The market-leading research suite for the RCS Business Messaging market includes access to the full set of market forecast data of 54 tables and over 24,000 datapoints. Metrics in the research suite include:
Total Number of RCS Business Messages, split into:
Authentication
Transactional
Promotional
Conversational
Total Revenue from RCS Business Messages, split by billing model:
Pay-per-message (Single RCS/ Basic RCS)
Session-based
Access-based
Call-to-action-based
Juniper Research Interactive Forecast Excel contains the following functionality:
Statistics Analysis: Users benefit from the ability to search for specific metrics, displayed for all regions and countries across the data period. Graphs are easily modified and can be exported to the clipboard.
Country Data Tool: This tool lets users look at metrics for all key regions and countries in the forecast period. Users can refine the metrics displayed via a search bar.
Country Comparison Tool: Users can select countries and compare each of them for specific countries. The ability to export graphs is included in this tool.
What-if Analysis: Here, users can compare forecast metrics against their own assumptions, via five interactive scenarios.
Please note: the online download version of this report is for a global site license.
- 1. Key Takeaways & Market Forecasts
- 1.1 RCS Business Messaging Market Summary & Future Outlook
- 1.1.1 RCS Business Messaging Market Summary Forecast Methodology
- Figure 1.1: Forecast Methodology: RCS Business Messaging Market Summary
- 1.1.2 RCS-Capable Subscribers
- Figure & Table 1.2: Total Number of RCS-capable Subscribers (m), Split by 8 Key Regions, 2023-2029
- 1.1.3 RCS Active Subscribers
- Figure & Table 1.3: Total Number of RCS Active Subscribers (m), Split by 8 Key Regions, 2023-2029
- 1.1.4 Number of RCS Business Messages Sent
- Figure & Table 1.4: Total Number of RCS Business Messages (m), Split by Type of Message, 2023-2029
- 1.1.5 RCS Business Messaging Revenue
- Figure & Table 1.5: Total Revenue from RCS Business Messaging Traffic ($m), Split by 8 Key Regions, 2023-2029
- 2. Price-Per-Message Monetisation
- 2.1 Price-per-message Monetisation
- 2.1.1 Price-per-message Forecast Methodology
- Figure 2.1: 2.1.1 Price-per-Message Forecast Methodology
- 2.1.2 Number of RCS Business Messages Monetised by Pay-per-message
- Figure & Table 2.2: Total Number of RCS Business Messages Monetised by the Pay-per-message Model (m), Split by Basic and Single RCS Message, 2024-2029
- 2.1.3 Revenue from RCS Business Messages Monetised by the Pay-per-message Model
- Figure & Table 2.3: Total Revenue from RCS Business Messaging Monetised via the Pay-per-message Model ($m), Split by 8 Key Regions, 2023-2029
- 3. Session-based Monetisation Model
- 3.1 Session-based Monetisation Model
- 3.1.1 Session-based Monetisation Forecast Methodology
- Figure 3.1: Session-based Monetisation Model Forecast Methodology
- 3.1.2 Number of RCS Business Messages Monetised by the Session-based Model
- Figure & Table 3.2: Total Number of RCS Business Messages that are Monetised via the Session-based Model (m), Split by 8 Key Regions, 2023-2029
- 3.1.3 Revenue from Session-based Monetisation
- Figure & Table 3.3: Total Revenue from RCS Business Messaging Sessions ($m), Split by 8 Key Regions, 2023-2029
- 4. Other Monetisation Models
- 4.1 Other RCS Business Messaging Monetisation Models
- 4.1.1 Other RCS Business Messaging Monetisation Models Forecast Methodology
- Figure 4.1: Access-based Monetisation Model Forecast Methodology
- Figure 4.2: CTA Monetisation Model Forecast Methodology
- 4.1.2 Number of RCS Business Messages Monetised by Other Models
- Figure & Table 4.3: Total Number of RCS Business Messages Delivered via Other Monetisation Models (m), Split by the Access-based & CTA Models, 2023-2029
- 4.1.3 Revenue from Other Monetisation Models
- Figure & Table 4.4: Total Revenue from Other RCS Business Messaging Monetisation Models ($m), Split out by the Access-based and CTA Models, 2023-2029
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