Global Travel SIMs & eSIMs Market 2024-2028: Full Research Suite

Our Travel SIMs & eSIMs research suite provides a comprehensive and insightful analysis of this growing market; enabling stakeholders from operators and travel connectivity service vendors to understand future growth, key trends and the competitive environment.

The research suite includes several different options that can be purchased separately, including access to data forecasting for the adoption and future growth of travel SIMs and eSIMs, a detailed study highlighting the latest trends and opportunities within the market, and a leaderboard document containing an analysis of the 18 market leaders in the space. The coverage can also be purchased as a full research suite; containing all of these elements, and including a substantial discount.

Jointly, they provide a critical tool for understanding this rapidly emerging market for cellular connectivity when travelling; allowing mobile network operators and travel SIM & eSIM vendors to shape their future strategy. Its extensive coverage makes this research suite an incredibly useful resource for examining the future of this fast-developing market.

Key Features
Market Dynamics: Provides detailed insight into the future outlook for travel SIM and eSIM technology; assessing the key drivers to market growth, such as high roaming costs for mobile subscribers. It also addresses market dynamics such as the key challenges that must be overcome for this market to experience significant growth, including a lack of awareness and distribution channels. The research also includes a market segment analysis, and assesses the different market drivers and monetisation models being implemented by vendors for travel SIMs & eSIMs.
Key Takeaways & Strategic Recommendations: In-depth analysis of key development opportunities, industry trends and findings within the travel SIM and eSIMs market; accompanied by key strategic recommendations for stakeholders.
Benchmark Industry Forecasts: The market size and forecasts for travel SIMs & eSIMs include forecasts for total spend, and lost roaming spend to these emerging services. Aligned to international travel data and travel industry trends, the forecasts provide a thorough assessment of the future growth for the market.
Juniper Research Competitor Leaderboard: Key player capability and capacity assessment for 18 vendors, via the Juniper Research Competitor Leaderboard; assessing the size in the travel SIMs & eSIMs sector and services offered.

Please note: the online download version of this report is for a global site license.


1. Key Takeaways & Strategic Recommendations
1.1 Key Takeaways
1.1.1 Operators Will Lose $11 Billion Revenue to Travel SIMs and eSIMs over the Next Five Years
Figure 1.1: Total Roaming Spend Lost to Travel SIMs/eSIMs ($m), 2024-2028
1.1.2 Key Focus Markets for Travel eSIMs include Hong Kong, the UK, and the US
1.1.3 Increased Operator Support for eSIMs Will Drive Growth in the Travel eSIM Market
1.2 Strategic Recommendations
1.2.1 Vendors Must Partner with Travel Operators and Airlines to Expand Number of Distribution Channels and Increase Consumer Awareness
1.2.2 Vendors Must Offer Alternative Distribution Channels to Ensure a Seamless Purchasing Journey
1.2.3 Vendors Must Offer More Tailored Travel SIM & eSIM Packages to Customers
2. Future Market Outlook
2.1 Introduction to Travel SIMs & eSIMs
2.2 Overview of the Market
Figure 2.1: Revenue from Travel SIMs & eSIMs ($m), Split by 8 Key Regions, 2024-2028
i. Travel SIMs
Figure 2.2: Travel SIM Packages Acquired Globally by Users (m) 2024-2028
Figure 2.3: Proportion of Consumer Connected Devices with eSIMs Leveraging eSIMs for Connectivity in 2024 (%), Split by 8 Key Regions
ii. Travel eSIMs
Figure 2.4: Travel eSIM Packages Acquired by Users (m), Split by 8 Key Regions, 2024-2028
Figure 2.5: Summary of eSIM Elements
Figure 2.6: Overview of GSMA Consumer eSIM Compliance
Table 2.7: Consumer eUICC Certification Requirements Outlined by the GSMA
2.2.2 Alternatives to travel SIMs & eSIMS
i. Roaming with a Home Network Provider
ii. Local SIM Cards
iii. Wi-Fi Hotspot
iv. Public Wi-Fi
2.2.3 Impact on Roaming
Figure 2.8: Top 10 Countries Spending the Most on Mobile Roaming in 2024 ($)
Figure 2.9: Operator Lost Revenue to Travel eSIMs in 2024 ($m), Split by 8 Key Regions
2.2.4 Market Segment Analysis
i. Purpose of Data Usage
Table 2.10: Data Consumed by Film Streaming Services (GB)
Table 2.11: Data Consumed by Different Social Media Platforms (MB) and Age Demographics
Table 2.12: Data Consumed by Different OTT Messaging Platforms
Table 2.13: Data Consumed by Video Calling Platforms (MB)
Figure 2.14: Summary: Data Use Whilst Travelling
ii. Business Travellers
2.2.5 Challenges faced by the Travel SIM & eSIM Market
i. Lack of Awareness of the Technology
ii. Support for eSIMs
iii. Lack of Personalisation
iv. Regulatory Compliance
3. Monetisation Models
3.1.1 Consumer Revenue Models
i. One-Time Purchase
Figure 3.1: One-time Purchase Monetisation Model
ii. Pay for Usage
Figure 3.2: Pay for Usage Monetisation Model Summary
iii. Pay by Day
Figure 3.3: Pay-by-Day Monetisation Model
iv. Monthly or Annual Subscription
v. Loyalty Programmes
3.1.2 Partnerships
Figure 3.4: Example of a Travel Company Offering a Travel eSIM as an Ancillary Product (Pricing Not Accurate)
4. Country Readiness Index
4.1 Travel eSIM Country Readiness Index
Figure 4.1: Countries in Each Region
Table 4.2: Juniper Research Travel SIM & eSIM Country Readiness Index: Scoring Criteria
Figure 4.3: Juniper Research Country Readiness Index – Travel SIMs & eSIMs
4.1.1 Focus Markets
i. North America
Figure 4.4: Total Number of Travel eSIM Users in North America (m), Split into the US and Canada, 2024-2028
ii. West Europe
Figure 4.5: Total Revenue from Travel eSIMs ($m), 2023-2028, Split by Select Countries in Europe
iii. Central & East Europe
iv. Far East & China
Figure 4.6: Total Travel eSIM Users vs Outbound Roamers Actively Using Roaming Services in 2024 (m), Split by China, Hong Kong, and Japan
4.1.2 Growth Markets
i. Rest of Asia Pacific
Figure 4.7: Average Travel eSIM Spend per User in 2024 ($), Split by Australia, Malaysia, New Zealand, Singapore
ii. Far East & China
4.1.3 Saturated Markets
i. Western Europe
ii. Africa & Middle East
4.1.4 Developing Markets
i. Central & East Europe
Figure 4.8: Travel eSIM Spend ($m), 2024-2028, Split by Croatia, Romania, Russia, Turkey, and Ukraine
ii. Indian Subcontinent
Figure 4.9: Travel eSIM Users in Indian Subcontinent in 2024 (m), Split by Bangladesh, India, Nepal, and Pakistan
iii. Latin America
iv. Rest of Asia Pacific
Table 4.10: Juniper Research Country Readiness Index Heatmap: North America
Table 4.11: Juniper Research Country Readiness Index Heatmap: Latin America
Table 4.12: Juniper Research Country Readiness Index Heatmap: West Europe
Table 4.13: Juniper Research Country Readiness Index Heatmap: Central & East Europe
Table 4.14: Juniper Research Country Readiness Index Heatmap: Far East & China
Table 4.15: Juniper Research Country Readiness Index Heatmap: Indian Subcontinent
Table 4.16: Juniper Research Country Readiness Index Heatmap: Rest of Asia Pacific
Table 4.17: Juniper Research Country Readiness Index Heatmap: Africa & Middle East
1. Juniper Research Competitor Leaderboard
Table 1.1: Juniper Research Competitor Leaderboard: Vendors & Product Portfolio
Figure 1.2: Juniper Research Competitor Leaderboard: Travel SIMs & eSIMs
Source: Juniper ResearchTable 1.3: Juniper Research Competitor Leaderboard: Vendors & Positioning
Table 1.4: Juniper Research Competitor Leaderboard Heatmap: Travel SIM & eSIM Vendors
2. Vendor Profiles
2.1 Travel SIM & eSIM Vendor Profiles
2.1.1 AffinityClick
i. Corporate Information
ii. Geographical Spread
iii. Key Clients & Strategic Partnerships
iv. High-level View of Offerings
Figure 2.1: aloSIM eSIM Activation
v. Juniper Research’s View: Key Strengths & Strategic Development Opportunities
2.1.2 Airalo
i. Corporate Information
ii. Geographical Spread
iii. Key Clients & Strategic Partnerships
iv. High-level View of Offerings
Figure 2.2: Airalo eSIM Activation
v. Juniper Research’s View: Key Strengths & Strategic Development Opportunities
2.1.3 BNESIM
i. Corporate Information
ii. Geographical Spread
iii. Key Clients & Strategic Partnerships
iv. High-level View of Offerings
Figure 2.3: BNESIM Refer a Friend Programme
v. Juniper Research’s View: Key Strengths & Strategic Development Opportunities
2.1.4 Drimsim
i. Corporate Information
ii. Geographical Spread
iii. Key Clients & Strategic Partnerships
iv. High-level View of Offerings
Figure 2.4: Drimsim Travel eSIM Activation
v. Juniper Research’s View: Key Strengths & Strategic Development Opportunities
2.1.5 GigSky
i. Corporate Information
ii. Geographical Spread
iii. Key Clients & Strategic Partnerships
iv. High-level View of Offerings
v. Juniper Research’s View: Key Strengths & Strategic Development Opportunities
2.1.6 GlobaleSIM
i. Corporate Information
ii. Geographical Spread
iii. Key Clients & Strategic Partnerships
iv. High-level View of Offerings
Figure 2.5: GlobaleSIM Travel eSIM Activation
v. Juniper Research’s View: Key Strengths & Strategic Development Opportunities
2.1.7 Holafly
i. Corporate Information
ii. Geographical Spread
iii. Key Clients & Strategic Partnerships
iv. High-level View of Offerings
Figure 2.6: How Holafly’s Travel eSIMs work
v. Juniper Research’s View: Key Strengths & Strategic Development Opportunities
2.1.8 Maya Mobile
i. Corporate Information
ii. Geographical Spread
iii. Key Clients & Strategic Partnerships
iv. High-level View of Offerings
Figure 2.7: Maya Mobile Network Coverage
v. Juniper Research’s View: Key Strengths & Strategic Development Opportunities
2.1.9 Nomad
i. Corporate Information
ii. Geographical Spread
iii. Key Clients & Strategic Partnerships
iv. High-level View of Offerings
v. Juniper Research’s View: Key Strengths & Strategic Development Opportunities
2.1.10 Numero eSIM
i. Corporate Information
ii. Geographical Spread
iii. Key Clients & Strategic Partnerships
iv. High-level View of Offerings
v. Juniper Research’s View: Key Strengths & Strategic Development Opportunities
2.1.11 Orange Travel
i. Corporate Information
Table 2.8: Orange Consolidated Financial Results 2021-2022 (€m)
ii. Geographical Spread
iii. Key Clients & Strategic Partnerships
iv. High-level View of Offerings
Figure 2.10: How Orange’s Travel eSIMs work
v. Juniper Research’s View: Key Strengths & Strategic Development Opportunities
2.1.12 Redtea Mobile
i. Corporate Information
ii. Geographical Spread
iii. Key Clients & Strategic Partnerships
iv. High-level View of Offerings
v. Juniper Research’s View: Key Strengths & Strategic Development Opportunities
2.1.13 SimCorner
i. Corporate Information
ii. Geographical Spread
iii. Key Clients & Strategic Partnerships
iv. High-level View of Offerings
v. Juniper Research’s View: Key Strengths & Strategic Development Opportunities
2.1.14 Simify
i. Corporate Information
ii. Geographical Spread
iii. Key Clients & Strategic Partnerships
iv. High-level View of Offerings
v. Juniper Research’s View: Key Strengths & Strategic Development Opportunities
2.1.15 Simly
i. Corporate Information
ii. Geographical Spread
iii. Key Clients & Strategic Partnerships
iv. High-level View of Offerings
v. Juniper Research’s View: Key Strengths & Strategic Development Opportunities
2.1.16 TravelSim
i. Corporate Information
ii. Geographical Spread
iii. Key Clients & Strategic Partnerships
iv. High-level View of Offerings
v. Juniper Research’s View: Key Strengths & Strategic Development Opportunities
2.1.17 Ubigi
i. Corporate Information
ii. Geographical Spread
iii. Key Clients & Strategic Partnerships
iv. High-level View of Offerings
v. Juniper Research’s View: Key Strengths & Strategic Development Opportunities
2.1.18 Yesim
i. Corporate Information
ii. Geographical Spread
iii. Key Clients & Strategic Partnerships
iv. High-level View of Offerings
Figure 2.11: Downloading and Activating Yesim’s Travel eSIM
v. Juniper Research’s View: Key Strengths & Strategic Development Opportunities
2.2 Juniper Research Leaderboard Assessment Methodology
2.3 Limitations & Interpretations
Table 2.12: Juniper Research Competitor Leaderboard Scoring Criteria
1. Market Summary & Future Outlook
1.1 Travel SIM & eSIM Market Summary & Future Outlook
1.1.1 Travel SIM & eSIM Market Summary Forecast Methodology
1.2 Travel SIM & eSIM Summary Forecasts
1.2.1 Total Travel SIMs & eSIMs Users
Figure & Table 1.1: Total Number of Travel SIM/eSIMs Users (m), Split by 8 Key Regions, 2023-2028
1.2.2 Travel SIM & eSIM Total Spend
Figure & Table 1.2: Total Revenue from Travel SIM/eSIMs ($m), Split by 8 Key Regions, 2023-2028
1.2.3 Roaming Impact
Figure & Table 1.3: Total Operator Roaming Revenue Lost to Travel SIMs/eSIMs, Split by 8 Key Regions, 2023 2028
Figure 1.4: Travel SIM & eSIM Market Summary Forecast Methodology
2. Travel SIMs
2.1 Travel SIM Market
2.1.1 Travel SIM Forecast Methodology
Figure 2.1: Travel SIM Forecast Methodology
2.1.2 Travel SIM Packages Acquired
Figure & Table 2.2: Total Number of Travel SIMs Acquired (m), Split by 8 Key Regions, 2023-2028
2.1.3 Travel SIM Data Used
Figure & Table 2.3: Total Data Used by Travel SIM Packages (PB), Split by 8 Key Regions, 2023-2028
2.1.4 Travel SIM Spend
Figure & Table 2.4: Total Revenue from Travel SIMs ($m), Split by 8 Key Regions, 2023-2028
3. Travel eSIMs
3.1 Travel eSIM Market
3.1.1 Travel eSIM Forecast Methodology
Figure 3.1: Travel eSIM Forecast Methodology
3.1.2 Travel eSIM Packages Acquired
Figure & Table 3.2: Total Number of Travel eSIM Packages Acquired (m), Split by 8 Key Regions, 2023 2028
3.1.3 Travel eSIM Data Used
Figure & Table 3.3: Total Data Used by Travel eSIM Packages (PB), Split by 8 Key Regions, 2023-2028
3.1.4 Travel eSIM Spend
Figure & Table 3.4: Total Revenue from Travel eSIMs ($m), Split by 8 Key Regions, 2023-2028 19

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