Juniper Research’s forecast suite provides industry benchmark forecasts for the Conversational Commerce market. These extensive forecasts provide a comprehensive view of the future of the conversational commerce market, enabling users to break down conversational commerce market statistics by key channels and sectors.
A breakdown of forecast metrics is shown below:
Conversational Commerce Users and Spend, split by:
Chatbots
OTT Messaging
RCS Messaging
Voice Assistants
In addition, Juniper Research also provides market vertical splits for users and associated spend. These include:
Banking
Retail & eCommerce
Digital Ticketing
Travel & Tourism
Other Sectors
Juniper Research has further broken down Retail & eCommerce spend into different categories. These include:
Food & Groceries
Clothing & Fashion
Electronics
Other
There are also regional splits for our 8 key forecast regions, as well as 60 country-level data splits for:
North America:
Canada, US
Latin America:
Argentina, Brazil, Chile, Colombia, Ecuador, Mexico, Peru, Uruguay
West Europe:
Austria, Belgium, Denmark, Finland, France, Germany, Greece, Ireland, Italy, Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, UK
Central & East Europe:
Croatia, Czech Republic, Hungary, Poland, Romania, Russia, Turkey, Ukraine
Far East & China:
China, Hong Kong, Japan, South Korea
Indian Subcontinent:
Bangladesh, India, Nepal, Pakistan
Rest of Asia Pacific:
Australia, Indonesia, Malaysia, New Zealand, Philippines, Singapore, Thailand, Vietnam
Africa & Middle East:
Algeria, Egypt, Israel, Kenya, Kuwait, Nigeria, Qatar, Saudi Arabia, South Africa, United Arab Emirates
Download a summary of the forecasts above, or request a detailed list of every table and chart via [email protected].
Offered in PDF format.
Please note: the online download version of this report is for a global site license.
- 1. Market Summary & Future Outlook
- 1.1 Conversational Commerce Forecasts
- 1.1.1 Total Number of Conversational Commerce Users
- Figure & Table 1.1: Total Users of Conversational Commerce Channels (m), Split by 8 Key Regions, 2023-2028
- 1.1.2 Total Conversational Commerce Spend
- Figure & Table 1.2: Total Spend over Conversational Commerce ($m), Split by 8 Key Regions, 2023-2028
- 1.1.3 Total Conversational Commerce Spend over Different Channels
- Figure & Table 1.3: Total Spend over Conversational Commerce ($m), Split by Channel, 2023-2028
- 1.1.4 Conversational Commerce Spend and Key Market Verticals
- Figure & Table 1.4: Total Spend over Conversational Commerce ($m), Split by Vertical, 2023-2028
- 2. Chatbots
- 2.1 Introduction to Chatbot Conversational Commerce
- 2.1.1 Chatbot Commerce Forecast Methodology
- Figure 2.1: Chatbot Commerce Forecast Methodology
- Figure 2.2: Chatbot Commerce Market Split Forecast Summary
- 2.2 Chatbot Conversational Commerce
- 2.2.1 Number of Chatbot Interactions Completing In-App Purchases
- Figure & Table 2.3: Number of Commerce Chatbot Interactions Which Complete In-app Purchases (m), Split by 8 Key Regions, 2023-2028
- 2.2.2 Total Spend on Chatbot Commerce
- Figure & Table 2.4: Total Spend on Chatbot Commerce ($m), Split by 8 Key Regions, 2023-2028
- Table 2.5: Total Spend over Commerce Chatbots ($m), Split by Channel, 2023-2028
- 2.2.3 Chatbot Commerce Spend for Key Market Verticals
- Figure & Table 2.6: Total Spend on Chatbot Commerce ($m), Split by Market Vertical, 2023-2028
- 3. OTT Messaging
- 3.1 The Future of OTT Messaging Commerce Services
- Figure 3.1: Total Number of Smartphone Users who Use Instant Messaging (m), Split by 8 Key Regions, 2023
- OTT Messaging Commerce Forecast Methodology
- Figure 3.2: OTT Messaging Commerce Forecast Methodology
- Figure 3.3: OTT Messaging Commerce Market Split Forecast Summary
- 3.2 OTT Messaging Conversational Commerce
- 3.2.1 Total Number of Conversational Commerce Users over OTT Messaging
- Figure& Table 3.4: Total Number of IM Users that are Conversational Commerce Capable (m) Split by 8 Key Regions, 2023-2028
- 3.2.2 Total Number of Commerce Transactions over OTT Messaging
- Figure & Table 3.5: Total Number of IM Commerce Transactions (m), Split by 8 Key Regions, 2023-2028
- 3.2.3 Total Spend over OTT Messaging Conversational Commerce
- Figure & Table 3.6: Total Transaction Value via IM Conversational Commerce Services ($m), Split by 8 Key Regions, 2023-2028
- 3.2.4 OTT Messaging Conversational Commerce Spend for Key Market Verticals
- The industry which is anticipated to contribute the most to conversational commerce spend across OTT messaging apps is the eCommerce & retail industry, with an expected $16 billion total spend by 2028.
- Figure & Table 3.7: Total Transaction Value via IM Conversational Commerce Services ($m), Split by Market Vertical, 2023-2028
- 4. RCS Messaging
- 4.1 The Future of RCS Messaging Commerce Services
- Figure 4.1: Total RCS-Capable Mobile Subscribers, 2023-2028 (m), Split by 8 Key Regions
- RCS Messaging Commerce Forecast Methodology
- Figure 4.2: RCS Messaging Commerce Forecast Methodology
- Figure 4.3: RCS Messaging Commerce Market Split Forecast Summary
- 4.2 RCS Messaging Conversational Commerce
- 4.2.1 RCS-Capable Subscribers Making Conversational Commerce Payments
- Figure & Table 4.4: Total Number of RCS-capable Subscribers Making Payments via Conversational Commerce Channels (m), Split by 8 Key Regions, 2023-2028
- 4.2.2 Total Transactions Via RCS-based Conversational Commerce Channels
- Figure & Table.4.5: Total Transactions via RCS-based Conversational Commerce Channels (m), Split by 8 Key Regions, 2023-2028
- 4.2.3 Total Spend Over RCS-based Conversational Commerce
- Figure & Table 4.6: Total Spend over RCS-based Conversational Commerce Channels ($m), Split by 8 Key Regions, 2023-2028
- 4.2.4 RCS-based Conversational Commerce Spend for Key Market Verticals
- Figure & Table 4.7: Total Spend over RCS-based Conversational Commerce ($m), Split by Market Vertical, 2023-2028
- 5. Voice Assistants
- 5.1 The Future of Voice Assistant-enabled Speakers Commerce Services
- Figure 5.1: Total Voice Assistant-enabled Speakers that are Payment-enabled in 2023 (m), Split by 8 Key Regions
- Voice Assistant Commerce Forecast Methodology
- Figure 5.2: Voice Assistant Commerce Forecast Methodology
- Figure 5.3: Voice Assistant Commerce Market Split Forecast Summary
- 5.2 Voice Assistant Conversational Commerce
- 5.2.1 Total Number of Voice Assistant Speakers that are Actively Making Payments
- Figure & Table 5.4: Total Payment-enabled Voice Assistant enabled Speakers that are Actively Making Payments (m), Split by 8 Key Regions, 2023-2028
- 5.2.2 Total Conversational Commerce Spend Over Voice Assistant Speakers
- Figure & Table 5.5: Total Annual Transaction Value of Payment-Enabled Voice Assistant enabled Speakers ($m), Split by 8 Key Regions, 2023-2028
- 5.2.3 Voice Assistant Conversational Commerce Spend for Key Market Verticals
- Figure & Table 5.6: Total Annual Transaction Value of Payment-Enabled Voice Assistant enabled Speakers ($m), Split by Market Vertical, 2023-2028
- 5.3 Endnotes:
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