia Pacific
- Table 4.10: Juniper Research Country Readiness Index Heatmap: North America
- Table 4.11: Juniper Research Country Readiness Index Heatmap: Latin America
- Table 4.12: Juniper Research Country Readiness Index Heatmap: West Europe
- Table 4.13: Juniper Research Country Readiness Index Heatmap: Central & East Europe
- Table 4.14: Juniper Research Country Readiness Index Heatmap: Far East & China
- Table 4.15: Juniper Research Country Readiness Index Heatmap: Indian Subcontinent
- Table 4.16: Juniper Research Country Readiness Index Heatmap: Rest of Asia Pacific
- Table 4.17: Juniper Research Country Readiness Index Heatmap: Africa & Middle East
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