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Global Mobile Identity Market 2025-2029: Full Research Suite

Best Price Guarantee Length Publisher Published Date SKU
from $5,695 139 Pages Juniper Research November, 2025 JNRH19997505
Best Price Guarantee
Price from $5,695
Length 139 Pages
Publisher Juniper Research
Published Date November, 2025
SKU JNRH19997505

Our Mobile Identity research suite provides detailed and insightful analysis of a market set for significant change over the next five years. It enables stakeholders, from mobile identity vendors and mobile operators, to better understand how the mobile identity market will evolve; assessing the extent to which the decline in SMS business messaging and migration to alternative mobile identity solutions will disrupt established services.

The mobile identity market suite includes several different options that can be purchased separately, including data and forecasts for traffic and future revenue potential of mobile identity. Additionally, it includes an insightful study uncovering key trends and future opportunities within the market, as well as an extensive analysis of 18 leading vendors in the mobile identity space. The coverage can also be purchased as a full research suite, which contains all these elements and includes a substantial discount.

Collectively, they provide a critical tool for understanding this ever-changing market; allowing mobile identity vendors and operators to capitalise on trends and shape their future strategy. This research suite’s unparalleled coverage makes it an incredibly useful resource for projecting the future of such an unpredictable market.

All report content is delivered in the English language.

Key Features
Market Dynamics: Insights into key trends and market opportunities resulting from changes within the mobile identity market. This study addresses key growth opportunities for mobile identity vendors and mobile operators, including one-time passwords (OTPs) via over the top (OTT) messaging and rich communications services (RCS), as well as number verification application programming interfaces (APIs). It assesses challenges posed to mobile operators by authentication traffic migrating to non-operator monetisable platforms and the security of emerging mobile identity solutions, providing recommendations for how these must be navigated. Moreover, it includes a regional market growth rate analysis on the current development and future growth of mobile identity across 61 key countries, identifying key focus markets.
Key Takeaways & Strategic Recommendations: In-depth analysis of key development opportunities and findings within the mobile identity market, accompanied by key strategic recommendations for mobile identity vendors and mobile operators.
Benchmark Industry Forecasts: Five-year forecast databases are provided for the mobile identity market, providing user, traffic, and revenue splits for each sector. These sector splits include SMS OTPs, phone number verification APIs, RCS OTPs, voice OTPs, OTT OTPs, mobile station international subscriber directory number (MSISDN) and biometric authentication.
Juniper Research Competitor Leaderboard: Key player capability and capacity assessment for 18 mobile identity vendors via the Juniper Research Competitor Leaderboard; scoring these vendors on criteria such as market performance, revenue and future business prospects.

Please note: the online download version of this report is for a global site license.


1. Key Takeaways & Strategic Recommendations
1.1 Key Takeaways and Strategic Recommendations
1.2 Key Takeaways
1.3 Strategic Recommendations
2. Mobile Identity: Future Market Outlook
2.1 Introduction To Mobile Identity
Figure 2.1: Total Mobile Identity Revenue ($25.5 billion), Split by Channel, 2025
Table 2.2: Fraudulent Challenges for Mobile Identity Vendors
2.2 OTP-based Authentication
2.2.1 SMS OTPs
Figure 2.3: Total Cost of AIT and SMS Trashing to Enterprises ($m), Split by 8 Key Regions, 2024
Figure 2.4: SMS OTPs
Figure 2.5: Total Operator-billed Revenue from SMS OTPs ($m), Split by 8 Key Regions, 2025-2029
2.2.2 RCS-based Authentication
Figure 2.6: RCS OTPs
Figure 2.7: Total Revenue from RCS Business Messaging OTPs ($m), Split by 8 Key Regions, 2025-2029
2.2.3 Flash Calling
2.2.4 Unstructured Supplementary Service Data (USSD)-based Authentication
2.2.5 Over-the-top (OTT)-based Authentication
Figure 2.8: Total Revenue from OTT OTPs ($m), Split by 8 Key Regions, 2025-2029
2.3 SIM-based Authentication
Figure 2.9: Total Operator Revenue from Phone Number Verification APIs ($m), Split by 8 Key Regions, 2025-2029
2.3.1 Privacy and Consent
2.4 Device-based Biometric Authentication
Figure 2.10: Proportion of Smartphones That are Capable of Biometric Authentication (%), Split by 8 Key Regions, 2025-2029
2.4.1 Passkeys
2.5 Push Notification Authentication
2.6 AI and Blockchain in Authentication
2.7 MFA/2FA
Figure 2.11: MFA/2FA
3. Country Readiness Index
3.1 Introduction to Country Readiness Index
Figure 3.1: Mobile Identity Country Readiness Index Regional Definitions
Table 3.2: Juniper Research Country Readiness Index Scoring Criteria: Mobile Identity
Figure 3.3: Juniper Research Country Readiness Index: Mobile Identity
Table 3.4: Mobile Identity Country Readiness Index: Market Segments
3.2 Focus Markets
Figure 3.5: Total Mobile Identity Revenue ($m), Split by Focus Markets, 2025
3.2.1 Smartphone Penetration
Figure 3.6: Smartphone Penetration Rate (%), Split by Select Focus Markets, 2025-2029
3.2.2 Far East & China
3.2.3 France
3.2.4 India
3.3 Growth Markets
Figure 3.7: Total Mobile Identity Revenue ($m), Split by Select Growth Markets, 2025-2029
3.3.1 West Europe
3.3.2 Hong Kong
3.4 Saturated Markets
3.5 Developing Markets
Figure 3.8: Total Mobile Identity Revenue ($m), Split by Developing Markets, 2025
Table 3.9: Juniper Research’s Country Readiness Index Heatmap: North America
Table 3.10: Juniper Research’s Country Readiness Index Heatmap: Latin America
Table 3.11: Juniper Research’s Country Readiness Index Heatmap: West Europe
Table 3.12: Juniper Research’s Country Readiness Index Heatmap: Central & East Europe
Table 3.13: Juniper Research’s Country Readiness Index Heatmap: Far East & China
Table 3.14: Juniper Research’s Country Readiness Index Heatmap: Indian Subcontinent
Table 3.15: Juniper Research’s Country Readiness Index Heatmap: Rest of Asia Pacific
Table 3.16: Juniper Research’s Country Readiness Index Heatmap: Africa & Middle East
1. Juniper Research Competitor Leaderboard
SMS OTPs to Decline, With RCS and OTT Channels to Grow as Authentication Solutions
1.1 Why Read This Report
Authentication Traffic to Migrate to Number Verification APIs
Table 1.1: Juniper Research Competitor Leaderboard: Vendors & Product Portfolio
Figure 1.2: Juniper Research Competitor Leaderboard: Mobile Identity
Table 1.3: Juniper Research Competitor Leaderboard: Vendors
Table 1.4: Juniper Research Competitor Leaderboard Heatmap: Mobile Identity Vendors
2. Vendor Profiles
2.1 Mobile Identity Vendor Profiles
2.1.1 BICS
i. Corporate Information
Table 2.1: BICS’ Select Financial Information (€m), 2022 & 2023
ii. Geographic Spread
iii. Key Clients & Strategic Partnerships
iv. High-level View of Offerings
v. Juniper Research’s View: Key Strengths & Strategic Development Opportunities
2.1.2 Clickatell
i. Corporate Information
ii. Geographic Spread
iii. Key Clients & Strategic Partnerships
iv. High-level View of Offerings
v. Juniper Research’s View: Key Strengths & Strategic Development Opportunities
2.1.3 CM.com
i. Corporate Information
Table 2.2: Acquisitions Made by CM.com, 2021-present
Table 2.3: CM.com’s Select Financial Information (€m), 2022-2023
ii. Geographic Spread
iii. Key Clients & Strategic Partnerships
iv. High-level View of Offerings
v. Juniper Research’s View: Key Strengths & Strategic Development Opportunities
2.1.4 Comviva
i. Corporate Information
Table 2.4: Comviva’s Select Financial Information ($m), 2021-2023
ii. Geographic Spread
iii. Key Clients & Strategic Partnerships
iv. High-level View of Offerings
v. Juniper Research’s View: Key Strengths & Strategic Development Opportunities
2.1.5 GMS Worldwide
i. Corporate Information
ii. Geographic Spread
iii. Key Clients & Strategic Partnerships
iv. High-level View of Offerings
v. Juniper Research’s View: Key Strengths & Strategic Development Opportunities
2.1.6 Infobip
i. Corporate Information
Table 2.5: Infobip’s Acquisitions – April 2021 to Present
ii. Geographic Spread
iii. Key Clients & Strategic Partnerships
iv. High-level View of Offerings
Figure 2.6: Infobip’s Signals Solution
v. Juniper Research’s View: Key Strengths & Strategic Development Opportunities
2.1.7 LINK Mobility
i. Corporate Information
ii. Geographic Spread
iii. Key Clients & Strategic Partnerships
iv. High-level View of Offerings
v. Juniper Research’s View: Key Strengths & Strategic Development Opportunities
2.1.8 Methics
i. Corporate Information
ii. Geographic Spread
iii. Key Clients & Strategic Partnerships
Figure 2.7: Methics’ Partners
iv. High-level View of Offerings
v. Juniper Research’s View: Key Strengths & Strategic Development Opportunities
2.1.9 Mitto
i. Corporate Information
ii. Geographic Spread
iii. Key Clients & Strategic Partnerships
iv. High-level View of Offerings
v. Juniper Research’s View: Key Strengths & Strategic Development Opportunities
2.1.10 Monty Mobile
i. Corporate Information
ii. Geographic Spread
iii. Key Clients & Strategic Partnerships
iv. High-level View of Offerings
v. Juniper Research’s View: Key Strengths & Strategic Development Opportunities
2.1.11 Prelude
i. Corporate Information
ii. Geographic Spread
iii. Key Clients & Strategic Partnerships
iv. High-level View of Offerings
v. Juniper Research’s View: Key Strengths & Strategic Development Opportunities
2.1.12 Route Mobile
i. Corporate Information
Table 2.8: Route Mobile’s Annual Financial Information (₹ Cr), 2021-2023
ii. Geographic Spread
iii. Key Clients & Strategic Partnerships
iv. High-level View of Offerings
Figure 2.9: Verified Call Service Process
v. Juniper Research’s View: Key Strengths & Strategic Development Opportunities
2.1.13 Sinch
i. Corporate Information
Table 2.8: Sinch’s Recent Acquisitions, 2020-2021
Table 2.9: Sinch’s Select Financial Information ($m), 2021-2023
ii. Geographic Spread
iii. Key Clients & Strategic Partnerships
iv. High-level View of Offerings
v. Juniper Research’s View: Key Strengths & Strategic Development Opportunities
2.1.14 Syniverse
i. Corporate Information
ii. Geographic Spread
iii. Key Clients & Strategic Partnerships
iv. High-level View of Offerings
Figure 2.10: Syniverse Identity and Authentication Engine
v. Juniper Research’s View: Key Strengths & Strategic Development Opportunities
2.1.15 Tata Communications
i. Corporate Information
ii. Geographic Spread
iii. Key Clients & Strategic Partnerships
iv. High-level View of Offerings
v. Juniper Research’s View: Key Strengths & Strategic Development Opportunities
2.1.16 Telesign
i. Corporate Information
ii. Geographic Spread
iii. Key Clients & Strategic Partnerships
iv. High-level View of Offerings
v. Juniper Research’s View: Key Strengths & Strategic Development Opportunities
2.1.17 Twilio
i. Corporate Information
Table 2.11: Twilio’s Revenue ($m), 2021-2023
Table 2.12: Twilio’s Acquisitions, November 2019-present
ii. Geographic Spread
iii. Key Clients & Strategic Partnerships
iv. High-level View of Offerings
v. Juniper Research’s View: Key Strengths & Strategic Development Opportunities
2.1.18 Vonage
i. Corporate Information
ii. Geographic Spread
iii. Key Clients & Strategic Partnerships
iv. High-level View of Offerings
v. Juniper Research’s View: Key Strengths & Strategic Development Opportunities
2.2 Juniper Research Leaderboard Methodology
2.3 Limitations & Interpretations
Table 2.13: Juniper Research Competitor Leaderboard Scoring Criteria: Mobile Identity Vendors
2.4 Related Research
1. Market Forecast & Key Takeaways
1.1 Introduction to Mobile Identity Forecasts
Figure 1.1: Total Mobile Identity Revenue ($25bn), Split by Channel, 2025
1.1.1 Total Operator-billed Mobile Identity Revenue
Figure & Table 1.2: Total Operator-billed Mobile Identity Revenue ($m), Split by 8 Key Regions, 2025-2029
1.1.2 Total Mobile Identity Revenue
Figure & Table 1.3: Total Mobile Identity Revenue ($m), Split by 8 Key Regions, 2025-2029
Table 1.4: Total Mobile Identity Revenue ($m), Split by Operator-billed and Non-Operator-billed revenue, 2025-2029
2. SMS OTPs
2.1 SMS OTPs
2.1.1 SMS OTP Methodology
Figure 2.1: OTP SMS Forecast Methodology
2.1.2 Total SMS Traffic Used for MFA or OTP Use Cases
Figure & Table 2.2: Total SMS Traffic Used for MFA or OTP Use Cases (m), Split by 8 Key Regions, 2025-2029
2.1.3 Total Platform Revenue from MFA and OTP SMS Traffic
Figure & Table 2.3: Total Platform Revenue from MFA and OTP SMS Traffic ($m), Split by 8 Key Regions, 2025-2029
2.1.4 Total Operator-billed Revenue from SMS Which Use OTP & MFA Use Cases
Figure & Table 2.4: Total Operator-billed Revenue from SMS which use OTP & MFA Use Cases ($m), Split by 8 Key Regions, 2025-2029
3. Phone Number Verification APIs
3.1 Phone Number Verification APIs Introduction
3.1.1 Phone Number Verification APIs Methodology
Figure 3.1: Phone Number Verification APIs Forecast Methodology
3.1.2 Total Number of Phone Number Verification API Calls
Figure & Table 3.2: Total Number of Phone Number Verification API Calls (m), Split by 8 Key Regions, 2025-2029
3.1.3 Total Operator Revenue from Phone Number Verification API Calls
Figure & Table 3.3: Total Operator Revenue from Phone Number Verification API Calls ($m), Split by 8 Key Regions, 2025-2029
4. RCS OTPs
4.1 RCS OTPs
4.1.1 RCS OTPs Methodology
Figure 4.1: RCS OTPs Forecast Methodology
4.1.2 Total Number of RCS Business Messages Which are Authentication Messages
Figure & Table 4.2: Total Number of RCS Business Messages Which are Authentication Messages (m), Split by 8 Key Regions, 2025-2029
4.1.3 Total Revenue from RCS Business Messaging Authentication Traffic
Figure & Table 4.3: Total Revenue from RCS Business Messaging Authentication Traffic ($m), Split by 8 Key Regions, 2025-2029
5. OTP Voice
5.1 OTP Voice Introduction
5.1.1 OTP Voice Methodology
Figure 5.1: OTP Voice Forecast Methodology
5.1.2 Total Operator Revenue from OTP Voice API Calls
Figure & Table 5.2: Total Operator Revenue from OTP Voice API Calls ($m), Split by 8 Key Regions, 2025-2029
6. OTT OTPs
6.1 OTT OTPs Introduction
6.1.1 OTT OTP Methodology
Figure 6.1: OTT OTP Forecast Methodology
6.1.2 Total OTT Business Messages Attributable to OTPs
Figure & Table 6.2: Total OTT Business Messages Attributable to OTPs
6.1.3 Total OTT Business Messaging Revenue
Figure & Table 6.3: Total OTT Business Messaging Revenue ($m), Split by 8 Key Regions, 2025-2029
Table 6.4: Potential Operator A2P Revenue Loss Due to OTT Business Messaging OTPs ($m), Split by 8 Key Regions, 2025-2029
7. MSISDN For Mobile Identity
7.1 MSISDN Introduction
7.1.1 MSISDN Methodology
Figure 7.1: MSISDN Forecast Methodology
7.1.2 Total MNO Direct Revenue from MSISDN Login
Figure & Table 7.2: Total MNO Direct Revenue from MSISDN Login ($m), Split by 8 Key Regions, 2025-2029
Table 7.3: Total Number of Mobile Devices Using MSISDN for Single Sign In (m), Split by 8 Key Regions, 2025-2029
8. Device-based Biometric Authentication
8.1 Device-based Biometric Authentication Introduction
8.1.1 Device-based Biometric Authentication Methodology
Figure 8.1: Device-based Biometric Authentication Forecast Methodology
8.1.2 Total Number of Smartphones That are Capable of Biometric Authentication
Figure & Table 8.2: Total Number of Smartphones That are Capable of Biometric Authentication (m), Split by 8 Key Regions, 2025-2029

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