Global OTT Business Messaging Market 2024-2029: Full Research Suite

Best Price Guarantee	Length	Publisher	Published Date	SKU
from $5,695	161 Pages	Juniper Research	September, 2024	JNRH19997511

Best Price Guarantee
Price	from $5,695
Length	161 Pages
Publisher	Juniper Research
Published Date	September, 2024
SKU	JNRH19997511

Our OTT (Over the Top) Business Messaging research suite provides analysis and actionable insights into the role of OTT business messaging in enterprises’ omnichannel communications strategies; enabling key stakeholders such as CPaaS (Communications Platform-as-a-Service) and OTT messaging vendors to effectively navigate this diverse and complex market. The suite covers a wide range of OTT business messaging channels, including WhatsApp, WeChat, Messenger, LINE, Telegram, Viber, KakaoTalk, and Zalo.

Included is a detailed assessment of recent developments in the OTT business messaging market, such as WhatsApp’s update to its pricing with the return of price per message, free service messages, and utility messages within the 24-hour customer service period, and how the growth of RCS (Rich Communication Services) business messaging will impact the OTT business messaging market. Alongside this it provides strategic recommendations and analysis of how OTT business messaging vendors can capitalise on features such as broadcast and channel messages, and click-to-chat ads.

The report also provides strategic recommendations and analysis of how OTT business messaging vendors can best develop and monetise conversational AI and chatbot services, location-based messaging services, conversational commerce services, customer data platforms, and super apps.

The market forecast suite includes several different options that can be purchased separately, including access to data mapping and a forecast document, a strategy and trends document detailing critical trends in the market, and strategic recommendations for monetising and developing OTT business messaging solutions and services.

The research suite includes a Competitor Leaderboard, which can be purchased separately; containing analysis and market sizing for 20 leading OTT business messaging vendors, who each provide support for one or more OTT messaging channels.

Collectively, the suite provides a critical tool for understanding the OTT business messaging market, which allows OTT business messaging providers, and other stakeholders, to shape their future strategies for service development and monetisation. Its unparalleled coverage makes this research suite an incredibly useful resource for charting the future of a key telecommunications market.

Please note: the online download version of this report is for a global site license.

1. Key Takeaways & Strategic Recommendations: 1.1 Key Takeaways; 1.1.1 WhatsApp Replaces Conversation-based Pricing with Price Per Message; Figure 1.1: Total Number of OTT Business Messages Sent (m), Split By 8 Key Regions, 2024-2029; 1.1.2 Consumers Will Eventually Be Able to Choose Their Own Channel; 1.2 Key Strategic Recommendations; 1.2.1 OTT Business Messaging Vendors Must Integrate Click-to-Chat Ad Features and Services; 1.2.2 OTT Business Messaging Vendors Must Target Brazil, India, China, and Japan to Remain at Forefront of Market; Figure 1.2: Total OTT Business Messaging Revenue in Brazil, China, India, and Japan ($m), 2024-2029
2. Market Landscape: 2.1 Introduction; 2.2 Key Trends in OTT Business Messaging; 2.2.1 OTT Business Messaging Traffic to Exceed 1.1 Trillion in 2029; Figure 2.1: Total Number of OTT Messenger Users (m), Split By 8 Key Regions, 2024-2029; Figure 2.2: Total OTT Business Messaging Revenue ($m), Split By 8 Key Regions, 2024-2029; 2.2.2 How the Development of RCS Business Messaging Will Impact the OTT Business Messaging Market; Figure 2.3: RCS Key Features and Capabilities; Figure 2.4: Global Growth in OTT Messenger and RCS Users (m), Split By 8 Key Regions, 2024-2029; 2.2.3 WhatsApp to End Conversational Pricing in April 2025, Highlighting the Importance of Simplicity in Pricing; 2.2.4 Consumer Control Over OTT Channel Selection to be Increasingly Important; 2.3 Key Channels for OTT Business Messaging; Figure 2.5: Largest OTT Channel in Each Country; 2.3.1 WhatsApp; i. Introduction; Table 2.6: Key WhatsApp Metrics, 2024; ii. Business Messaging Pricing; Table 2.7: Example of Pricing of Different WhatsApp Categories (November 1st 2024); iii. WhatsApp Messaging Features; Figure 2.8: WhatsApp Chat Button; Figure 2.9: Example of WhatsApp Catalogue; Figure 2.10: WhatsApp Business Directory; Figure 2.11: WhatsApp Pay Example; Figure 2.12: WhatsApp Channels; 2.3.2 WeChat; i. Introduction; Table 2.13: WeChat Key Metrics, 2024; Figure 2.14: WeChat Evolution Over the Years; ii. WeChat Business Messaging; 2.3.3 Messenger; i. Introduction; Table 2.15: Messenger Key Metrics; ii. Business Messaging; 2.4 Telegram; i. Introduction; Table 2.16: Telegram Key Statistics; ii. Business Messaging; Figure 2.17: Telegram Business Chatbots; 2.5 LINE; i. Introduction; Table 2.18: Global Line Key Statistics; Figure 2.19: Adding Friends Using LINE Pay; ii. Business Messaging; Table 2.20: Three Different Plans for a LINE Official Account; Figure 2.21: LINE Broadcast Message Example; Figure 2.22: LINE Rich Menu Feature; Figure 2.23: Example of LINE Beacon; 2.6 Viber; i. Introduction; Table 2.24: Viber Key Statistics in 2024; ii. Business Messaging; Figure 2.25: Viber Business Messaging Pricing Models; Figure 2.26: Examples of Viber Business Messaging Costs (November 2024); 2.7 KakaoTalk; i. Introduction; Table 2.27: KakaoTalk Key Statistics; ii. Business Messaging; 2.8 Zalo; i. Introduction; Table 2.28: Global Zalo Key Statistics in 2024; ii. Business Messaging
3. Future Opportunities and Market Strategies: 3.1 Key Monetisable Opportunities and Strategies for Vendors; 3.1.1 Chatbots and LLMs; Figure 3.1: Total Number of Messaging Chatbots Accessed per Year (m), Split by 8 key Regions, 2023-2028; 3.1.2 Conversational Commerce; Figure 3.2: Total Conversational Commerce Revenue ($m), Split By 8 Key Regions, 2023-2028; 3.1.3 Click-to-Chat Ads; Figure 3.3: WhatsApp Click-to-Chat Ad Example; 3.1.4 Channels and Broadcasts; Figure 3.4: Example of WhatsApp Channel; 3.1.5 Super Apps; Figure 3.5: WeChat Store Example; Figure 3.6: WhatsApp Pay Example; 3.1.6 Customer Data Platform
4. Country Readiness Index: 4.1 Introduction to Country Readiness Index; Figure 4.1: OTT Business Messaging Country Readiness Index Regional Definitions; Table 4.2: Juniper Research Country Readiness Index Scoring Criteria; Figure 4.3: OTT Business Messaging Country Readiness Index: Market Status 2024; Table 4.4: OTT Business Messaging Country Readiness Index: Market Segments; 4.2 Focus Market; Figure 4.5: Select OTT Focus Markets’ OTT Messaging Application Penetration Rate (%), 2024-2029; 4.2.2 Brazil; Figure 4.6: Total Number of OTT Business Messages Sent in Brazil (bn), 2024-2029; 4.2.3 China; Figure 4.7: Total Number of Monthly Active OTT Messaging Users in China (m), 2024-2029; 4.2.4 India; Figure 4.8: Total Number of OTT Business Messages Sent in India (bn), 2024-2029; 4.2.5 Indonesia; Figure 4.9: Total OTT Business Messaging Revenue in Indonesia ($m), 2024-2029; 4.3 Growth Markets; i. The US; Figure 4.10: Total Revenue from OTT Business Messaging in the US ($m), 2024-2029; 4.4 Developing Markets; Table 4.11: Juniper Research’s Country Readiness Index Heatmap: North America; Table 4.12: Juniper Research’s Country Readiness Index Heatmap: Latin America; Table 4.13: Juniper Research’s Country Readiness Index Heatmap: West Europe; Table 4.14: Juniper Research’s Country Readiness Index Heatmap: Central & East Europe; Table 4.15: Juniper Research’s Country Readiness Index Heatmap: Far East & China; Table 4.16: Juniper Research’s Country Readiness Index Heatmap: Indian Subcontinent; Table 4.17: Juniper Research’s Country Readiness Index Heatmap: Rest of Asia Pacific; Table 4.18: Juniper Research’s Country Readiness Index Heatmap: Africa & Middle East
1. Competitor Leaderboard: 1.1 Why Read This Report; Table ‎1.1: Juniper Research Competitor Leaderboard Vendors and Product Portfolios (One); Table ‎1.2: Juniper Research Competitor Leaderboard Vendors and Product Portfolios (Two); Figure ‎1.3: Juniper Research Competitor Leaderboard: OTT Business Messaging; Table ‎1.4: Juniper Research Competitor Leaderboard: OTT Business Messaging Vendors & Positioning; Table ‎1.5: Juniper Research Competitor Leaderboard Heatmap: OTT Business Messaging (1 of 2); Table ‎1.6: Juniper Research Competitor Leaderboard Heatmap: OTT Business Messaging (2 of 2)
2. Vendor Profiles: 2.1 Vendor Profiles; 2.1.1 Bird; i. Corporate Information; ii. Geographical Spread; iii. Key Clients & Strategic Partnerships; iv. High-level View of Offerings; v. Juniper Research’s View: Key Strengths & Strategic Development Opportunities; 2.1.2 Cequens; i. Corporate Information; Table ‎2.1: Cequens’ Acquisitions Since 2016; ii. Geographical Spread; iii. Key Clients & Strategic Partnerships; iv. High-level View of Offerings; v. Juniper Research’s View: Key Strengths & Strategic Development Opportunities; 2.1.3 Clickatell; i. Corporate Information; ii. Geographical Spread; iii. Key Clients & Strategic Partnerships; iv. High-level View of Offerings; v. Juniper Research’s View: Key Strengths & Strategic Development Opportunities; 2.1.4 CM.com; i. Corporate Information; Table ‎2.2: CM.com’s Select Financial Information (€m), 2022-2023; ii. Geographical Spread; iii. Key Clients & Strategic Partnerships; iv. High-level View of Offerings; v. Juniper Research’s View: Key Strengths & Strategic Development Opportunities; 2.1.5 Comviva; i. Corporate Information; Table ‎2.3: Comviva’s Select Financial Information ($m), 2021-2023; ii. Geographical Spread; iii. Key Clients & Strategic Partnerships; iv. High-level View of Offerings; v. Juniper Research’s View: Key Strengths & Strategic Development Opportunities; 2.1.6 GMS; i. Corporate Information; ii. Geographical Spread; iii. Key Clients & Strategic Partnerships; iv. High-level View of Offerings; v. Juniper Research’s View: Key Strengths & Strategic Development Opportunities; 2.1.7 Gupshup; i. Corporate Information; ii. Geographical Spread; iii. Key Clients & Strategic Partnerships; iv. High-level View of Offerings; v. Juniper Research’s View: Key Strengths & Strategic Development Opportunities; 2.1.8 Infobip; i. Corporate Information; Table ‎2.4: Infobip’s Acquisitions – April 2021 to Present; ii. Geographical Spread; iii. Key Clients & Strategic Partnerships; iv. High-level View of Offerings; v. Juniper Research’s View: Key Strengths & Strategic Development Opportunities; 2.1.9 LINK Mobility; Table ‎2.5: LINK Mobility Select Financial Information (NOK 000); i. Juniper Research’s View: Key Strengths & Strategic Development Opportunities; 2.1.10 Mitto; i. Corporate Information; ii. Geographical Spread; iii. Key Clients & Strategic Partnerships; iv. High-level View of Offerings; v. Juniper Research’s View: Key Strengths & Strategic Development Opportunities; 2.1.11 Monty Mobile; i. Corporate Information; ii. Geographical Spread; iii. Key Clients & Strategic Partnerships; iv. High-level View of Offerings; v. Juniper Research’s View: Key Strengths & Strategic Development Opportunities; 2.1.12 Route Mobile; i. Corporate Information; Table ‎2.6: Route Mobile Total Consolidated Revenue (₹), 2021-2023; ii. Geographical Spread; iii. Key Clients & Strategic Partnerships; iv. High-level View of Offerings; Figure ‎2.7: How OmniCent Works; v. Juniper Research’s View: Key Strengths & Strategic Development Opportunities; 2.1.13 Soprano Design; i. Corporate Information; Table ‎2.8: Soprano Design Acquisitions Since 2020; ii. Geographical Spread; Figure ‎2.9: Soprano Design Global Reach and Support Network; iii. Key Clients & Strategic Partnerships; Figure ‎2.10: Soprano Design Global Carrier Partners; iv. High-level View of Offerings; v. Juniper Research’s View: Key Strengths & Strategic Development Opportunities; 2.1.14 Sinch; i. Corporate Information; Table ‎2.11: Sinch Select Financial Information ($m), 2021-2023; ii. Geographical Spread; iii. Key Clients & Strategic Partnerships; iv. High-level View of Offerings; v. Juniper Research’s View: Key Strengths & Strategic Development Opportunities; 2.1.15 Syniverse; Figure ‎2.12: Syniverse CPaaS Channels; i. Juniper Research’s View: Key Strengths & Strategic Development Opportunities; 2.1.16 Tata Communications; i. Corporate Information; Table ‎2.13: Tata Communications’ Select Financial Information (₹ in crore), FY 2022-23 & FY 2023-24; ii. Geographical Spread; iii. Key Clients & Strategic Partnerships; iv. High-level View of Offerings; Figure ‎2.14: Tata Communications Kaleyra Chatbots; v. Juniper Research’s View: Key Strengths & Strategic Development Opportunities; 2.1.17 Twilio; i. Corporate Information; Table ‎2.15: Twilio’s Revenue ($m), 2021-2023; Table ‎2.16: Twilio Acquisitions, 2020 to Present; ii. Geographical Spread; iii. Key Clients & Strategic Partnerships; iv. High-level View of Offerings; Figure ‎2.17: Twilio Programmable Messaging APIs; v. Juniper Research’s View: Key Strengths & Strategic Development Opportunities; 2.1.18 Vonage; i. Corporate Information; ii. Geographical Spread; iii. Key Clients & Strategic Partnerships; iv. High-level View of Offerings; v. Juniper Research’s View: Key Strengths & Strategic Development Opportunities; 2.1.19 Cisco Webex; i. Corporate Information; Table ‎2.18: Cisco’s Financial Information ($m), 2021-2023; ii. Geographical Spread; iii. Key Clients & Strategic Partnerships; iv. High-level View of Offerings; Figure ‎2.19: Cisco Low-code Flow Builder; v. Juniper Research’s View: Key Strengths & Strategic Development Opportunities; 2.1.20 Zenvia; i. Corporate Information; Figure ‎2.20: Select Financial Information Zenvia Financial Year 2022 to Financial Year 2023 (BRL Million); ii. Geographical Spread; iii. Key Clients & Strategic Partnerships; iv. High-level View of Offerings; v. Juniper Research’s View: Key Strengths & Strategic Development Opportunities; 2.2 Juniper Research Leaderboard Assessment Methodology; 2.3 Limitations & Interpretations; Table ‎2.21: Juniper Research Competitor Leaderboard: Global OTT Business Messaging Market, 2024-2029
1. Introduction and Methodology: 1.1 Introduction; Figure 1.1: Proportion of Smartphone Users Using OTT Messaging Applications (%), 2024-2029; 1.2 Forecast Methodology; Figure 1.2: OTT Business Messaging Forecast Methodology
2. Market Summary and Future Market Outlook: 2.1 Total Number of OTT Messaging Users; Figure & Table 2.1: Total Number of OTT Messaging Users (m), Split By 8 Key Regions, 2024-2029; 2.2 Total Number of OTT Business Messages Sent; Figure & Table 2.2: Total Number of OTT Business Messages Sent (m), Split By 8 Key Regions, 2024-2029; 2.3 Total Revenue from OTT Business Messaging; Figure & Table 2.3: Total Revenue from OTT Business Messaging ($m), Split By 8 Key Regions, 2024-2029; 2.4 Total Number of OTT Advertising Messages; Figure & Table 2.4: Total Number of OTT Advertising Messages (m), Split By 8 Key Regions, 2024-2029; 2.5 Total Revenue from OTT Advertising Messages; Figure & Table 2.5: Total Revenue from OTT Advertising Messages ($m), Split By 8 Key Regions, 2024-2029; 2.6 Total Number of OTT Healthcare Messages; Figure & Table 2.6: Total Number of OTT Healthcare Messages (m), Split By 8 Key Regions, 2024-2029; 2.7 Total Revenue from OTT Healthcare Messages; Figure & Table 2.7: Total Revenue from OTT Healthcare Messages ($m), Split By 8 Key Regions, 2024-2029; 2.8 Total Number of OTT Banking Messages; Figure & Table 2.8: Total Number of OTT Banking Messages (m), Split By 8 Key Regions, 2024-2029; 2.9 Total Revenue from OTT Banking Messages; Figure & Table 2.9: Total Revenue from OTT Banking Messages ($m), Split By 8 Key Regions, 2024-2029; 2.10 Total Number of OTT Content Payment Messages; Figure & Table 2.10: Total Number of OTT Content Payment Messages (m), Split By 8 Key Regions, 2024-2029; 2.11 Total Revenue from OTT Content Payment Messages; Figure & Table 2.11: Total Revenue from OTT Content Payment Messages ($m), Split By 8 Key Regions, 2024-2029; 2.12 Total Revenue from OTT Ticketing Messages; Figure & Table 2.12: Total Revenue from OTT Ticketing Messages ($m), Split By 8 Key Regions, 2024-2029; 2.13 Total Number of OTT Retail Messages; Figure & Table 2.13: Total Number of OTT Retail Messages (m), Split By 8 Key Regions, 2024-2029; 2.14 Total Revenue from OTT Retail Messages; Figure & Table 2.14: Total Revenue from OTT Retail Messages ($m), Split By 8 Key Regions, 2024-2029