This trends analysis report examines the mobile identity market landscape in detail; assessing market trends and factors shaping the evolution of this rapidly-changing market. This essential strategy report delivers a comprehensive analysis of the strategic opportunities for mobile identity providers, market challenges, and how stakeholders must navigate these. It also includes an evaluation of the key country-level opportunities for mobile roaming growth, with the Country Readiness Index.
Please note: the online download version of this report is for a global site license.
- 1. Key Takeaways & Strategic Recommendations
- 1.1 Key Takeaways and Strategic Recommendations
- 1.2 Key Takeaways
- 1.3 Strategic Recommendations
- 2. Mobile Identity: Future Market Outlook
- 2.1 Introduction To Mobile Identity
- Figure 2.1: Total Mobile Identity Revenue ($25.5 billion), Split by Channel, 2025
- Table 2.2: Fraudulent Challenges for Mobile Identity Vendors
- 2.2 OTP-based Authentication
- 2.2.1 SMS OTPs
- Figure 2.3: Total Cost of AIT and SMS Trashing to Enterprises ($m), Split by 8 Key Regions, 2024
- Figure 2.4: SMS OTPs
- Figure 2.5: Total Operator-billed Revenue from SMS OTPs ($m), Split by 8 Key Regions, 2025-2029
- 2.2.2 RCS-based Authentication
- Figure 2.6: RCS OTPs
- Figure 2.7: Total Revenue from RCS Business Messaging OTPs ($m), Split by 8 Key Regions, 2025-2029
- 2.2.3 Flash Calling
- 2.2.4 Unstructured Supplementary Service Data (USSD)-based Authentication
- 2.2.5 Over-the-top (OTT)-based Authentication
- Figure 2.8: Total Revenue from OTT OTPs ($m), Split by 8 Key Regions, 2025-2029
- 2.3 SIM-based Authentication
- Figure 2.9: Total Operator Revenue from Phone Number Verification APIs ($m), Split by 8 Key Regions, 2025-2029
- 2.3.1 Privacy and Consent
- 2.4 Device-based Biometric Authentication
- Figure 2.10: Proportion of Smartphones That are Capable of Biometric Authentication (%), Split by 8 Key Regions, 2025-2029
- 2.4.1 Passkeys
- 2.5 Push Notification Authentication
- 2.6 AI and Blockchain in Authentication
- 2.7 MFA/2FA
- Figure 2.11: MFA/2FA
- 3. Country Readiness Index
- 3.1 Introduction to Country Readiness Index
- Figure 3.1: Mobile Identity Country Readiness Index Regional Definitions
- Table 3.2: Juniper Research Country Readiness Index Scoring Criteria: Mobile Identity
- Figure 3.3: Juniper Research Country Readiness Index: Mobile Identity
- Table 3.4: Mobile Identity Country Readiness Index: Market Segments
- 3.2 Focus Markets
- Figure 3.5: Total Mobile Identity Revenue ($m), Split by Focus Markets, 2025
- 3.2.1 Smartphone Penetration
- Figure 3.6: Smartphone Penetration Rate (%), Split by Select Focus Markets, 2025-2029
- 3.2.2 Far East & China
- 3.2.3 France
- 3.2.4 India
- 3.3 Growth Markets
- Figure 3.7: Total Mobile Identity Revenue ($m), Split by Select Growth Markets, 2025-2029
- 3.3.1 West Europe
- 3.3.2 Hong Kong
- 3.4 Saturated Markets
- 3.5 Developing Markets
- Figure 3.8: Total Mobile Identity Revenue ($m), Split by Developing Markets, 2025
- Table 3.9: Juniper Research’s Country Readiness Index Heatmap: North America
- Table 3.10: Juniper Research’s Country Readiness Index Heatmap: Latin America
- Table 3.11: Juniper Research’s Country Readiness Index Heatmap: West Europe
- Table 3.12: Juniper Research’s Country Readiness Index Heatmap: Central & East Europe
- Table 3.13: Juniper Research’s Country Readiness Index Heatmap: Far East & China
- Table 3.14: Juniper Research’s Country Readiness Index Heatmap: Indian Subcontinent
- Table 3.15: Juniper Research’s Country Readiness Index Heatmap: Rest of Asia Pacific
- Table 3.16: Juniper Research’s Country Readiness Index Heatmap: Africa & Middle East
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