Report cover image

Global CPaaS Market 2025-2029: Market Trends & Strategies

Publisher Juniper Research
Published Apr 22, 2025
Length 42 Pages
SKU # JNRH19997412

Description

This market study examines the CPaaS landscape in detail; assessing how disruption within the messaging market will impact the future growth of the CPaaS market, as well as which channels will be key to this growth. The report delivers an in-depth analysis of the strategic opportunities for vendors, addressing key partnership opportunities, industry demand, and the potential of CPaaS enablement services.

It also evaluates country level opportunities for CPaaS growth, via Juniper Research’s Country Readiness Index; identifying the key markets where enterprises are expected to adopt the advanced capabilities of CPaaS which will lead to higher profit margins for CPaaS vendors, and therefore the markets that vendors should focus on next year.

Please note: the online download version of this report is for a global site license.

Table of Contents

42 Pages
1. Key Takeaways & Strategic Recommendations
1.1 Key Takeaways & Strategic Recommendations
1.2 Key Takeaways
1.2.1 CPaaS SMS Revenue to Decline by 2029
Figure 1.1: Total CPaaS SMS Revenue ($m), Split by 8 Key Regions, 2021-2029
1.2.2 Traditional CPaaS Players Must Evolve into Customer Experience Platforms or Customer Experience-as-a-Service (CXaaS)
1.3 Strategic Recommendations
1.3.1 CPaaS Players Must Offer Network APIs, Specifically Identity APIs at First
Figure 1.2: Total Mobile Identity API Calls (m), Split by 8 Key Regions, 2021-2029
1.3.2 CPaaS Players Must Start Treating Authentication and Marketing Traffic Entirely Differently
2. Future Market Outlook
2.1 CPaaS Market Introduction
2.2 Future Outlook For the CPaaS Market
Figure 2.1: Global CPaaS Market Value in 2025, Split by 8 Key Regions: $30.1 billion
Figure 2.2: CPaaS Revenue by Channel ($m), 2025-2029
2.3 CPaaS Business Model
2.3.1 Value-added Services
i. Rich Messaging Channel Tools
Figure 2.3: Marketing Message in Rich Media and SMS Format
ii. Network APIs
iii. Chatbots
2.3.2 CPaaS Partnerships
2.3.3 CPaaS Enablement
3. Industry Trends & Future Growth
3.1 Industry Overview
Figure 3.1: CPaaS Market Share by Industry, 2025
3.1.1 Banking
Figure 3.2: CPaaS Revenue in the Banking Industry ($m), Split by Channel, 2025-2029
3.1.2 Healthcare
Figure 3.3: CPaaS Revenue in the Healthcare Industry ($m), Split by Channel, 2025-2029
3.1.3 Retail & eCommerce
Figure 3.4: CPaaS Revenue in the Retail & eCommerce Industry ($m), Split by Channel, 2025-2029
3.1.4 Travel & Tourism
Figure 3.5: CPaaS Revenue in the Travel & Tourism Industry ($m), Split by Channel, 2025-2029
Figure 3.6: Example WhatsApp Message For Travel & Tourism
4. Country Readiness Index
4.1 Introduction to the Country Readiness Index
Figure 4.1: Country Readiness Index Regional Definitions
Table 4.2: Juniper Research Country Readiness Index Scoring Criteria: CPaaS Disruption
Figure 4.3: Juniper Research Country Readiness Index: CPaaS
Table 4.4: Juniper Research CPaaS Country Readiness Index: List of Country Categorisation
4.2 Focus Markets
4.2.1 Investment in 5G and Cloud Services Provides Basis for CPaaS Adoption in Focus Markets
Figure 4.5: Proportion of SIMs that are 5G in Key Focus Markets in 2025 (%)
4.2.2 Clarity of Regulations Simplifies Compliance, Encouraging Enterprise Adoption
4.2.3 High Number of Rich Media Messaging Users in Focus Markets to Boost Adoption for Marketing Use Cases
Figure 4.6: Proportion of Mobile Subscribers that Subscribe to OTT Messaging Applications in Key Focus Markets in 2025 (%)
4.3 Growth Markets
4.3.1 High Advertising Spend and Penetration of Rich Messaging Channels Indicates Future Demand for Marketing Use Cases
Table 4.7: Average Spend per Business on Digital Advertising in Israel and Malaysia ($)
4.4 Saturated Markets
4.4.1 High Existing CPaaS Traffic, but Limited Opportunity for Growth with Rich Media Use Cases
4.5 Developing Markets
4.5.1 Vague or Highly Stringent Regulatory Frameworks
4.5.2 Low Demand for Advanced Capabilities of CPaaS Platforms
Figure 4.8: Average Number of Chatbot Accesses per User per Month in Key Developing Markets in 2025
Table 4.9: Juniper Research Competitor Leaderboard Scoring Heatmap: North America
Table 4.10: Juniper Research Competitor Leaderboard Scoring Heatmap: Latin America
Table 4.11: Juniper Research Competitor Leaderboard Scoring Heatmap: West Europe
Table 4.12: Juniper Research Competitor Leaderboard Scoring Heatmap: Central & East Europe
Table 4.13: Juniper Research Competitor Leaderboard Scoring Heatmap: Far East & China
Table 4.14: Juniper Research Competitor Leaderboard Scoring Heatmap: Indian Subcontinent
Table 4.15: Juniper Research Competitor Leaderboard Scoring Heatmap: Rest of Asia Pacific
Table 4.16: Juniper Research Competitor Leaderboard Scoring Heatmap: Africa & Middle East

Search Inside Report

Pricing

Currency Rates
How Do Licenses Work?

How Do Licenses Work?

The primary function of a report license is to define how many people within a company are authorized to use the purchased report. This is separate to how a report might be delivered. Unless specifically identified otherwise, the purchase option is Single User. Below is a helpful description of that license, along with a sampling of others most commonly offered.

  • This license allows only one user to have access to and to use/read the report. It is not one user at a time or one user group; it is an individual who will be reading and utilizing the report.

  • This license allows for the entire purchasing company to read and use the report. This is the license level that would allow for a report to be placed on an internal company shared drive for access by all employees of that direct company. This license does not extend to parent or sister company use.

  • This license is designed to allow an entire department within a company full access to a report. The departmental license is a great option for companies that have more than one location and the department is spread out all over the country/world

  • This license is for companies that have one location where they want the report to be accessible by all employees within that physical location.

  • This is the most flexible of the licensing options. Some publishers will allow you to get a license for a preset number of people (typically 5). These licenses are ideal for small work groups.

License options are at the discretion of each publisher. As such, not all licenses indicated above are available for every product. If you are uncertain of the best license for your needs or would like a license that is not proactively available, please contact us and we will be happy to assist.

Request A Sample
Head shot

Questions or Comments?

Our team has the ability to search within reports to verify it suits your needs. We can also help maximize your budget by finding sections of reports you can purchase.
Chat Now
Contact Us