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Global Mobility-as-a-Service Market 2023-2028: Full Research Suite

Publisher Juniper Research
Published Oct 16, 2023
Length 138 Pages
SKU # JNRH19997508

Description

Our latest Mobility-as-a-Service research provides an expansive overview of the adoption and use of MaaS (Mobility-as-a-Service) across the globe. It includes strategic recommendations for MaaS enablers, such as transport service operators, providers, and stakeholders affiliated with MaaS, as well as comprehensive 5-year forecasts for MaaS revenue, volume of users, volume of journeys, and potential savings due to the introduction and use of MaaS. Additionally, these 5-year forecasts provide key market splits for consumer MaaS and corporate MaaS, with further forecasts detailing the distance travelled through MaaS, split by transport mode.Furthermore, Juniper Research’s Competitor Leaderboard, featuring an in-depth evaluation of 18 major MaaS vendors, positions key market stakeholders seeking to understand the competitive landscape in this highly complex market. It uses a combination of quantitative and qualitative scoring criteria to provide vendor positioning for the market’s key players.

In addition, Juniper Research also comprises an assessment of the market and the factors impacting it. These assessments include:
• Benefits and barriers to MaaS.
• The key trends driving the MaaS market.
• The role of innovative technologies for MaaS.
• An in-depth assessment of six different segments within the market, including autonomous vehicles, electric vehicles, ride-sharing and ride-hailing services, and demand mobility services.
• A Country Readiness Index, with further in-depth examination of 16 countries’ MaaS markets.

This research suite includes:
• Market Trends & Strategies (PDF)
• Competitor Leaderboard (PDF)
• Data & Forecasting (PDF)
• 5-year Market Sizing & Forecast Spreadsheet (Excel)
• 12 Months' Access to harvest Online Data Platform

All report content is delivered in the English language.

Key Features
Market Dynamics: A strategic analysis of the major drivers, challenges, and innovations shaping the adoption and development of MaaS technologies, including the following:
Technological innovations that are enhancing MaaS, including digital ticketing and electric vehicles.
Future strategic direction and market outlook for MaaS, such as increasing accessibility to more diverse user bases.
Key issues MaaS vendors must be aware of surrounding data and fragmentation.
Regional Analysis: A regional-level analysis of 13 countries, spanning 8 key regions; covering the current deployment level and future outlook of MaaS in each market.
Juniper Research Competitor Leaderboard: Key player capability and capacity assessment for 18 MaaS vendors:
Axon Vibe
Citymapper, Ltd.
Cubic Transportation Systems
Fluidtime
GoTo Global
HERE Technologies
Iomob
Karhoo
MaaS Global
Masabi
Meep
Mobilleo
Moovit Inc.
Ridecell
Siemens Mobility
SkedGo
Trafi
Tranzer
Benchmark Industry Forecasts: Forecasts for MaaS, including total number of journeys completed using MaaS, total annual spend on MaaS, total time saved by using MaaS, total fuel cost saving by using MaaS, total CO2 reduction from private car journeys displaced, split by consumers and corporates. Total number of miles travelled through MaaS split by ride hailing, bus, train and metro, micromobility and others. This includes sizing for markets up to 2027; split by our 8 key regions and by the 60 countries listed below:
North America:
Canada, US
Latin America:
Argentina, Brazil, Chile, Colombia, Ecuador, Mexico, Peru, Uruguay
West Europe:
Austria, Belgium, Denmark, Finland, France, Germany, Greece, Ireland, Italy, Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, UK
Central & East Europe:
Croatia, Czech Republic, Hungary, Poland, Romania, Russia, Turkey, Ukraine
Far East & China:
China, Hong Kong, Japan, South Korea
Indian Subcontinent:
Bangladesh, India, Nepal, Pakistan
Rest of Asia Pacific:
Australia, Indonesia, Malaysia, New Zealand, Philippines, Singapore, Thailand, Vietnam
Africa & Middle East:
Algeria, Egypt, Israel, Kenya, Kuwait, Nigeria, Qatar, Saudi Arabia, South Africa, United Arab Emirates

Please note: the online download version of this report is for a global site license.

Table of Contents

138 Pages
1. Key Takeaways & Strategic Recommendations
1.1 Key Takeaways
1.1.1 Total MaaS Users Will Reach 73.3 Million in 2028
1.1.2 Defragmentation of the Market Holds Back MaaS
1.1.3 The Benefits of MaaS on Congestion, Emissions, and Time Are Significant
Figure 1.1: Total Fuel Cost Savings by Using MaaS ($m), Split by 8 Key Regions, 2028
1.2 Strategic Recommendations
1.2.1 Incentivisation of Solutions Encourages Uptake Compared to Forcing Restrictions
1.2.2 Government Backing Paramount for Success
1.2.3 Understand the Limitations of MaaS and Transport Modes Within MaaS
2. Market Landscape
2.1 Introduction
2.1.1 Definitions
Figure 2.1: Visualisation Showing MaaS Integration Levels
2.2 The MaaS Ecosystem
2.2.1 Platform Type
i. Journey Planning
ii. Journey Planning & Booking
iii. Journey Planning, Booking, & Ticketing
2.2.2 Platform Operator
i. MaaS Vendors
ii. Technology Providers
iii. Public Operators
iv. Private Operators
2.2.3 Platform User
i. Consumer MaaS
ii. Corporate MaaS
2.3 Business Models
2.3.1 Subscription Model
2.3.2 Ad Hoc Model
2.4 Benefits
2.4.1 Consumer Benefits
i. Cost Benefits
ii. Personalisation
iii. Convenience
iv. Accessibility
v. Transport Coverage
2.4.2 Corporate Benefits
i. Cost Management & Savings
ii. Personalisation
iii. Social Responsibility
2.4.3 Societal Benefits
i. Reduced Environmental Impact
Figure 2.2: Total Emission Savings Through MaaS (Million MT CO2e), Split by 8 Key Regions, 2023 2028
ii. Increase in Urban Real Estate
iii. Increased Safety & Reduced Congestion
Figure 2.3: Total Fuel Cost Savings by Using MaaS ($m), Split by 8 Key Regions, 2023-2028
2.5 Challenges
2.5.1 Fragmentation of the Market
2.5.2 Revenue Streams
2.5.3 Expectations of MaaS
2.5.4 Customer Experiences
2.6 Key Trends & Drivers
2.6.1 Open Data
2.6.2 15-minute Cities
2.6.3 City-focused Solutions into Regional Deployments
2.6.4 Focus on Micromobility
2.6.5 Mobility-as-a-Feature
2.7 Future Technologies in MaaS
2.7.1 Autonomous Vehicles
Figure 2.4: Visualisation of the Adoption of Autonomous Vehicles
i. Challenges to Autonomous Vehicles
2.7.2 Artificial Intelligence
2.7.3 Machine Learning
3. Segment Analysis
3.1 Introduction
3.2 Ride Sharing
3.2.1 Changes to Infrastructure Required
3.2.2 Deployment to Date
3.2.3 Barriers to MaaS Implementation
3.3 Ticketing
3.3.1 Changes to Infrastructure Required
3.3.2 Deployment to Date
3.3.3 Barriers to MaaS Implementation
3.4 Shared Micromobility
Figure 3.1: Total MaaS Miles (m), Split by Transport Mode, 2023-2028
3.4.1 Changes to Infrastructure Required
3.4.2 Barriers to MaaS Implementation
3.5 Autonomous Vehicles
3.5.1 Changes to Infrastructure Required
Figure 3.2: Figure Displaying Regions where Autonomous Vehicles Are Permitted (Including for On-road Testing)
3.5.2 Number of Incentives Required
3.5.3 Deployment to Date
3.5.4 Barriers to MaaS Implementation
3.6 Electric Vehicles
3.6.1 Number of Incentives Required
3.6.2 Deployment to Date
3.6.3 Barriers to MaaS Implementation
3.7 Demand-responsive Transport
3.7.1 Changes to Infrastructure Required
3.7.2 Number of Incentives Required
3.7.3 Deployment to Date
3.7.4 Barriers to MaaS Implementation
4. Country Readiness Index & Regional Analysis
4.1 Introduction
4.1.1 MaaS Country Readiness Index
Figure 4.1: Juniper Research’s 8 Key Regions Definition
Table 4.2: Juniper Research Mobility-as-a-Service Country Readiness Index: Scoring Criteria
Figure 4.3: Juniper Research Country Readiness Index – Mobility-as-a-Service
Figure 4.4: Juniper Research’s Competitive Web: Mobility-as-a-Service Regional Opportunities
4.2 Regional Analysis
4.2.1 North America
Figure 4.5: Total MaaS Revenue, US & Canada ($m), 2023-2028
i. US
ii. Canada
4.2.2 Latin America
Figure 4.6: Total MaaS Revenue, Selected Latin American Countries ($m), 2023-2028
i. Chile
4.2.3 West Europe
Figure 4.7: Total MaaS Revenue, Split Between Western European Countries ($m), 2023
i. Denmark
ii. Finland
iii. Netherlands
iv. Spain
v. UK
4.2.4 Central & East Europe
Figure 4.8: Total MaaS Revenue, Split Between Central & Eastern European Countries ($m), 2023
i. Czech Republic
ii. Lithuania
4.2.5 Far East & China
Figure 4.9: Total MaaS Revenue, Split Between Far Eastern Countries ($m), 2023
i. Japan
ii. South Korea
4.2.6 Indian Subcontinent
Figure 4.10: Total MaaS Revenue, Split Between Indian Subcontinent Countries, ($m), 2023-2028
i. India
4.2.7 Rest of Asia Pacific
Figure 4.11: Total MaaS Revenue, Split Between Rest of Asia Pacific Countries ($m), 2023 2028
i. Australia
4.2.8 Africa & Middle East
Figure 4.12: Total MaaS Revenue, Split Between African & Middle Eastern Countries ($m), 2023-2028
i. Egypt
ii. UAE
4.3 Mobility-as-a-Service Country Opportunities: Heatmap Analysis
Table 4.13: Juniper Research’s Country Readiness Index: North America
Source: Juniper Research
Table 4.14: Juniper Research’s Country Readiness Index: Latin America
Table 4.15: Juniper Research’s Country Readiness Index: West Europe
Table 4.16: Juniper Research’s Country Readiness Index: Central & East Europe
Table 4.17: Juniper Research’s Country Readiness Index: Far East & China
Table 4.18: Juniper Research’s Country Readiness Index: Indian Subcontinent
Table 4.19: Juniper Research’s Country Readiness Index: Rest of Asia Pacific
Table 4.20: Juniper Research’s Country Readiness Index: Africa & Middle East
1. Competitor Leaderboard
1.1 Why Read This Report?
Table 1.1: Juniper Research Competitor Leaderboard: Mobility-as-a-Service Vendors Included & Product Portfolio
Figure 1.2: Juniper Research Leaderboard: Mobility-as-a-Service Vendors
Table 1.3: Juniper Research Leaderboard: Mobility as a Service Vendors & Positioning
Table 1.4: Juniper Research Mobility-as-a-Service Competitor Leaderboard Heatmap
1.2 Vendor Profiles
1.2.1 Axon Vibe
i. Corporate
ii. Geographic Spread
iii. Key Clients & Strategic Partnerships
iv. High-level View of Offerings
Figure 1.5: Axon Vibe’s MaaS Partnership Ecosystem
v. Juniper Research’s View: Key Strengths & Strategic Opportunities
1.2.2 Citymapper
i. Corporate
ii. Geographic Spread
iii. Key Clients & Strategic Partnerships
iv. High-level View of Offerings
v. Juniper Research’s View: Key Strengths & Strategic Opportunities
1.2.3 Cubic Transportation Systems
i. Corporate
ii. Geographic Spread
iii. Key Clients & Strategic Partnerships
iv. High-level View of Offerings
v. Juniper Research’s View: Key Strengths & Strategic Opportunities
1.2.4 Fluidtime
i. Corporate
ii. Geographic Spread
iii. Key Clients & Strategic Partnerships
iv. High-level View of Offerings
v. Juniper Research’s View: Key Strengths & Strategic Opportunities
1.2.5 GoTo Global
i. Corporate
ii. Geographic Spread
iii. Key Clients & Strategic Partnerships
iv. High-level View of Offerings
v. Juniper Research’s View: Key Strengths & Strategic Opportunities
1.2.6 HERE Technologies
i. Corporate
ii. Geographic Spread
iii. Key Clients & Strategic Partnerships
iv. High-level View of Offerings
v. Juniper Research’s View: Key Strengths & Strategic Opportunities
1.2.7 Iomob
i. Corporate
ii. Geographic Spread
iii. Key Clients & Strategic Partnerships
iv. High-level View of Offerings
v. Juniper Research’s View: Key Strengths & Strategic Opportunities
1.2.8 Karhoo
i. Corporate
ii. Geographic Spread
iii. Key Clients & Strategic Partnerships
iv. High-level View of Offerings
v. Juniper Research’s View: Key Strengths & Strategic Opportunities
1.2.9 MaaS Global
i. Corporate
ii. Geographic Spread
iii. Key Clients & Strategic Partnerships
iv. High-level View of Offerings
v. Juniper Research’s View: Key Strengths & Strategic Opportunities
1.2.10 Masabi
i. Corporate
ii. Geographic Spread
iii. Key Clients & Strategic Partnerships
iv. High-level View of Offerings
v. Juniper Research’s View: Key Strengths & Strategic Opportunities
1.2.11 Meep
i. Corporate
ii. Geographic Spread
iii. Key Clients & Strategic Partnerships
iv. High-level View of Offerings
v. Juniper Research’s View: Key Strengths & Strategic Opportunities
1.2.12 Mobilleo
i. Corporate
ii. Geographic Spread
iii. Key Clients & Strategic Partnerships
iv. High-level View of Offerings
v. Juniper Research’s View: Key Strengths & Strategic Opportunities
1.2.13 Moovit
i. Corporate
ii. Geographic Spread
iii. Key Clients & Strategic Partnerships
iv. High-level View of Offerings
v. Juniper Research’s View: Key Strengths & Strategic Opportunities
1.2.14 Ridecell
i. Corporate
ii. Geographic Spread
iii. Key Clients & Strategic Partnerships
iv. High-level View of Offerings
v. Juniper Research’s View: Key Strengths & Strategic Opportunities
1.2.15 Siemens Mobility
i. Corporate
ii. Geographic Spread
iii. Key Clients & Strategic Partnerships
iv. High-level View of Offerings
v. Juniper Research’s View: Key Strengths & Strategic Opportunities
1.2.16 SkedGo
i. Corporate
ii. Geographic Spread
iii. Key Clients & Strategic Partnerships
iv. High-level View of Offerings
v. Juniper Research’s View: Key Strengths & Strategic Opportunities
1.2.17 Trafi
i. Corporate
ii. Geographic Spread
iii. Key Clients & Strategic Partnerships
iv. High-level View of Offerings
v. Juniper Research’s View: Key Strengths & Strategic Opportunities
1.2.18 Tranzer
i. Corporate
ii. Geographic Spread
iii. Key Clients & Strategic Partnerships
iv. High-level View of Offerings
v. Juniper Research’s View: Key Strengths & Strategic Opportunities
1.3 Juniper Research Leaderboard Assessment Methodology
1.3.1 Limitations & Interpretations
1. Forecast Summary
1.1 Introduction
1.2 Users & Revenue
1.2.1 Total Number of MaaS Users
Figure & Table 1.1: Total Number of MaaS Users (m), Split by 8 Key Regions, 2023-2028
1.2.2 Total Number of MaaS Journeys
Figure & Table 1.2: Total Number of MaaS Journeys (m), Split by 8 Key Regions, 2023-2028
1.2.3 Total MaaS Revenue
Figure & Table 1.3: Total MaaS Revenue ($m), Split by 8 Key Regions, 2023-2028
1.3 Achievable Savings
1.3.1 Total Time Saved by Using MaaS
Figure & Table 1.4: Total Time Saved by Using MaaS (million hours), Split by 8 Key Regions, 2023-2028
1.3.2 Number of Private Car Journeys Displaced by MaaS
Figure & Table 1.5: Number of Private Car Journeys Displaced by MaaS (m), Split by 8 Key Regions, 2023-2028
1.3.3 Total Fuel Cost Savings by Using MaaS
Figure & Table 1.6: Total Fuel Cost Savings by Using MaaS ($m), Split by 8 Key Regions, 2023-2028
1.3.4 Total CO2 Reduction from Private Car Journeys Displaced by MaaS
Figure & Table 1.7: Total CO2 Reduction from Private Car Journeys Displaced by MaaS (MMT CO2e), Split by 8 Key Regions, 2023-2028
1.4 Miles Travelled Through MaaS
1.4.1 Total Number of Miles Travelled Through MaaS
Figure & Table 1.8: Total Number of Miles Travelled Through MaaS (m), Split by Transport Mode, 2023-2028
Table 1.9: Proportion of Miles Travelled Through MaaS (m), Split by Transport Mode, 2023-2028
2. Consumer MaaS Market Forecasts
2.1 Introduction
2.2 Forecast Methodology
2.2.1 Users & Revenue Forecast Methodology
2.2.2 Achievable Savings Forecast Methodology
2.2.3 Miles Travelled Through Different Transportation Modes Within MaaS Forecast Methodology
Figure 2.1: Consumer MaaS Users & Revenue Forecast Methodology
Figure 2.2: Consumer MaaS Achievable Savings Forecast Methodology
Figure 2.3: Consumer Miles Travelled Through the Modes of MaaS
2.3 Users & Revenue
2.3.1 Total Number of Consumer MaaS Users
Figure & Table 2.4: Total Number of Consumer MaaS Users (m), Split by 8 Key Regions, 2023-2028
2.3.2 Total Number of Consumer MaaS Journeys
Figure & Table 2.5: Total Number of Journeys by Consumer MaaS Users (m), Split by 8 Key Regions, 2023-2028
2.3.3 Total Consumer MaaS Revenue
Figure & Table 2.6: Total Consumer MaaS Revenue ($m), Split by 8 Key Regions, 2023.2028
2.4 Achievable Savings
2.4.1 Total Time Saved for Consumers by Using Consumer MaaS
Figure & Table 2.7: Total Time Saved for Consumers by Using Consumer MaaS (million hours), Split by 8 Key Regions, 2023-2028
2.4.2 Total Number of Private Car Journeys Displaced by Consumer MaaS
Figure & Table 2.8: Total Number of Private Car Journeys Displaced by Consumer MaaS (m), Split by 8 Key Regions, 2023-2028
2.4.3 Total Fuel Cost Savings for Consumers by Using Consumer MaaS
Figure & Table 2.9: Total Fuels Cost Savings for Consumers by Using Consumer MaaS ($m), Split by 8 Key Regions, 2023-2028
2.4.4 Total CO2 Reduction from Private Car Journeys Displaced by Consumer MaaS
Figure & Table 2.10: Total CO2 Reduction from Private Car Journeys Displaced by Consumer MaaS (MMT CO2e), Split by 8 Key Regions, 2023-2028
2.4.5 Total Miles Travelled through Consumer MaaS
Figure & Table 2.11: Total Miles Travelled Through Consumer MaaS (m), Split by Transport Mode, 2023-2028
Table 2.12: Proportion of Miles Travelled Through Consumer MaaS (%), Split by Transport Mode, 2023-2028
3. Corporate MaaS Market Forecast
3.1 Introduction
3.2 Forecast Methodology
3.2.1 Users & Revenue Forecast Methodology
3.2.2 Achievable Savings Forecast Methodology
3.2.3 Miles Travelled Through Different Transportation Modes Within MaaS Forecast Methodology
Figure 3.1: Corporate MaaS Users & Revenue Forecast Methodology
Figure 3.2: Corporate MaaS Achievable Savings Forecast Methodology
Figure 3.3: Corporate Miles Travelled Through the Modes of MaaS
3.3 Users & Revenue
3.3.1 Total Number of Corporate MaaS Users
Figure & Table 3.4: Total Number of Corporate MaaS Users (000s), Split by 8 Key Regions, 2023-2028
3.3.2 Total Number of corporate MaaS Journeys
Figure 3.5: Total Number of Corporate MaaS Journeys (m), Split by 8 Key Regions, 2023-2028
3.3.3 Total Corporate MaaS Revenue
Figure & Table 3.6: Total Corporate MaaS Revenue ($m), Split by 8 Key Regions, 2023-2028
3.4 Achievable Savings
3.4.1 Total Time Saved for Businesses by Using Corporate MaaS
Figure & Table 3.7: Total Time Saved for Businesses by Using Corporate MaaS (million hours), Split by 8 Key Regions, 2023-2028
3.4.2 Total Number of Private Car Journeys Displaced by Corporate MaaS
Figure & Table 3.8: Total Number of Private Car Journeys Displaced by Corporate MaaS (m), Split by 8 Key Regions, 2023-2028
3.4.3 Total Fuel Cost Savings for Businesses by Using Corporate MaaS
Figure & Table 3.9: Total Fuel Cost Savings for Businesses by Using Corporate MaaS ($m), Split by 8 Key Regions, 2023-2028
3.4.4 Total CO2 Reduction from Private Car Journeys Displaced by Corporate MaaS
Figure & Table 3.10: Total CO2 Reduction from Private Car Journeys Displaced by Corporate MaaS (MMT CO2e), Split by 8 Key Regions, 2023-2028
3.5 Miles Travelled Through the Different Modes of Transport in MaaS
3.5.1 Total Miles Travelled Through Corporate MaaS
Figure & Table 3.11: Total Miles Travelled Through Corporate MaaS (m), Split by Transport Mode, 2023-2028
Table 3.12: Proportion of Miles Travelled Through Corporate MaaS (%), Split by Transport Mode, 2023-2028

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