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Global Generative AI in Mobile Messaging Market 2024-2028: Full Research Suite

Publisher Juniper Research
Published Feb 19, 2024
Length 83 Pages
SKU # JNRH19997502

Description

Our Generative AI in Mobile Messaging research suite provides in-depth evaluation of how brands and enterprises will use generative AI as a tool to improve mobile messaging communication content through increased personalisation and efficiency. It assesses the technologies and strategies available to mobile messaging vendors and CPaaS platforms over 4 key technologies:

• Chatbots
• MMS Business Messaging
• RCS Business Messaging
• SMS Business Messaging

The suite includes both a data deliverable; sizing the market and providing key forecast data across 60 countries, as well as a Strategy & Trends document which gives a complete assessment of the key trends, challenges and recommendations for stakeholders. Together, they provide an essential tool for understanding this rapidly growing market; enabling communication platform and LLM (Large Language Model) vendors to shape their future strategy.

All report content is delivered in the English language.

Key Features
• Key Takeaways & Strategic Recommendations: In-depth analysis of the key findings for the generative AI in mobile messaging market, accompanied by strategic recommendations for stakeholders.
• Market Dynamics: Insights into key trends within the generative AI in mobile messaging market, including across 4 key messaging channels: chatbots, SMS, RCS, and MMS. It also addresses the challenges of generative AI adoption, including AI hallucination and data privacy concerns, and analyses the key industries and use cases.
• Benchmark Industry Forecasts: The overview of the generative AI in mobile messaging includes forecasts for total generative AI spend across the key messaging channels.
• Juniper Research Competitor Leaderboard: Key player product and positioning, and capability and capacity assessment for 14 vendors within generative AI in mobile messaging, via the Juniper Research Competitor Leaderboard:

Bird
CM.com
Genesys
GMS (Global Message Services)
Gupshup
Infobip
Kasisto
LivePerson
Route Mobile
Sinch
Twilio
Vonage
Webex
Zendesk

Please note: the online download version of this report is for a global site license.

Table of Contents

83 Pages
1. Key Takeaways & Strategic Recommendations
1.1 Key Market Takeaways
1.2 Strategic Recommendations
2. Future Market Outlook
2.1.1 Introduction to Generative AI in Mobile Messaging
2.1.2 Growth of Generative AI in Mobile Messaging Market
i. Overview
Figure 2.1: Total Generative AI Spend on Mobile Communications ($), Split by 8 Key Regions, 2020 vs 2028
Figure 2.2: Traffic Leveraging Generative AI in 2024 ($m), Split by 4 Key Channels
ii. Chatbots
Figure 2.3: History of Chatbots
Figure 2.4: Spend per Mobile Subscriber on Chatbot Traffic Leveraging Generative AI in Top 10 Countries in 2024 ($)
iii. SMS
Figure 2.5: A2P SMS Traffic Leveraging Generative AI in 2024 (m), Split by 8 Key Regions
iv. RCS
Figure 2.6: Revenue from RCS Traffic Leveraging Generative AI ($m), Split by 8 Key Regions, 2023-2025
v. MMS
Figure 2.7: MMS Traffic Leveraging Generative AI in the US (m), 2023-2028
2.1.3 Generative AI Technologies
i. Different Types of Generative AI
Figure 2.8: Different Types of Generative AI
Figure 2.9: Training a GAN Model
Figure 2.10: Training a VAE Model
Figure 2.11: Training a RNN Model
Figure 2.12: Training a Transformer Model
ii. Different Models Used by Communication Platforms
iii. Integration of Generative AI with Conversational AI
2.1.4 Enterprise Applications of Generative AI Technology
Figure 2.13: Different Use Cases of Generative AI
i. Banking and Finance
ii. Retail and eCommerce
iii. Healthcare
iv. Transportation and Travel
2.1.5 Challenges of Generative AI for Communications
3. Juniper Research Competitor Leaderboard
3.1 Why Read This Report
Table 3.1: Juniper Research Leaderboard: Generative AI in Mobile Messaging Vendors Included & Product Portfolio
Figure 3.2: Juniper Research Competitor Leaderboard: Generative AI in Mobile Messaging Vendors
Table 3.3: Juniper Research Leaderboard: Generative AI in Mobile Messaging Vendors & Positioning
Table 3.4: Juniper Research Competitor Leaderboard Heatmap: Generative AI in Mobile Messaging Vendors
3.1.1 Bird
i. Corporate Information
Table 3.14: Bird’s Acquisitions, 2020-Present
ii. Geographical Spread
iii. Key Clients & Strategic Partnerships
iv. High-level View of Offerings
v. Juniper Research’s View: Key Strengths & Strategic Development Opportunities
3.1.2 CM.com
i. Corporate Information
Table 3.5: CM.com’s Acquisitions, 2021-Present
Table 3.6: CM.com’s Select Financial Information (€m), 2020-2022
ii. Geographical Spread
iii. Key Clients & Strategic Partnerships
iv. High-level View of Offerings
v. Juniper Research’s View: Key Strengths & Strategic Development Opportunities
3.1.3 Genesys
i. Corporate Information
ii. Geographical Spread
iii. Key Clients & Strategic Partnerships
iv. High-level View of Offerings
v. Juniper Research’s View: Key Strengths & Strategic Development Opportunities
3.1.4 GMS (Global Message Services)
i. Corporate
ii. Geographical Spread
iii. Key Clients & Strategic Partners
iv. High-level View of Offerings
v. Juniper Research’s View: Key Strengths & Strategic Development Opportunities
3.1.5 Gupshup
i. Corporate Information
ii. Geographical Spread
iii. Key Clients & Strategic Partnerships
iv. High-level View of Offerings
Figure 3.7: Gupshup’s Auto Bot Builder
v. Juniper Research’s View: Key Strengths & Strategic Development Opportunities
3.1.6 Infobip
i. Corporate Information
Table 3.8: Infobip’s Acquisitions,– April 2021 to Present
Table 3.9: Infobip’s Select Financial Information ($m), 2019-2021
ii. Geographical Spread
iii. Key Clients & Strategic Partnerships
iv. High-level View of Offerings
v. Juniper Research’s View: Key Strengths & Strategic Development Opportunities
3.1.7 Kasisto
i. Corporate Information
ii. Geographical Spread
iii. Key Clients & Strategic Partnerships
iv. High-level View of Offerings
Figure 3.10: Kasisto’s KAI Platform Intelligence Channel Integration
Figure 3.11: Example of Kasisto’s IDA
v. Juniper Research’s View: Key Strengths & Strategic Development Opportunities
3.1.8 LivePerson
i. Corporate Information
Table 3.12: LivePerson’s Financial Revenue ($m) 2021-2022, Split by Segment
Table 3.13: LivePerson’s Acquisitions, 2018-2021
ii. Geographical Spread
iii. Key Clients & Strategic Partnerships
iv. High-level View of Offerings
v. Juniper Research’s View: Key Strengths & Strategic Development Opportunities
3.1.9 Route Mobile
i. Corporate Information
Table 3.15: Route Mobile’s Annual Financial Information (₹Cr), 2022-2023
ii. Geographical Spread
iii. Key Clients & Strategic Partnerships
iv. High-level View of Offerings
v. Juniper Research’s View: Key Strengths & Strategic Development Opportunities
3.1.10 Sinch
i. Corporate Information
Table 3.16: Sinch’s Most Recent Acquisitions
Table 3.17: Sinch’s Selected Financial Information ($m), 2021-2022
ii. Geographical Spread
iii. Key Clients & Strategic Partnerships
iv. High-level View of Offerings
v. Juniper Research’s View: Key Strengths & Strategic Development Opportunities
3.1.11 Twilio
i. Corporate Information
Table 3.18: Twilio’s Acquisitions, Nov 2019-Dec 2023
Table 3.19: Twilio’s Revenue Information, 2020-2022
ii. Geographical Spread
iii. Key Clients & Strategic Partnerships
iv. High-level View of Offerings
v. Juniper Research’s View: Key Clients & Strategic Development Opportunities
3.1.12 Vonage
i. Corporate Information
ii. Geographical Spread
iii. Key Clients & Strategic Partnerships
iv. High-level View of Offerings
v. Juniper Research’s View: Key Clients & Strategic Development Opportunities
3.1.13 Webex
i. Corporate Information
Table 3.20: Cisco Webex’s Selected Financial Information ($bn), 2020-2022
ii. Geographical Spread
iii. Key Clients & Strategic Partnerships
iv. High-level View of Offerings
v. Juniper Research’s View: Key Clients & Strategic Development Opportunities
3.1.14 Zendesk
i. Corporate Information
ii. Geographical Spread
iii. Key Clients & Strategic Partnerships
iv. High-level View of Offerings
v. Juniper Research’s View: Key Clients & Strategic Development Opportunities
3.2 Juniper Research Leaderboard Assessment Methodology
3.3 Limitations & Interpretations
Table 3.21: Juniper Research Competitor Leaderboard Scoring Criteria
4. Market Forecasts & Key Takeaways
4.1 Generative AI in Mobile Messaging
4.1.1 Generative AI in Mobile Messaging Methodology
4.1.2 Businesses Using Generative AI in Communications
Figure & Table 4.1: Total Number of B2C Businesses Using Generative AI in Communications (m), Split by 8 Key Regions, 2023-2028
4.1.3 Generative AI Spend on Mobile Communications
Figure & Table 4.2: Total Generative AI Spend on Mobile Communications ($m), Split by 8 Key Regions, 2023 2028
Figure 4.3: Summary of Generative AI in Mobile Messaging Forecast Methodology
4.2 Generative AI Chatbots Market
4.2.1 Generative AI Chatbots Methodology
4.2.2 Chatbot Visits that Leverage Generative AI
Figure & Table 4.4: Total Chatbot Visits that Leverage Generative AI (m), Split by 8 Key Regions, 2023-2028
Table 4.5: Total Chatbot Visits That Leverage Generative AI (m), Split into Web and App-based Chatbots, 2023-2028
4.2.3 Generative AI Revenue from Chatbots
Figure & Table 4.6: Total Generative AI Revenue from Chatbots ($m), Split by 8 Key Regions, 2023-2028
Figure 4.7: Generative AI Chatbots Forecast Methodology
4.3 Generative AI and SMS
4.3.1 Generative AI and SMS Forecast Methodology
4.3.2 A2P SMS Traffic Leveraging Generative AI
Figure & Table 4.8: Total A2P SMS Traffic That Leverages Generative AI (m), Split by 8 Key Regions, 2023-2028
4.3.3 Revenue from A2P SMS Traffic Leveraging Generative AI
Figure & Table 4.9: Total Revenue from A2P SMS Traffic Leveraging Generative AI ($m), Split by 8 Key Regions, 2023-2028
Figure 4.10: Generative AI and A2P SMS Forecast Methodology
4.4 Generative AI and RCS
4.4.1 Generative AI and RCS Forecast Methodology
4.4.2 A2P RCS Traffic Leveraging Generative AI
Figure & Table 4.11: Total A2P RCS Traffic That Leverages Generative AI (m), Split by 8 Key Regions, 2023-2028
4.4.3 Revenue from A2P RCS Traffic Leveraging Generative AI
Figure & Table 4.12: Total Revenue from A2P RCS Traffic Leveraging Generative AI ($m), Split by 8 Key Regions, 2023-2028
Figure 4.13: Generative AI and A2P RCS Forecast Methodology
4.5 Generative AI and MMS
4.5.1 Generative AI and MMS Forecast Methodology
4.5.2 A2P MMS Traffic Leveraging Generative AI
Figure & Table 4.14: Total A2P MMS Traffic That Leverages Generative AI (m), 2023-2028
4.5.3 Revenue from A2P MMS Traffic Leveraging Generative AI
Figure & Table 4.15: Total Revenue from A2P MMS Traffic Leveraging Generative AI ($m), 2023-2028
Figure 4.16: Generative AI and A2P MMS Forecast Methodology
i. Endnotes

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