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Global Mobile Messaging Market 2024-2029: Market Trends & Strategies

Publisher Juniper Research
Published Jul 22, 2024
Length 47 Pages
SKU # JNRH19997427

Description

This trends analysis report examines the Mobile Messaging market landscape in detail; assessing market trends and factors shaping the evolution of this rapidly changing market. The essential strategy report delivers a comprehensive analysis of the strategic opportunities for mobile messaging providers; addressing key verticals and developing challenges, and how stakeholders must navigate these to create a competitive user experience. It also includes evaluation of key country-level opportunities for mobile messaging growth.

Please note: the online download version of this report is for a global site license.

Table of Contents

47 Pages
1. Key Takeaways & Strategic Recommendations
1.1 Key Takeaways & Strategic Recommendations
1.2 Key Takeaways
1.2.1 AIT Fraud, SMS Pricing and RCS Growth to Drive SMS Decline
Figure 1.1: Total SMS and RCS Revenue ($m), Split by SMS and RCS, 2024-2029
1.2.2 Apple’s Support of RCS Will Accelerate Adoption
1.3 Strategic Recommendations
1.3.1 Omnichannel Communication: The Way Forward for Mobile Messaging Vendors
1.3.2 Communication APIs Will Prove to Be Critical for Creating Ease in Messaging
1.3.3 SMS Pricing Must Be Competitive
2. Mobile Messaging Future Market Outlook
2.1 Mobile Messaging Introduction
Figure 2.1: Total Mobile Messaging Traffic (m), 2024, Split by Service: 189 Trillion
Figure 2.2: Total Mobile Messaging Traffic in 2024 (m), Split by 8 Key Regions: 189 Trillion
2.2 SMS
Figure 2.3: Total SMS Traffic (m), Split by 8 Key Regions, 2024-2029
i. The Cost of SMS
2.2.2 Conversational Commerce
2.2.3 SMS Fraud
Figure 2.4: Infographic with SMS Fraud Types
i. AIT Fraud
Figure 2.5: AIT Fraud Infographic
ii. Toll-free Numbers
iii. Tighter Global Restrictions
2.2.4 Two-way SMS for Businesses
Figure 2.6: One-way vs Two-way Business SMS Infographic
2.2.5 SMS Verification
i. OTP APIs
2.3 MMS
Figure 2.7: Total MMS Traffic (m), Split by 8 Key Regions, 2024-2029
2.4 OTT
Figure 2.8: Total OTT Messaging Traffic (bn), Split by 8 Key Regions, 2024-2029
i. WhatsApp and AI
2.5 Social Media
Figure 2.9: Total Social Media Messaging Traffic (m), Split by 8 Key Regions, 2024-2029
2.6 Email
Figure 2.10: Total Email Traffic (m), Split by 8 Key Regions, 2024-2029
2.7 RCS
Figure 2.11: Total RCS Traffic (m), Split by 8 Key Regions, 2024-2029
Figure 2.12: RCS Infographic
i. Apple Support for RCS
ii. Key RCS Use Cases
iii. RCS Encryption
2.8 Mobile Messaging Platform Summary
2.9 Introduction to Mobile Messaging Ecosystem Analysis
2.10 Mobile Operators
2.11 Wholesale Messaging
2.12 SMS Firewall Providers
2.13 Chatbot Vendors
2.14 Social Media Platforms
3. Country Readiness Index
3.1 Introduction to Country Readiness Index
Figure 3.1: Mobile Messaging Country Readiness Index Regional Definitions
Table 3.2: Juniper Research Country Readiness Index Scoring Criteria: Mobile Messaging
Figure 3.3: Juniper Research Country Readiness Index: Mobile Messaging
Table 3.4: Mobile Messaging Country Readiness Index: Market Segments
3.1.1 Focus Markets
Figure 3.5: Total Mobile Messaging Revenue ($m), Split by 8 Focus Markets, 2024
i. High GDP
Figure 3.6: GDP per Capita ($), Split by 8 Focus Markets, 2024
ii. Indian Subcontinent
Figure 3.7: GDP per Capita ($), Split by 3 Focus Markets, 2024
iii. High Internet User Rates
Figure 3.8: Total Internet Users (m), Split by 8 Focus Markets, 2024
3.1.2 Growth Markets
Figure 3.9: Total Number of Smartphones (m), Split by 4 Growth Markets, 2024-2029
i. Digital Revolution
ii. Vietnam
iii. Nigeria
3.1.3 Saturated Markets
Figure 3.10: Total Mobile Messaging Revenue ($m), Split by Saturated Markets, 2024
3.1.4 Developing Markets
Figure 3.11: Total Mobile Messaging Traffic (m), 2024, Split by 12 Developing Markets
i. GDP
Table 3.12: Juniper Research’s Country Readiness Index Heatmap: North America
Table 3.13: Juniper Research’s Country Readiness Index Heatmap: Latin America
Table 3.14: Juniper Research’s Country Readiness Index Heatmap: West Europe
Table 3.15: Juniper Research’s Country Readiness Index Heatmap: Central & East Europe
Table 3.16: Juniper Research’s Country Readiness Index Heatmap: Far East & China
Table 3.17: Juniper Research’s Country Readiness Index Heatmap: Indian Subcontinent
Table 3.18: Juniper Research’s Country Readiness Index Heatmap: Rest of Asia Pacific
Table 3.19: Juniper Research’s Country Readiness Index Heatmap: Africa & Middle East

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