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Global Conversational AI Market 2025-2029: Market Trends & Strategies

Publisher Juniper Research
Published Feb 18, 2025
Length 46 Pages
SKU # JNRH19997406

Description

This market study examines the Conversational AI landscape in detail; assessing the impact of technological advancements with large language models and agentic AI frameworks. The report delivers an in-depth analysis of the strategic opportunities for vendors; addressing key technological advancements, industry demand, and considerations for navigating the regulatory landscape surrounding AI.

It also evaluates country level opportunities for conversational AI growth via Juniper Research’s Country Readiness Index; identifying the key markets that conversational AI vendors should focus on next year.

Please note: the online download version of this report is for a global site license.

Table of Contents

46 Pages
1. Key Takeaways & Strategic Recommendations
1.1 Key Takeaways
1.1.1 Agentic AI Will Increase the Level of Automation Possible with Conversational AI Systems
1.1.2 Conversational AI Market Growth Driven by Growth of Rich Media Channels & Third-party AI Development
i. Growth of Rich Media Channels, such as RCS and OTT Apps
Figure 1.1: Global Number of Rich Media Channel Users (m), Split by 3 Channels, 2020-2029
ii. Development of Third-party AI Solutions
1.2 Strategic Recommendations
1.2.1 Conversational AI Vendors Must Ensure Predictability of Conversational AI Spend
1.2.2 Vendors Must Develop or Partner with Customer Data Platforms
1.2.3 Conversational AI Vendors Must Improve Intent and Sentiment Analysis for Intelligent Conversation Routing
2. Future Market Outlook
2.1 Introduction
2.2 Future Market Outlook – Conversational AI
Figure 2.1: Total Conversational AI Service Revenue ($m), 2025-2029, Split by 8 Key Regions
Figure 2.2: Total Number of Chatbot Users in 2025 (m), Split by 8 Key Regions
2.2.1 Key Drivers of the Conversational AI Market
i. Technological Advancements Driving Conversational AI Adoption
ii. Reduced Cost and Cost Predictability of Conversational AI Services will Drive Higher Adoption Rates
iii. Increased Consumer Demand for Conversational Messaging
Figure 2.3: Countries With the Highest Number of OTT Messaging Users in 2025 (m)
2.3 Future Market Outlook – Conversational Commerce
Figure 2.4: Total Spend on Goods or Services via Chatbots ($m), 2025-2029, Split by 8 Key Regions
2.3.1 Key Drivers of the Conversational Commerce Market
i. Growing Popularity of Superapps
2.4 Navigating the Regulatory Landscape
i. Provide Guidance when Creating Guardrails
3. Industry Demand
3.1.1 Industry Demand
i. Banking and Finance
ii. Retail
iii. Healthcare
iv. Transport
4. Country Readiness Index
4.1 Conversational AI Country Readiness Index
Figure 4.1: Countries in Each Region
Table 4.2: Juniper Research Conversational AI Country Readiness Index: Scoring Criteria
Figure 4.3: Juniper Research Country Readiness Index – Conversational AI
Table 4.4: Conversational AI Country Readiness Index: Market Segments
4.1.1 Focus Markets
i. Focus Markets Have Started to Implement More Comprehensive AI Regulations and Frameworks
Figure 4.5: Proportion of B2C Businesses Implementing Conversational AI (%), Key Focus Markets in West Europe in 2025
ii. Notable Deployments of Conversational AI Will Accelerate Enterprise Adoption
4.1.2 Growth Markets
i. High Number of OTT Messaging Users
Figure 4.6: Proportion of Mobile Subscribers that are Active OTT Messaging Users in Growth Markets in 2025 (%)
4.1.3 Saturated Markets
i. High A2P Traffic but Limited Opportunity for Conversational Messaging Across Rich Media Channels
Figure 4.7: Proportion of Mobile Subscribers that are Active OTT Messaging Users (%) in Saturated Markets in 2025
4.1.4 Developing Markets
i. Lower A2P Messaging Traffic Volumes Indicates Lower Enterprise Readiness for Conversational AI
Figure 4.8: Average Number of A2P Messages Received per Mobile Subscriber per Month in Select Developing Markets, Compared with Select Focus Markets
Table 4.9: Juniper Research Country Readiness Index Heatmap: North America

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