This trends analysis report examines the AIT Prevention market landscape in detail; assessing market trends and factors shaping the evolution of this rapidly changing fraudulent activity. The essential strategy report delivers a comprehensive analysis of the strategic opportunities for AIT prevention providers; addressing key verticals and developing challenges, and how stakeholders must navigate these. It also includes evaluation of key country-level opportunities for AIT prevention growth.
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- 1. Key Takeaways and Strategic Recommendations
- 1.1 Key Takeaways and Strategic Recommendations
- 2. Future Market Outlook
- 2.1 Introduction to AIT Fraud
- Figure 2.1: AIT Fraud Infographic
- Figure 2.2: Total Revenue Loss to AIT and SMS Trashing ($m), Split by 8 Key Regions, 2024, $2.1 billion
- Figure 2.3: Total AIT and SMS Trashing A2P SMS Traffic (m), Split by 8 Key Regions, 2024-2029
- 2.2 Impact of Fraud
- i. Enterprises
- Figure 2.4: Total AIT and SMS Trashing A2P SMS Traffic (m), Split by 8 Key Regions, 2020-2023
- ii. Mobile Operators
- iii. Consumers
- 2.3 AIT Prevention
- 2.4 Rising A2P Costs
- Figure 2.5: Average Cost per A2P SMS ($), Split by 8 Key Regions, 2024-2029
- 2.5 Complexities of AIT
- 2.6 AI and AIT
- 2.7 FaaS (Fraud-as-a-Service)
- Figure 2.6: FaaS Elements Infographic
- 2.8 Additional Forms of Fraud over SMS
- i. SMS Phishing
- Figure 2.7: SMS Phishing Infographic
- Figure 2.8: Total Mobile Subscriber Losses Attributable to Fraudulent A2P SMS ($m), Split by 8 Key Regions, 2024-2029
- ii. Grey Routes
- Figure 2.9: Lost Operator Revenue Opportunity due to Grey Route Traffic ($m), Split by 8 Key Regions, 2024-2029
- iii. Premium Rate SMS
- iv. ATO
- v. SMS Trashing
- 3. Ecosystem Analysis
- 3.1 Introduction to Ecosystem Analysis
- 3.1.1 AIT Mitigation Vendors
- 3.1.2 Mobile Operators
- 3.1.3 Messaging Aggregators
- 3.1.4 CPaaS Providers
- 3.2 SMS Fraud
- Figure 3.1: SMS Fraud Ecosystem Infographic
- 4. Country Readiness Index
- 4.1 Introduction to Country Readiness Index
- Figure 4.1: AIT/SMS Fraud Country Readiness Index Regional Definitions
- Table 4.2: Juniper Research Country Readiness Index Scoring Criteria: AIT/SMS Fraud Prevention
- Figure 4.3: Juniper Research Country Readiness Index: AIT/SMS Fraud Prevention
- Table 4.4: AIT/SMS Fraud Prevention Country Readiness Index: Market Segments
- 4.2 Focus Markets
- Figure 4.5: Total Losses to A2P SMS Fraud ($m), Split by 8 Focus Markets, 2024
- i. High GDP
- Figure 4.6: Average Mobile Subscriber Loss per Successful Fraudulent A2P SMS ($), Split by Eight Focus Markets, 2024-2029
- ii. High Mobile Subscriber User Base
- Figure 4.7: Mobile Subscribers (m), Split by Eight Focus Markets, 2024-2029
- iii. Gaps in Regulation
- 4.3 Growth Markets
- i. Increasing Mobile Subscribers
- Figure 4.8: Total Mobile Subscribers (m), Split by Growth Markets, 2024-2029
- ii. Pakistan
- iii. Nigeria
- 4.4 Saturated Markets
- i. West Europe
- Figure 4.9: Total A2P SMS Traffic (m), Split by Eight Saturated Markets, 2024-2029
- ii. Hong Kong, Israel, New Zealand and Qatar
- Figure 4.10: Total Mobile Subscribers (m), Split by Four Saturated Markets, 2024
- 4.5 Developing Markets
- Figure 4.11: Total Losses to A2P SMS Fraud ($m), Split by Developing Markets, 2024
- i. GDP per Capita
- ii. Mobile Subscribers
- Table 4.12: Juniper Research’s Country Readiness Index Heatmap: North America
- Table 4.13: Juniper Research’s Country Readiness Index Heatmap: Latin America
- Table 4.14: Juniper Research’s Country Readiness Index Heatmap: West Europe
- Table 4.15: Juniper Research’s Country Readiness Index Heatmap: Central & East Europe
- Table 4.16: Juniper Research’s Country Readiness Index Heatmap: Far East & China
- Table 4.17: Juniper Research’s Country Readiness Index Heatmap: Indian Subcontinent
- Table 4.18: Juniper Research’s Country Readiness Index Heatmap: Rest of Asia Pacific
- Table 4.19: Juniper Research’s Country Readiness Index Heatmap: Africa & Middle East
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