The market-leading research suite for the OTT Business Messaging market includes access to the full set of forecast data, comprising more than 17,000 datapoints. Metrics in the research suite include:
Total Number of Monthly Active OTT Messenger App Users
Total Number of OTT Messages Sent
Total Number of OTT Business Messages Sent
Total Revenue from OTT Business Messaging
Market vertical splits are provided for the following market verticals: Advertising, Banking, Content Payment, Healthcare, Retail, Ticketing, and Other.
Juniper Research’s Interactive Forecast Excel contains the following functionality:
Statistics Analysis: Users benefit from the ability to search for specific metrics, displayed for all regions and countries across the data period. Graphs are easily modified and can be exported to the clipboard.
Country Data Tool: This tool lets users look at metrics for all regions and countries in the forecast period. Users can refine the metrics displayed via a search bar.
Country Comparison Tool: Users can select and compare specific countries. The ability to export graphs is included in this tool.
What-if Analysis: Here, users can compare forecast metrics against their own assumptions, via three interactive scenarios.
Please note: the online download version of this report is for a global site license.
- 1. Introduction and Methodology
- 1.1 Introduction
- Figure 1.1: Proportion of Smartphone Users Using OTT Messaging Applications (%), 2024-2029
- 1.2 Forecast Methodology
- Figure 1.2: OTT Business Messaging Forecast Methodology
- 2. Market Summary and Future Market Outlook
- 2.1 Total Number of OTT Messaging Users
- Figure & Table 2.1: Total Number of OTT Messaging Users (m), Split By 8 Key Regions, 2024-2029
- 2.2 Total Number of OTT Business Messages Sent
- Figure & Table 2.2: Total Number of OTT Business Messages Sent (m), Split By 8 Key Regions, 2024-2029
- 2.3 Total Revenue from OTT Business Messaging
- Figure & Table 2.3: Total Revenue from OTT Business Messaging ($m), Split By 8 Key Regions, 2024-2029
- 2.4 Total Number of OTT Advertising Messages
- Figure & Table 2.4: Total Number of OTT Advertising Messages (m), Split By 8 Key Regions, 2024-2029
- 2.5 Total Revenue from OTT Advertising Messages
- Figure & Table 2.5: Total Revenue from OTT Advertising Messages ($m), Split By 8 Key Regions, 2024-2029
- 2.6 Total Number of OTT Healthcare Messages
- Figure & Table 2.6: Total Number of OTT Healthcare Messages (m), Split By 8 Key Regions, 2024-2029
- 2.7 Total Revenue from OTT Healthcare Messages
- Figure & Table 2.7: Total Revenue from OTT Healthcare Messages ($m), Split By 8 Key Regions, 2024-2029
- 2.8 Total Number of OTT Banking Messages
- Figure & Table 2.8: Total Number of OTT Banking Messages (m), Split By 8 Key Regions, 2024-2029
- 2.9 Total Revenue from OTT Banking Messages
- Figure & Table 2.9: Total Revenue from OTT Banking Messages ($m), Split By 8 Key Regions, 2024-2029
- 2.10 Total Number of OTT Content Payment Messages
- Figure & Table 2.10: Total Number of OTT Content Payment Messages (m), Split By 8 Key Regions, 2024-2029
- 2.11 Total Revenue from OTT Content Payment Messages
- Figure & Table 2.11: Total Revenue from OTT Content Payment Messages ($m), Split By 8 Key Regions, 2024-2029
- 2.12 Total Revenue from OTT Ticketing Messages
- Figure & Table 2.12: Total Revenue from OTT Ticketing Messages ($m), Split By 8 Key Regions, 2024-2029
- 2.13 Total Number of OTT Retail Messages
- Figure & Table 2.13: Total Number of OTT Retail Messages (m), Split By 8 Key Regions, 2024-2029
- 2.14 Total Revenue from OTT Retail Messages
- Figure & Table 2.14: Total Revenue from OTT Retail Messages ($m), Split By 8 Key Regions, 2024-2029
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