This report examines the Robocall Mitigation & Branded Calling market landscape in detail; assessing market trends and factors shaping the evolution of this rapidly changing market. The report delivers a comprehensive analysis of the strategic opportunities for robocall mitigation and branded calling providers; addressing key verticals and developing challenges and how stakeholders must navigate these. It also includes evaluation of key country-level opportunities for growth in the robocall mitigation and branded calling market.
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- 1. Key Takeaways & Strategic Recommendations
- 1.1 Key Takeaways & Strategic Recommendations
- 1.2 Key Takeaways
- 1.3 Strategic Recommendations
- 2. Robocall Fraud Market Landscape
- 2.1 Introduction to Robocall Mitigation
- Figure 2.2: Total Mobile Subscribers (m), Split by 8 Key Regions, 2024-2029
- 2.2 Robocall Fraud
- Figure 2.3: Types of Robocall Fraud Infographic
- 2.2.1 Omnichannel Fraud
- 2.3 AI Robocall Developments
- i. AI-generated Voices
- ii. Robocall Content
- iii. Identifying Targets
- 2.4 Wangiri Fraud 2.0
- Figure 2.4: Wangiri Fraud 2.0 Infographic
- 2.5 SIM Farms
- 2.6 OTT Platforms and Robocalling
- 3. Robocall Mitigation Solutions
- 3.1 Robocall Mitigation Overview
- Figure 3.1: STIR/SHAKEN System Infographic
- 3.2 Robocall Mitigation Strategies by Country
- 3.2.1 US
- i. FCC Developments
- ii. AI-generated Robocalls
- 3.2.2 UK Robocall Mitigation
- 3.2.3 Robocall Mitigation in China
- 3.2.4 Robocall Mitigation in Japan
- 3.2.5 Robocall Mitigation in Brazil
- 3.2.6 Key Takeaways from Robocall Mitigation Efforts
- 3.3 Branded Calling
- Figure 3.2: Branded Calling and CNAM Infographic
- Figure 3.3: Total Number of Brand Calling Authentication API Calls (m), Split by 8 Key Regions, 2024-2029
- 3.4 Robocall Analysis
- 3.4.1 SnorCall
- Figure 3.4: Five-stage Pipeline of Audio and Transcript Processing
- 3.5 AI as a Mitigation Solution
- 4. Country Readiness Index
- 4.1 Introduction to Country Readiness Index
- Figure 4.1: Robocall Mitigation & Branded Calling Country Readiness Index Regional Definitions
- Table 4.2: Juniper Research Country Readiness Index Scoring Criteria: Robocall Mitigation & Branded Calling
- Figure 4.3: Juniper Research Country Readiness Index: Robocall Mitigation & Branded Calling
- Table 4.4: Robocall Mitigation & Branded Calling Country Readiness Index: Market Segments
- 4.1.1 Focus Markets
- Figure 4.5: Total Fraudulent Losses to Robocalling ($m), Split by 8 Focus Markets, 2024
- i. High Smartphone Penetration
- Figure 4.6: Total Mobile Subscribers (m), Split by 8 Focus Markets, 2024-2029
- ii. US
- iii. Government Interventions
- 4.1.2 Growth Markets
- Figure 4.7: Total Fraudulent Losses to Robocalls ($m), Split by 6 Growth Markets, 2024 2025
- i. Widening Scope of Robocall Fraud
- ii. Digital Revolution in Argentina
- iii. Inadequate Existing Robocall Mitigation
- 4.1.3 Saturated Markets
- Figure 4.8: Total Fraudulent Losses to Robocalling ($m), Split by 12 Saturated Markets, 2024
- i. Bangladesh
- ii. Norway, Hong Kong, New Zealand and Portugal
- 4.1.4 Developing Markets
- Figure 4.9: Mobile Device Penetration (m), Split by 8 Developing Markets, 2024-2029
- i. Digital Revolutions
- ii. Expanding Scope of Robocall Fraud
- Table 4.10: Juniper Research’s Country Readiness Index Heatmap: North America
- Table 4.11: Juniper Research’s Country Readiness Index Heatmap: Latin America
- Table 4.12: Juniper Research’s Country Readiness Index Heatmap: West Europe
- Table 4.13: Juniper Research’s Country Readiness Index Heatmap: Central & East Europe
- Table 4.14: Juniper Research’s Country Readiness Index Heatmap: Far East & China
- Table 4.15: Juniper Research’s Country Readiness Index Heatmap: Indian Subcontinent
- Table 4.16: Juniper Research’s Country Readiness Index Heatmap: Rest of Asia Pacific
- Table 4.17: Juniper Research’s Country Readiness Index: Africa & Middle East
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