Global Generative AI in Mobile Messaging Market 2024-2028: Full Research Suite

Best Price Guarantee	Length	Publisher	Published Date	SKU
from $4,355	83 Pages	Juniper Research	February, 2024	JNRH19997502

Best Price Guarantee
Price	from $4,355
Length	83 Pages
Publisher	Juniper Research
Published Date	February, 2024
SKU	JNRH19997502

Our Generative AI in Mobile Messaging research suite provides in-depth evaluation of how brands and enterprises will use generative AI as a tool to improve mobile messaging communication content through increased personalisation and efficiency. It assesses the technologies and strategies available to mobile messaging vendors and CPaaS platforms over 4 key technologies:

• Chatbots
• MMS Business Messaging
• RCS Business Messaging
• SMS Business Messaging

The suite includes both a data deliverable; sizing the market and providing key forecast data across 60 countries, as well as a Strategy & Trends document which gives a complete assessment of the key trends, challenges and recommendations for stakeholders. Together, they provide an essential tool for understanding this rapidly growing market; enabling communication platform and LLM (Large Language Model) vendors to shape their future strategy.

All report content is delivered in the English language.

Key Features
• Key Takeaways & Strategic Recommendations: In-depth analysis of the key findings for the generative AI in mobile messaging market, accompanied by strategic recommendations for stakeholders.
• Market Dynamics: Insights into key trends within the generative AI in mobile messaging market, including across 4 key messaging channels: chatbots, SMS, RCS, and MMS. It also addresses the challenges of generative AI adoption, including AI hallucination and data privacy concerns, and analyses the key industries and use cases.
• Benchmark Industry Forecasts: The overview of the generative AI in mobile messaging includes forecasts for total generative AI spend across the key messaging channels.
• Juniper Research Competitor Leaderboard: Key player product and positioning, and capability and capacity assessment for 14 vendors within generative AI in mobile messaging, via the Juniper Research Competitor Leaderboard:

Bird
CM.com
Genesys
GMS (Global Message Services)
Gupshup
Infobip
Kasisto
LivePerson
Route Mobile
Sinch
Twilio
Vonage
Webex
Zendesk

Please note: the online download version of this report is for a global site license.

1. Key Takeaways & Strategic Recommendations: 1.1 Key Market Takeaways; 1.2 Strategic Recommendations
2. Future Market Outlook: 2.1.1 Introduction to Generative AI in Mobile Messaging; 2.1.2 Growth of Generative AI in Mobile Messaging Market; i. Overview; Figure 2.1: Total Generative AI Spend on Mobile Communications ($), Split by 8 Key Regions, 2020 vs 2028; Figure 2.2: Traffic Leveraging Generative AI in 2024 ($m), Split by 4 Key Channels; ii. Chatbots; Figure 2.3: History of Chatbots; Figure 2.4: Spend per Mobile Subscriber on Chatbot Traffic Leveraging Generative AI in Top 10 Countries in 2024 ($); iii. SMS; Figure 2.5: A2P SMS Traffic Leveraging Generative AI in 2024 (m), Split by 8 Key Regions; iv. RCS; Figure 2.6: Revenue from RCS Traffic Leveraging Generative AI ($m), Split by 8 Key Regions, 2023-2025; v. MMS; Figure 2.7: MMS Traffic Leveraging Generative AI in the US (m), 2023-2028; 2.1.3 Generative AI Technologies; i. Different Types of Generative AI; Figure 2.8: Different Types of Generative AI; Figure 2.9: Training a GAN Model; Figure 2.10: Training a VAE Model; Figure 2.11: Training a RNN Model; Figure 2.12: Training a Transformer Model; ii. Different Models Used by Communication Platforms; iii. Integration of Generative AI with Conversational AI; 2.1.4 Enterprise Applications of Generative AI Technology; Figure 2.13: Different Use Cases of Generative AI; i. Banking and Finance; ii. Retail and eCommerce; iii. Healthcare; iv. Transportation and Travel; 2.1.5 Challenges of Generative AI for Communications
3. Juniper Research Competitor Leaderboard: 3.1 Why Read This Report; Table 3.1: Juniper Research Leaderboard: Generative AI in Mobile Messaging Vendors Included & Product Portfolio; Figure 3.2: Juniper Research Competitor Leaderboard: Generative AI in Mobile Messaging Vendors; Table 3.3: Juniper Research Leaderboard: Generative AI in Mobile Messaging Vendors & Positioning; Table 3.4: Juniper Research Competitor Leaderboard Heatmap: Generative AI in Mobile Messaging Vendors; 3.1.1 Bird; i. Corporate Information; Table 3.14: Bird’s Acquisitions, 2020-Present; ii. Geographical Spread; iii. Key Clients & Strategic Partnerships; iv. High-level View of Offerings; v. Juniper Research’s View: Key Strengths & Strategic Development Opportunities; 3.1.2 CM.com; i. Corporate Information; Table 3.5: CM.com’s Acquisitions, 2021-Present; Table 3.6: CM.com’s Select Financial Information (€m), 2020-2022; ii. Geographical Spread; iii. Key Clients & Strategic Partnerships; iv. High-level View of Offerings; v. Juniper Research’s View: Key Strengths & Strategic Development Opportunities; 3.1.3 Genesys; i. Corporate Information; ii. Geographical Spread; iii. Key Clients & Strategic Partnerships; iv. High-level View of Offerings; v. Juniper Research’s View: Key Strengths & Strategic Development Opportunities; 3.1.4 GMS (Global Message Services); i. Corporate; ii. Geographical Spread; iii. Key Clients & Strategic Partners; iv. High-level View of Offerings; v. Juniper Research’s View: Key Strengths & Strategic Development Opportunities; 3.1.5 Gupshup; i. Corporate Information; ii. Geographical Spread; iii. Key Clients & Strategic Partnerships; iv. High-level View of Offerings; Figure 3.7: Gupshup’s Auto Bot Builder; v. Juniper Research’s View: Key Strengths & Strategic Development Opportunities; 3.1.6 Infobip; i. Corporate Information; Table 3.8: Infobip’s Acquisitions,– April 2021 to Present; Table 3.9: Infobip’s Select Financial Information ($m), 2019-2021; ii. Geographical Spread; iii. Key Clients & Strategic Partnerships; iv. High-level View of Offerings; v. Juniper Research’s View: Key Strengths & Strategic Development Opportunities; 3.1.7 Kasisto; i. Corporate Information; ii. Geographical Spread; iii. Key Clients & Strategic Partnerships; iv. High-level View of Offerings; Figure 3.10: Kasisto’s KAI Platform Intelligence Channel Integration; Figure 3.11: Example of Kasisto’s IDA; v. Juniper Research’s View: Key Strengths & Strategic Development Opportunities; 3.1.8 LivePerson; i. Corporate Information; Table 3.12: LivePerson’s Financial Revenue ($m) 2021-2022, Split by Segment; Table 3.13: LivePerson’s Acquisitions, 2018-2021; ii. Geographical Spread; iii. Key Clients & Strategic Partnerships; iv. High-level View of Offerings; v. Juniper Research’s View: Key Strengths & Strategic Development Opportunities; 3.1.9 Route Mobile; i. Corporate Information; Table 3.15: Route Mobile’s Annual Financial Information (₹Cr), 2022-2023; ii. Geographical Spread; iii. Key Clients & Strategic Partnerships; iv. High-level View of Offerings; v. Juniper Research’s View: Key Strengths & Strategic Development Opportunities; 3.1.10 Sinch; i. Corporate Information; Table 3.16: Sinch’s Most Recent Acquisitions; Table 3.17: Sinch’s Selected Financial Information ($m), 2021-2022; ii. Geographical Spread; iii. Key Clients & Strategic Partnerships; iv. High-level View of Offerings; v. Juniper Research’s View: Key Strengths & Strategic Development Opportunities; 3.1.11 Twilio; i. Corporate Information; Table 3.18: Twilio’s Acquisitions, Nov 2019-Dec 2023; Table 3.19: Twilio’s Revenue Information, 2020-2022; ii. Geographical Spread; iii. Key Clients & Strategic Partnerships; iv. High-level View of Offerings; v. Juniper Research’s View: Key Clients & Strategic Development Opportunities; 3.1.12 Vonage; i. Corporate Information; ii. Geographical Spread; iii. Key Clients & Strategic Partnerships; iv. High-level View of Offerings; v. Juniper Research’s View: Key Clients & Strategic Development Opportunities; 3.1.13 Webex; i. Corporate Information; Table 3.20: Cisco Webex’s Selected Financial Information ($bn), 2020-2022; ii. Geographical Spread; iii. Key Clients & Strategic Partnerships; iv. High-level View of Offerings; v. Juniper Research’s View: Key Clients & Strategic Development Opportunities; 3.1.14 Zendesk; i. Corporate Information; ii. Geographical Spread; iii. Key Clients & Strategic Partnerships; iv. High-level View of Offerings; v. Juniper Research’s View: Key Clients & Strategic Development Opportunities; 3.2 Juniper Research Leaderboard Assessment Methodology; 3.3 Limitations & Interpretations; Table 3.21: Juniper Research Competitor Leaderboard Scoring Criteria
4. Market Forecasts & Key Takeaways: 4.1 Generative AI in Mobile Messaging; 4.1.1 Generative AI in Mobile Messaging Methodology; 4.1.2 Businesses Using Generative AI in Communications; Figure & Table 4.1: Total Number of B2C Businesses Using Generative AI in Communications (m), Split by 8 Key Regions, 2023-2028; 4.1.3 Generative AI Spend on Mobile Communications; Figure & Table 4.2: Total Generative AI Spend on Mobile Communications ($m), Split by 8 Key Regions, 2023 2028; Figure 4.3: Summary of Generative AI in Mobile Messaging Forecast Methodology; 4.2 Generative AI Chatbots Market; 4.2.1 Generative AI Chatbots Methodology; 4.2.2 Chatbot Visits that Leverage Generative AI; Figure & Table 4.4: Total Chatbot Visits that Leverage Generative AI (m), Split by 8 Key Regions, 2023-2028; Table 4.5: Total Chatbot Visits That Leverage Generative AI (m), Split into Web and App-based Chatbots, 2023-2028; 4.2.3 Generative AI Revenue from Chatbots; Figure & Table 4.6: Total Generative AI Revenue from Chatbots ($m), Split by 8 Key Regions, 2023-2028; Figure 4.7: Generative AI Chatbots Forecast Methodology; 4.3 Generative AI and SMS; 4.3.1 Generative AI and SMS Forecast Methodology; 4.3.2 A2P SMS Traffic Leveraging Generative AI; Figure & Table 4.8: Total A2P SMS Traffic That Leverages Generative AI (m), Split by 8 Key Regions, 2023-2028; 4.3.3 Revenue from A2P SMS Traffic Leveraging Generative AI; Figure & Table 4.9: Total Revenue from A2P SMS Traffic Leveraging Generative AI ($m), Split by 8 Key Regions, 2023-2028; Figure 4.10: Generative AI and A2P SMS Forecast Methodology; 4.4 Generative AI and RCS; 4.4.1 Generative AI and RCS Forecast Methodology; 4.4.2 A2P RCS Traffic Leveraging Generative AI; Figure & Table 4.11: Total A2P RCS Traffic That Leverages Generative AI (m), Split by 8 Key Regions, 2023-2028; 4.4.3 Revenue from A2P RCS Traffic Leveraging Generative AI; Figure & Table 4.12: Total Revenue from A2P RCS Traffic Leveraging Generative AI ($m), Split by 8 Key Regions, 2023-2028; Figure 4.13: Generative AI and A2P RCS Forecast Methodology; 4.5 Generative AI and MMS; 4.5.1 Generative AI and MMS Forecast Methodology; 4.5.2 A2P MMS Traffic Leveraging Generative AI; Figure & Table 4.14: Total A2P MMS Traffic That Leverages Generative AI (m), 2023-2028; 4.5.3 Revenue from A2P MMS Traffic Leveraging Generative AI; Figure & Table 4.15: Total Revenue from A2P MMS Traffic Leveraging Generative AI ($m), 2023-2028; Figure 4.16: Generative AI and A2P MMS Forecast Methodology; i. Endnotes