Our Asset Tracking research suite provides an in-depth analysis of the asset tracking market; addressing the major drivers of this developing market, and offering strategic recommendations so that vendors can best capitalise on this market growth. It assesses asset tracking technology and the benefits of asset tracking for businesses and the wider market. Additionally, a segment analysis exploring the leading industries utilising asset tracking devices and software, including healthcare, transportation, manufacturing, and food, is included. The research provides an overview of 15 major players within the asset tracking market, and positions vendors as Established Leaders, Leading Challengers, or Disruptors & Challenges via the Juniper Research Competitor Leaderboard. It also provides data and forecasts for the total number of businesses using asset tracking solutions, including analysis of market size by region and a split between asset tracking software and RFID (Radio-Frequency Identification) hardware solutions.
The suite includes both a data deliverable, sizing the market and providing key forecast data across 60 countries, and a strategy and trends report, delivering a complete assessment of the key trends, challenges and recommendations for stakeholders within the asset tracking market. Together, they provide an essential tool for a comprehensive understanding of this evolving market; enabling asset tracking vendors to shape their future strategy.
All report content is delivered in the English language.
Key Features
Key Takeaways & Strategic Recommendations: Comprehensive analysis of the key findings for the asset tracking market, accompanied by strategic recommendations for stakeholders from asset tracking platforms.
Market Dynamics: Insights into key trends within the asset tracking market, including key market drivers featuring the accessibility and cost savings of asset tracking systems, and the necessity to optimise efficiency and reduce wasted manpower, and tackle issues such as loss and damage to critical assets in real time.
Benchmark Industry Forecasts: The overview of the asset tracking market includes global forecasts for total spend across the different asset channel solutions (software and RFID hardware), as well as the number of businesses tracking assets, and total number of assets being tracked.
Juniper Research Competitor Leaderboard: Key player product and positioning, and capability and capacity assessment for 15 vendors offering asset tracking, including companies offering asset management software, asset lifecycle and location tracking services in real time, and more. This assessment is conducted via the Juniper Research Competitor Leaderboard:
Actsoft
ASAP Systems
Asset Panda
AT&T
CalAmp
Fleet Complete
GigaTrak
IBM
Mojix
OnAsset
Oracle
Telit
TomTom
Topcon
Verizon Connect
Please note: the online download version of this report is for a global site license.
- 1. Key Takeaways & Strategic Recommendations
- 1.1 Key Takeaways for Asset Tracking
- 1.1.1 Sustainability Becoming a Greater Focus for Asset Tracking
- 1.1.2 Affordability of Legacy Technology is Allowing More Businesses to Track Assets
- Figure 1.1: Total Volume of Tracked Assets (m), Split by 8 Key Regions, 2024 – 13.7 Billion
- 1.1.3 Blockchain has Become Viable for Data Security
- 1.2 Strategic Recommendations for Asset Tracking Providers
- 1.2.1 Sustainability Related Solutions are a Must for Asset Tracking Vendors
- 1.2.2 Large Focus on Healthcare Industry Needed from Vendors
- 1.2.3 Asset Safety Should Come to the Forefront of Offerings
- 2. Current Status and Future Market Outlook
- 2.1 Introduction to Asset Tracking
- 2.1.1 Asset Tracking vs Inventory Tracking
- 2.2 Asset Tracking Drivers
- 2.2.1 Consumer Trust
- 2.2.2 Time Saving Potential
- 2.2.3 Reduce Loss and Damage Rates
- 2.2.4 Optimise Layouts for Reporting
- 2.2.5 Improve Visibility, Improve Use
- 2.3 IoT Use in Asset Tracking
- 2.3.1 How IoT Asset Tracking Works
- i. Tagging and Identification
- ii. Data Collection
- iii. Data Transmission
- iv. Analysis and Reporting
- v. Actions Based on Data Insights
- Figure 2.1: IoT Use in Asset Tracking
- 2.4 Technology Involved in Asset Tracking
- Table 2.2: Types of Technology Involved in Asset Tracking
- 2.4.1 Asset Tracking Hardware
- 2.4.2 Development in Technology
- 2.4.3 GPS Devices
- Figure 2.3: Infographic on GPS Devices Connections in Fleet Tracking Systems
- 2.4.4 RFID
- i. Passive Tag
- ii. Active Tag
- iii. Current RFID Developments
- Figure 2.4: Total Number of Deployed RFID Tags (m), Split by 8 Key Regions, 2024 – 77.5 Billion
- 2.4.5 Bluetooth
- 2.4.6 LoRa
- 2.4.7 Wi-Fi
- 2.4.8 Ultra-wideband
- 2.4.9 Cellular Tracking & 5G
- Table 2.5: 5G Technical Capabilities for Tracking
- 2.4.10 QR Codes
- 2.5 Technologies in Asset Tracking Software
- 2.5.1 Artificial Intelligence
- 2.5.2 Edge Computing
- 2.5.3 On-cloud and On-premise
- 2.5.4 Blockchain
- 2.6 Benefits of Asset Tracking
- 2.6.1 Improve Operational Efficiencies
- 2.6.2 Savings from Reduced Asset Loss and Operational Costs
- 2.6.3 Enhanced Visibility of Assets
- 3. Segment Analysis
- 3.1 Introduction
- 3.2 Transportation and Logistics
- 3.2.1 Railway Transportation and Logistics
- 3.2.2 Road Freight
- 3.2.3 Sea Freight
- 3.3 Aviation
- 3.4 Healthcare
- 3.4.1 Cost of Replacing Medical Equipment
- 3.4.2 Increase in Patient Waiting Time
- 3.5 Manufacturing
- i. WIP Tracking
- ii. Tool Tracking
- iii. Heavy Equipment
- iv. Waste Reduction
- v. Raw Materials
- vi. Finished Goods
- 3.6 Food and Beverages
- i. Operational Efficiency
- ii. Cost Savings
- iii. Safety and Quality Control
- iv. Regulatory Compliance
- v. Enhanced ROI
- 4. Juniper Research Asset Tracking Competitor Leaderboard
- Table 4.1: Juniper Research Competitor Leaderboard: Asset Tracking Vendors Included & Product Portfolio
- Figure 4.2: Juniper Research Leaderboard: Asset Tracking
- Table 4.3: Juniper Research Leaderboard: Asset Tracking Vendors & Positioning
- Table 4.4: Juniper Research Leaderboard Heatmap: Asset Tracking Vendors
- 4.1 Vendor Profiles
- 4.1.1 Actsoft
- i. Corporate
- ii. Geographical Spread
- iii. Key Clients & Strategic Partnerships
- iv. High-level View of Offerings
- v. Juniper Research’s View: Key Strengths & Strategic Opportunities
- 4.1.2 ASAP Systems
- i. Corporate
- ii. Geographical Spread
- iii. Key Clients & Strategic Partnerships
- iv. High-level View of Offerings
- v. Juniper Research’s View: Key Strengths & Strategic Opportunities
- 4.1.3 Asset Panda
- i. Corporate
- ii. Geographical Spread
- iii. Key Clients & Strategic Partnerships
- iv. High-level View of Offerings
- v. Juniper Research’s View: Key Strengths & Strategic Opportunities
- 4.1.4 AT&T
- i. Corporate
- ii. Geographical Spread
- iii. Key Clients & Strategic Partnerships
- iv. High-level View of Offerings
- v. Juniper Research’s View: Key Strengths & Strategic Opportunities
- 4.1.5 CalAmp
- i. Corporate
- Figure 4.5: CalAmp’s Financial Snapshot ($ thousands), FY 2022-2023
- ii. Geographical Spread
- iii. Key Clients & Strategic Partnerships
- iv. High-level View of Offerings
- v. Juniper Research’s View: Key Strengths & Strategic Opportunities
- 4.1.6 Fleet Complete
- i. Corporate
- ii. Geographical Spread
- iii. Key Clients & Strategic Partnerships
- iv. High-level View of Offerings
- v. Juniper Research’s View: Key Strengths & Strategic Opportunities
- 4.1.7 GigaTrak
- i. Corporate
- ii. Geographical Spread
- iii. Key Clients & Strategic Partnerships
- iv. High-level View of Offerings
- v. Juniper Research’s View: Key Strengths & Strategic Opportunities
- 4.1.8 IBM
- i. Corporate
- ii. Geographical Spread
- iii. Key Clients & Strategic Partnerships
- iv. High-level View of Offerings
- v. Juniper Research’s View: Key Strengths & Strategic Opportunities
- 4.1.9 Mojix
- i. Corporate
- ii. Geographical Spread
- iii. Key Clients & Strategic Partnerships
- iv. High-level View of Offerings
- v. Juniper Research’s View: Key Strengths & Strategic Opportunities
- 4.1.10 OnAsset
- i. Corporate
- ii. Geographical Spread
- iii. Key Clients & Strategic Partnerships
- iv. High-level View of Offerings
- v. Juniper Research’s View: Key Strengths & Strategic Opportunities
- 4.1.11 Oracle
- i. Corporate
- ii. Geographical Spread
- iii. Key Clients & Strategic Partnerships
- iv. High-level View of Offerings
- v. Juniper Research’s View: Key Strengths & Strategic Opportunities
- 4.1.12 Telit
- i. Corporate
- ii. Geographical Spread
- iii. Key Clients & Strategic Partnerships
- iv. High-level View of Offerings
- v. Juniper Research’s View: Key Strengths & Strategic Opportunities
- 4.1.13 TomTom
- i. Corporate
- ii. Geographical Spread
- iii. Key Clients & Strategic Partnerships
- iv. High-level View of Offerings
- v. Juniper Research’s View: Key Strengths & Strategic Opportunities
- 4.1.14 Topcon
- i. Corporate
- ii. Geographical Spread
- iii. Key Clients & Strategic Partnerships
- iv. High-level View of Offerings
- v. Juniper Research’s View: Key Strengths & Strategic Opportunities
- 4.1.15 Verizon Connect
- i. Corporate
- ii. Geographical Spread
- iii. Key Clients & Strategic Partnerships
- iv. High-level View of Offerings
- v. Juniper Research’s View: Key Strengths & Strategic Opportunities
- 4.2 Juniper Research Leaderboard Assessment Methodology
- 4.3 Limitations & Interpretations
- Table 4.6: Juniper Research Competitor Leaderboard Scoring Criteria: Asset Tracking
- 5. Market Forecasts
- 5.1 Introduction
- 5.1.1 Asset Tracking Forecast Methodology
- Figure 5.1: Asset Tracking Methodology
- 5.2 Market Forecasts Summary
- 5.2.1 Total Number of Assets Tracked
- Figure & Table 5.2: Total Number of Assets Tracked through Asset Tracking Services (m), Split by 8 Key Regions, 2024-2029
- 5.2.2 Total Number of Businesses Using Asset Tracking Solutions
- Figure & Table 5.3: Total Number of Businesses using Asset Tracking Solutions (m), Split by 8 Key Regions, 2024-2029
- Table 5.4: Total Number of Businesses Using Asset Tracking Solutions (m). Split by Business Size, 2024-2029
- 5.2.3 Total Annual Spend on Asset Tracking Solutions
- Figure & Table 5.5: Total Annual Spend on Asset Tracking ($m), Split by 8 Key Regions 2024-2029
- 5.3 Asset Tracking Software
- 5.3.1 Total Spend on Asset Tracking Software
- Figure & Table 5.6: Total Spend on Asset Tracking Software ($m), Split by 8 Key Regions 2024-2029
- 5.4 Asset Tracking Hardware
- 5.4.1 Total Number of Deployed RFID Tags
- Figure & Table 5.7: Total Number of Deployed RFID Tags (m), Split by 8 Key Regions, 2024-2029
- 5.4.2 Total Spend on Asset Tracking RFID Hardware
- Figure 5.8: Total Spend on Asset Tracking RFID Hardware ($m), Split by 8 Key Regions, 2024-2029
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