This trends analysis report examines the Mobile Messaging market landscape in detail; assessing market trends and factors shaping the evolution of this rapidly changing market. The essential strategy report delivers a comprehensive analysis of the strategic opportunities for mobile messaging providers; addressing key verticals and developing challenges, and how stakeholders must navigate these to create a competitive user experience. It also includes evaluation of key country-level opportunities for mobile messaging growth.
Please note: the online download version of this report is for a global site license.
- 1. Key Takeaways & Strategic Recommendations
- 1.1 Key Takeaways & Strategic Recommendations
- 1.2 Key Takeaways
- 1.2.1 AIT Fraud, SMS Pricing and RCS Growth to Drive SMS Decline
- Figure 1.1: Total SMS and RCS Revenue ($m), Split by SMS and RCS, 2024-2029
- 1.2.2 Apple’s Support of RCS Will Accelerate Adoption
- 1.3 Strategic Recommendations
- 1.3.1 Omnichannel Communication: The Way Forward for Mobile Messaging Vendors
- 1.3.2 Communication APIs Will Prove to Be Critical for Creating Ease in Messaging
- 1.3.3 SMS Pricing Must Be Competitive
- 2. Mobile Messaging Future Market Outlook
- 2.1 Mobile Messaging Introduction
- Figure 2.1: Total Mobile Messaging Traffic (m), 2024, Split by Service: 189 Trillion
- Figure 2.2: Total Mobile Messaging Traffic in 2024 (m), Split by 8 Key Regions: 189 Trillion
- 2.2 SMS
- Figure 2.3: Total SMS Traffic (m), Split by 8 Key Regions, 2024-2029
- i. The Cost of SMS
- 2.2.2 Conversational Commerce
- 2.2.3 SMS Fraud
- Figure 2.4: Infographic with SMS Fraud Types
- i. AIT Fraud
- Figure 2.5: AIT Fraud Infographic
- ii. Toll-free Numbers
- iii. Tighter Global Restrictions
- 2.2.4 Two-way SMS for Businesses
- Figure 2.6: One-way vs Two-way Business SMS Infographic
- 2.2.5 SMS Verification
- i. OTP APIs
- 2.3 MMS
- Figure 2.7: Total MMS Traffic (m), Split by 8 Key Regions, 2024-2029
- 2.4 OTT
- Figure 2.8: Total OTT Messaging Traffic (bn), Split by 8 Key Regions, 2024-2029
- i. WhatsApp and AI
- 2.5 Social Media
- Figure 2.9: Total Social Media Messaging Traffic (m), Split by 8 Key Regions, 2024-2029
- 2.6 Email
- Figure 2.10: Total Email Traffic (m), Split by 8 Key Regions, 2024-2029
- 2.7 RCS
- Figure 2.11: Total RCS Traffic (m), Split by 8 Key Regions, 2024-2029
- Figure 2.12: RCS Infographic
- i. Apple Support for RCS
- ii. Key RCS Use Cases
- iii. RCS Encryption
- 2.8 Mobile Messaging Platform Summary
- 2.9 Introduction to Mobile Messaging Ecosystem Analysis
- 2.10 Mobile Operators
- 2.11 Wholesale Messaging
- 2.12 SMS Firewall Providers
- 2.13 Chatbot Vendors
- 2.14 Social Media Platforms
- 3. Country Readiness Index
- 3.1 Introduction to Country Readiness Index
- Figure 3.1: Mobile Messaging Country Readiness Index Regional Definitions
- Table 3.2: Juniper Research Country Readiness Index Scoring Criteria: Mobile Messaging
- Figure 3.3: Juniper Research Country Readiness Index: Mobile Messaging
- Table 3.4: Mobile Messaging Country Readiness Index: Market Segments
- 3.1.1 Focus Markets
- Figure 3.5: Total Mobile Messaging Revenue ($m), Split by 8 Focus Markets, 2024
- i. High GDP
- Figure 3.6: GDP per Capita ($), Split by 8 Focus Markets, 2024
- ii. Indian Subcontinent
- Figure 3.7: GDP per Capita ($), Split by 3 Focus Markets, 2024
- iii. High Internet User Rates
- Figure 3.8: Total Internet Users (m), Split by 8 Focus Markets, 2024
- 3.1.2 Growth Markets
- Figure 3.9: Total Number of Smartphones (m), Split by 4 Growth Markets, 2024-2029
- i. Digital Revolution
- ii. Vietnam
- iii. Nigeria
- 3.1.3 Saturated Markets
- Figure 3.10: Total Mobile Messaging Revenue ($m), Split by Saturated Markets, 2024
- 3.1.4 Developing Markets
- Figure 3.11: Total Mobile Messaging Traffic (m), 2024, Split by 12 Developing Markets
- i. GDP
- Table 3.12: Juniper Research’s Country Readiness Index Heatmap: North America
- Table 3.13: Juniper Research’s Country Readiness Index Heatmap: Latin America
- Table 3.14: Juniper Research’s Country Readiness Index Heatmap: West Europe
- Table 3.15: Juniper Research’s Country Readiness Index Heatmap: Central & East Europe
- Table 3.16: Juniper Research’s Country Readiness Index Heatmap: Far East & China
- Table 3.17: Juniper Research’s Country Readiness Index Heatmap: Indian Subcontinent
- Table 3.18: Juniper Research’s Country Readiness Index Heatmap: Rest of Asia Pacific
- Table 3.19: Juniper Research’s Country Readiness Index Heatmap: Africa & Middle East
Research Assistance
Download our eBook: How to Succeed Using Market Research
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.
Download eBook